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ROB @WILLINGTON
Tuesday, June 7, 2011
STORY
BELIEVE IT/SUBSTANCE
SIMPLE.
EMOTIONAL.MEMORABLE.
START/END
Tuesday, June 7, 2011
= ?BRAND IS DEFINED BY ALL RELATED STORIES
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUROPPONENT
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
(BUILD FIRST)
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUROPPONENT
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
Tuesday, June 7, 2011
HEALTH CARE TAKE OVERESTABLISHMENT
POLITICAL MACHINEINCREASE DEBT
GET THINGS DONE IN DCCONTINUE KENNEDY
LEGACY
THE PEOPLE
Tuesday, June 7, 2011
CORPORATE GREEDSUPPORT WEALTHY
IRAQ = WRONG
WAR HEROAMERICA DESERVES BETTER
STEADY LEADERSHIPIN TIMES OF CHANGE
Tuesday, June 7, 2011
CHANGE WE CAN BELIEVE IN
GEORGE BUSHWALL STREET4 MORE YEARS
HIGH TAXESMORE SPENDING
WEAK FOREIGN POLICYFLUFF/CELEBRITY
BILL AYERS
COUNTRY FIRSTLEADER
LOWER TAXESSTRONG F. POLICY
MAVERICK
Tuesday, June 7, 2011
Tuesday, June 7, 2011
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
USEOTHER
PEOPLE’SSTORIES
Tuesday, June 7, 2011
THE ONE
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHIMSELF
USEOTHER
PEOPLE’SSTORIES
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUROPPONENT
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
PUTTING THE VOTERS FIRST
Tuesday, June 7, 2011
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
PUTTING THE FLYERS FIRSTBAGS, DRINKS, TV
Tuesday, June 7, 2011
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
20 POUND SEED =10 POUNDS SEED & 10 POUNDS OF FILLER
HONEST GREENREAL GRASS SEED
SCOTT TURF BUILDER
Tuesday, June 7, 2011
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
GROUND UP PAPERCAN’T HOLD H2O
INFERIOR TECH
NO FILLER EXCLUSIVE COATING
MORE ADVANCEDHOLDS WATER 4X
LONGER
PENNINGTON
Tuesday, June 7, 2011
Tuesday, June 7, 2011
WHAT YOU SAY ABOUT YOU
WHAT YOU SAY ABOUT YOUROPPONENT
WHAT YOUROPPONENT
WILL SAY ABOUT YOU
WHAT YOUROPPONENT
WILL SAY ABOUTHERSELF
FRAME YOUR CAMPAIGN
Tuesday, June 7, 2011
PLATO BIBLE CHILD
ALLEGORY OFTHE CAVE BOOK OF JOB RIGHT NOW
DEEP HISTORY
Tuesday, June 7, 2011
ROB @WILLINGTON
THANK YOUTuesday, June 7, 2011
