WLE Engagement, Communication and Knowledge

Sharing Strategy 2013-2015

Contents

1. Highlights & gaps

2. WLE Engagement, Comms, KM strategy– New evolving areas – Emerging strategic areas of work– Operational strategy:

• Integration with IWMI• Linkages to other partners • Linkages to flagship sites

3. Priorities: next 6 months

Key Achievements/Highlights• Development of new

materials:– WLE Booklet Brochure– Slide decks: WLE

Overview & Investment opportunity General slide deck and business plan slide deck

– Support to developing AC briefs AC flyers

Key Achievements/Highlights• Support to existing

materials/processes:– Strategy document– IDO/IP process– Developing revised

strategy – Revised publication

and branding guidelines

• Knowledge sharing:– Comms coffee chats within

IWMI – Development of sharepoint

(see this afternoon)– Support to irrigation workshop

• Partnerships– Opportunity Fund – 5

proposals selected and being funded

Key Achievements/Highlights

Website & Agriculture & Ecosystem Blog

• Ag&Eco systems blog more visits than CCAFS blog in the first 6 months

CCAFS Ag & Eco

CCAFS 1st 6 months Last 6 monthsUnique Page Views: 10,114 38,346 16,248Unique page views per post: 200 >600 250Most viewed Blog (unique page views) 858 864

# stories ~120 52

Returning visitors 57.50% 36%

Ave time on page 4:20 (2012) 3.03

Comments 250

Top Ten blog posts

0

400

800

1200

Blog post

Blog post

Gaps/Issues• Further defining the paradigm shift with stories and

practical ideas• Defining success stories/outcomes beyond IWMI • Further developing our publication policy and strategy • Finalizing SRP/AC brochures• Integrating into SRP related workshops • Using Blog to further discussions on key topics – bi-

monthly themes starting with:– ESS & R– Moving to outcomes (IWMI/WLE/CPWF/AAS)

WLE “Engagement, Communication and Marketing Strategy”

New areas

• Replace “marketing” with engagement

• Renewed focus on developing ‘’flagship publications”

• Organization

Engagement• Renewed focus on

outcomes/impact:• Engagement is a key way to

integrate and ensure impact • Using TOC and Impact

pathway to ensure integration at different levels (global, landscape, regional)

Areas of intervention

• Synthesizing previous research

• Making outputs, datasets & information accessible

• Developing Knowledge Bases

• Management tools: Sharepoint, wiki

• Webinars • Capacity development • Workshop Facilitation

• Flagship assessments, publications,

• Blog• Workshops/

Meetings

• Branding• Material Development • Website/Social media• Repackaging• Innovative ways to market

promote program

Comms & Marketing

New Discourse

Making Information Accessible

Knowledge Sharing

• Embedding TOC and Ips in research processes

• Understanding Engagement platforms • Integrated engagement at basin level

Engagement & Information Development

Flagship publications: principles• Publications committee: to ensure quality, consistency and

long-term thinking – Quality of science should be managed by partners

• Flagship products– Flagship “state of” reports & books– Working papers – Briefing notes– Outcomes stories

• Templates and publication pipelines to ensure consistency and quality when partners publish

Organizing WLE Comms: Principles

• Build upon the potential of 11 partners: their capacities knowledge and experience

• Collaboration with IWMI– Using what is there/helping to fill gaps and build

capacity – Use WLE comms as a testing ground for IWMI -

institutionalize what works • Use distributed/decentralized system with small, focused

team at central level (requires full-time attention)

Program LevelOperations Team + IWMI IKG + Core Partners input

SRP Level

Region/Flagship Level

• Overall Coordination• Impact Pathway, TOC & engagement strategies• Support global impact pathway• Website & Information Systems • Publications• Repackaging

• Support to SRP communication • Knowledge sharing between teams• Engagement with events

• Engagement and facilitation• Policy Communication • Support to impact pathways• Repackaging/translation• Communication for impact

Organization

Emerging focal pointsSRPs/Cross-cutting• Irrigation• Rainfed – CIAT/Africa • RRR• River basins • Information • ESS/R – Bioversity • GP&I – OperationsSupport to IWMI led ones should be further addressed

Emerging focal pointsHow to identify focal points in regions:• Use of IWMI or partner

regional organizations• Bid out to partner

organizations (like CCAFS has done)

• Appoint This needs to be decided

Plan for the upcoming quarter• Engagement: IDO/Impact

pathway development & Volta basin kick off

• KM: Sharepoint

& webinars• Discourse: Blog themes

& Publication strategy finalization

Plan for the upcoming quarter• Comms: AC brochures,

branding and support at events

• Access to Information: Outputs repository

• Other: Finalize strategy, support various SRP workshops

Key questions

• Publications: – What are key flagship publication to focus on– Publication committee – who would be on/how

to finalize• Other gaps/priorities

World Cafe• Three tables, each gets 8 minutes• Tables

1. Publications: types of publications, current publications that are ready, strategy for funding

2. Articulating the paradigm shift: What stories exemplify the paradigm shift ?

3. Blog What suggestions does MC have on using the blog more effectively (topics, articles, etc.) ?