Upload
others
View
10
Download
0
Embed Size (px)
Citation preview
PHO
TO C
OU
RTES
Y O
F JE
FF B
ROW
N -
SU
PERY
AC
HT
MED
IA
• DIGITAL
• WEB
• EVENTS
• CUSTOM PUBLISHINGMedia Kit
From the printed page to digital platforms; YACHTS INTERNATIONAL inspires the dream of luxury yachting.
PLEASURE MEETS PASSIONYachts International magazine brings the pleasure and passion of worldwide luxury yachting home to American yachtsmen interested in purchasing the next yacht of their dreams. Our insider's view of the world’s most luxurious yachts, the shipyards that build them, the designers that beautify them, the destinations they visit and the lavish living they offer, fuels the desires of our affluent, dedicated readers.
With extensive influence in the United States and in other key yacht markets, Yachts International utilizes its superior network of boat shows, marinas, newsstands and luxury events to engage its passionate readers in the exclusive circles where they live, play and travel.
PHO
TO C
OU
RTES
Y O
F M
AR
C P
AR
IS
PHO
TO C
OU
RTES
Y O
F M
AR
C P
AR
IS
MONTHLYCirculation: 42,000
The go-to magazine for passionate yachtsmen interested in luxury yachts, 60 feet up to megayacht status. Stunning photography and intelligent editorial offer a captivating insider’s view of the world’s most exciting and exclusive yachts. Featured articles on outstanding new builds, designers or exotic destinations romance the reader through the eloquence of the printed pages or the flexibility of our digital delivery.
Yachts International
ANNUALCirculation: 25,000
BOAT SHOW GUIDES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .CIRCULATION: 2500-5000 per show
Expertly written and designed by to help the reader navigate the top U.S. boat shows, our guides take an insider’s look at the best new models, launches, brokerage, gear and equipment plus provides an exciting “city guide” to explore the local après-show highlights and nightlife.
NEW BOAT BUYERS GUIDE . . . . . . . . . . . . . . . . . . . . ANNUAL CIRCULATION: 50,000 print plus 130,000 digital
Annual “must have” research guide to the best in new boat production 30’ and larger. Trusted reviews and information from the editors of four major marine publications.
This superb pictorial showcase of the most popular charter yachts available worldwide includes details on amenities and fabulous cruising destinations. This expertly written guide touts the pleasures and benefits of the charter yacht vacation experience. It is available in both a sleek printed publication and a convenient digital edition hosted on www.yachtsmagazine.com.
Private Yacht Vacations
Specialty Publications
Tablet and Web
Tablet, laptop, desktop or smartphone, our digital content delivery is the easy and convenient way to read Yachts International.
Our bi-monthly email with the newest Yachts International online digital edition is both interactive and conveniently delivered to your inbox.
Yachts Magazine Digital
The online hub of Yacht International’s digital platforms offers insider access to our Yachts International digital online edition, Private Yacht Vacations, Voyager and Captains Log e-newsletters.
yachtsmagazine.com
Email and Social MediaSocial MediaYachts International has a rapidly growing following of passionate yacht enthusiasts on Facebook and Twitter. These channels allow us to connect to a wide range of active yacht owners as well as top indus-try professionals and captains.
@yachtmagazine
facebook.com/sailmag
facebook.com/Yachtspavilion
As of July 2012
Yachts International utilizes targeted e-newsletters and digital delivery to reach out to tech-savvy yacht enthusi-asts while expanding our network, influence and content delivery to a combined audience of 34, 277.
Captains Log
Voyager
Targets captains and industry professionals with original content focused on new technology, gear and events for yacht professionals.
MONTHLY CIRCULATION: 11,629
Delivers the latest news pertinent to yacht owners by the editors of Yachts International. Includes new launches, de-signs and cruising destinations.
MONTHLY CIRCULATION: 12,061
Yachts Magazine's Total Audience Reach: 102, 903
EMAIL 34,277 TOTAL12,061 VOYAGER
11,629 CAPTAINS LOG10,587 YACHTS DIGITAL SUBSCRIBERS
PRINT 41,823 TOTALYACHTS INTERNATIONAL MAGAZINE
WEB24,057 TOTAL
YACHTSMAGAZINE.COM
SOCIAL MEDIA2,746 TOTAL1,664 FACEBOOK1,082 TWITTER
Male 92%
Female 8%
College and Post Graduate 83%
Median age range 55-64
Median Household Income $427,885
Median Net Worth $7,272,730
WHO READS YACHTS INTERNATIONAL?
Yacht/boat owner 66%
Yachting professional (BUILDER, BROKER, CAPTAIN) 29%
Read six out of six issues 83%
Plan to buy a boat 70%
Plan to buy motoryacht 59%
Visited an advertisers’ website 64%
Saved the magazine for future reference 52%
DIGITAL REACH
Read digital edition of Yachts International 25%
Visit Yachts International website 21%
READERS’ LIFESTYLE
Own a home 91%
Own a residence on the water 53%
Own two or more residences 66%
Fly private aircraft 45%
Own their own private aircraft or fractional share 22%
Use private aircraft charter service 27%
Source: AIM Corporate Research Services-Yachts International Audience Study, 2012 and Editorial Development
Research Study, Sept/Oct 2011 (N: 102). 2011 Independent survey Yacht and Brokerage Show in Miami
Demographics Custom Publishing
www.iyc.com
®
INTERNATIONAL
YACHT COLLECTION
INTERNATIONAL
YACHT COLLECTION
PANTONE 288C
PANTONE 298C
®
®
PRIVATE YACHT VACATIONS 2012
A selection of private yachts and destinations for charter
YACHT APOGEE
PYV_CustomCover.indd 1
2/6/12 3:50 PM
PYV_CustomCover.indd 1 2/1/12 3:54 PM
PYV_CustomCover.indd 1
2/1/12 3:44 PM
Professional
Unique
R.O.I.
Utilize our experts to create an in-house magazine that elevates your brand image and strengthens your position in the marketplace.
Define your special niche and control your brand message for effective communication with current and potential customers.
Invest for additional return on your marketing dollars with excellent opportunities to raise revenue and offset costs with advertising and sponsor partners.
Our readers are highly affluent, educated, luxury oriented and passionate yacht owners dedicated to reading Yachts International magazine every issue.
By Yachts International
Targeted Sponsor Opportunities
A welcome respite for the yacht captains and top industry professionals at the Fort Lauderdale International Boat Show. The Captains’ Den offers a private area in a relaxed setting to meet and greet with key influencers in yachting delivering a unique sponsor opportunity to this significant target market.
The most sought after, members-only, hospitality lounge at the world’s most attended luxury yacht shows in Fort Lauderdale, Miami and Palm Beach. This upscale, VIP yacht owners’ oasis attends to its members with chef prepared lunches, cocktail bar and private meeting areas creating the perfect platform for luxury sponsors seeking to target the highly affluent yacht owner.
W H A T O U R R E A D E R S A R E S A Y I N G
“"My compliments to our great magazine printed on quality paper"
“"Your magazine is great and I look forward to every issue"
“"LOVE the magazine!"
“"Thank you for Yachts International"
SOURCE: READERS’FEEDBACK, YACHTS INTERNATIONAL AUDIENCE STUDY, 2012 AIM CORPORATE RESEARCH SERVICES
Get the Scoop on San Francisco
And the AmericA’s cup
The Future is Nownew designs And work in progress
INSIde OA’S New 120-FOOT FlAGShIp
Ocean Alexander The Great
PLUS A BeTTer YAchT dOeS NOT AlwAYS meAN A BIGGer YAchT
Boat Show
The NeweST ANd GreATeST
Fort LaUderdaLe
N
ov
emb
er/D
ecem
ber
2012
Yach
ts Inter
natio
na
l Vo
l. 16 No
. 5
Monaco BelleCRN Darlings Danama
Powerboat racingWhat does the futuRe hold? the Pros of Pod Power
PLUS Baja, Mexico Fish, golF, sea lions and yachts, oh My
cannes + Monaco steal a glaNCe at the NeW yaChts
StairwayHavenfirst look at 164 ft. Isa Papi du Papi
to
Sep
temb
er/O
cto
ber
2012
Yach
ts Inter
natio
na
l Vo
l. 16 No
. 4
From an Experienced Yachting Couple
ComEs DiamonDs are Forever
The 145 ft. Cat Hemisphere20 knoTs undEr sail!
100
PLUS FrEnCh PolYnEsia’s soCiETY islandsWhErE WildErnEss mEETs CivilizaTion
ToP
a special look inside Blohm + voss PallaDiumthe other boat TEndErs To ThE sTars
ThE ExCEPTional nEW YaChTs aT ThE ToP
Ju
ly/Au
gu
st 2012
Yach
ts Inter
natio
na
l Vo
l. 16 No
. 3
Around the GlobeAboArd deltA’s LaureL
ChArter-AbilityAn ode to Lady Joy
Power triP
Pershing vs. MAngustA
Azimut ShowS rAnGeFroM Flybridge to MegAyAcht
HarbourIslandF l o r i dA ’ s n e w b e l l e
180 Ft. newCAStle
A Splendid Surprise230' Rossinavi numptia
shipyard profileSunSeeker’S full Spectrum
stylish Under sailVitterS’ SAriSSA
ColUmbUs yaChts’ primaright on the firSt try
horizon ep69A mini megAyAcht
Charter into historyreginA in turkey
TheUnderSunBoat Shows
miami and palm beaCh preview
M
ar
ch
/Ap
ril 20
12 Yac
hts In
tern
ation
al
Vol. 16 N
o. 1