World Blueberry Acreage and Production 2013

8/10/2019 World Blueberry Acreage and Production 2013

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North American Blueberry Council

# $

2013

World BlueberryAcreage & Production

February, 2013

By Cort Brazelton


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2012 World Blueberry Acreage & Production Report Page 4 of 76

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2013 North American Blueberry Council

Introduction

The greatest challenge in generating this years report, especially when attempting to effectively forecast

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and also forecast that this product would compete with North Americas processed production. 8/. ;*%0$

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Highlights and the 1 Billion Pounds Mark

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Themes and Megatrends for 2012

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Page 9 of 76 2012 World Blueberry Acreage & Production Report

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North America

Data Review:

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North America is the worlds largest production region,%.E%.0.#$*#: %&(:/KV R=h &; $/. :K&31K

L*:/3(0/ )%&E

North Americas total production, ;%.0/ 1#' E%&).00X /10 :%&Q# 3V 1# 15.%1:. &; ?h 3.$Q..# =

1#' 1#' ,? 9*KK* K30+X $/.V ;&%9 1K: Q*$/ MS $/. K1%:.0$

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)*'.%13K. 0$%*'.0 *# 3.)&9*#: ;%.0/ 91%Y.$ EK1V.%0+ "#'..'X < Q10 $/. ;*%0$ V.1% $/1$ N10/*#:$

States;%.0/ E%&'()$* Q10 #.1% E1% Q*$/ *$0 E%&).00.' E%&'()$*+ I%&).00.' E%&'()$* /10 1K0&


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-()/ &; $/. :%&Q$/ *# @&%$/Q.0$.%#Washington is driven by both local growers and vertically integrated

:%&Q.%OE1)Y.%O0/*EE.%0X 10 Q.KK 10 crossover from growers in British Colombia seeking more affordable

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1231 !5-8B 'N.-9,/: %90BS7AB

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very limited. The vast majority of New Jerseys E%&'()$* *#)%.10.0 &5.% %.).#$ V.1%0 /15. 3..# '%*5.# 3V

$/. %.EK1#$*#: &; /*:/.% V*.K'*#: 51%*.$*.0 1#' $/. *#$%&'()$* &; *9E%&5.' ;*.K' 91#1:.9.#$ 0V0$.90 Q*$/

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*#$.%.0$ *# #.Q.% 51%*.$*.0 3.*#: %.E&%$.' *# @.Q a.%0.V 10 :%&Q.%0 0..Y $& .Z$.#' $/.*% 0.10 Q*$/ /*:/.%

b(1K*$V ;%(*$ 1;$.% W(Y. /1%5.0$ *0 ;*#*0/.'+ f1%*.$*.0 0()/ 10 MK(.)%&E 1#' DKK*&$ 1%. 0*9EKV #&$ Q.KK 0(*$.'

$& 9.)/1#*[1$* #&% '& $/.V 9..$ $/. b(1K*$V '.91#'0 &; $/. 91%Y.$ 1))&%'*#: $& )$%*3($&%0X 1#' $/.#..' $& '.K*5.% *9E%&5.' b(1K*$V Q/*K. 1''%.00*#: $/. K13&% *00(. %.91*#0 1 Y.V ;&)(0+

2$/.% E%&'()*#: 0$1$.0 0()/ 10 @.Q \&%Y 1#' $/. S1#1'*1# E%&5*#).0 &; 2#$1%*&X @&51 C)&$*1 1#'

e(.3.) /15. 1KK %.E&%$.' *#)%.9.#$1K :%&Q$/+ I%&'()$* *# $/.0. 1%.10 *0 K1%:.KV '%*5.# 3V 9&%. K&)1K

)(9E$* Q*$/ $/. .Z).E$* &; @&51 C)&$*1X Q/*)/ %.$1*#0 1 %.0E.)$.' #*)/. E&0*$* 10 1 E%&'().% &;

/*:/ b(1K*$V 3K(.3.%%*.0 *# $/. @&%$/.10$.%# 91%Y.$EK1).+

Southeast

8/. < 0.10 *# $/. C&($/.10$ Q10 E%.).'.' 3V 0&9. )).%# 13&($ $/. *9E1)$ &; )&K' Q.1$/.%+ P1$.

Q*#$.% ;%..[.0 '191:.' $/. TK&%*'1 )%&E #&%$/ &; ", 1#' *# 0&($/.10$ J.&%:*1+ -&0$ &; $/. )%&E '191:.was to Georgias Southern HighbushX Q/*)/ Q10 '.0$*#.' ;&% $/. ;%.0/ 91%Y.$+ d133*$.V.0 *# J.&%:*1

;1%.' 3.$$.% 1#' .0)1E.' 9()/ &; $/. ;%&0$+ W.0E*$. $/. '*;;*)(K$ Q.1$/.%X 3&$/ J.&%:*1 1#' TK&%*'1 01Q

production increases in 2012. North Carolina followed with an on par season with modera$. 5&K(9.

*#)%.10.0+ 8/. 1%%*51K &; $%&E*)1K 0$&%9 W.33*. *# a(#. &; < '*0%(E$.' E%&'()$ ;K&Q )*'.%13KV+ 8/.

/.15V %1*#0 *# $/. 0.)' /1K; &; $/. 0.10 (E0.$ /1%5.0$ $/%&(:/&($ $/. 0&($/.10$+ 8/*0 Q10 .0E.)*1KKV $/.

)10. *# J.&%:*1 1#' @&%$/ S1%&K*#1X E(0/*#: K1%:.% 5&K(9.0 *#$& $/. E%&).00.' )/1##.K Q*$/ 1 /*:/.%

E.%).#$1:. &; K&Q.% $/1# AOM :%1'.+ 8/.0. Q.1$/.% .5.#$0 /.KE .ZEK1*# $/. 0*:#*;*)1#$ '*5.%0* $&

1231 !5-8B 'N.-9,/: %90BS7AB4-567,895: R !5-8B./A8 #.095: 1231 !5-8B 'N.-9,/: %90BS7AB',-./0. ;-5J8B R !5-8B./A8 #.095:


19/73


&'( )'*+,-(&.


E%&).00 '.0E*$. $/. K1)Y &; )K.1% 91%Y.$ E%*).0 Q/*K. ;%.0/ '.91#' Q10 /*:/+ D5.# Q*$/ '*;;*)(K$ Q.1$/.%X

the regions production increased due in large part to breakneck planting in recent years.

8/. .ZEK&0*5. :%&Q$/ &; 1)%.1:. *# $/. C&($/.10$.%# ^C /10 3..# #&$/*#: 0/&%$ &; *#)%.'*3K. *# $/. K10$

'.)1'.+ N*$/ $/. 19&(#$ &; EK1#$.' 1)%.1:. 9&%. $/1# '&(3K*#: 0*#). TK&%*'1 1)%.1:. $1%:.$*#: .1%KV 0E%*#: E%&'()$* )$*#(.0 $& :%&Q 0$.1'*KV+ 8/. 15.%1:. :%&Q.%

*# TK&%*'1 %.91*#0 091KKX 1K$/&(:/ 1 #(93.% &; K1%:.% :%&Q.%0 1#' ;1%9*#: )&9E1#*.0 /15. .#$.%.' $/.

3(0*#.00 *# %.).#$ V.1%0 1#' /15. )&9. $& %.E%.0.#$ 1 :%&Q*#: E&%$* &; $/. 1##(1K )%&E+ A5.%1:. V*.K'0*# TK&%*'1 %.91*# b(*$. K&Q '(. $& '*;;*)(K$ :%&Q*#: )'*$* 1#' $/. E%.51K.#). &; ;*.K'0 (0*#:

91#1:.9.#$ 0V0$.90 $/1$ ($*K*[. K.00 &; $/. $.)/#&K&:V 1#' *#E($0 ;&(#' *# &$/.% )&9E.$*#: %.:*+ L*:/

9&%$1K*$V '(. $& /*:/ '*0.10. E%.00(%. 1#' ;%.b(.#$ '*0.10. $%1#0;.% ;%&9 5.:.$1$*5. E%&E1:1$* 0V0$.90

/10 1K0& K*9*$.' V*.K'0X 3($ 1K0& *#)%.10.' $/. %1$. &; %.EK1#$*#:+ TK&%*'1 :%&Q.%0 %.91*# 0&9. &; $/. 9&0$

E100*$. *# $/. E(%0(*$ &; EK1#$*#: #.Q 51%*.$*.0+ "#'..' *$ *0 5.%V )&99 ;&% #.Q 51%*.$*.0 $& 3. *# 5.%V

/*:/ '.91#' 3.;&%. $/.V /15. 3..# 0..# *# 091KK 0)1K. )&99.%)*1K E%&'()$*+

R"1+4'$>8/. 1)%.1:. 1#' :%&Q$/ *# $/. 0$1$. &; J.&%:*1 *0 #&$&%*&(0KV '*;;*)(K$ $& $%1)YX 10 $/.%. *0

)(%%.#$KV #& &;;*)*1K 0(%5.V &; EK1#$*#:0X 1#' E%&'()$* '1$1 *0 310.' .0$*91$.0+ 8/. *#'(0$%V Q&(K'

3.#.;*$ :%.1$KV ;%&9 $/*0 .Z.%)*0.+ AKK 1)%.1:. 1#' E%&'()$* '1$1 ;&% $/. 0$1$. &; J.&%:*1 )$1*#.' *# $/*0%.E&%$ *0 310.' 3.0$ .0$*91$.0 3V )$%*3($&%0 1#' $/. 15.%1:*#: &; $/&0. .0$*91$.0 Q/.# $/.%. 1%.

discrepancies. Georgias offering in the North American market has been placed in 3 primary categories

Q*$/ $/. .1%KV C&($/.%# L*:/3(0/ EK1V*#: 1 K.1' %&K. *# $/. ;%.0/ *#'(0$%V 1#' $/. ;%.0/ d133*$$.V.0 1#'

processed Rabbiteyes representing the other two categories. Georgias Southern Highbush industry has

come to play a major role in the spring market of North America. In a normal year the Georgia Southern

Highbush crop follows Floridas )%&E $& Y..E 5&K(9.0 0$.1'V+ "# 0&9. V.1%0 Q/.# TK&%*'1 *0 K1$. 1#'O&%

J.&%:*1 .1%KV $/.0. &5.%K1E0 )1# E&0. 1 )/1KK.#:.+ C&9. )$%*3($&%0 .ZE%.00.' )).%# 13&($ J.&%:*1s

1231 !5-8B 'N.-9,/: %90BS7AB

4-567,895: R K578B.-: #.095:

1231 !5-8B 'N.-9,/: %90BS7AB

',-./0. ;-5J8B R K578B.-: #.095:


20/73


&'( )'*+,-(&.


)$*#(.' EK1#$*#: &; &K'.% d133*$.V. 51%*.$*.0+ J.&%:*1 :%&Q.%0 1EE.1% (#K*Y.KV $& )/1#:. )(%%.#$

$%14.)$&%*.0 10 %.$(%#0 %.91*# 1$$%1)$*5. $/.*% %133*$.V. ;*.K'0X 1#' $/.%. 1%. ;.Q &$/.% )%&E0 Q/*)/ &;;.%

0()/ 1 5*13K. 1K$.%#1$*5.+ "# 0(991%VX $/. 0$1$. &; J.&%:*1 /10 1 0$%: E&0*$* *# $/. 91%Y.$ 1#' K&&Y0

K*Y.KV $& )$*#(. *$0 E&0*$* 10 $/. K1%:.0$ E%&'().% &; 3K(.3.%%*.0 *# $/. C&($/.10$ K.' 3V *$0 d133*$.V.

EK1#$*#:0+

T1+*- :$+12'&$>@&%$/ S1%&K*#1 9.1#Q/*K. K&&Y0 $& 3. (#'.%:&*#: 1 $%1#0*$* &; *$0 &Q# 10 $/. %.:* 0

:%&Q.%0X 91#V &; Q/&9 1%. 9(K$*g:.#.%1$*K 1#' &; 1 K1%:.% 0)1K. $/1# $/. 15.%1:. *# &$/.% 0$1$.0X 0..Y $&

.ZE1#' $/.*% 0.10 1#' %.EK1#$ Q*$/ #.Q 51%*.$*.0 Q/*K. ($*K*[*#: #.Q E%&'()$* $.)/#&K&:*.0 E%&5.# *#

&$/.% E1%$0 &; $/. Q&%K'+ 8/.0. #.Q ;*.K'0 ($*K*[*#: #.Q :.#.$*)0 1#' 9&'.%# E%&'()$* 0V0$.90 *# @&%$/

S1%&K*#1 1%. 1)/*.5*#: 0&9. &; $/. /*:/.0$ V*.K'0 *# $/. *#'(0$%V+ @&%$/ S1%&K*#1 1K0& .#4&V0 1# .Z$.#'.'

/1%5.0$ 0.10 0$1%$*#: *# -1V 1#' /1%5.0$*#: d133*$.V.0 *#$& a(KV 1#' .5.# A(:(0$+ I%&Z*9*$V $& 91%Y.$

1K0& )$*#(.0 $& EK1V $& @&rth Carolinas advantage, especially amidst labor challenges, allowing the

*#)%.10.' (0. &; 91)/*#. /1%5.0$*#: ;&% ;%.0/ Q/.# #.).001%V+ d.EK1#$*#: )$*#(.0 *# $/. 0$1$. 10 #.Q

51%*.$*.0 E%&5. $/.90.K5.0 *# V*.K'0X b(1K*$V 1#' .;;*)*.#)*.0+ f1%*.$*.0 0()/ 10 P.:1)V 1#' C1# a&1b(*# /15.3.)&9. *#)%.10*#:KV *#$.%.0$*#: ;&% :%&Q.%0 10 $/.V 0..Y $& *#)%.10. V*.K'0 1#' .;;*)*.#)*.0+

North Carolinas 2012 season was '.0)%*3.' 3V )$%*3($&%0 10 1 0()).00 Q*$/ 0E%*#: ;%..[.0 *# J.&%:*1

K.15*#: %&&9 ;&% @&%$/ Carolinas early crop in the marketX 1K$/&(:/ $/.%. Q.%. 1K0& )/1KK.#:.0 Q*$/ 0E%*#:

%1*#0+ L1*K Q10 1K0& 1# *00(. '(%*#: 1 E&%$* &; $/. < /1%5.0$+ "# :.#.%1K $/. @&%$/ S1%&K*#1 )%&E Q10

.Z).KK.#$ 1;$.% 1 9*K' >O>< Q*#$.%+ C&9. )$%*3($&%0 .ZE%.00.' )).%#0 13&($ $/. K: $.%9 5*13*K*$V

&; $/. E%&).00.' d133*$.V. 3(0*#.00 *# @&%$/ S1%&K*#1+

O$/1+ $&( M$0-'&" F$+."%**# $/. C&($/.10$6 P13&% 151*K13*K*$V %.91*#0 1 914&% )).%# $/%&(:/&($ $/.

^C 1#' .0E.)*1KKV *# $/. C&($/.10$ '(. $& /*:/ )&9E.$*$* ;&% Q&%Y.%0 1#' 1 '*;;*)(K$ E&K*$*)1K )K*91$. *#

0&9. 0$1$.0+ T&% $/*0 %.10 91)/*#. /1%5.0$X .5.# &; .1%KV 0&($/.%# L*:/3(0/ Q/*)/ /10 5.%V K&Q)).#$%1$* &; *$0 %*E.#*#:X /10 3.)&9. 1 ;&)(0 *# $/. *#'(0$%V+ 8/. ^#*5.%0*$V 3%..'*#: E%&:%190 /15.

91'. 1# 1::%.00*5. 9&5. $&Q1%'0 ;&)(0*#: 9.)/1#*[.' /1%5.0$ 1#' 1 #(93.% &; .b(*E9.#$ )&9E1#*.0

/15. 1)$*5.KV 0&(:/$ $& *#$%&'(). 91)/*#.0 $/1$ )1# '.K*5.% *9E%&5.' b(1K*$V 1#' K&Q.% K&00.0+ -1)/*#.

/1%5.0$*#: C&($/.%# L*:/3(0/X Q/*)/ 1%. #&$ :.#.$*)1KKV &% )K*91$*)1KKV E%.'*0E&0.' $& )).#$%1$.'

%*E.#*#:X '(%*#: 1 91%Y.$ Q*$/ '.)K*#*#: E%*).0 *0 *#'..' 1 )/1KK.#:.+ 8/*0 (#'.%$1Y*#: Q*KK $1Y. $*9.X 3($ *0

1 E100* &; 91#V *# $/. C&($/.10$.%# *#'(0$%V+ 8/*0 *0 E1%$*)(K1%KV *9E&%$1#$ $& 91#V Q/& %.)&:#*[. $/1$

$/.V Q*KK ;1). *#)%.10.' )&9E.$*$* *# $/. )&9*#: V.1%0 ;%&9 /1#' /1%5.0$.' 3K(.3.%%*.0 ;%&9 '.5.K&E*#:

*#'(0$%*.0 K*Y. -.Z*)&+

Mexico/Central America

Mexicos Highbush blueberry industry, which began in the late 1990s with the first c&99.%)*1K $%*1K0X /10

;*#1KKV 3.:(# $& K.15. *$0 *#;1#)V 1#' *0 $/. E1$/ $& 3.)&9*#: 1 EK1V.% *# $/. @&%$/ A9.%*)1# 1#' JK&31K

91%Y.$+ 8/*0 %.E&%$ '*5*'.0 $/. -.Z*)& *#'(0$%V %&(:/KV *#$& < )1$.:&%*.06 $/. @&%$/ 1#' S.#$%1K %.:*+

Northern Mexicos growing regions in Baja, Sonora and Sinaloa involve more traditional evergreening

0V0$.90 1$ K1$*$('.0 9&%. 1Y*# $& .Z*0$*#: C&($/.%# L*:/3(0/ :%&Q*#: %.:*+ -.1#Q/*K.X S.#$%1K -.Z*)&

%.E%.0.#$0 1 #.Q ;%$*.% *# 3K(.3.%%V /&%$*)(K$(%. Q*$/ ;1%9*#: 0V0$.90 3.*#: '.5.K&E.' ;&% K&Q K1$*$('.0X

0/&%$ E/&$&E.%*&'0 1#' K&Q &% #& )/*KK*#: /&(%0+ @&%$/.%# -.Z*)& K&&Y0 *#)%.10*#:KV $& 0/&Q E&$.#$*1K $&


21/73


&'( )'*+,-(&.


0(EEKV 3K(.3.%%*.0 ;%&9 K1$. Q*#$.% $/%&(:/ $/. 0E%*#: 9$/0+ S.#$%1K -.Z*)& /10 )*%9.' *$0 13*K*$V $&

)*0$.#$KV 0(EEKV 3K(.3.%%*.0 *# $/. Q*#$.% 1#' 0E%*#: 9$/0 1#' .ZE.%*9.#$1$* *0 Q.KK (#'.%Q1V $&

'.5.K&E 0V0$.90 Q/*)/ 1KK&Q ;&% ;1KK E%&'()$* )V)K.0 10 Q.KK+

8/.%. %.91*#0 1 :%.1$ '.1K $& 3. K.1%#.' *# -.Z*)1# 3K(.3.%%*.0X 1#' *$ *0 *9E&%$1#$ $& %.9.93.% $/1$

'.0E*$. %1E*' :%&Q$/X $/. $.%%*$&%V *0 0$*KK *# *$0 E*..% 0$1:.0+ 8/. /&%$*)(K$(%1K 0V0$.90 $/1$ Q*KK 3. ($*K*[.'X

1#' $/. 51%*.$*.0 $/1$ Q*KK 3. EK1#$.' *# $/. )&9*#: V.1%0X Q*KK *#.5*$13KV 3. 5.%V '*;;.%.#$ ;%&9 Q/1$ )1# 3.

0..# $&'1V+ "$ Q*KK 3. 91#V V.1%0 3.;&%. E%.'*)$13K. K1%:. )&99.%)*1K 5&K(9.0X Q*$/ )*0$.#$ b(1K*$VX

3.:*# $& 1%%*5. ;%&9 -.Z*)&+

I&K*$*)0X 1#' 9&0$ *9E&%$1#$KV )%*9. 1#' 0.)(%*$VX 1%. 1 914&% 31%%*.% $& '&*#: 3(0*#.00 *# -.Z*)&+ -&0$ &;

$/. Y.V :%&Q*#: %.:* 1%. 1K0& K&)1$.' *# 1%.10 $/1$ ;1). 0.)(%*$V )/1KK.#:.0+ J*5.# $/. E&$.#$*1K ;&% 1

/*:/gb(1K*$V E%&'()$X /&Q.5.%X 1#' $/. *##&51$*5. )(K$(%. 19: -.Z*)1# 3.%%V :%&Q.%0X -.Z*)& 0/&Q0

K:g$.%9 E&$.#$*1K+ N*$/ 1 $%()Y ;%&9 J(1'1K141%1 $& @.Q \&%Y S*$V $%15.K*#: 1 0*9*K1% '*0$1#). $& $/1$ &;

a truck from Portland, OR to the same destination, Mexican blueberries are likely to become a closerg

fresher counterg0.10K 1K$.%#1$*5. ;&% @&%$/ A9.%*)1+

8/. K.1'*#: E%&'()$* %.:* &; 3K(.3.%%*.0 *# -.Z*)& 1%. $/. 0$1$.0 &; M141X C*#1K&1X a1K*0)&X -*)/&1)k#

1#' S&K*91+

Conclusions:

North America Leads Global Production:

@&%$/ A9.%*)1 %.91*#0 $/. (#'*0E($.' K.1'.% *# :K&31K 3K(.3.%%V E%&'()$* 3&$/ ;%.0/ 1#' E%&).00.'+ "$

does not however, as we will see in other sections, lead in exports. North Americas growth in production/10 K1%:.KV 3..# '%*5.# 3V *#$.%#1K '.91#'+ N*$/ $/. .Z).E$* &; 0&9. E%&).00.' L*:/3(0/ MK(.3.%%V

.ZE&%$0 ;%&9 $/. I1)*;*) @&%$/Q.0$X @&%$/ A9.%*)1 0.%5.0 @&%$/ A9.%*)1 $&'1V+ 8/. %1E*' .ZE1#0* &;

1)%.1:. *# %.).#$ V.1%0 /10 1#' Q*KK )$*#(. $& 3%*#: )/1KK.#:.0+ S).%#0 13&($ (#'.%E.%;&%9*#: ;*.K'0X

51%*.$V 0.K.)$* K13&% ;&% ;%.0/ /1%5.0$X 1#' $/. 13*K*$V &; $/. .Z*0$*#: E&0$g/1%5.0$ *#;%10$%()$(%. $& 9..$

$/. #..'0 &; $/. :%&Q*#: )&99(#*$V 1#' $/. 91%Y.$ 1%. $%1)Y $& *#)%.10. 3.;&%. $/.V 0(30*'. $/.

0(EEKV 0*'.+ 8/. .#$%1#). &; -.Z*)& $& $/. @&%$/ A9.%*)1# '.1K Q*KK K*Y.KV )1(0. Q15.0 1#' 0&9.

1231 !5-8B 'N.-9,/: %90BS7AB 4-567,895:

(.L9,5 M +.:8-/C 'N.-9,/ #.095:

1231 !5-8B 'N.-9,/: %90BS7AB ',-./0. ;-5J8B

(.L9,5 M +.:8-/C 'N.-9,/ #.095:


22/73


&'( )'*+,-(&.


'*0EK1).9.#$ *# $/. #.Z$ '.)1'. 10 Q.KK+ 8/. %1E*' :%&Q$/ &; $/. @&%$/Q.0$ 1#' $/. C&($/.10$.%# :%&Q*#:

%.:* Q*KK )$*#(. $& *#)%.10. $/.*% E%.0.#). *# $/. 91%Y.$ 10 $/.*% 5&K(9.0 :& (E+

Frozen Market to Date:

8/. @&%$/ A9.%*)1# < 0.10 .#'.' Q*$/ $/. /*:/.0$ ^CWA S&K' C$&%1:. *#5.#$&%V %.)&%' 1$ + MV @&5.93.% F=$/ $/*0 *#5.#$&%V /1' 3..# %.'().' $& >BR+7 9*KK* E&(#'0

1#' $/.;$&)$+, +"51+* 71+ *-" 61&*- 17 I"0"6/"+ /+1)4-* &"3% 17 $& '&()%*+, +"01+(

CY 6'22'1& 2/%99&5.' *# $/. 9$/ &; W.).93.%


23/73


&'( )'*+,-(&.


The Export Opportunity:

Increasing exports will be critical for the long term success of North Americas industry. With an average

&; KV Fg,h &; $/. '&9.0$*) ^C )%&E .ZE&%$.' 1##(1KKVX $/. E&$.#$*1K ;&% :%&Q$/ *# *#$.%#1$*K 91%Y.$0

*0 *99.#0. 3&$/ ;&% ;%.0/ 1#' E%&).00.' E%&'()$+ 8/*0

*0 E1%$*)(K1%KV $/. )10. *# A0*1+ 8/. )/1KK.#:. ;&% $/.

Q.0$ %.91*#0 1# *00(. &; 91%Y.$ 1)).00X $1%*;;0 1#'

E%&9&$*+ N*$/ $/. S/*#.0. 91%Y.$ E&*0.' $& 3. 1

Q&%K' K.1'.% *# 3K(.3.%%V '.91#' *# $/. #.Z$ '.)1'.

1#' %1E*'KV :%&Q*#: 9*''K. )K100.0 *# /*:/KV E&E(K&(0

91%Y.$0 0()/ 10 "#'*1X "#'.0*1X 81*Q1# 1#' .K0.Q/.%.

*# C&($/.10$ A0*1X ;%.0/ 91%Y.$ 1)).00 *0 )%*$*)1K ;&%

)$*#(.' :%&Q$/+ 81%*;;0 1%. &;$.# 1 )/1KK.#:. *#

E%&).00.' .ZE&%$0 1#' #&Q 1K0& *# )&(#$%*.0 Q/.%.

;%.0/ 91%Y.$ 1)).00 /10 3..# &3$1*#.'X 1 0$1#'&($

.Z19EK. 3.*#: C&($/ U&%.1 Q/.%. S/*K.1# E%&).00.' 1#' ;%.0/ 3K(.3.%%*.0 1%. 0(34.)$ $& 0*:#*;*)1#$KV K&Q.%

'($*.0 1#' $1%*;;0 $/1# 2%.: ;%.0/ 1#' 1KK ^C E%&).00.' 3K(.3.%%*.0+ M.V' 1)).00 1#' $1%*;;0X

)&&%'*#1$.' E%&9&$* .;;&%$0 $& *#)%.10. 1Q1%.#.00 &; 3K(.3.%%*.0X $/.*% /.1K$/ 3.#.;*$0 1#' &$/.%

&EE&%$(#*$*.0 *# $/. )%&E 1%. )%*$*)1K $& 0(0$1*# 1#' *#)%.10. :%&Q$/+ S*'.%*#: )(%%.#$ E%&4.)$* ;&%

$/. Q.0$.%# )%&E 1#' $/. @&%$/ A9.%*)1# )%&E *# :.#.%1KX 1 ;&)(0 :%&Q*#: .ZE&%$0 Q*KK 3. )%*$*)1K+

"#'(0$%V &%:1#*[1$* 0()/ 10 ^CLMS 1#' @AMS Q*KK #..' 0(EE&%$ $& 1)/*.5. $/.0. &($)&9.0+

North America Trends:

I16"%*'0 01&%)65*'1&*# $/. ^C 1#' S1#1'1 )$*#(.0 $& :%&QX 91%Y.$ E.#.$%1$* 1$ 7>h

CGVC A+"%- 6$+U"*'.0)%*3.' 10 .Z).E$*K 3V )$%*3($&%0

CGVC %"$%1&.#'.' Q*$/ %.)&%' /*:/ E(3K*) ;%&[.# *#5.#$&%V

S"01+( 61."6"&* 17 5+10"%%"(*#5.#$&%V 0*#). )K&0. &; < 0.10

C*:#*;*)1#$ E&$.#$*1K *# "B51+* 6$+U"*%X .0E.)*1KKV $& A0*1

T"3 .$+'"*, $(15*'1&*0 9&0$ %&3(0$ *# $/. Q.0$ 1#' 0&9. %.:* *# $/. C&($/.10$

1231 !5-8B 'N.-9,/ ',-./0. P9A8-9S7895:

!5-8B 'N.-9,/ @-.AB 4-567,895: ST #.095: !5-8B 'N.-9,/ 4-5,.AA 4-567,895: ST #.095:


24/73


&'( )'*+,-(&.


M"B'01 ("."215'&4(16"%*'0 6$+U"*;&% 3K(.3.%%*.0X .0E.)*1KKV *# 914&% )*$*.0 1#' ;&&' 0.%5*). ;&%

1%.10 0.%5*#: $&(%*0$ *#'(0$%V

M"B'01 %-13'&4 "$+2, 51*"&*'$2 *1 5+1.'(" "B*"&("( $2*"+&$*'.";&% $/. CE%*#: 9$/0X )&(#$.%

0.10K E%&'()$* 1#' E&$.#$*1KKV T1KK Q*#'&Q0+

O$/1+%.91*#0 1 914&% )).%# ;&% ;%.0/ :%&Q.%0 $/%&(:/&($ $/. ^C *# E1%$*)(K1%

N!I/10 %.1)/.' 1KK :%&Q*#: %.:* &; @&%$/ A9.%*)1 1#' *0 1 0.%*&(0 )).%# *# $/. *#'(0$%V

S"52$&*'&4 *#)%.10*#:KV )&99 *# $%1'*$*K %.:* &; -*)/*:1#X @.Q a.%0.V 1#' @&%$/ S1%&K*#1

&;$.# ($*K*[*#: #.Q 51%*.$*.0 1#' *9E%&5.' E%&'()$* 0V0$.90

N0$2" $&( 5+17"%%'1&$2'%6 *#)%.10*#:KV '*;;.%.#$*1$.0 $/. K.1'*#: )&9E1#*.0

T"3 ?+1()0*% :.#.%1$*#: #.Q )(9E$* 1#' '.91#'

South America

Data Review:

C&($/ A9.%*)1 .ZE.%*.#).' 1 %.)&%' 0.10 *#

>O< K.' 3V $/. )$*#(.' 5&K(9. :%&Q$/ &;

Chile. Chiles acreageX .5.# 19*'0$ 0&9. '*;;*)(K$

V.1%0X /10 )ontinued to grow while Argentinas has

1)$(1KKV '.)K*#.'+ ^E)&9*#: %.:* 0()/ 10 I.%(

1#' M%1[*K 1%. 3.:*##*#: $& 1EE.1% *# C&($/

A9.%*)1 ;*:(%.0+ 8/. ;&KK&Q*#: E&*#$0 1%. Q&%$/

)*'.%*#: Q/.# %.5*.Q*#: $/.0. '1$1 3.K&Q6

N1)*- J6"+'0$ '% *-" %"01&( 2$+4"%* 421/$2

5+1()0"+K.' 3V S/*K. 1#' ;&KK&Q.' $& 1 K.00.% '.:%.. 3V A%:.#$*#1

N1)*- J6"+'0$& 5+1()0*'1& +"5+"%"&*% 1."+ 1&" Z)$+*"+ 17 *-" 421/$2 0+15

N1)*- J6"+'0$& 4+13*- '% %213'&[email protected].)*1KKV *# $/. K10$ < V.1%0

N1)*- J6"+'0$& 5+1()0*'1&:%.Q >FRh 3.$Q..#


25/73


&'( )'*+,-(&.


Argentinas production :%.Q )*'.%13KV 3.$Q..# = 1#' 857/? /


26/73


&'( )'*+,-(&.


*9E%.00*5.+ CE.)*1K $/1#Y0 $& $/. S/*K.1# MK(.3.%%V S&99*$$.. ;&% $/.*% b(1K*$V %.E&%$0 1#' $& 8&''

-1(%*$[ ;&% /*0 )$%*3($* $& $/. 1))&(#$ 3.K&Q &; $/. >O>< 1#' F S/*K.1# 0.10+

2011/12 Chilean Season Summary:

8/. >O>< 0.10 *# S/*K. /10 3..# )/1%1)$.%*[.' 10 1 %.10KV :&&' 0.10 5*0gjg5*0 &$/.% %.).#$V.1%0+ A )&&K 0E%*#: K.' $& 1 0K&Q %*E.#*#: )%&E )&9E1%.' $& =g>> 0.10 1)%&00 1KK %.:* .Z).E$

%.:* f (E (#$*K Q..Y ,?+ MV Q..Y ,B $.9E.%1$(%.0 *#)%.10.' 1#' Q..Y0 ,Bg7< 01Q 5.%V /*:/

$.9E.%1$(%.0X .0E.)*1KKV *# $/. ).#$%1K 1#' ).#$.% 0&($/ :%&Q*#: %.:* #.1% S/*KK1#+ 8/*0 /.1$ Q15.

)).#$%1$.' %*E.#*#: *# S/*KK1# $& $/. 0&($/X 91Y*#: *$ '*;;*)(K$ ;&% :%&Q.%0 $& Y..E (E $/.*% /1%5.0$0+

The heat caused a lot of issues with soft fruit. Thanks to high processed prices, the soft fruit problem wa0

%.0&K5.'X 10 9()/ &; $/. ;%(*$ $/1$ Q10 #&$ 0(*$13K. ;&% .ZE&%$ Q10 '*5.%$.' $& $/. E%&).00.' )/1##.K+ A0 *0

&;$.# $/. )10.X $/. 0&($/ /1' 0&9. %1*# *00(.0X 9&0$KV .1%KV 1#' K1$. *# $/.*% 0.10+ 8/. 3*::.0$ )/1KK.#:.

*# $/. 0&($/ &; S/*K. )19. ;%&9 $/. 10/.0 '%&EE.' 3V $/. .%(E$* &; $/. f&K)1#& I(V./(.+ 8/. 3K1#Y.$

&; 10/.0 0E%.1' 1)%&00 9()/ &; $/. 0&($/ 1#' %(*#.' 91#V ;*.K'0X )%.1$*#: 1# .0$*91$.' K&00 &; (EQ1%'0 &;

7X=== 9.$%*) $ _>>- K30` $& $/. *#'(0$%V+ C&9. :%&Q.%0 Q.%. 13K. $& 01K51:. $/.*% ;%(*$ ;&% E%&).00.0$/%&(:/ .Z$.#0*5. Q10/*#: &; $/. E%&'()$X 3($ $/. .)&9*) $&KK &; $/. 5&K)1#*) .%(E$* Q10 '.510$1$*#:

;&% 91#V :%&Q.%0+

8/. S/*K.1# MK(.3.%%V S&99*$$.. )%&E .0$*91$.0 ;&% $/. >O>< 0.10 Q.%. 9&'*;*.' $Q*). '(%*#: $/.

0.10+ 8/. &%*:*#1K E%.0.10 .0$*91$. Q10 ?HX=== $ _13&($ >? &;

7R+< - K30+` ;%.0/+ T*#1K ;%.0/ .ZE&%$ 5&K(9.0 ;%&9 S/*K. .#'.' $/. 0.10 1$ ?=+>== 9.$%*) $ _>7,+7-

K30+`+ 8/. '*5.%0* 3V 91%Y.$ *0 %.E&%$.' 10 3.*#:

?B+,Fh $& $/. ^CA 1#' S1#1'1X >R+h $& D(%&E. 1#'

,+


27/73


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@&%$/.%# L*:/3(0/ :%&Q*#: %.:*+ 8/.%. Q10 .Z$.#0*5. '191:. $& 91#V ;*.K'0 Q/*)/ Q.%. *# 3K&&9 1#'

;%(*$ 0.$+ 8/*0 *0 .0$*91$.' $& /15. '.)%.10.' $/. )%&E *# $/. 0&($/+ "# $/. 1;$.%91$/ &; $/. 0&($/.%#

;%..[.0X %1*#0 3.:1# $& ;1KK *# $/. ).#$%1K %.:*X Q/*)/ *0 /*:/KV (#)&99+ 8/.0. W.).93.% 0(99.%

%1*#0 '.510$1$.' $/. )/.%%V )%&E 1#' )1(0.' 0.%*&(0 b(1K*$V *00(.0 *# $/. E1)Y /&(0.0+ A%%*51K0 &; $/*0 ;%(*$

Q.%. E%&3K.91$*) Q.KK *# $& a1#(1%V F+ 8/.0. '.0$%()$*5. %1*#0 Q.%. ;&KK&Q.' 3V /*:/ $.9E.%1$(%.0 *#.1%KV a1#(1%V K.1'*#: $& ;(%$/.% )).%#0 13&($ 1%%*51K0+ A :%.1$ '.1K &; '*0)(00* *0 (#'.%Q1V 1$ $/. $*9.

&; $/. ;*#1K '%1;$*#: &; $/*0 %.E&%$ 13&($ $/. )/1KK.#:. &; b(1K*$V &; 1%%*51K0 ;%&9 S/*K.+ 8/. S/*K.1#

MK(.3.%%V S&99*$$.. %.E&%$ ;%&9 Q..Y 7= E%.'*)$.'

$/1$ 9&K' Q10 K*Y.KV $& 3. $/. 3*::.0$ E%&3K.9 '(%*#:

$/. 0.10+ -.'*1 0&(%).0 1%. $&()/*#: $/. *00(. 9&%.

;%.b(.#$KV+ 8Q& &EE&0*#: ;&%).0 /15. 1%*0.# *# $/.

S/*K.1# '.1K+ A0 $/. 91%Y.$ *#)%.10.0 *$0 '.91#' ;&%

buality, Chiles need to ship all its crop long distances

3V 3&1$ :%&Q0X 1K: Q*$/ $/. %.1K*$V &; *#)%.10*#:KV

.%%1$*) Q.1$/.% 1#' &$/.% %.1K )/1KK.#:.0 $& '.K*5.%*#:b(1K*$V ;%(*$ _0.. ;*#1K )&99.#$0 &; S/*K. 0.)$*`+

"# 2)$&3.% &; H= 9*KK* K30+ "; $/.0. .0$*91$.0 /&K' $%(. $/%&(:/ $/. 0.10

Chiles fresh .ZE&%$0 ;&% F Q*KK %.E%.0.#$ 1 9&'.%1$. *#)%.10. &5.% $/. E%.5*&(0 V.1%0+ 8/. K1)Y &;

1$$%1)$*5. E%*)*#: ;&% E%&).00.' ;%(*$ *# $/. F 0.10 *0 9&$*51$*#: 91#V S/*K.1# :%&Q.%0 $& E(%0(.

$/. ;%.0/ )/1##.KX .5.# Q*$/ ;%(*$ $/1$ E&0.0 /*:/.% %*0Y0 ;&% 1%%*51K0+ S(%%.#$ )/1KK.#:.0 *#'*)1$. $/1$ $/.F 0.10 *0 $%1)Y $& 3. 1 '*;;*)(K$ . ;&% 91#V :%&Q.%0 *# S/*K.X '%*5.# 3V b(1K*$V 1#' 1%%*51K

*00(.0+ A$ $/. $*9. $/*0 %.E&%$ Q10 E(3K*0/.' $/. b(1K*$V *00(.0 Q*$/ S/*K.1# ;%(*$ 1%%*51K0 /1' 3..# 1# *00(.

;&% 91#V Q..Y0+ C*:#0 &; 1 )K.1#(E 1%. (#'.%Q1VX but much of Chiles peak has seen serious quality

)/1KK.#:.0 ;&% $/. F 0.10+

:-'2"$& O10$2 :1&%)65*'1&> N*$/ *$0 K*9*$.' E&E(K1$* &; K.00 $/1# >? 9*KK* E.&EK.X %&(:/KV $/.

E&E(K1$* &; $/. :%.1$.% P&0 A#:.K.0X SA 1%.1X S/*K. '&.0 #&$ %.E%.0.#$ 1 K1%:. 0)1K. 91%Y.$ ;&% )(9.%

:&&'0+ 8/1$ 01*'X $/. %*0*#: Q.1K$/V 1#' 9*''K. )K100.0 &; S/*K. 1%. *#)%.10*#: $/.*% %1$. &; )(9E$*

.5.%V V.1% 1#' $/.*% '.91#' ;&% 3K(.3.%%*.0 *0 1Y*# $& $/1$ &; 91#V &$/.% E%&'()$0+ D5.# *9E&%$0 &;

blueberries during Chiles off season have begun and one can expect to find fresh and/or frozen3K(.3.%%*.0 $/. 0/.K5.0 Q/.# 5*0*$*#: 0(E.%91%Y.$0 *# $/. )1E*$1K &; C1#$*1:&+ Chiles market will 3.

091KKX 3($ %.1K+

S'%" 17 $ :-'2"$& ?+10"%% =&()%*+,> N*$/ &5.% R7 9*KK* E&(#'0 &; E%&).00.' 3K(.3.%%*.0 *# $/.

>O>< 0.10 S/*K. /10 1%:(13KV 3.)&9. 1 EK1V.% *# $/. E%&).00.' L*:/3(0/ *#'(0$%V+ N*$/ (EQ1%'0 &;

H= 9*KK* E&(#'0 1#$*)*E1$.' ;&% $/. F 0.10$/&(:/ $/*0 ;*:(%. 91V *#)%.10. '(. $& '*;;*)(K$

Q.1$/.% )'*$* *# $/. ).#$%1K 1#' 0&($/.%# :%&Q*#: %.:* '(%*#: /1%5.0$$/. @&%$/ A9.%*)1#

1231 K578B 'N.-9,/: %90BS7AB 4-567,895:


28/73


&'( )'*+,-(&.


*#'(0$%V )1# #& K:.% )K1*9 $& 3. $/. 0&K. 1)$&% *# $/. 3(0*#.00+ T&% 1 510$ 1%%1V &; %.10 %1#:*#: ;%&9

.Z$.#0*5. EK1#$*#:0 &; 51%*.$*.0 (#0(*$13K. ;&% ;%.0/ 91%*$*9. .ZE&%$X K13&% 0/&%$1:.0X E%&3K.91$*) Q.1$/.%X

.Z$.#'.' .ZE&%$ 1#' 0/*EE*#: $*9. ;%19.0X '*;;*)(K$*.0 *# E&0$g/1%5.0$ 91#1:.9.#$ 1#' %*0*#: 1K$.%#1$*5.0

such as Mexico with a closer fresher product (see North America section), much of Chiles blueberry crop

0*9EKV )1##&$ 3. 0/*EE.' ;%.0/+

"# $/. 0/&%$ $.%9X most of Chiles processed fruit is thus anticipated to be grade outs Q/*)/ )1##&$ 3.

.ZE&%$.' ;%.0/+ 8/*0 *0 #&$13KV '*;;.%.#$ $/1# $/. ;&)(0 .#)&(#$.%.' *# @&%$/ A9.%*)1X .0E.)*1KKV @&%$/.%#

L*:/3(0/ %.:* K*Y. $/. I1)*;*) @&%$/Q.0$X Q/.%. 5.%$*)1KKV *#$.:%1$.' )&9E1#*.0 13&(#' $/1$ :%&QX

E%&).00 1#' E1)Y 0&K.KV E%&).00.' 3K(.3.%%*.0 Q*$/ 1 >==h ;&)(0 $/. 3(0*#.00+ "# 0&9. )10.0X $/. %.0(K$

*0 1 #&$13KV '*;;.%.#$*1$.' 1#' /*:/ b(1K*$V E%&'()$ )&9*#: ;%&9 ;*.K'0 '.0*:#.' .0E.)*1KKV ;&% (0.0 0()/ 10

%.$1*K "eT 1#' %(# $/%&(:/ ;1)*K*$*.0 .0E.)*1KKV '.0*:#.' $& %.).*5. $/. E%&'()$ 1#' '.K*5.% $& $/. $1%:.$

91%Y.$+ 8/. S/*K.1# *#'(0$%V $&'1VX Q*$/ $/. .Z).E$* &; < Y#&Q# .Z19EK.0X /10 #& ;1%90 EK1#$.'

exclusively for processed. Virtually all of Chiles processed volume is sourced from product which was not

strong enou:/ $& 91Y. $/. 3&1$ $%*E $& $/. 91%Y.$ &% '*' #&$ 9..$ ;%.0/ :%1'. ;&% &$/.% %.10+ 8/*0'&.0 #&$ 9.1# $/1$ $/.%. *0 #&$ /*:/ b(1K*$V E%&).00.' ;%(*$ )&9*#: ;%&9 S/*K.+ "$ '&.0 /&Q.5.% 9.1# $/1$

E%&'()$ ;%&9 S/*K. $&'1V *0 /*:/KV 51%*13K.+

"# $/. 9.'*(9 $& K: $.%9X 91#V 1#$*)*E1$. 1 $%1#0*$* *# $/. S/*K.1# E%&).00.' *#'(0$%VX .0E.)*1KKV *# $/.

0&($/ &; $/. )&(#$%V+ A0 )K*91$*) )'*$*X K13&% 0/&%$1:.0 1#' )&9E.$*$* ;%&9 E%&'().%0 )K&0.% $& $/.

91%Y.$0 *# $/. 019. E%&'()$* Q*#'&Q 91Y. $/. ;%.0/ 3(0*#.00 *# $/. 0&($/ &; S/*K. *#)%.10*#:KV '*;;*)(K$X

&$/.% 1'51#$1:.0 &; $/. %.:* '& #&$ )/1#:.+ 8/. 0&($/ &; S/*K. *# E1%$*)(K1% /10 %.10KV E%*).' K1%:.

$%1)$0 &; K1#'X .Z).KK.#$ 0&*KX Q1$.% 1#' :%&Q*#: )'*$* 1KK K.1'*#: $& /*:/ V*.K'0 1#' good in field

b(1K*$V @&%$/.%# L*:/3(0/ 3K(.3.%%*.0+ N/*K. $/. E%&3K.90 13&5. 91Y. ;%.0/ .ZE&%$ *#)%.10*#:KV '*;;*)(K$X

$/. 1'51#$1:.0 &; $/. %.:* '& K.#' $/.90.K5.0 $& K1%:. 0)1K.X 9.)/1#*[.' E%&).00.' 3K(.3.%%V E%&'()$*+

D#.%:V )&0$0 0$*KK %.91*# 1# *00(. *# S/*K.X 3($ 1 #(93.% &; )&9E1#*.0 1%. 3.:*##*#: $& %.)&:#*[. $/. K:

$.%9 &EE&%$(#*$*.0 *# '.5.K&E*#: E%&;.00*K*[.' E%&).00.' *#'(0$%V *# S/*K.X E1%$*)(K1%KV *# $/. 0&($/+

T1*" 1& O$/1+ '& :-'2">P13&% /10 3.)&9. 1 914&% )/1KK.#:. *# %.).#$ V.1%0 *# S/*K.+ N*$/ #.1% ;(KK

.9EK&V9.#$ 1#' /*:/ '.91#' ;&% E.&EK. *# 0.)$&%0 0()/ 10 9*#*#: 1#' 0.%5*).0X 91#V E.&EK. Q/&

$%1'*$*KKV played a key role in harvesting Chiles fruit crops have now moved on to more attractive

1K$.%#1$*5.0+ 8/. S/*K.1# :&5.%#9.#$ *0 *# $/. *#*$*1K E%&).00 &; .0$13K*0/*#: 1 0V0$.9 $& E%&5*'. Q&%Y

5*010 $& ;&%.*:# 9*:%1#$ Q&%Y.%0 ;%&9 )&(#$%*.0 0()/ 10 M&K*5*1 1#' I.%(+ L&Q S/*K. 91#1:.0 *$0 K13&%

E%&3K.90X 1#' $/. E&K*$*)0 &; K13&% _#&$. 0&K($* *# $/. ^C 50+ S1#1'1`X Q*KK 3. )%*$*)1K *# '.$.%9*#*#: $/.

13*K*$V &; S/*K. $& )&9E.$. :K&31KKV *# $/. ;%.0/ 91%Y.$+ 8/*0 *0 .0E.)*1KKV $%(. :*5.# $/. %.1K*$V $/1$ 91)/*#.

/1%5.0$ ;&% ;%.0/ 0*9EKV %.91*#0 $&& '*;;*)(K$ Q*$/ 151*K13K. $.)/#&K&:*.0X $/. )(%%.#$KV EK1#$.' 51%*.$*.0 1%.:.#.%1KKV #&$ )&9E1$*3K. Q*$/ 0*:#*;*)1#$ 9.)/1#*)1K /1#'K*#:X and Chiles distance from the market.

:-'&"%" M$+U"* J00"%% 71+ :-'2"> "# a(#. > '(%*#: 1 5*0*$ 3V ;&%9.% S/*#.0. 5*). E%.0*'.#$ _1#'

#&Q J.#.%1K C.)%.$1%V` l* a*#E*#: $& S/*K.X f*). -*#*0$.% N.* S/(1#[/: &; AeC"e 0*:#.' $/. .#$%V

E%&$&)&K '&)(9.#$0 ;&% *9E&%$1$* &; S/*K.1# 3K(.3.%%*.0 *#$& S/*#1+ 8/*0 .5.#$ 91'. S/*K. $/. ;*%0$

)&(#$%V *# $/. Q&%K' $& &3$1*# K.:*$*91$. 9.1#0 &; .ZE&%$*#: ;%.0/ 3K(.3.%%*.0 $& S/*#1X $/. Q&rlds ;10$.0$

:%&Q*#: 91%Y.$ ;&% 3K(.3.%%*.0+ -1#V V.1%0 &; Q&%Y 3V $/. S/*K.1# .ZE&%$.%0 100&)*1$* _AC2Dl` 1#'


29/73


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$/. S/*K.1# :&5.%#9.#$s3*K1$.%1K $%1'. .;;&%$0 91'. $/*0 K1#'91%Y .5.#$ E&00*3K.+ A0 $/. ;*#1K 1EE%&51K

&; $/. $%.1$V 1#' .0$13K*0/9.#$ &; E%&$&)&K0 $&&Y $*9. $& *9EK.9.#$X $/.%. Q.%. K*9*$.' 0/*E9.#$0 $& S/*#1

*# $/. >O>< 0.10 $/1$ 0.%5.' 10 $%*1K %(#0+ C/*E9.#$0 /15. #&$13KV *#)%.10.'X E%*91%*KV 3V 1*%X *# $/.

F 0.10+ A0 $/. E/V$&01#$*1%V 1#' E&K*$*)1K 31%%*.%0 $& 0/*EE*#: S/*K.1# ;%(*$ $& S/*#1 /15. 3..#

K*;$.'X $/. &$/.% :%.1$ )/1KK.#:. /10 )&9. $& $/. ;&%.;%$/&Q $& .#0(%. b(1K*$V 1%%*51K0 &; ;%(*$ Q/*)/9(0$ $%15.K ,=m '1V0 $& 1%%*5. *# $/. A0*1# 91%Y.$0+

8/. )/1KK.#:.0 *# @&%$/ A9.%*)1# 1%%*51K0 Q*$/ Q/*)/

$/. S/*K.1# *#'(0$%V 0$%(::K.0 1%. KV 1(:9.#$.' Q/.#

0/*EE*#: 3V 3&1$ $& $/. 9()/ 9&%. '*0$1#$ A0*1#

91%Y.$0+ S/*#1 91%Y.$ 1)).00 $/.%.;&%. %.E%.0.#$0 $/.

:%.1$.0$ &EE&%$(#*$V 1#' $/. :%.1$.0$ )/1KK.#:. ;&% $/.

S/*K.1# *#'(0$%V $&'1V+ S/*#1 *0 1#$*)*E1$.' $& 3. $/.

0*#:Ke most important market for Chiles future. The

b(.0$* %.91*#0 /&Q $& .#0(%. 0()).00;(K '.K*5.%V 1

/*:/ b(1K*$V E.%*0/13K. E%&'()$ $& $/.0. 0.K.)$*5. 1#''.91#'*#: )(9.%0+

Chiles Unique Challenges Demand Unique Solutions

Chiles plantin: /10 0K&Q.' )*'.%13KV 0*#). $/. E.1Y :%&Q$/ V.1%0 3.$Q..#


30/73


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From this rich tradition of fruit peopleX solutions to the challenges discussed above are likely to arise. The

b(.0$* ;&% #&Q %.91*#0 /&Q 1#' Q/.# $/.0. *##&51$* 1#' 0&K($* Q*KK $1Y. ;&%9+

Argentina/Uruguay

< V*.K'0 *# A%:.#$*#1 1#' ^%(:(1V Q.%. '*01EE&*#$*#: ;&% 91#V 1#' K&Q.% $/1# 1#$*)*E1$.'X 3($ *$ Q10#&$ 1 31' V.1% ;&% 1KK+ N*$/ /.15V %1*#0X $&%#1'&.0X 1#' /1*KX .0E.)*1KKV *# $/. :%&Q*#: 1%.10 &; M(.#&0

A*%.0X D#$%. d*&0 1#' S&%%*.#$.0X :%&Q.%0 /1' '*;;*)(K$V /1%5.0$*#: $/.*% )%&E 1#' 9..$*#: b(1K*$V

0$1#'1%'0+ "# 8()(9k# $/. V*.K'0 Q.%. .0$*91$.' $& 3. >=g 1#' ;(KKV ? $*9.0

/*:/.% $/1# $/. = ;*:(%.0+ S).%#0 '& E.%0*0$ 13&($ $/. 0(*$13*K*$V &; 0&9. &; $/. 51%*.$*.0 *# A%:.#$*#1

;&% 0&9. E%&).00.' (0.0X E1%$*)(K1%KV %.$1*K "eT E%&'()$0X 3($ *# :.#.%1K %.).E$* &; E%&).00.' ;%(*$ ;%&9

A%:.#$*#1 *0 Q.K)&9. 1))&%'*#: *#'(0$%V E1%$*)*E1#$0+ 8/. '*5.%0* &; #.1%KV 1 $/*%' &; $/. A%:.#$*#.

2012 crop to the processed market is believed to have played a major role in the reasonably good pricing

%.E&%$.' ;&% $/. 0.10+ 8/*0 *0 E1%$*)(K1%KV $/. )10. K1$.% *# $/. 0.10 Q/.# 1 K1%:.% E&%$* &; $/. )%&E

Q10 0.#$ E%&).00.'X Y..E*#: 5&K(9.0 9&%. 91#1:.13K. ;%&9 Q..Y0 ,H 1#' K1$.%+

-&0$ #.Q 1)%.1:. :%&Q$/ *# A%:.#$*#1 *0 )).#$%1$.' *# $/. @&%$/Q.0$ &; $/. )&(#$%V *# 8()(91# 1#'

$/. #.Q #&%$/.%# :%&Q*#: %.:* &; S&%%*.#$.0 10 3&$/ /15. E%&5.# 9&%. 0(*$13K. ;&% .1%KV 0.10 K&Q

)/*KK 3K(.3.%%V E%&'()$*+ J%&Q$/ *# $/.0. %.:* /10 1K0& )&*#)*'.' Q*$/ $/. 1%%*51K &; #.Q.% K&Q )/*KK

C&($/.%# L*:/3(0/ 51%*.$*.0+ -.1#Q/*K. M(.#&0 A*%.0 E%&5*#). )$*#(.0 $& '.)K*#. 10 '&.0 S)&%'*1X

D#$%. d*&0 E%&5*#).+

8/. 1)%.1:. *# A%:.#$*#1 1#' ^%(:(1V /10 E.%0*0$.#$KV '.)K*#.' *# %.).#$ V.1%0 '(. $& )/1KK.#:.0 1K0&

1''%.00.' *# $/. = %.E&%$+ 8/. %.:* /10 0(;;.%.' ;%&9 '*;;*)(K$*.0 %1#:*#: ;%&9 /*:/ 3(%.1()%1$*)

)&0$0X '*;;*)(K$ :&5.%#9.#$ E&K*)*.0X /*:/ *#E($ 1#' K13&% )&0$0X K1)Y &; .;;.)$*5. 91#1:.9.#$ 0V0$.90 *#

91#V ;*.K'0X E&&% *#*$*1K ;*.K' '.0*:#X %1E*' 1'&E$* &; $/. Q%: (#)&9E.$*$*5. 51%*.$*.0 .1%KV 1#' 1

/&0$ &; &$/.% *00(.0 Q/*)/ /15. EK1:(.' 3&$/ A%:.#$*#1 1#' ^%(:(1V 0*#). $/. %1E*' 3&&9 V.1%0 '(%*#:

Q/*)/ .ZE.)$1$* Q.%. /*:/ 1#' '.)*0* Q.%. 91'. b(*)YKV+ ^%(:(1V 1)%.1:. *0 '&Q# 0*:#*;*)1#$KVX

1K9&0$ /1K; $/1$ of the 2010 figure and Argentinas acreage is down more than 30% from its high in 2008.

A0 9.#$*.' 13&5.X $&$1K E%&'()$* )$*#(.0 $& *#)%.10. 10 %.91*#*#: ;*.K'0 *9E%&5. $/.*% 91#1:.9.#$

0V0$.90X #.Q 51%*.$*.0 1%. 1'&E$.' 1#' $/. )&9E.$*$*5. ;1%9.%0 1#' )&9E1#*.0 E%&;.00*K*[.+ f&K(9.0

)$*#(. $& :%&Q *# $/. C.E$.93.%g2)$&3.% Q*#'&Q+


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Peru

8/. '.5.K&E9.#$ &; $/. I.%(5*1# 3K(.3.%%V *#'(0$%V $& '1$. *# 0&9. Q1V0 '%1Q0 9.9&%*.0 &; $/. .1%KV

;%$*.% Q&%Y *# -.Z*)& &5.% 1 '.)1'. 1:&+ T1%9*#: *# I.%( &))(%0 1$ 5.%V K&Q K1$*$('.0X 3.$Q..# , 1#' > Sonvention on intellectual property (IP) and plant breeders rights (PBR) *# >X *9EK.9.#$*#:

:K&31K 0$1#'1%'0 ;&% "I E%&$.)$* 1#' .#;&%).9.#$X *9E%&5*#: $/. potential for the countrys grow$/ 1#'

1)).00 $& #.Q 51%*.$*.0 *# 91#V /*:/g51K(. )%&E0+

8/.%. 1%. 1K0& 31%%*.%0 $& I.%( '.5.K&E*#: 1 0()).00;(K 1#' :K&31KKV )&9E.$*$*5. *#'(0$%V+ 8/&(:/

0&9.Q/1$ )K&0.% $& #&%$/.%# 91%Y.$0 $/1# S/*K. 1#' A%:.#$*#1X I.%( 0$*KK ;1).0 $/. 019. ;%.*:/$ 1#'

0/*EE*#: 3&$$K.#.)Y0+ A''*$*KKVX '(. $& 9.' ;KV b(1%1#$*#.0X 1KK ;%(*$ 0/*EE.' $& $/. ^C 9(0$ 3.;(9*:1$.' 10 *# A%:.#$*#1 &% 9(0$ (#'.%:& .Z$.#'.' )&K' $%.1$9.#$+ AK$/&(:/ $/.%. /10 3..# 0&9. ;%(*$

/1%5.0$.' *# $/. ;*.K'0X $/.%. *0 #& .Z19EK. &; 0V0$.90 *# EK1). *# I.%( ;&% E&0$g/1%5.0$ 1#' .ZE&%$ &;

3K(.3.%%*.0+ 8/. E&$.#$*1K &; 3K(.3.%%*.0 10 1 )%&E *0 I.%( *0 0$*KK *# .1%KV .51K(1$* 0$1:.0X 1K$/&(:/ $/.%.

1%. 0&9. )&99.%)*1K EK1#$*#:0 (#'.% Q1V $/1$ 0/&Q E&$.#$*1K+

Colombia

8/. 091KKX 0K&QKV '.5.K&E*#: 3K(.3.%%V *#'(0$%V *# S&K&93*1 *0 *#$.%.0$*#: *# $/1$ $/. :%&Q$/ (E $& $/*0

E&*#$ *0 '%*5.# .#$*%.KV 3V K&)1K '.91#' ;&% $/. ;%(*$+ -&0$ &; $/. )(%%.#$ EK1#$*#: *0 *# E(3K*) 51%*.$*.0

;1%90 #.1% (%31# ).#$.%0X .0E.)*1KKV M&:&$1X Q/.%. ;%(*$ )1# 3. /1%5.0$.' 1#' 0&K' K&)1KKV+ 8/*0 %.E%.0.#$0

1 :%&Q*#: $%.#' *# P1$*# A9.%*)1 &; K&)1K '.91#' ;&% 3K(.3.%%*.0 3.:*##*#: $& /15. 1# *9E1)$ :%&Q$/+

N*$/ $/. :%&Q*#: E&$.#$*1K &; K&Q K1$*$('. 3K(.3.%%*.0 3.)&9*#: 1EE1%.#$X *$ *0 E&00*3K. $/1$ S&K&93*1

)&(K' . '1V 3.)&9. 1 #.$ .ZE&%$.% &; 3K(.3.%%*.0 10 Q.KK+ T&% $/. $*9. 3.*#:X $/. S&K&93*1# 3K(.3.%%V

*#'(0$%V *0 1 K&)1K 1;;1*%+

1231 K578B 'N.-9,/ @-.AB 4-567,895: 1231 K578B 'N.-9,/ 4-5,.AA 4-567,895:

"#%)D E&) 2*(*6,$*%= *- F$)2& ,-4 B$#+)22 4*2%$*01%*#- *2 -#% ,- )$$#$A


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Brazil

P*Y. S&K&93*1X $/. M%1[*K*1# 3K(.3.%%V *#'(0$%V *0 1K0& '%*5.# 3V K&)1K )(9E$*+ N*$/ *$0 3(%:.*#:

9*''K. )K100 1#' 91#V (%31# ).#$.%0 Q*$/ %1E*'KV :%&Q*#: 91%Y.$0 ;&% 1KK )(9.% :&&'0X 3K(.3.%%*.0 1%.

*#)%.10*#:KV '.0*%.' 19: $/. .ZE1#'*#: )(9.% 91%Y.$+ -&0$ EK1#$*#:0 1%. )(%%.#$KV )).#$%1$.' *#

$/. 0&($/ &; $/. )&(#$%V 1#' *#$%&'()$* &; #.Q 51%*.$*.0 /10 3..# K*9*$.' $& $/. 1)$*5*$*.0 &; 1 91%Y.$*#:

)&9E1#V K*).#0.' $& (#*5.%0*$V 51%*.$*.0 ;&% $/. $.%%*$&%V+ M%1[*K *0 :%1'(1KKV 3.)&9*#: 1# *9E&%$1#$ 91%Y.$

;&% &$/.% #.1%3V 3K(.3.%%V E%&'()*#: )&(#$%*.0X .0E.)*1KKV S/*K. 1#' A%:.#$*#1+

Conclusions: South America - Looking Forward

In todays marketX C&($/ A9.%*)1 %.91*#0 $/. (#'*0E($.' K.1'.% ;&% )&(#$.% 0.10K 3K(.3.%%V 0(EEKVX 1#'

S/*K. 1#' A%:.#$*#1 1%. $/. KV 0(EEK*.%0 Q*$/ 1#V $%(. 5&K(9. $& 0.%5. $/. :%&Q*#: 91%Y.$0+ 8/.

K1#'0)1E. *0 3.:*##*#: $& )/1#:. /&Q.5.% Q*$/ S/*K.X $/. )(%%.#$ K.1'.%X ;1)*#: 0.%*&(0 0$%()$(%1K )/1KK.#:.0

$& %.91*#*#: )&9E.$*$*5.)/1KK.#:.0 3&$/ *#$.%#1K $& $/. *#'(0$%V 1#' .Z$.%#1K )&9E.$*$*5. ;&%).0 0()/ 10

the closer fresher Mexico. MeanwhileXArgentinas a)%.1:. *0 '*9*#*0/*#: 19*'0$ 1 $/.1$%. &; 0*9(K$1#.&(0

'.)K*#. 1#' E1%1KK.K E%&;.00*K*[1$*+ @.Q :%&Q*#: %.:* 0()/ 10 I.%(X M%1[*K 1#' S&K&93*1 1%. #&Q

on the radar with Perus large professional producer/exporters eyeing the international off season market

1#' S&K&93*1 1#' M%1[*K 3.:*##*#: $& E%&'(). 3K(.3.%%*.0 E%*91%*KV ;&% K&)1K #..'0+ 8/*0 $%.#' *0 K*Y.KV $&

)$*#(. 1#' 91#V &; $/. K.1'*#: )&9E1#*.0 *# C&($/ A9.%*)1 3.K*.5. $/1$ Q*$/*# $/. #.Z$ '.)1'. M%1[*KX

S&K&93*1 1#' &$/.% '.5.K&E*#: 91%Y.$0 *# $/. )$*#.#$ Q*KK 3.)&9. Y.V 91%Y.$0 ;&% $/.*% E%&'()$+ "#

0(991%VX $/. )/1%1)$.% &; $/. C&($/ A9.%*)1# 3K(.3.%%V *#'(0$%V *0 )/1#:*#:+

-14&% :%&Q$/ *0 1#$*)*E1$.' *# .ZE&%$0 $& A0*1 1#' D(%&E.X )&(EK.' Q*$/ 0$.1'V :%&Q$/ *# .ZE&%$0 $& @&%$/

A9.%*)1+ 8/. D(%&E.1# 1#' A0*1# 91%Y.$0 E%.0.#$ 1 )/1KK.#:. *# .#0(%*#: b(1K*$V 1%%*51K0X 1#' @&%$/

A9.%*)1 Q*KK *#)%.10*#:KV 0&(%). ;%&9 -.Z*)& 10 Q.KK 10 C&($/ A9.%*)1+ 8/. )&9EK.Z*$*.0 &; $/. )/1KK.#:.0

1#' &EE&%$(#*$*.0 ;1)*#: $/. C&($/ A9.%*)1# *#'(0$%V /15. #.5.% 3..# 9&%. E%&(#).'+ AKK )$%*3($&%0

#&$.' $/.0. $%.#'0 Q*$/&($ .Z).E$* 1#' .9E/10*[.' $/.*% 3.K*.; $/1$ $/*0 .#5*%.#$ EK1V.' $& $/.

0$%.#:$/ &; E%&;.00*KX 5.%$*)1KKV *#$.:%1$.' 1#' '*5.%0*;*.' )&9E1#*.0 &; 0)1K. *# $/. *#'(0$%V+

South America Trends:

:-'2" '% *-" %"01&( 2$+4"%* 5+1()0"+ &; L*:/3(0/ 3K(.3.%%*.0 *# $/. Q&%K' 1;$.% $/. ^C

:-'2" 2"$(% C&($/ A9.%*)1X 3($ ;1).0 .Z$.%#1K )/1KK.#:.0 $& *$0 E&0*$* 1#' *#$.%#1K )/1KK.#:.0 $&

0$1V*#: )&9E.$*$*5.

Chiles fresh market access to China E%.0.#$0 1 (#*b(. 1#' .Z)*$*#: E%&0E.)$ ;&% $/. *#'(0$%V

=& J+4"&*'&$ $&( P+)4)$, $/. *#'(0$%V K.1'.%0 1%. )&K*'1$*#: E&0*$* 1#' E%&;.00*K*[*#:


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Production and Acreage:

European Acreage Growth; 2012 Crop

)Q#"4) ',-./0. 1231 4-567,895:

;#" 122? 1232 1231 @-.AB 4-5,.AA $58/C

O#.:B> 3?/ 5/2 5?2 5


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European Production & Use Comparison: 2008 - 2012

)Q#"4) 122? 4-567,895: 1232 4-567,895: 1231 4-567,895:

4#"PQ+$*"! @-.AB 4-5,.AA $58/C @-.AB 4-5,.AA $58/C @-.AB 4-5,.AA $58/C

O#.:B> 6762 2760 67?0 0734 2766 07#& E E E 272< 272< 27/5 27?4 27/2 2744

)/A8.-: 3>IG 2IH 3?I2 3=IE 32I1 1HI3 1GI? FIH 1?IG

)7-5V. =GIG 1I2 =HIG H?IH 31I= ?3I3 E2IH >I> E?I1

Production & Use Comparison by Region: 2008 - 2012

)Q#"4) '!!Q'O 122? 4-567,895: 1232 4-567,895: 1231 4-567,895:

4#"PQ+$*"! @-.AB 4-5,.AA $58/C @-.AB 4-5,.AA $58/C @-.AB 4-5,.AA $58/C

K578B M IE 2IF 1?I1

+.:8-/C M !5-8B.-: 1GIH 3I3 1=I? 1?IE 1I3 F3I2 F>IE FI? G3I>

)/A8.-: 3>IG 2IH 3?I2 3=IE 32I1 1HI3 1GI? FIH 1?IG

)7-5V. =GIG 1I2 =HIG H?IH 31I= ?3I3 E2IH >I> E?I1


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Europe Overview:

A0 Q*$/ &$/.% :K&31K %.:* *#


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"# I&%$(:1KX $/. EK1#$*#:0 &; &K'.% /*:/.% )/*KK C&($/.%# L*:/3(0/ 51%*.$*.0 K*Y. 2#.1K 3.#.;*$.' ;%&9

/*:/.% )/*KK 1))(9(K1$* 1#' /1' :&&' K.1;*#: K.1'*#: *#$& $/.*% ;%(*$*#: 0.10+ "# :.#.%1KX I&%$(:1K 1#'

#&%$/.%# CE1*# 3.#.;*$.' ;%&9 $/. /*:/.% )/*KK 1))(9(K1$* 1#' :&&' /1%5.0$0 *#


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Italy

8/. "$1K*1# 3K(.3.%%V *#'(0$%V /10 :%&Q# :%1'(1KKV 5*0 1 5*0 &$/.% %.:*X 3($ /10 #.$/.K.00 1K9&0$

'&(3K.' *# 0*[. 0*#).


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0&($/X $/. C)&$$*0/ )K*91$. 1KK&Q0 ;&% .;;.)$*5. K1$. 0.10 /1%5.0$ Q*#'&Q0+ 8/. )/1KK.#:. $&'1V *0X 1:1*#X

:.#.$*)0 10 $/. 51%*.$*.0 )(%%.#$KV 151*K13K. ;&% K1$. 0.10 0()/ 10 DKK*&$$ 1%. #&$ 1)).E$13K. ;&% $/.

'.91#'*#: 91%Y.$ $/.V 0.%5.+ d1*#0 '(%*#: /1%5.0$ )1# 1K0& 3. 1# *00(. 1#' $(##.K0 1%. K*Y.KV $& 3.)&9.

)&99EK1). *# )&9*#: V.1%0 10 $/.V /15. .K0.Q/.%. *# $/. Û+ "$ *0 .1%KV '1V0 ;&% $/. C)&$$*0/ 3K(.3.%%V

*#'(0$%VX 3($ $/. :%&Q.%0 1%. $/. 91E 1#' %.)&:#*[.' 10 1)$*5. EK1V.%0 *# $/. 91%Y.$ $&'1V+

PH M$+U"*>"# $/. ÛX $/. K.1'*#: %.$1*K.%0 )$*#(.' $& 3. ;&)(0.' E%&'()$ b(1K*$V 1#' Q.%. Q*KK*#:

$& E1V ;&% *$ *# 3K(.3.%%*.0+ 8/. '.91#' ;&% b(1K*$V EK1V0 &($ V.1% %&(#' *# $/. D#:K*0/ 91%Y.$ Q*$/

%.$1*K.%0 E1V*#: 1 E%.9*(9 ;&% b(1K*$V K&)1K Û ;%(*$ &5.% E&K*0/ ;%(*$ 1#' 1K0& $/. 3.0$ )&(#$.% 0.10K

E%&'()$ 151*K13K. ;%&9 S/*K.X A%:.#$*#1 1#' .0E.)*1KKV C&($/ A;%*)1+ 8/. Û *0 $/. (#'*0E($.' K.1'.% *#

D(%&E.1# )(9E$* 1#' /10 :%&Q# 1 :%.1$ '.1K+ @.$/.K.00X $/.%. *0 0$*KK %&&9 ;&% :%&Q$/ 1))&%'*#:

$& -%+ 81VK&% 1#' &$/.% 0&(%).0 0()/ 10 U1#$1%+ -1%Y.$ E.#.$%1$* &; 3K(.3.%%*.0 *# $/. Û *0 F7hX

9.1#*#: $/1$ F7h &; /&(0./&K'0 3(V 1$ K.10$ > E(##.$ &; 3K(.3.%%*.0 ). 1 V.1%+ A#&$/.% *#$.%.0$*#:

$%.#' *# $/. Û 91%Y.$ *0 $/1$ )(9.%0 0/&EE.' 9&%. &;$.# 3($ 3&(:/$ K.00 Q/.# $/.V Q.#$ $& $/.

0$&%.0+ "# :.#.%1KX Û 91%Y.$ E%*)*#: /10 /.K' 0$.1'V $/%&(:/ $/. < 0.10 1#' /15. 1)$(1KKV *#)%.10.'0*#). $/. K&Q 5&K(9. E&*#$ &; C.E$.93.%


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E%&'().%0+ 8/. (#).%$*;*.' ;%(*$X .0$*91$.' $& %.E%.0.#$ 13&($ >7g


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Conclusions:

M$'&2$&( Q)+15" M$+U"*> J !$U'&4 R'$&*\ 8/.%. *0 .Z)*$*#: #.Q0 1)%&00 $/. 3&1%' ;%&9 )$%*3($&%0

$/. *#)%.10*#: '.91#' ;&% 3K(.3.%%*.0 *# $/. S$*#.#$1K D(%&E.1# 91%Y.$+ T&% Q.KK &5.% 1 '.)1'.

#&QX $/. Û /10 3..# $/. E%*91%V '%*5.% ;&% *#)%.10.' 3K(.3.%%V )(9E$*+ T*#1KKV *$ 1EE.1%0 $/1$

91*#K1#' D(%&E. *0 0$1%$*#: $& %.:(K1%KV )(9. 3K(.3.%%*.0+ I1%$ &; $/*0 '.5.K&E9.#$ *0 1$$%*3($.' $& $/.

uptake by retailers of a berry patch str1$.:VX 1K%.1'V )&99 *# @&%$/ A9.%*)1# 0(E.%91%Y.$0+

d.)&:#*[*#: $/. )K.1% &EE&%$(#*$V $& 3&&0$ E%&;*$0X 0&9. D(%&E.1# %.$1*K.%0X .0E.)*1KKV /*:/.% .#' %.$1*K.%0

*# $/. @.$/.%K1#'0X J.%91#VX A(0$%*1X CQ*$[.%K1#' 1#' C)1#'*#15*1 /15. 91'. 1 ))*&(0 '.)*0* $&

&;;.% $/. ;%.0/ 3.%%V )1$.:&%V V.1% %&(#'+ 2;$.#X 3K(.3.%%*.0 1%. $/. K.1' &;;.%*#: *# $/.*% E%&9&$*+

R"+6$&, 2"$(% *-" &"3 3$." 17 01&%)65*'1&> MK(.3.%%V )(9E$* *0 *#)%.10*#: *# D(%&E. 1#'

.0E.)*1KKV *# J.%91#V Q*$/ < 3.*#: $/. 3.0$ V.1% $/(0 ;1%+ Ê 3.*#: 10Y.' $& :*5. 1# .Z19EK. *# 1#

*#$.%5*.QX . )$%*3($&% 0tated, to get a feeling what high reputation blueberries have in peoples minds

in German speaking Europe you only have to Joogle Blueberries in the net. As especiallV *# J.%91#V

E.&EK. 1%. b(*$. .'()1$.' 13&($ #($%*$* MK(.3.%%*.0 1%. Q.KK 0..#+ "# &(% #.Q0:%&(E0 _)(9.% 1$$*$('.

0(%5.V0` Q. 91'. Q*$/ )(9.%0X MK(.3.%%*.0 1%. 1KQ1V0 $/. #(93.% . E%&'()$ %.:1%'*#: /.1K$/ 10E.)$0

1#' .5.%V3&'V Y#&Qs that they renew your body.

?2"&*, 17 S116 71+ R+13*-> W.0E*$. $/*0 .Z)*$*#: (E$*)Y *# 3.%%V 1#' .0E.)*1KKV 3K(.3.%%V '.91#' *#

91*#K1#' D(%&E.X 3.%%*.0 %.91*# $/. #(93.% 7 )1$.:&%VX )&9E1%.' $& $/. Û Q/.%. 3.%%*.0 1%. $/.

#(93.% > )1$.:&%V *# $/. E%&'(). 0.)$*+ Q."& '& *-" 2"$('&4 6$+U"* 17 *-" PH@ 6$+U"* 5"&"*+$*'1&

+"6$'&% 213"+ *-$& *-" PN $* ]Y^9 8/.%. *0 0$*KK EK.#$V $& '& 1#' EK.#$V &; %&&9 ;&% :%&Q$/+

S$%*3($&%0 %.;.%.#).' $/. :%&Q*#: $%.#' &; %.:*K 3%1#'0 1#' .9E/10*0 &; $/. 0(E.%91%Y.$0

%.:*K E%&'()$*+ 8/.%. %.91*#0 1# 1'51#$1:. ;&% K&)1K E%&'().%0 10 D(%&E.1# )(9.%0 Q*KK 1KQ1V0$.#' $&Q1%' K&)1K E%&'()$* Q/.# *$ *0 151*K13K.+ 8/. $%.#' 91V &;;.% 0&9. E%&$.)$* ;&% :%&Q.%0 *#

EK1).0 K*Y. J.%91#V 1#' A(0$%*1 ;%&9 )&9E.$*$* ;%&9 D10$.%# D(%&E. *# $/. 0(99.% 9$/0+ 8/.

establishment of the berry category in European retailers is clearly catching on and when local supply is

#&$ 151*K13K.X $/&0. %.$1*K.%0 1%. $(%#*#: $& $/.*% Y.V 0(EEK*.%0 $& '.K*5.% )*0$.#$ b(1K*$V 3K(.3.%%*.0 $&

$/.*% 0/.K5.0 .5.%V '1V+ 8/. #.Q Q15. &; 3K(.3.%%V )(9E$* *0 4(0$ 0$1%$*#: $& 1%%*5. *# ).#$%1K 1#'

#&%$/.%# D(%&E. 1#' $/.%. *0 EK.#$V &; Q&%Y $& '&X 3($ Q*$/ #.1% ?7= -*KK* )(9.%0X 1# 1:*#:

1231 )7-5V. @-.AB 4-567,895: 1231 )7-5V. 4-5,.AA 4-567,895:


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E&E(K1$* 1 )(K$(%. Q/*)/ 51K(.0 /.1K$/ 1#' *#)%.10*#: 1Q1%.#.00 &; $/. 3K(.3.%%V /.1K$/ 9.001:.X $/.%.

1%. .Z)*$*#: '.5.K&E9.#$0 *# $/. D(%&E.1# 3K(.3.%%V 91%Y.$+

!-"+" 3'22 *-" 7+)'* 016" 7+16\ "# '*0)(00* Q*$/ )$%*3($&%0 13&($ $/. D(%&E.1# *#'(0$%VX

).%01$* 13&($ $/. :%&Q$/ *# D(%&E.1# '.91#' 1%. *#.5*$13KV ;&KK&Q.' 3V $/. b(.0$* &; Q/.%. $/.

*#)%.10.' E%&'()$* Q*KK )&9. ;%&9 $& 0.%5. $/*0 :%&Q*#: 91%Y.$+ N/*K. &;; 0.10 .ZE&%$0 EK1V 1 914&%

%&K.X *#'..' ^U )(9E$* *0 /*:/.% '(%*#: $/. S/*K.1# 0.10 *# 9&0$ V.1%0 $/1# *# $/. 0(99.%

months, Europes market must be served during the spring, summer and early fall from production closer

$& /&9.+ 8/. :%&Q$/ &; K&)1K E%&'()$* *# J.%91#V $& 0.%5. '&9.0$*) '.91#' E%&5*'.0 0&9. *#0*:/$

*#$& $/. ;($(%.X 3($ $/.%. 1%. K*9*$0 $& :%&Q$/ *# 9&0$ $/. Q.0$.%# D(%&E.1# )&(#$%*.0+ 8/. K1%:. $%1)$0 &;

;1%9K1#' ($*K*[.' *# *#$.#0*5. /&%$*)(K$(%. ;&(#' *# $/. A9.%*)10 1%. 0*9EKV #&$ 13(#'1#$ *# N.0$.%#

D(%&E.+ A''*$*KKV %.:(K1$*X K13&% 1#' &$/.% )&0$0 3%*#: *# $& b(.0$* $/. 5*13*K*$V &; K1%:. 0)1K.

;1%9*#: $& 9..$ D(%&E.1# '.91#' ;&% 3K(.3.%%*.0 *# $/. )&9*#: V.1%0+

Europe Trends:

M$'&2$&( Q)+15"*0 3.:*##*#: $& #&$13KV *#)%.10. )(9E$*

8-" PH +"6$'&% *-" 5+'6$+, 6$+U"*;&% L*:/3(0/ 3K(.3.%%*.0 *# D(%&E.

R"+6$& $0+"$4" 4+13*-'%*5.# 3V J.%91# '.91#' ;&% K&)1K ;%(*$

T"*-"+2$&(% )$*#(. $& EK1V )&9E.$*$*5. %&K. 1 0(99.% 0(EEK*.% ;&% K&)1KX ^U 1#' J.%91# 91%Y.$0

?12$&( 2"$(% '& $0+"$4" /)* $."+$4" ,'"2(% 1%. #&$13KV K&Q 1#' K*Y.KV $& %.91*# 0&

N5$'& 2"$(% '& 5+1()0*'.'*,

Q$%*"+& :1)&*+'"% /",1&( ?12$&(3.:*##*#: $& '.5.K&E

Q)+15"$& 6$+U"* '% ."+, %"2"0*'."*# b(1K*$V 1#' ;K15&%

O$0U 17 $.$'2$/2" *112%1#' '*;;*)(K$ Q.1$/.% *# @&%$/.%# 1#' D10$.%# D(%&E. %.0E.)$*5.KV /15. 91'.

1)/*.5*#: /*:/ V*.K'0 '*;;*)(K$ ;&% 91#V :%&Q.%0

R+"$*"%* )&U&13&> If the European blueberry market truly booms, where will the production growth

&))(% $& 9..$ $/. '.91#']

T"3 ?+161*'1&$2 .;;&%$0 1%. Q&%Y*#: *# 9()/ &; D(%&E. 1#' /2)"/"++'"% $+" '&0+"$%'&42,

)/'Z)'*1)%*# 1'5.%$*0*#: 1#' #.Q ;&&' E%&'()$0

Mediterranean & North Africa

Data Review:

8/. K.1'*#: E%&'()$* 1%.1 *# $/. -.'*$.%%1#.1# 1#' @&%$/ A;%*)1 %.:* $&'1V *0 -&%&))&+ @&$. $/.

:%&Q$/ &; -&%&))& $& 0.%5. $/. D(%&E.1# 0E%*#: 1#' $/. :%&Q$/ *# 8(%Y*0/ 1)%.1:.+


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Mediterranean & North Africa Acreage Growth; 2012 Crop

()PI M !I '@#*+' ',-./0. 1231 4-567,895:

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%.E&%$X 3($ 1)$*5*$V *0 #&Q %.E&%$.'KV *#)%.10*#: Q*$/ 1''*$*K $%*1K0 1#' 0&9. )&99.%)*1K EK1#$*#: .;;&%$0

(#'.%Q1V+ N1$.% 1#' 0&*K b(1K*$V )1# 3. 1 )/1KK.#:. *# 91#V :%&Q*#: %.:* *# $/.0. )&(#$%*.0X 3($ K13&%

*0 13(#'1#$ 1#' $/. )K*91$. /*:/KV )'()*5. $& K&Q )/*KK 3K(.3.%%V E%&'()$*+ 8(#*0*1# :%&Q$/ *# 9&0$

/*:/ 51K(. )%&E0 *0 :.1%.' $&Q1%' .ZE&%$0 $& D(%&E. Q/*K. D:VE$*1# E%&'()$0 1%. *#)%.10*#:KV 91%Y.$.' *# 1

9()/ Q*'.% 31#' ;%&9 D(%&E. $& $/. :%&Q*#: 9*''K. .10$.%# 91%Y.$0 1#' .5.# $& $/. '&9.0$*) 91%Y.$ *#D:VE$X 1 )&(#$%V &; H=m 9*KK* E.&EK. Q*$/ 1 :%&Q*#: 9*''K. )K100+

Turkey

8/. = %.E&%$ %.;.%.#).' $/. *9E1)$ &; $/. 8(%Y*0/ /&%$*)(K$(%. *#'(0$%V $/. $13K. :%1E.X 0$. ;%(*$

1#' )/.%%V *#'(0$%*.0+ 8/. E&$.#$*1K &; :%&Q*#: 3K(.3.%%*.0 %.91*#0 #&$.Q&%$/V 1#' )&99.%)*1K $%*1K0 1%.

(#'.%Q1V $/%&(:/&($ $/. )&(#$%V+ 8/. EK1#$*#:0 1$ $/*0 $*9. 1%. :.1%.' $&Q1%' 0(EEKV*#: $/. K&)1K 91%Y.$

*# $/. 91#V (%31# ).#$.%0 *# $/. /*:/KV '.5.K&E.' )&(#$%V &; ?= 9*KK* E.&EK.+ AQ1%.#.00 &; 3K(.3.%%*.0

*# $/. 8(%Y*0/ 91%Y.$ *0 /*:/X $/&(:/ $1%*;;0 *9E&%$0 91Y. 0(EEKV*#: ;%&9 &($0*'. &; $/. )&(#$%V

'*;;*)(K$+ I%*).0 ;&% K&)1KKV E%&'().' ;%(*$ 1%. $/(0 5.%V /*:/+ P1%:. 0)1K. 3K(.3.%%V &E.%1$* *# 8(%Y.V

/15. V.$ $& '.5.K&E 1#' $/. EK1#$*#:0 1%. 0$*KK )&9E1%1$*5.KV 091KK 1#' 0E%.1' $/%&(:/&($ $/. )&(#$%V+

W*0)(00* 13&($ $/. E&$.#$*1K &; 8(%Y.V &))(%%.' *# 1 #(93.% &; *#$.%5*.Q0 Q*$/ )$%*3($&%0 3($ 1)$*5*$V

$/. :%&(#' %.91*#0 K*9*$.'+

Mediterranean & North Africa Trends:

M'((2" Q$%*"+& M$+U"*>-1%Y.$ '.91#' *# $/. -*''K. D10$ *0 :%&Q*#:X .0E.)*1KKV *# $/. '.5.K&E.' (%31#

).#$.%0 &; C1('* A%13*1 1#' $/. ^AD+

8)+U",> 8/. E&$.#$*1K &; 8(%Y.V 3&$/ 10 1 E%&'()$* %.:* 1#' 1 91%Y.$ ;&% 3K(.3.%%*.0 /10 3..#9.#$*.' 3($ K*$$K. 1)$*5*$V &; 1#V 0)1K. /10 &))(%%.' $& '1$.+

M1+1001 1& *-" S'%"> Moroccos blueberry industry continues to grow and is beginning to deliver

)&99.%)*1K 5&K(9.0 $& $/. D(%&E.1# 91%Y.$+ M1%%*.%0 $& .#$%V *# $/. )%&E 1%. '*9*#*0/*#:+

1231 (.698.--/:./: M !5-8B 'W-9,/

%90BS7AB 4-567,895:

1231 (.698.--/:./: M !5-8B 'W-9,/

%90BS7AB ',-./0. ;-5J8B


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Southern Africa

Data Review:

C&($/ A;%*)1 *0 $/. 0&K. )&99.%)*1K E%&'().% &; L*:/3(0/ 3K(.3.%%*.0 *# C&($/.%# A;%*)1+ 8%*1K0 *# &$/.%

)&(#$%*.0 )$*#(.+ @&$. $/. )$*#(.' 1)%.1:. 1#' E%&'()$* :%&Q$/ &; $/. d.E(3K*) &; C&($/ A;%*)1+


Southern Africa Acreage Growth; 2012 Crop

K"Q$%)#! '@#*+' ',-./0. 1231 4-567,895:

;#"#& E E E E E E E E E

K578B.-: 'W-9,/ 3I3 2IG 3IH 1I3 2I1 1IF FI3 2I= FIH

Southern Africa Overview:

Republic of South Africa

A$ $/. $*9. $/*0 %.E&%$ *0 3.*#: Q%*$$.#X $/. d.E(3K*) &; C&($/ A;%*)1 _dCA` %.91*#0 $/. KV )&(#$%V *#

0&($/.%# A;%*)1 Q*$/ 1 )&99.%)*1K L*:/3(0/ 3K(.3.%%V :%&Q*#: 1#' .ZE&%$ *#'(0$%V+ 8/.%. /10 3..# #&

#.Q0 ;%&9 $%*1K0 *# A#:&K1+ -.1#Q/*K.X $%*1K0 *# o*9313Q. )$*#(. 1#' $/.%. 1%. %(9&%0 $/1$ 0&9.)&99.%)*1K 1)$*5*$V 91V 3. (#'.%Q1V $/.%.+ 8/. :%&Q*#: 1#' .ZE&%$*#: &; RSAs blueberries remains

K1%:.KV )&K*'1$.' 1#' ;&)(0.' b(1K*$V )&(#$.% 0.10K ;%(*$ Q/*)/ /10 1KK&Q.' (E $& #&Q 1 E&*#$ &;

'*;;.%.#$*1$* *# $/. $1%:.$ 91%Y.$ &; $/. ^U+ @.Q EK1V.%0 1%. 3.:*##*#: $& .#$.% $/. *#'(0$%V /&Q.5.%X

$/&(:/ E%&:%.00 )1# 3. '*;;*)(K$ '(. $& $/. .Z$%.9. '*;;*)(K$V *# E100*#: $/%&(:/ K.:1K 1#' E/V$&g01#*$1%V

31%%*.%0 $& *#$%&'()*#: EK1#$ 91$.%*1K $& $/. )&(#$%V+ 8/. *#'(0$%V %.91*#0 091KK 3($ /10 3..# %.)&:#*[.'

*# $/. 91%Y.$ ;&% *$ b(1K*$V '(%*#: $/. A%:.#$*#*1# 1#' S/*K.1# 0.10+ 8/*0 *#$.%.0$ *# dCA ;%(*$ *0 K*Y.KV

$& '%*5. 1# *#)%.10. *# 1)$*5*$V 1#' $/. #(93.% &; EK1V.%0 *# $/. )&9*#: V.1%0+


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AK0& Q&%$/ #&$*#: *0 $/. )$*#(.' '.5.K&E9.#$ &; 1 091KK 3($ :%&Q*#: '&9.0$*) 91%Y.$ ;&% 3K(.3.%%*.0 *#

C&($/ A;%*)1+ A0 $/. 91%Y.$ '.91#' /10 :%&Q#X *9E&%$0 ;%&9 $/. @&%$/.%# L.9*0E/.%. /15. )$*#(.'

10 9.#$*.' *# $/. = %.E&%$+ A0 *# &$/.% .ZE&%$*#: )&(#$%*.0 Q*$/ 0$%: #1$(%1K %.0&(%). .Z$%1)$*

*#'(0$%*.0 K*Y. S/*K.X $/. 51K(. &; $/. d1#' %.91*#0 1 )/1KK.#:. ;&% )&9E.$*$*5. .ZE&%$.%0 *# $/. ;%(*$3(0*#.00+ P13&% %.K*13*K*$V )1# 1K0& 3. 1 )/1KK.#:. *# dCAX 10 )1# 3(%.1()%1)V+ S/1KK.#:.0 10*'.X $/. (#*b(.

:%&Q*#: )'*$* *# C&($/ A;%*)1X *$0 1$$%1)$*5. 91%Y.$ Q*#'&QX E%&'()$ b(1K*$V 1#' E%&Z*9*$V $& D(%&E.X

$/. -*''K. D10$ 1#' C&($/ A0*1# 91%Y.$0 91Y. *$ K*Y.KV $/1$ dCA Q*KK 0.. )$*#(.' :%&Q$/+

Southern Africa Trends:

:1&*'&)"( R+$()$2 R+13*- '& SNJ>M1%%*.%0 $& %1E*' :%&Q$/ %.91*# 3($ $/.%. *0 9&9.#$(9 ;&%

)$*#(.' :%&Q$/+

SNJ M$+U"*>C&($/ A;%*)1# )(9.% '.91#' ;&% 3K(.3.%%*.0 )$*#(.0 $& :%&Q+

T"3 S"4'1&%\>AK$/&(:/ KV $%*1K0 1%. (#'.%Q1V 1$ $/*0 $*9.X 1 #(93.% &; )$%*3($&%0 #&$.' $/1$ &$/.%

)&(#$%*.0 *# C&($/.%# A;%*)1 )&(K' . '1V /&0$ )&99.%)*1K 3K(.3.%%V E%&'()$*+

Asia & The Pacific

Data Review:

The growth of Chinas acreage and production&5.%0/1'&Q0 $/. '1$1 ;%&9 A0*1 G I1)*;*) %.:*

J%'$ 2"( /, :-'&$@/10 0/*;$.' ;%&9 3.*#: 1 091KK E%&'().% $& $/. A)%.1:. K.1'.% *# $/. A0*1 G I1)*;*)

$.%%*$&%V *# K.00 $/1# 7 V.1%0+

J)%*+$2'$@ :-'&$@ ;$5$& $&( T"3 _"$2$&(1%. $/. KV )&(#$%*.0 Q*$/ )&99.%)*1K E%&'()$* *# $/.

%.:*

1231 K578B.-: 'W-9,/

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The Pacific

Data Review:

Pacific regions production

)$*#(.0 $& :%&QX K.' 3V

A(0$%1K*1

?$0'7'0 +"4'1& +"51+*"(

$0+"$4":%&Q$/ /10 3..# %1E*'X

$/&(:/ ;%&9 1 091KK 310.X 1K9&0$ '&(3K*#: *# < V.1%0 0*#). =

J)%*+$2'$& 5+1()0*'1&/10 '&(3K.' 0*#).


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Pacifica Acreage Growth; 2012 Crop

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New Zealand

New Zealands population, though comparatively quite small, is still familiar with blueberries 1#' 10 1 %.0(K$

)(9.0 1 E&%$* &; *ts domestic production. The bulk of NZs production is exported however.

Historically NZs exports were geared toward the @&%$/ A9.%*)1# 1#' a1E1#.0. 91%Y.$0+ A0 $/. S/*K.1#*#'(0$%V /10 )&9. $& 100(9. $/. '&9*#1#$ E&0*$* *$ &))(E*.0 $&'1VX @o /10 $(%#.' $& ;&)(0 $/.

'&9.0$*) 1#' A(0$%1K*1# 91%Y.$ Q/*K. 1K0& 0..Y*#: $& 0.%5*). $/. b(1K*$V ))*&(0 91%Y.$0 *# A0*1 1#' $/.

Middle East. Most of NZs recent growth has been in the further south for late productio#X 1K$/&(:/

;%&0$0 /15. 3..# 1 )/1KK.#:.+ C&9. EK1#$*#: *0 %.E&%$.' $& 3. (#'.%Q1V .K0.Q/.%. *# $/. 9&%. $%1'*$*K

%.:* 10 Q.KK+ 8/. :%.1$.0$ '*;;.%.#$*1$*#: $%1*$ &; $/. @o *#'(0$%V *0 $/.*% )%.1$*5. 1#' *##&51$*5.

1EE%&1)/ $& ;1%9*#: $/. )%&E+ @o ;1%90 $.#' $& *#)&%E&%1$. 9.)/1#*[1$* *# Q1V0 $/1$ 1%. #&$

)&99KV 0..# 1#' $/. ;&)(0 b(1K*$V /10 /.KE.' .#0(%. $/. *#'(0$%V /10 1 EK1). *# $/. :K&31K 91%Y.$+

The Pacific Trends:

J)%*+$2'$& 6$+U"* /10 0&9. &; $/. /*:/.0$ E.% )1E*$1 )(9E$* *# $/. Q&%K'

I"6$&( 7+16 J%'$*0 1#$*)*E1$.' $& *9E1)$ $/. @o 1#' A(0$%1K*1# *#'(0$%*.0

K/*$'&'&4 $00"%% *1 *-" 6$'&2$&( :-'&$ 6$+U"* *0 )*'.%.' *#)%.10*#:KV *9E&%$1#$ ;&% $/. A(0$%1K*1#

1#' @o *#'(0$%*.0

Asia

Data Review:

J%'$ -$% 1&" *-" 7$%*"%* 4+13*- +$*"% '& *-" 31+2(*; %.E&%$0 1%. 1))(%1$.

:-'&$ '% *-" 7$%*"%* 4+13'&4 +"4'1& '& J%'$

:-'&$ 5+1()0*'1&/10 *#)%.10.' 3V 1 ;1)$&% &; R 0*#).


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Asia Acreage Growth; 2012 Crop

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151*K13*K*$V &; ;%.0/ E%&'()$ ;&% 9()/ &; $/. V.1% *# $/. S/*#.0. 91%Y.$+ T%&[.# *9E&%$0 ;%&9 @&%$/

A9.%*)1 1#' S/*K. 1%. E.%9*$$.' 1#' :%&Q*#: .1)/ V.1%+ 8/. K1%:.0$ 3K(.3.%%V 91%Y.$0 *# S/*#1 $&'1V 1%.

*# $/. K1%:.0$ )*$*.0X M.*4*#: 1#' C/1#:/1*X Q/.%. E.% )1E*$1 )(9E$* *0 .0$*91$.' $& 3. 1%&(#' ,R :%190

_13&($ >+R &[+` E.% E.%0+ I.% )1E*$1 )(9E$* *# :%.1$.% S/*#1 %.91*#0 091KKX %.E&%$.'KV 1%&(#' ?

:%190 E.% E.%0 1#' %.;K.)$0 $/. .1%KV 0$1:.0 &; $/. '.5.K&E*#: 91%Y.$+

W&9.0$*) E%&'()$* *0 :%&Q*#: %1E*'KV 10 )&%E&%1$*X 3(0*#.00.0X :%&Q.%0 1#' *#5.0$&%0 0..Y $& 0.%5.

$/. 3&&9*#: 91%Y.$ 1#' )1E*$1K*[. $/. &EE&%$(#*$*.0 $/. 3K(.3.%%V *#'(0$%V E%&5*'.0+ -1#V &; $/.0.

&EE&%$(#*$*.0 1%. #&$ 0&K.KV *# $/. E%&'()$* 1#' 01K. &; $/. ;%(*$X 3($ 1K0& )&9. *# $/. ;&%9 &; &$/.%

3.#.;*$0 Q/*)/ %.;K.)$ $/. (#*b(.#.00 &; S/*#1+

I+'."+% /"-'&( +"4'1&$2 ('%*+'/)*'1&> S&99.%)*1K 3K(.3.%%V 1)%.1:. *0 :%&Q*#: *# #(9.%&(0 S/*#.0.

E%&5*#).0+ 8/*0 %.:*K '*0$%*3($* *0 '%*5.# 3V 1 #(93.% &; ;1)$&%0+ 8/. ;*%0$ '%*5.% ;&% E%&'()$*

'.5.K&E*#: *# 51%*&(0 E%&5*#).0 *0 $/. E%.'*)$13K. .;;&%$ $& $1Y. 1'51#$1:. &; $/. K&)1K :%&Q*#: )'*$*+

P.00 ;19*K*1% ;&% &$/.% E1%$0 &; $/. Q&%K' *0 $/. '%*5. $& 0.%5. 9.$%&E&K*$1# E&E(K1$* ).#$.%0 Q/*)/ 1%.#.1%3V+ A0 K&:*0$*)0 1#' )&K' )/1*# )1# 3. 1

)/1KK.#:. *# S/*#1X E%&'()*#: )K&0.% $&

E&E(K1$* ).#$.%0 *0 1 :%.1$ 1'51#$1:.

)&9E1%.' $& &$/.% )&(#$%*.0+ 8/. ;*#1K 1#'

9&0$ (#*b(. '%*5.% *# S/*#1 *0 '%*5.# 3V K&)1K

1#' E%&5*#)*1K :&5.%#9.#$0 0..Y*#: $&

0(EE&%$ $/. '.5.K&E9.#$ &; K&)1K 3K(.3.%%V

*#'(0$%*.0X *# 1# .;;&%$ $& E&0*$* $/.*% K&)1K

E&K*$V 10 1 K.1'.% *# S/*#.0. 3K(.3.%%*.0+ 8/*0

$%.#' *0 1# .Z).KK.#$ *#'*)1$&% &; $/. *91:. 1#':%&Q*#: E&E(K1%*$V $/1$ 3K(.3.%%*.0 /15. 1)/*.5.' *# $/. )&(#$%V+ M.V' $/. .)&9*) 3.#.;*$0 &;

'.5.K&E*#: /*:/ 51K(. )%&E0 *# 1# 1%.1 $/%&(:/ $1Z %.5.#(.0X :.#.%1$*#: 15.%1:. Q&%Y.% Q1:.0 1#'

attracting investment, positioning a region as a blueberry county or blueberry city allows the area to be

100&)*1$.' Q*$/ $/. E&0*$*5. *91:. &; 3K(.3.%%*.0+ "# 3%*.;X *-" 0"&*+$2 52$&&'&4 '&.12.'&4 41."+&6"&*

and private sector cooperation characteristic of Chinas economy is also alive in the Chinese

/2)"/"++, '&()%*+,9 A0 S/*#1 %1E*'KV '.5.K&E0 1#' $/. %1#Y0 &; $/. Q.1K$/V 1#' 9*''K. )K100.0 0Q.KKX $/.

.#$/(0*109 1#' 1Q1%.#.00 &; 3K(.3.%%*.0 *0 :%&Q*#: b(*)YKV+

-()/ &; $/. L*:/3(0/ 3K(.3.%%V '.5.K&E9.#$ *# S/*#1 *0 '%*5.# K.00 3V 1:%*3(0*#.00 .#$.%E%*0.0 1#' &;$.#

9&%. 3V K&)1K :&5.%#9.#$ *#*$*1$*5.0 1#'O&% )&99.%)*1K %.1K .0$1$. '.5.K&E9.#$ 5.#$(%.0 $/1$ *#)&%E&%1$.3K(.3.%%*.0 *#$& $/.*% E%&4.)$0+ 8/. *#)K(0* &; /*:/ 51K(. 1:%*)(K$(%1K )%&E0 0()/ 10 3K(.3.%%*.0 *# K1#'

'.5.K&E9.#$ *#*$*1$*5.0 &;$.# 1*'0 *# $/. 1)b(*0*$* &; K1%:.% $%1)Y0 &; K1#' ;&% )&99.%)*1K 1#' %.0*'.#$*1K

'.5.K&E9.#$0 Q*$/ E%&5*#)*1K :&5.%#9.#$0+ A0 1 %.0(K$X 91#V 3K(.3.%%V E%&4.)$0 *# S/*#1 $&'1V 1%.

1EE.#'1:.0 $& )&99.%)*1K 1#' %.0*'.#$*1K %.1K .0$1$. '.5.K&E9.#$0+ I%&;*$0 *# $/. S/*#.0. 1:%*)(K$(%.

0.)$&% 1%. 0(34.)$ $& /*:/KV 1$$%1)$*5. $1Z %.:*9.0 1#' 10 1 %.0(K$ E%&5*'. 1# 1EE.1K*#: *#5.0$9.#$+ A0

3K(.3.%%*.0 %.E%.0.#$ $& 91#V $/. E*##1)K. &; /*:/ 51K(. 1:%*)(K$(%. .#'.15&%0X $/.%. *0 Y..# *#$.%.0$ *#

1''*#: $/.9 $& $/. E&%$;&K*& ;&% K1%:. 1#' 0()).00;(K )&9E1#*.0 *# S/*#1+

1231 'A9/ %90BS7AB 4-567,895:


54/73


&'( )'*+,-(&.


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E&K*$*)1KKV 1$$%1)$*5. 3K(.3.%%V *#'(0$%V+ A #(93.% &; $/. K.1'*#: L*:/3(0/ 3K(.3.%%V E%&4.)$0 *# S/*#1 1%.

K.' 3V K1%:. 1#' Q.KK Y#&Q# ;*%90 *# $.)/#&K&:VX *#'(0$%*1K 91#(;1)$(%*#: 1#' )&99.%)*1K '.5.K&E9.#$+

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E(%)/10.' $/. 914&%*$V &; $/. 0/1res of Chinas largest producer/91%Y.$.% &; 3K(.3.%%*.0+ "$ 1EE.1%0 K*Y.KVthat much of Chinas blueberry growth m1V 3. K.' K.00 3V $%1'*$*K ;1%9*#: )&9E1#*.0 10 *# &$/.%

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E%&5*'.0 1 3%*.; &($K*#. &; $/.0. '*;;.%.#$ %.:*X $/.*% E%&5*#)*1K 91Y.(E 1#' Q/1$ '*;;.%.#$*1$.0 $/.96

A$+ T1+*-"$%*> S*0$0 &; L.*K:4*1#:X a*K*# 1#' $/. #&%$/.%# %.1)/.0 &; P*1*#: E%&5*#).+ 8/.0.

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0E%*#: ;%&0$0+ 8/.0. 1'5.%0. :%&Q*#: )'*$* /15. 0*:#*;*)1#$KV K*9*$.' $/. &E$* ;&% Q/*)/

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not true Highbush blueberries but rather half highs and cultivated lowbush (see below and the

Global Wild section of the report). These types of factors make evaluating Chinas true Highbush

1)%.1:. 5.%V '*;;*)(K$+

T1+*-"+& :1$%*> S*0$*#: &; $/. :%&Q*#: 1%.10 *# C/1#': 1#' )&10$1K P*1*#: E%&5*#).0+ ";

China was to have a flagship growing region, Shandong province would be the leading candidate.

AK$/&(:/ 0$*KK 5.%V )&K' *# $/. Q*#$.% 9$/0 1#' 3.0.$ Q*$/ )/1KK.#:*#: 0E%*#: ;%&0$ .5.#$0 1#' /1%'

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production. The varieties of focus at this time are Duke and Bluecrop. Most of Chinas largest

3K(.3.%%V &E.%1$* 1%. /.1'b(1%$.%.' *# C/1#': E%&5*#). #.1% $/. )*$*.0 &; e*#:'1&X d*[/1& 1#'

N.*;1#:+ 8/. 9& %1*#0 1%. )&99 '(%*#: $/. 0(99.% /1%5.0$ 0.10 *# $/*0 %.:*+

:1$%*$2 N1)*->MK(.3.%%V :%&Q*#: *# $/*0 %.:* *0 )).#$%1$.' *# $/. E%&5*#).0 &; a*1#:0(X o/.4*1#:

1#' T(4*1# E%&5*#).0+ A 0.E1%1$. :%&(E &; (#*5.%0*$V %.0.1%)/.%0 K.' $/. .1%KV '.5.K&E9.#$ &; $/.

*#'(0$%V+ -&0$ &; $/. :%&Q*#: *# $/.0. 1%.10 )*0$0 &; $%1'*$*K C&($/.%# L*:/3(0/ 1#' &K'.%

d133*$.V. 51%*.$*.0+ A #(93.% &; K1%:.% EK1#$*#:0 K.' 3V )&99.%)*1K %.1K .0$1$. )&9E1#*.0 1%.

(#'.%Q1V+ =&2$&( N1)*-> 2; $/.

Documents

World Blueberry Acreage and Production 2013