WLE Basics

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to: P

rue

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A program of Strategic Research Portfolios (SRPs)….

• Irrigated Systems• Rainfed Systems • Resource Recovery and Reuse • River Basins• Information Systems• Cross-cutting: Poverty, institutions and gender and ecosystem

services

…focusing initially on ‘known‘areas

Organizing research around a conceptual framework of basins and landscapes

Impact Pathways

Activity clusters Irrigation• Water Management Solutions for the Eastern Gangetic Plains• Improving adequacy, reliability and equity of water for food security and poverty

alleviation in Asian canal systems• Irrigation for Food, Financial, Environmental and Nutrition Security in Sub-Saharan

Africa Rainfed systems• Reducing risk in rainfed landscapes through improved agricultural water management• Enhancing availability and access to water and land for pastoralists• Diversify farming systems and increasing biodiversity to maintain and improve

productivity and restore ecosystem services in resilient landscapes• Increasing productivity and resilience of farming communities by recapitalizing soils

and reducing degradation of landscapes• Sustainably intensify farming activities by revitalizing productivity and improving eco-

efficiency in rainfed landscapes

Activity Clusters (Cont)

RRR• Improved food safety and security through safe wastewater and excreta reuse• Applying business approaches to the recovery of nutrients, water and energy from domestic

and agro-industrial waste resources

River basins• Sustainable, efficient, and equitable allocation of water, land and energy resources and their

benefits in river basins• Managing water resources’ variability and re-thinking storage in basins for enhanced food

and livelihoods security• The water-energy-agriculture nexus: unpacking the tradeoffs and reducing pressures on the

poor

Information Systems • Decision analysis • Institutionalizing Soil Health Surveillance Systems in Africa• Agro-ecosystem health metrics and monitoring

Marketing, Communication and KM in WLE

• WLE is predicated on assumption that major changes are needed in Knowledge, Attitudes and Skills to address how ecosystems are managed to reduce poverty

• Comms and KM has an emerging focus on– Internal communication – Partnership engagement– Program coherence – Linking to global processes – Utilization and presentation of information from

centers

Principles we are working around

• Close relationship with IWMI comms – complementing what they have rather than duplicating.

• Decentralized - Leverage capacities of partners and supporting their work

• Don’t lock ourselves into systems yet (need to start though)

• Focus on utilization and developing products for different target groups

• Work with the coalition of the willing – build up alliances • Flexible, iterative, participatory

The WLE Comms network

Program level

Partners

SRPs

Gender, Poverty and Institutions

ESS and R

Basins- landscapes

Partners- Decentralized approach- What do the partners want from the

core team?- What does it mean from CRP to

CRP?- How to partmer’s comms/KM

support Basin/activity cluster or SRPs

Program LevelIntelligence gathering at the global levelMediaGuidelines (documentation, branding etc)Vehicles across the program- products and processesResponsible for ensuring commitment from partners at the program levelHelp achieve program impactDevelop comms that we can evaluate and measure

Activity clusters

SRPs- ESS involvement- Commitment to program- Story gathering- Identifying risks/opportunities

Basins- National/Regional partners- Story gathering

STRATEGY 1

MC&KFor

Research into Use

STRATEGY 2

MC&KacrossCRP5

Messaging

Uptake of

research results

Influencing the global agenda

Making information

and knowledge accessible

Positioning & Brandingof CRP5

Relationship

building with

partners

Internal

communications

& knowledge

sharing

2A

2B

2C

1A

1B

1C

1D

Programmatic Areas of Work

Highlights: Internal Communication

• Wiki• Yammer• Monthly updates• Face-to-face • Support to workshop facilitation and

documentation • Komms Klinics

Highlights: Engaging partners• Support to workshop facilitation

and documentation • Comms workshop• Face-to-face meetings• Communicating CRP updates

– Monthly updates– Yammer

Highlights: Messaging

• Support to strategy development

• Blog • Website • Promoting WLE at

global/regional events

Highlights: Influencing the global agenda

• Launching WLE – Planet Under Pressure (PUP)– Stockholm World Water Week (SWWW)

• Presence at strategic events– SWWW– GCARD

Areas to continue to develop

• Management information systems: collection of outputs, data management, support program information systems

• Branding and publishing guidelines• KM to support activity cluster development

and Regional/basin strategies

WLE Communication & KM challenges• Internal sharing and communication: Developing tools

which support effective internal communication • Capacity building: changing attitudes & behaviors of

partners towards comms & KM• Messaging: Clearly defining the target and

development outcomes it wants to achieve• Linking research and KM processes to achieve impacts • Engaging partners effectively – not duplicating efforts,

building on their strengths and interests– Building partnerships across CRPs

What we are looking to achieve this week?

• Build a network of comms/km staff from partner organizations – clarify roles and responsibilities – Build ownership and interest

• Derive some principles for how we work and potential entry points • Develop agreements on how to move forward in certain areas, such

as building blocks– Repositories, internal communication, opportunity funds

• Develop innovative ideas for comms/KM and how can support WLE • Developing a compelling story – a learning process within WLE –

how can we use existing tools (blog, website, wiki, yammer, etc) • Develop a 6 month plan