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©2009 Whirlpool Corporation. All rights reserved. � 1
WORLD METER DESIGN CONGRESS
ENERGY CONSERVATION VIA CONNECTED APPLIANCES
WORLD METER DESIGN CONFERENCE
HANK MARCY
Vice President,
Technology
©2009 Whirlpool Corporation. All rights reserved.
SITUATION OVERVIEW
� 2
� We have to reduce the energy use
� We have to use the energy we do produce more efficiently / effectively
� Residential energy use statistics in the U.S. and Europe
− the size of the prize
THE PROBLEM
WORLD METER DESIGN CONFERENCE
� Lowering residential energy use
− Energy efficient appliances
− Thermally-connected appliances
� Using the energy we do produce more efficiently / effectively
− Coordinating Communities of “Information-Connected”appliances
SOLUTIONS
� Finding the economic
drivers – who wins, who
pays?
ISSUES
©2009 Whirlpool Corporation. All rights reserved.
ENERGY CONSUMPTION FROM APPLIANCES: THE FACTS
� 3
WHILE WE HAVE WORK IN EVERY AREA, THE BIG OPPORTUNITY IS IN “USE”
WORLD METER DESIGN CONFERENCE
Cradle-to-grave
Assessment of
Environmental
Impact Dishwasher
©2009 Whirlpool Corporation. All rights reserved.
ENERGY CONSUMPTION FROM APPLIANCES: THE FACTS
� 4WORLD METER DESIGN CONFERENCE
� Voluntary
emissions
reduction program
� Industrial effluent
treatment plant
facilities
� Energy co-
generation
� Recyclable
product packaging
� PEP reusable
package project
� Extensive use of
rail transportation
� U.S. Energy Star –
leading producer
� European A + /
A++ energy across
refrigeration
� Super high-
efficiency
compressors
� Industry leading
low water / energy
consumption in
washers /
dishwashers
� Eco design (design
for recycling /
disassembly )
since 1998
� WEEE
� 98% of product
components fully
recyclable
� CFC phase-out
©2009 Whirlpool Corporation. All rights reserved.
U.S. ENERGY CONSUMPTION
� 5WORLD METER DESIGN CONFERENCE
� Space conditioning & water heating account for 62% of total residential energy use or 12.5% of total energy use in the U.S.
� Appliances (excluding space conditioning & water heating) account for 17% of total residential energy use or 3.5% of total energy use in the U.S.
� Residential water heating energy use is roughly equivalent to all appliances. 2005 TOTAL CONSUMPTION: 20.0 QUADS
©2009 Whirlpool Corporation. All rights reserved.
AVERAGE HOME APPLIANCE ENERGY CONSUMPTION IN EUROPE
� 6WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
LOWERING RESIDENTIAL ENERGY USE:
PRODUCE MORE EFFICIENT HOME
APPLIANCES
� 7WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
TODAY: CONSUMERS BENEFIT FROM INNOVATIVE,
RESOURCE-EFFICIENT PRODUCTS
� 8WORLD METER DESIGN CONFERENCE
Replacing a refrigerator
purchased in 1990 with a
new ENERGY STAR®
qualified model would save
enough energy to light the
average household for more
than 4 ½ months.
An ENERGY STAR qualified
dishwasher saves enough
water in one year to give
every person in
Williamsburg, Va., a glass
of water.
If just one in 10 homes
used ENERGY STAR
qualified appliances, the
change would be like
planting 1.7 million new
acres of trees.
If every household in the
U.S. used a high-
efficiency washer, the
water savings could
equal the amount of
water that flows over
Niagara Falls in about 3.5
months.
WHIRLPOOL CORPORATION MANUFACTURERS MORE THAN 600 ENERGY STAR QUALIFIED PRODUCTS
©2009 Whirlpool Corporation. All rights reserved.
OUR CURRENT ROADMAP WILL REDUCE ENERGY
CONSUMPTION ACROSS ALL OUR BUSINESSES …
� 9WORLD METER DESIGN CONFERENCE
We Will Drop Energy
Consumption by 5 to 50%
with current approaches
©2009 Whirlpool Corporation. All rights reserved.
LOWERING RESIDENTIAL ENERGY USE:
THERMALLY CONNECTING HOME
APPLIANCES
� 10WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
INTEGRATING THE KITCHEN AS AN ECOSYSTEM:
THERMALLY CONNECTED AND FOCUSED ON ADAPTING,
REDUCING AND RECYCLING
� 11WORLD METER DESIGN CONFERENCE
Concept delivers
ecological benefits of
adapting, reducing,
recycling. Through an
integrated use of
appliances, the concept
takes its model from the
cycle of nature,
optimizing the use of
heat and water with
processes that could cut
your appliances energy
bill by 70%.
WHIRLPOOL KITCHEN
ECOSYSTEM
©2009 Whirlpool Corporation. All rights reserved.
TAKING INSPIRATION FROM NATURE’S WATER CYCLE,
THE GREEN KITCHEN ECOSYSTEM RECYCLES WATER
� 12WORLD METER DESIGN CONFERENCE
water recycling
©2009 Whirlpool Corporation. All rights reserved.
UNDERSINK SMART FILTRATION SEPARATES CLEAN WATER
� 13WORLD METER DESIGN CONFERENCE
water recycling
©2009 Whirlpool Corporation. All rights reserved.
AND DIVERTS IT TO A TANK FOR REUSE AFTER AN
ANTIBACTERIAL TREATMENT
� 14WORLD METER DESIGN CONFERENCE
water recycling
©2009 Whirlpool Corporation. All rights reserved.
THE RESIDUAL REFRIGERATOR COMPRESSOR
HEATS THE WATER IN THE TANK
� 15WORLD METER DESIGN CONFERENCE
fridgecompressor
produces heat 24h a day
water recycling
©2009 Whirlpool Corporation. All rights reserved.
THE RECYCLED PRE-HEATED WATER IS USED
IN THE DISHWASHER
� 16WORLD METER DESIGN CONFERENCE
30% savingof the
dishwasher energy
water recycling
©2009 Whirlpool Corporation. All rights reserved.
DishwasherFridge / Freezer
DrawerTrash
Compactor
Eco Boiler
Steamer
Veggie Washer
Smart Sink
Fridge / Freezer Top Drawer
Climate zones
Climate Zone / Herbarium
Multi source cooktop
6th sense hood
Multi flexOven
Co-generationappliance (TBD)
Pure
Power control
DishwasherFridge / Freezer
DrawerTrash
Compactor
Eco Boiler
Steamer
Veggie Washer
Smart Sink
Fridge / Freezer Top Drawer
Climate zones
Climate Zone / Herbarium
Multi source cooktop
6th sense hood
Multi flexOven
Co-generationappliance (TBD)
Pure
Power control
INTEGRATING THE KITCHEN AS ECO SYSTEM
YIELDS 24% ENERGY SAVINGS
� 17WORLD METER DESIGN CONFERENCE
TM
©2009 Whirlpool Corporation. All rights reserved.
INTEGRATING THE KITCHEN AS AND ECOSYSTEM
� 18WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
BRINGING ALL PIECES TOGETHER : GREEN KITCHEN
� 19WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
MAKING MORE EFFECTIVE USE OF THE
ENERGY WE DO PRODUCE:
INFORMATION-CONNECTED APPLIANCES
COORDINATING “COMMUNITIES” OF HOME APPLIANCES TO
MATCH DEMAND TO AVAILABLE ENERGY
� 20WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
INFORMATION-CONNECTED APPLIANCES
� 21WORLD METER DESIGN CONFERENCE
INC
ECMMDN
“Information connected” appliances can
increase the efficient use of currently
produced power.
Control and influence communities of
consumers to:
� shift energy to off-peak times, and
� manage peak loads when they
occur to lower energy use and
protect the grid.
©2009 Whirlpool Corporation. All rights reserved.
MOVING FROM THE ELECTRICALLY-CONNECTED
ENVIRONMENT TO THE INFORMATION-CONNECTED ENVIRONMENT
� 22WORLD METER DESIGN CONFERENCE
Government, Regulatory, Social & Community
= Residential / Appliance devices role
Residential
Devices
• Appliances
• HVAC
• Water Heater
• TV etc
Extended
functionality
via
Grid-to-HAN
Grid Direct
Messaging
(Prices-to-
Devices)Smart
Meters
(AMI)
UtilitiesGridGeneration
Ancillary services
©2009 Whirlpool Corporation. All rights reserved.
PROVIDING A FRAMEWORK FOR THE NEXT GENERATION
OF ENERGY CONSERVATION, INFORMATION-CONNECTED
APPLIANCES CAN:
� 23WORLD METER DESIGN CONFERENCE
101011001
101011001
101011001
Oven
Microwave
Refrigerator
Dishwasher
Clothes Dryer
Clothes Washer
Energy Controller101011001
Water Heater
HVAC
Thermostat Circuit
Breakers
� Report their status
� Receive instructions
� Synchronize with other systems / homes
� Enabling an intelligent energy management controller…
… able to manage energy consumption of home devices
©2009 Whirlpool Corporation. All rights reserved.
USING INFORMATION-CONNECTED APPLIANCES,
THE CONSUMER CAN:
� 24WORLD METER DESIGN CONFERENCE
101011001
101011001
101011001
Oven
Microwave
Refrigerator
Dishwasher
Clothes Dryer
Clothes WasherEnergy Controller101011001
Water Heater
HVAC
Thermostat
Circuit
Breakers
Personal energy controller
Set personal energy management preferences considering:
� personal priorities
� family schedules
� energy saving incentive options
� desired levels of energy management
©2009 Whirlpool Corporation. All rights reserved.
THE ENERGY CONTROLLER WILL
� 25WORLD METER DESIGN CONFERENCE
101011001
101011001
101011001
Oven
Microwave
Refrigerator
Dishwasher
Clothes Dryer
Clothes WasherEnergy Controller101011001
Water Heater
HVAC
Thermostat
Circuit
Breakers
�Time of Day (RTP) incentives
�Restrictions in effect (e.g.,
critical peak pricing)
�Max Kw peak limitation
incentives
�Emergency restrictions
�Other incentives .... ?Personal energy
controller
Manage home energy consumption considering :� Personal energy preferences
� Pricing / Data from energy provider
� Appliance operation schedules
©2009 Whirlpool Corporation. All rights reserved.
HOUSEHOLD USE SCENARIOS
� 26WORLD METER DESIGN CONFERENCE
Consumer chooses a “managed” dishwasher start
The controller will start the device based on:� Other scheduled energy events
� User preference selections
� Data from energy provider
� Household schedules
� Lowest Time-of-Day energy
rate is 1:00am-6:00am
� User wants: clean dishes for
breakfast, a hot shower at
6:00am, and washer load
complete at 5:30am (to put
in dryer)
Oven
Microwave
Refrigerator
Dishwasher
Clothes Dryer
Clothes WasherEnergy Controller
Water Heater
HVAC
Thermostat
Circuit
Breakers
EXAMPLE
©2009 Whirlpool Corporation. All rights reserved.
HOUSEHOLD USE SCENARIO EXAMPLE
� 27WORLD METER DESIGN CONFERENCE
� Lowest TOD energy rate is
1:00am-6:00am
� User wants: clean dishes for
breakfast, a hot shower at
6:00am, and washer load
complete at 5:30am (to put
in dryer)
Oven
Microwave
Refrigerator
Dishwasher
Clothes Dryer
Clothes WasherEnergy Controller
Water Heater
HVAC
Thermostat
Circuit
Breakers
“Sequence of events”• Nightly automated inquiry of energy provider data
• Adjust schedule according to energy provider data (if necessary)
• Increase temperature of hot water [3:45am]
• Run dishwasher cycle [4:00am]
• Run washer cycle [4:45am]
• Reduce hot water temp to warm [9:00am]
EXAMPLE
©2009 Whirlpool Corporation. All rights reserved.
PROVIDING MEANINGFUL INFORMATION
� 28WORLD METER DESIGN CONFERENCE
Information-connected appliances help consumers make good choices about When & How to use their products.
WOODRIDGE PROJECT
©2009 Whirlpool Corporation. All rights reserved.
SUCCESSFUL SHIFT OF THE CLOTHES DRYER LOAD CURVE
� 29WORLD METER DESIGN CONFERENCE
Standard load shape. . . compared with Woodridge pilot Red/Green LED with auto delay button (Time-of-use tariff)
©2009 Whirlpool Corporation. All rights reserved.
INFORMATION-CONNECTED APPLIANCES CAN PROVIDE RAPID LOAD
REDUCTION TO MATCH ENERGY PRODUCTION AND/OR PROTECT THE GRID
� 30WORLD METER DESIGN CONFERENCE
Low Customer Impact:� turn off heating element,
� residual heat and tumbling continue
� dryer control system and sensors remain active
to ensure the drying process is still managed
� automatically extended drying time if required
When a grid instability was sensed, power on
150 Grid-Enabled dryers reduced from 5,700
watts to ~280 watts within .4 seconds . . .
a 95% load reduction
PROJECT PARTICIPANTS: PORTLAND GENERAL ELECTRIC, PACIFICORP, PACIFIC POWER, CLALLAM PUD, MASON
COUNTY PUD NO. 3, BONNEVILLE POWER ADMINISTRATION, PACIFIC NW NATIONAL LABORATORY, GRIDWISE
ALLIANCE, INVENSYS, WHIRLPOOL CORPORATION, IBM, AND SEARS.
©2009 Whirlpool Corporation. All rights reserved.
ECONOMIC DRIVERS FOR ENERGY
CONSERVATION:
IF THESE THINGS ARE ALL POSSIBLE, WHAT
IS HOLDING US BACK?
� 31WORLD METER DESIGN CONFERENCE
©2009 Whirlpool Corporation. All rights reserved.
ENERGY VALUE CHAIN OVERVIEW
� 32WORLD METER DESIGN CONFERENCE
Residential
customers
Consumer
electronics
HVAC and
water heating
systems
Major home
appliances
Smart
meters
Utilities
• Investor-owned
private (IOU)
• Member-
owned (co-op)
• Gov’t-owned
(municipal)
Grid
• Individual system
operator (ISO)
• Regional transmission
operator (RTO)
Non-profit operator (manages poles
& wires) authorized to set “trading
floor “ prices
Government agencies
Power generation
plants
• Heat/thermal
• Hydro
• Wind
• Solar electric
• Chemical
Ancillary services
(spinning reserve, load management)
THERE ARE MANY ENTITIES INVOLVED AND THEREFORE MANY MOTIVATIONS FOR ENERGY CONSERVATION.
©2009 Whirlpool Corporation. All rights reserved.
ENERGY EFFICIENT APPLIANCES PROVIDE CLEAR ECONOMIC
BENEFITS FOR CONSUMERS
� 33WORLD METER DESIGN CONFERENCE
Residential
customers
Consumer
electronics
HVAC and
water heating
systems
Major home
appliances
Smart
meters
Utilities
• Investor-owned
private (IOU)
• Member-
owned (co-op)
• Gov’t-owned
(municipal)
Grid
• Individual system
operator (ISO)
• Regional transmission
operator (RTO)
Non-profit operator (manages poles
& wires) authorized to set “trading
floor “ prices
Government agencies
Power generation
plants
• Heat/thermal
• Hydro
• Wind
• Solar electric
• Chemical
Ancillary services
(spinning reserve, load management)
FOR MORE ENERGY EFFICIENT INDIVIDUAL APPLIANCES, LOWER ENERGY COSTS PROVIDE CLEAR ECONOMIC BENEFITS FOR
CONSUMERS = WILLINGNESS TO PAY FOR INCREASED EFFICIENCY.
THE ISSUE IS THE OVERALL IMPACT IS JUST NOT THAT BIG….
©2009 Whirlpool Corporation. All rights reserved.
THERMALLY CONNECTED APPLIANCES PROVIDE CLEAR
ECONOMIC BENEFITS FOR CONSUMERS AND ALSO
HAVE BIGGER IMPACT, BUT…
� 34WORLD METER DESIGN CONFERENCE
General assumption:
Average usage per year in the 5 key European countries for a family with two children
550 kWh/y 200 kWh/y 83 kWh/y 360 kWh/y 710 kWh/y383 kWh/y1166 kWh/y 70 kWh/y
Appliances which generate
“waste” heat
Appliances which can use
heat wasted from other
appliances
CREATING THERMALLY CONNECTED APPLIANCES REQUIRES BROAD ALLIANCES BETWEEN APPLIANCE MANUFACTURERS, BUILDER SUPPLY COMPANIES, AND BUILDERS TO ESTABLISH
ENABLING HOME INFRASTRUCTURE:
10-20 YEARS TO CREATE AN INSTALLED BASE THAT MEANINGFULLY REDUCES ENERGY USE.
©2009 Whirlpool Corporation. All rights reserved.
INFORMATION-CONNECTED APPLIANCE ENABLED ENERGY
MANAGEMENT PRIMARILY BENEFITS GRID AND UTILITIES
� 35WORLD METER DESIGN CONFERENCE
Service Offering
Spinning reserve
(slow and fast)
Demand
management (up-
and down-
regulation)
Black start
Demand
management
Economic Drivers
• Meet reserve
requirement
• Avoid brown-outs
• Reduce costs (e.g.,
spot market prices)
• Manage load growth
• Avoid capital
investment
• More effective start-
up methodology
• Receive utility/gov’t
credit
• Reduce monthly
utility bill
Description
Alleviate unexpected surge in grid
power demand with appliance
operational adjustment unobservable
to the consumer
Shift energy usage from critical/peak
hours and to non-peak hours
Delay appliance start-up after grid
power system restoration
Automatic optimization of appliance
energy usage based on consumer-
selected preferences
An
cill
ary
se
rvic
es
Ap
pli
an
ce
fea
ture
Gri
d-U
tili
tyC
on
sum
er
Same benefit,
but as TOU/RTP
is implemented,
value shifts
from utility to
consumer
WHAT ARE THE ECONOMIC DRIVERS FOR APPLIANCE MANUFACTURERS TO “CONNECT?”
©2009 Whirlpool Corporation. All rights reserved.
INFORMATION-CONNECTED APPLIANCES – NEED A WINNING
BUSINESS MODEL, ALIGNED INCENTIVES.
� 36WORLD METER DESIGN CONFERENCE
Money Flow
Grid-utility
ConsumerWhirlpool
Corporation
Government
Incentives
•Purchase
•Participation
(CPR, grid)
ASV premium
for energy-
savings
Development
funding,
implementation
incentive
TOU/RTP
optimization
program fee
Development
funding.
Implementation
incentive
Consumer
rebate
Ancillary service?
Sale/participation
incentive?
Information-connected appliances are
not waiting for technology they are
waiting for aligned economic drivers so
that manufacturers incorporate
connectivity into their products.
Currently, money primarily flows from
consumers to manufacturers.
Several choices to establish widespread
connectivity:
�Increase incentives for consumers to
purchase connected appliances
�Establish connectivity incentives
between utilities and manufacturers
�Cause governments to incent
connectivity for the greater good.
©2009 Whirlpool Corporation. All rights reserved.
RESIDENTIAL ENERGY CONSERVATION:
A SIGNIFICANT OPPORTUNITY
� 37
� provide large energy reductions
� deliver against consumer economic drivers,
� but require significant home infrastructure changes and many years to provide a collective benefit
� Provide a means to achieve collective benefits through demand response and grid protection
� Impact the entire energy value chain,
� but have less immediate impact on the economics of individual consumers
INFORMATION CONNECTED APPLIANCESTHERMALLY CONNECTED APPLIANCES
WORLD METER DESIGN CONFERENCE
COOPERATION, COLLABORATION, AND DEFINITION OF SHARED ECONOMIC
DRIVERS ACROSS RELEVANT INDUSTRIES ARE REQUIRED TO MOVE BEYOND
RELATIVELY SMALL-SCALE DEMONSTRATIONS.