The A to Z of Blueberry Production and Marketing

The A to Z of Blueberry Production and Marketing

Winn Morgan

OUTLINE

• Blueberry Basics

Soil/Soil Amendments: Acidity, Organics, Drainage

Water: Acidity, Fertilizer

Irrigation: Less is More

Frost Protection: Water Source and Precipitation Rate

Cultivars and Selections: Chill Hours and Quality

Pollination: Bee Behavior

Farm Management: Professional Systems

Mechanics of Blues: The Force of Labor

Farm Budgeting: High Input Crop

Disease and Pests: Preventative Farming

Packing and Marketing: Who and How?

• USHBC Crop ReportRecord Production, Record Consumption

Earth Berry LLC, Harvest Blue LLC

Soil and Soil Amendments

• Acidity

• Subsoil Drainage

• Organic Content






Water

• Acidity

• Fertility


Water


Irrigation

• Less is More


Irrigation


Irrigation


Irrigation


Frost Protection

• Water Source and Precipitation Rate


Frost Protection


Frost Protection


Cultivars and Selections

• Chill Hours

• Quality


Cultivars and Selections

Requires 700 Hours Requires 300 Hours

Leafing


IP of Harvest Blue LLC, Restricted Use Without Consent

General Information PPA AVG Acres Total PlantsHB 1,810 49 91,920

Variety List

91,920 Pounds Per Bush Total Per Variety Highbush March 21st March 28th April 4th April 11th April 18th April 25th May 2nd May 9th May 16th

500.00 0.71 357.14 Snowchaser 0.2 0.45 0.25 0.1 % Ripe71 161 89 36

21,000.00 1.37 28,790.32 Springhigh 0.05 0.3 0.45 0.21440 8637 12956 5758

5,332.00 1.34 7,141.07 Primadonna 0.05 0.2 0.45 0.2 0.1357 1428 3213 1428 714

12,844.00 1.21 15,519.83 Rebel 0.05 0.25 0.4 0.2 0.1776 3880 6208 3104 1552

500.00 1.64 818.97 Jewel 0.1 0.35 0.45 0.182 287 369 82

200.00 0.56 112.90 Palmetto 0.1 0.35 0.45 0.111 40 51 11

21,356.00 0.88 18,843.53 Star 0.05 0.35 0.35 0.15 0.1942 6595 6595 2827 1884

8,588.00 0.45 3,878.45 Sweetcrisp 0.05 0.35 0.35 0.15 0.1194 1357 1357 582 388

500.00 0.78 387.93 Abundance 0.05 0.35 0.35 0.15 0.119 136 136 58 39

20,600.00 2.05 42,136.36 Emerald 0.05 0.1 0.15 0.2 0.2 0.15 0.1 0.052107 4214 6320 8427 8427 6320 4214 2107

200.00 0.92 183.67 San Joaquin 0.1 0.35 0.35 0.1 0.118 64 64 18 18

200.00 0.87 173.08 Camillia 0.1 0.25 0.35 0.2 0.117 43 61 35 17

100.00 0.78 77.59 Legacy 0.1 0.2 0.4 0.2 0.18 16 31 16 8

118,421

March 21st March 28th April 4th April 11th April 18th April 25th May 2nd May 9th May 16thPounds Totals 2,573 16,146 28,075 25,157 18,993 12,036 8,717 4,265 2,115

March 21st March 28th April 4th April 11th April 18th April 25th May 2nd May 9th May 16thPeople Labor 5 30 52 47 35 22 16 8 4


Pollination

• Bee Behavior


Pollination

Incorrect


Pollination

Correct


Farm Management

• Professional Systems


Farm Management


Farm Management


Farm Management


Farm Management


Farm Management


Farm Management


Mechanics of Blues

• The Force of Labor


Mechanics of Blues


Farm Budgeting

• High Input Crop


Farm Budgeting


Farm Budgeting


Farm Budgeting


Farm Budgeting


Farm Budgeting


Disease and Pests

• Preventative Farming


Disease and Pests


Disease and Pests


Disease and Pests


Packaging and Marketing

• Who and How?












Winn Morgan

[email protected]

706.340.4173


mailto:[email protected]

Documents

The A to Z of Blueberry Production and Marketing