Working with our new brand · 2018-06-21 · Heading 1 – 20pt Arial Regular, Veris Red Heading 2 – 10pt Arial Bold, Black Heading 3 – 10pt Arial Regular, Veris Red Body copy

Working with our new brandVERSION VRS-TMP-136_14 STYLE GUIDE

Contents

Veris style guide version VRS-TMP-136_14 2

An introduction to the brand 03

The story behind the name and logo 04

Our vision, values and voice 05

Working with the new brand

The logo 06

Our colours 12

Positioning statement 13

Type 14

Stationery 15

Templates 19

Icons 24

The Veris marker 25

Merchandise 26

Branding - Veris Vehicles 27

Sub-brands 28

Creating new items for the brand 32

Review and approval of new items 34

Dear Colleagues

I take great pride in introducing a new era in the development of our business as we adopt the Veris name and identity for our Company.

Veris has been chosen to represent the commitment, quality, confidence and professionalism of what we do. The word is distinctive and versatile and provides a single platform to develop a nationally recognised business across the planning, design, surveying and spatial industries.

This guide provides an introduction to the Veris brand, explaining the origins and meaning, while introducing the logo and brand statement. It reiterates our values and vision and provides answers to some of your queries as we progress through this transition. Like all transitions, ours shall require the collective efforts of everyone across the organisation.

Your role shall be to deliver a consistent message of who we are, what we do, where we operate, the quality of our service and positive impact of our solutions for our clients.

With our combined efforts, I have every confidence that Veris will become a distinctive brand that is recognised for delivering exceptional services to our clients across Australia’s prosperous land, property, infrastructure and resources markets.

This signifies a pivotal moment in our Company journey. It represents growth and opportunity for our exceptional people, our clients and shareholders and I trust that you share my excitement in our new future as Veris.

Adam Lamond Managing Director

Introduction

3Veris style guide version VRS-TMP-136_14

Veris

4

OUR LOGO

The simplicity of the Veris logo hides the complexity of its design.

The shape of our logo is deliberately not rectangular – the angled baseline suggests growth, energy and future focus. The shape of the logo is an outline rather than solid – this represents the delineation of space and reinforces the themes of measurement, precision and accuracy.

The brand mark is formed through customised letterforms that have a strongly engineered quality that’s also suggest precision and accuracy. A 20 degree angle is used throughout the letterforms and is echoed in the encapsulating trapezium shape.

The typography is strong and purposeful. The use of lowercase brings a sense of openness to the brand. It lends itself to promoting collaboration and partnership, rather than authority that is conveyed with uppercase.

The brandmark is simple and confident. It is differentiated and distinctive. It is highly versatile and will allow the brand to be applied in strong and striking ways, particularly in the digital space.

The brandmark reflects the Veris approach – flexible and adaptable while delivering uncompromised precision and accuracy.

Veris style guide version VRS-TMP-136_14

OUR NAME

The word Veris has roots from several Latin words including ‘verus’ and ‘verrissumus’ meaning true, real, proper, suitable, right and just.

It is also a derivative of the word ‘aver’, meaning to declare or confirm to be true, and ‘verify’, meaning true, accurate and justified.

Veris conveys truth, to be legitimate, factual and authentic. It suggests diligent and high performance, and indicates reliability and intelligence.

With these qualities, Veris provides a perfect title for our Company. It reflects who we are, what we stand for and how we conduct our business.

Veris


1. PERFORMANCE

2. ACCOUNTABILITY

3. RESPECT

4. INTEGRITY

5. SUSTAINABILITY

OUR VISION

The vision for Veris is “to be a market leading planning, design, survey and spatial solutions company; renowned for generating client value through innovation and excellence from our exceptional people.”

We want to be a company people want to work for, work with and invest in.

OUR VOICE

Our tone of voice is the language we use, the sound of our words and the personality we communicate.

When we speak, we do so confidently and in a voice that is calm, assured and non judgemental. Our tone is never cocky, flippant or humorous.

When refering to the company, always make mention of Veris as a singular entity and never as a group.

OUR VALUES

Our values are important in shaping a positive working culture and environment, which gives life to the Veris brand. To ensure we reflect our name, we aspire as an organisation to these five core values:

Introducing our logo


PRIMARY LOGO

This is the primary Veris logo and should be used on all brand expressions.

SECONDARY LOGO

Only use this logo when there’s not enough space to accomodate the primary logo.

Colour The logo should only appear in Veris Red where possible

Colour Only to be used with approval from the Head of Marketing

Reversed Only to be used with approval from the Head of Marketing

Reversed Only to be used with approval from the Head of Marketing

Using our logo


Checklist

When using the logo please ensure:

Correct colour The logo should only appear in Veris Red where possible (see colour breakdown on pg 12)

Used at the optimal size (see guidelines on pg 8)

Positioned in the correct place (see guidelines on pg 9)

Is not too close to other items (see guidelines on pg 9)

On a clean and uncluttered background (see guidelines on pg 10)

Correct files are used Always reproduce the logo from approved digital master files. These may be obtained by contacting the Head of Marketing.

Using our logo


LOGO SIZE

The following sizes for the logo have been specified to ensure good visibility at all times.

Business card

25mm

A4 DocumentsLetterhead Compliments slipMemorandumCase studiesReport documents

31mm

PowerPoint title slide

29mm

Brochure coversPresentation folder

40mm

A3 DocumentsUniform embroidery

45mm

12mm

Primary logo minimum size

Secondary logo minimum size

10mm 14mm

PowerPoint content slide

61mm

High-Visibility Uniform embroidery

Using our logo


POSITIONING

The primary position for the logo is at the top right. The logo should always have adequate clear space around it and be placed on a clear and uncluttered background.

Important The only exception to the rule is when the logo is placed on the Veris Website. To ensure optimum usability online, the logo should remain at the top left position for both desktop and mobile devices. Maintain minimum clear-

space area

Using our logo

10

Don’t place on busy backgrounds

Don’t distort the logo

Don’t place objects or type too close Observe clear space around the logo

Don’t place on similar tone or colour


DOS AND DON’TS

The Veris logo must be used correctly to maintain its visual impact and ensure that it’s integrity is not compromised. Always reproduce the logo from approved digital master files.

The following examples illustrate a range of applications but are not intended to form a complete list.

Place on uncluttered backgrounds

Maintain the correct proportions

Place on white, Veris Charcoal or Veris Grey

Using our logo


DOS AND DON’TS

The Veris logo must be used correctly to maintain its visual impact and ensure that it’s integrity is not compromised. Always reproduce the logo from approved digital master files.

The following examples illustrate a range of applications but are not intended to form a complete list.

Note: Tilting/rotating the logo is not permitted except in the specific case of vehicle branding. See the Branding, Veris Vehicles section for details.

Don’t change the size of elements

Don’t change the logo colour

Don’t rotate the logo Keep the logo upright

Don’t change the typeface

Use the correct supplied artwork

Use the logo in Veris Red

Use the correct supplied artwork

Using our colours

12

Veris RedPMS 2034CC0 M85 Y80 K0R231 G60 B62#e73c3e

Veris Mid GreyPMS Cool Gray 7CC20 M14 Y12 K40R151 G153 B155#97999b

WhitePMS N/AC0 M0 Y0 K0R255 G255 B255#ffffff

Veris CharcoalPMS Black 7CC38 M35 Y33 K92R61 G57 B53#3d3935

Veris GreyPMS Cool Gray 3CC8 M5 Y7 K16R200 G201 B199#c8c9c7

Veris GreenPMS 2247CC54 M0 Y48 K0R119 G193 B154#77c19a

Veris BluePMS 297CC52 M0 Y1 K0R113 G197 B232#71c5e8

Veris YellowPMS 7549CC0 M12 Y98 K0R255 G198 B0#ffc500

PRIMARY COLOURS

SECONDARY COLOURS


COLOUR USAGE SCALE

These are the colours that are used in our brand communications. Our style uses a lot of white and is supported by the colours in the primary palette outlined in the proportions illustrated below.

Using our positioning statement

13

COLOUR

REVERSED

The positioning statement is a visual element that can be used on brand communication to reinforce our identity. It should always appear in proximity to the Veris logo but there is no formal relationship between the two items.

It may appear in any one of the primary colours. Consider application and legibility when choosing a colour.

Important Always reproduce the positioning statement from approved digital master files. These may be obtained by contacting the Head of Marketing.


Working with type

14

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INTERNAL USE

Arial is the typeface to be used on all communications prepared in-house, including all documents, emails and PowerPoint presentations.

Type specifications:

Heading 1 – 20pt Arial Regular, Veris Red

Heading 2 – 10pt Arial Bold, Black

Heading 3 – 10pt Arial Regular, Veris Red

Body copy – 10pt Arial Regular, single line spacing, Black

Bullets – Bullet indent: 0cm, Text indent 0.63cm

EXTERNAL USE

The typeface for all externally produced material is Univers. This refers to all documents and other collateral created using professional design software, such as Adobe InDesign or Adobe Illustrator.

Please contact the Head of Marketing for assistance with and review of all external material.

AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%^&*()_+

Business card

Dimensions 90mm (w) x 55mm (h)

Name 7pt Univers 65 Bold Veris Charcoal

Job title 5pt Univers 45 Light Tracking +100 Veris Charcoal

Contact details 7/8.4pt Univers 45 Light Veris Charcoal

Web address 5pt Univers 65 Bold Tracking +100 Veris Charcoal

Important Always reproduce the business card from the master template file and follow the styles set out in the document.

Master template files may be obtained by contacting the Head of Marketing.

SPECIFICATIONS

VERIS.COM. AU

Name Surname

0412 345 [email protected]

T 08 9317 0600Level 12, 3 Hasler RoadLocked Bag 9Osborne Park WA 6017Australia

JOB T IT LE

Front Reverse


25mm 5

522

.5m

m

Letterhead

16

Dimensions A4 – 210mm (w) x 297mm (h)

Office location/s 7.5/9pt Arial Bold Black

Contact details & ABN 7.5/9pt Arial Regular Black

Body copy 10pt Arial Black

Important Always reproduce the letterhead from the master template file and follow the styles set out in the document.


SPECIFICATIONS

Office LocationsOver 15 offices across Australia veris.com/contactus

PerthLevel 12, 3 Hasler RoadLocked Bag 9Osborne Park WA 6017Australia

T 08 9317 0600F 08 9317 [email protected]

Veris LimitedABN 25 604 671 374

First page Follower page


31mm 15.5

2228

mm

Name 12pt Arial Bold Veris Charcoal

Job title 10pt Arial Regular 3px letter spacing Veris Charcoal

Contact details 10pt Arial Regular Veris Charcoal

Disclaimer 7pt Arial Regular Veris Grey

Important Contact the IT support team for assistance with implementation of email signatures.

Email signature

17

Name Surname10

15

300

550

110

0412 345 678 [email protected]

T 08 9317 0600 Level 12, 3 Hasler Road Osborne Park WA 6017

VERIS.COM.AUThe information transmitted may be confidential, is intended only for the person to which it is addressed, and may not be reviewed, retransmitted, disseminated or relied upon by any other persons. If you received this message in error, please contact the sender and destroy any paper or electronic copies of this message. Views expressed in this email are those of the individual, except where the sender specifically states otherwise. Veris does not guarantee that the communication is free of errors, virus or interference.

Job Ti t le

All measurements are in pixels (px)

SPECIFICATIONS


Follow us

100

2015

PowerPoint template

18

SPECIFICATIONS

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Name Surname Job Title 04 October 2016

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Slide title

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Slide title

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Slide11VRS-TMP-103_2

Thank you

Name Surname Job Title [email protected] 08 9317 0600

Slide3VRS-TMP-103_2

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Contents

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Slide title

Slide10VRS-TMP-103_2

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Presentation format Widescreen 16:9

Important Always create presentations from the master template file and follow the styles set out in the master pages.


Title slide Content slide

Content slide

Divider slide

Content slide

Content slide

End slide

Content slide

Content slide

Pull quote slide


PowerPoint template for Print

19

SPECIFICATIONS

Presentation format Widescreen 16:9

Important Always create presentations from the master template file and follow the styles set out in the master pages.

Print friendly colour scheme


Title slide Content slide

Content slide

Divider slide

Content slide

Content slide

End slide

Content slide

Content slide

Pull quote slide


REPORT DOCUMENT

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Name Surname Job Title

V1.0.19092016

Report document template

20

SPECIFICATIONS

Contents

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Appendix 9

Content A 10

Content B 10

1 Report Name

Version 1.0 19/09/2016 VERIS.COM.AU

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2 Report Name

Version 1.0 19/09/2016 VERIS.COM.AU

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WUAM FACCULPA DUCIA

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CAPTION EPONOSTO CO MORE NOSTRAT VE VIVID CON APECRE SO

_ Perth Level 12, 3 Hasler Road Locked Bag 9 Osborne Park WA 6017 Australia

T 08 9317 0600 F 08 9317 0611 [email protected] veris.com.au

Document size A4 – 210mm (w) x 297mm (h)

Important Always create report documents from the master template file and follow the styles set out in the document.


Cover page

Content page

Content page Back page

Contents page


30mm 20

2627

mm

Report document template for Printing

21

SPECIFICATIONS

Document size A4 – 210mm (w) x 297mm (h)

Important Always create report documents from the master template file and follow the styles set out in the document.

Print friendly colour scheme


Cover page

Content page

Content page Back page

Contents page


30mm 20

2627

mm

Using our icons

22

A set of icons has been developed to help identify our service offering.

Use them sparingly and in small sizes. Never distort their shape. The icons only ever appear in Veris Blue, with the solid blue versions for use on light colored backgrounds and the outlined versions on dark coloured backgrounds.

These are available as JPG and PNG for internal use and as EPS and PDF for professional printing.

Important Always reproduce the icons from approved digital master files. These may be obtained by contacting the Head of Marketing.

Surveying

Geospatial Data Management

Town Planning

SurveyingProperty

SurveyingCivil Construction & Engineering


Communications Technology

Urban Design

Using our icons

23

3D Spatial services has its own suite of icons; displayed on this page.

As with all icons, use them sparingly and in small sizes. Never distort their shape. The icons only ever appear in Veris Blue, with the solid blue versions for use on light colored backgrounds and the outlined versions on dark coloured backgrounds.

These are available as JPG and PNG for internal use and as EPS and PDF for professional printing.

Important Always reproduce the icons from approved digital master files. These may be obtained by contacting the Head of Marketing.

Mobile Laser Scanning

Business Information Modelling

Unmanned Aerial Vehicle Scanning

Terrestrial & 3D Scanning

Metrology


Underground Scanning

Bathymetry

Using the Veris marker


The Veris marker is a thin red line that is used to draw attention to a headline or a short piece of text.

When using the marker please ensure:

It is always horizontal

Only appears in Veris Red

Is placed on the left of the text

Used sparingly. No more than once per page is a good measure

Merchandise, clothing and uniforms


Clothing and uniforms present special challenges to maintaining brand consistency. Care must be taken to ensure corporate colours are reproduced accurately and fabrics and substrates do not interfere with logo legibility.

Logo placement is on the left chest, above the pocket with the logo embroidered in Veris Red. Special consideration needs to be given to the size and placement of the logo on coloured items that are outside of the corporate colour palette (Note the use of a white logo on the orange shirt).

Always reproduce embroidery from approved digital master files. These may be obtained by contacting the Head of Marketing.

Approval must also be sought from the Head of Marketing before orders are placed for any non-standard items.

Logo specifications:

Corporate

Logo width – 45mm Colour – Veris Red

Workwear

Logo width - 61mm Colour - Veris Red or White

Important Only use the logo in white if the fabric is too similar in tone or colour to Veris Red

0010/6/2016 Commercial in Confidence

K54880 WORKCOOL2 REFLECTIVE SPLICED SHIRT ONA Collar extension for sun protection. Larger underarm cooling

vents. Upper back cooling vents, Side cooling vents. Secured chest pocket on the right hand side. Open pocket with pen partition on the left hand side. Triple stitching and bar-tacks at key stress points. Hoop pattern - 3M Scotchlite 50 mm tape 8910. Meets high-visibility standard AS/NZS 4602.1:2011 , class D/N:Day & Night use

K54880 WORKCOOL2 REFLECTIVE SPLICED SHIRT YNA Collar extension for sun protection. Larger underarm cooling


0010/6/2016 Commercial in Confidence

K54880 WORKCOOL2 REFLECTIVE SPLICED SHIRT ONA Collar extension for sun protection. Larger underarm cooling


K54880 WORKCOOL2 REFLECTIVE SPLICED SHIRT YNA Collar extension for sun protection. Larger underarm cooling


45mm61mm

Branding, Veris Vehicles


Branding of Veris vehicles in the field is permanent. The size and placement of vehicle branding is specific to each vehicle make and model and will be adjusted to maximise the coverage.

The examples on the right are for the standard white 4x4 Toyota Hilux with Canopy.

Artwork for Veris vehicles may be obtained by contacting:

Steve Cook

Head of Marketing.

T: 08 9317 0665E: [email protected]

Working with sub-brands


ACQUISITIONS

As part of the Veris acquisition process, a transitional branding strategy is developed that will allow the acquired business to use its existing logo for a period of time until it is replaced with the Veris logo.

During this transitional period:

The Veris logo must be applied to all brand collateral in such a way that reinforces its position as the parent entity i.e. the footer of a letterhead or email signature

The words ‘A Veris Company’ positioned adjacent to the Veris logo

The words ‘A Veris Company’ should not be positioned adjacent to the acquired business logo

The acquired logo must not be placed adjacent to the Veris logo as this would suggest a joint venture relationship

No new logos are to be created

The acquired business should start using Veris typographic and layout conventions

A Veris Company

Dear Sir,

RE: Subject line here

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Estiis sendi omni dolupta pero maio. Sequis idenditae corias in nullores suntio. Atis sitis volo mintorsum explitia sus restrum sequo idipsam enditia sitatur maionsed quia quam quibusa ntotas num et omnimast cone elis etur seque maxim volupta tectate con nullibus, temque excearum dest aut erupis enditia sitatur maionsed.

Pis deliqua speriae ceperia ndande veratis a perum aliquost, quisci te odi beate consequo imi, concarne perio cone velicil maxim dolupta sitatur esseribusdae remporem id quas estium untem recessed molorit as magni imus dipsae eaquam sitis sus, sumende licius dolo eremquas ex et eume pe nem simagnis ut fuga. Imintio repuda est, quo conse sae ni ut eos eum dolorpo rrumqui ditaturita. Estiis sendi omni dolupta pero maio. Sequis idenditae corias in nullores suntio. Atis sitis volo mintorsum explitia sus restrum sequo idipsam enditia sitatur maionsed quia quam quibusa ntotas num et omnimast cone elis etur seque maxim volupta tectate con nullibus, temque excearum dest aut erupis exerent.

Omnim reptat aut reped quat etur anto blaci dolorepelic te dolorum nos ea asperit maximi, none maioto. Itate mi, sum aute aut ape etumquianis atemper feribust, sit rem dolorep ersperspicim volenit asitaer set sperunt emporup tatisit omnimus dipis saecaborem essitia dolorepuda pa diciliquis issunt, nonsecuptat et lab iliquibus.

Et esci ipsam, tem quos quos plis doloris dolut occata ne conserum qui unt dit eum haria il elique antwe qui doluptaes volo doluptae. Itas etus doloreium que vent, vit, net, omnitiis ulparcil intotae sam aut eosu es ulparchil essimax imaximperae maximusa quis eveliquat endis es mi, alita evendam dolore volore lam qui cus modit, quam facculpa.

Sincerely,

Name SurnamePositionBosco Jonson

September 29, 2015

Name SurnameAddressState Postcode

Bosco Jonson Pty LtdABN 15 169 138 827

Melbourne16 Eastern RoadPO Box 5075South Melbourne VIC 3205Australia




LETTERHEADS

The following is an example of transitional branding strategy applied to letterheads.

A Veris Company

Dear Sir,

RE: Subject line here

Am sendis etus dos, nostrum ratectasit harum nimodi ommon dictur vellab iliaerae. Nam adiciis velumn exceaquis soluptis delisto veliae et omnimpor sinctur a dicil inciae vendem assi int incienis dis dolor rem si con rernamusamus explatesed eos aut aut nostrum ratectasit harum nimodi ommon.

Estiis sendi omni dolupta pero maio. Sequis idenditae corias in nullores suntio. Atis sitis volo mintorsum explitia sus restrum sequo idipsam enditia sitatur maionsed quia quam quibusa ntotas num et omnimast cone elis etur seque maxim volupta tectate con nullibus, temque excearum dest aut erupis enditia sitatur maionsed.

Pis deliqua speriae ceperia ndande veratis a perum aliquost, quisci te odi beate consequo imi, concarne perio cone velicil maxim dolupta sitatur esseribusdae remporem id quas estium untem recessed molorit as magni imus dipsae eaquam sitis sus, sumende licius dolo eremquas ex et eume pe nem simagnis ut fuga. Imintio repuda est, quo conse sae ni ut eos eum dolorpo rrumqui ditaturita. Estiis sendi omni dolupta pero maio. Sequis idenditae corias in nullores suntio. Atis sitis volo mintorsum explitia sus restrum sequo idipsam enditia sitatur maionsed quia quam quibusa ntotas num et omnimast cone elis etur seque maxim volupta tectate con nullibus, temque excearum dest aut erupis exerent.

Omnim reptat aut reped quat etur anto blaci dolorepelic te dolorum nos ea asperit maximi, none maioto. Itate mi, sum aute aut ape etumquianis atemper feribust, sit rem dolorep ersperspicim volenit asitaer set sperunt emporup tatisit omnimus dipis saecaborem essitia dolorepuda pa diciliquis issunt, nonsecuptat et lab iliquibus.

Et esci ipsam, tem quos quos plis doloris dolut occata ne conserum qui unt dit eum haria il elique antwe qui doluptaes volo doluptae. Itas etus doloreium que vent, vit, net, omnitiis ulparcil intotae sam aut eosu es ulparchil essimax imaximperae maximusa quis eveliquat endis es mi, alita evendam dolore volore lam qui cus modit, quam facculpa.

Sincerely,

Name SurnamePositionBosco Jonson

September 29, 2015

Name SurnameAddressState Postcode

Bosco Jonson Pty LtdABN 15 169 138 827

Melbourne16 Eastern RoadPO Box 5075South Melbourne VIC 3205Australia


55mm

36mm

11

1155

mmArea for

sub brand logo

The above layout is the ideal version for all sub-branded letterheads. For variations to this layout please contact the Head of Marketing for assistance.

Front Reverse



BUSINESS CARDS

The following is an example of transitional branding strategy applied to business cards.

27mm

27mm

5

527

mmArea for

sub brand logo

T +61 3 9699 1400 M +61 4 123 456 789 1 6 Eastern Road South Melbourne VIC 3205

BOSJON.COM.AU



EMAIL SIGNATURES

The following is an example of transitional branding strategy applied to email signatures.

Name Surname10

38 20

415

90

15

100 150

JOB TITLE

Name 13pt Arial Bold Veris Charcoal

Job title 10pt Arial Regular 3px letter spacing Veris Charcoal

Contact details 13pt Arial Regular Veris Charcoal

Web address 11pt Arial Bold 3px letter spacing Veris Charcoal

Important Contact the IT support team for assistance with implementation of email signatures.

All measurements are in pixels (px)

SPECIFICATIONS

Creating new items


Consistency is key to maintaining our brand and in creating a consistent client experience across all brand touchpoints.

When creating new items, please consider the following:

Does a template already exist?

Can you adapt something that already exists?

If you have to create something new, start by following the basic guidelines in this document. Take a look at other items to see how they have been prepared.

If you need assistance to create a new item please contact the Head of Marketing.

You can find the latest versions of all existing templates on the website at:

veris.com.au/styleguideandtemplates

Existing templatesStationeryAdelaide LetterheadBrisbane LetterheadCairns LetterheadCanberra LetterheadCorporate Office LetterheadDevonport LetterheadEden LetterheadHobart LetterheadKarratha LetterheadLaunceston LetterheadMackay LetterheadMelbourne LetterheadSouth Melbourne Letterhead Midvale LetterheadNewcastle LetterheadPerth LetterheadPort Augusta LetterheadPort Hedland LetterheadSurry Hills LetterheadSydney LetterheadTownsville LetterheadWhitsundays Letterhead

Brisbane InvoiceCairns InvoiceMackay InvoiceTownsville InvoiceWhitsundays Invoice

Creating new items


Existing templates

Powerpoint Veris Powerpoint Template

Case Studies, Reports etcVeris Agenda TemplateVeris Case Study TemplateVeris CV Template Veris Memo TemplateVeris Print Report TemplateVeris Report TemplateVeris With Compliments SlipVeris Change OrderVeris Project Closure FormVeris Planning PIAVeris Proposal Template

You can find the latest versions of all existing templates on the website at:

veris.com.au/styleguideandtemplates

Process of approval


CHECKLIST

When preparing new communication items for the business please consider the following:

Is the standard appropriate for the Veris brand?

Is the content technically correct?

Does it speak to its intended audience at the appropriate level with the desired tone of voice?

Is it current and up-to-date?

Does it conflict with other materials and/or statements?

Does the item adhere to this style guide? Any deviation must be shared with the Head of Marketing for consideration.

Have images been used? Have they been approved? Are they royalty free? Any images of people working must be checked by HSEQ to ensure compliance.

Have any client assets been used? i.e. logos, images, content. Have the necessary approvals been obtained?

Have any opinions of individuals been expressed? The only spokesperson for the company is Managing Director – Adam Lamond. If you want to use a ‘technical expert’ approach the Head of Marketing for approval.

Has a version number and date been included?

Have any positioning statements regarding a decision in the market been made? If so, please share with the Head of Marketing for review.

Important Only once all these points have been considered should you proceed. Please share your final communication items with the Head of Marketing.