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William Bartholomay, CTO DomaniSystems Corporation2 Trap Falls Road, Suite 106
Shelton, CT 06484
OutlineIntroduction
Problem Statement
Domani Gateway Approach
Domani Gateway Advantage
Technology Differentiators
Summary
Q & A
Bibliography2
Mega-Trends
3
Global Mega-Global Mega-
Trends and Trends and
InfluencesInfluences
Trend 5: Demographics Changing - Aging population means safety, security and services at home
Trend 1: Internet Everywhere - From people to people to Internet of Things
Trend 3: Cloud Computing & Virtualization - Provides scalable access to Servers and E-commerce platforms
Trend 4: Micro-segmentation a New Norm - From Mass Merchandizing to Targeted Marketing
Trend 2: Any Service, Anytime, Anywhere - Personalized Access to Services and Entertainment
Personalized Service, Anywhere, Anytime
Personalized Service, Anywhere, Anytime
Internet of People / Things
4
Internet Everywhere
•Personalized video packages
• Many channels subscribed though few viewed per month [300 subscribed vs. 12 viewed]
• Scheduled viewing vs. anytime, anywhere
•Want New Services• IP-TV, Energy management, Surveillance, etc.• Simultaneous access to Web and Linear TV
•Uninterrupted Services
• News Corp. vs. Cablevision = no MLB playoffs
•Prefer relevant Advertisements
• Un-targeted advertising = user annoyance
Customers Seek Personalized Experience
5
Unmet needs lead to Point Solutions
• Competition by Satellite/ Telco• “Free” IP-TV like Roku• Voice Solutions like Vonage, Magic Jack
•ARPU Erosion
•À la Carte Solutions cause more erosion
• Netflix, Vudu, Hulu, etc. cherry pick VOD and Pay per View revenue
• Unmanaged delivery = clogged internet
•Weak negotiating position
Cable Operators’ Business Model Needs Transformation
Cable Operators’ Business Model Needs Transformation
• FCC Re-transmission rules• News Corp. (FOX) vs Cablevision, etc.
•Limited Local Adv. Revenue
• Can’t Target Ads• Can’t get useful Analytics• Revenue left on table
Cable Operators’ Current Issues
6
7
Domani Gateway Transforms the Cable Operators’ Business Model
Current : Re-Sell Video Content
New : Provide Multitude of Video and
Non-Video Services
Domani Gateway Platform
• A Central Secure Server Software Suite In Head-end Or Cloud
• A Home Server (Secure Access Node ) Installed In Premises
And
• IP Set-top Box Driving The Video Screen (TV)
Platform is Software CentricPlatform is Software Centric8
Unique Architecture: Supports Multiple Virtual Networks
Secure Access Node(DomaniSystems)
DOCSIS
Cable Operator Server or Cloud(DomaniSystems Secure Access Software Platform)
DOCSIS
Secure Access Node(DomaniSystems)
WAN Infrastructure
Alarm CompanyServer
Wireless ProviderServer
Utility CompanyServer
Platform Securely Shared By Multiple Service Providers
Platform Securely Shared By Multiple Service Providers
9
10
What Does DomaniSystems’ Gateway Do?For The Subscriber
• Transforms Every TV into a Smart TV– Linear plus IP TV– Whole Home DVR to all TVs, Tablets and
Smartphones– Simultaneous Video and Internet Browser
on TV– Tablet or Smartphone as Remote Control or
3rd Screen
• Transforms Every Home into a Smart Home
– VoIP Phone and Video Conferencing on TV– Managed Wi-Fi access– Advanced IT Backup Service– Home Surveillance Everywhere– Managed Home Resource Service for
Subscribers– “Sling” Video and Audio anywhere– Telemedicine and E-Education access– Controllable by a Tablet or Smartphone
anywhere
For The Operator
• Micro-segmented Targeted Advertising
– Banner Ads, Service Alerts and Advanced Scheduling Tools
– Tablet linked to Ads for shared or private shopping
• Advanced Service Provisioning– Remote Software feature upgrades and
downloads– Advanced diagnostics for all features built in
• Unified Portal– Subscriber and Operator Usage & Mgmt– Gateway to Managed Home
• Legacy Compatibility– Works with existing Head End and CMTS;
CableCARD for Linear TV & standard Cable Modem for broadband
– Compatible with existing Set top Boxes and Cable Modems
– Integrates with existing Administration and Billing systems
Domani Gateway = New Business ModelQuadruple Play:Avg. Revenueper Subscriber(ARPU) ~ $120per month fortriple play today
Priority One Features: Deployable by a Primary Service Provider without a partner; = substantialincrease in ARPU
Priority Two Features: Require additionalService Providers as partners; = further increases ARPU
Domani Gateway = New Revenue Streams
Domani Gateway = New Revenue Streams 11
Analytics and LocalAdvertisements further increases ARPU
Security Camera PIP
Home Surveillance While Watching TV
TV PIP
12
Motion Sensed Camera PIP
XBox
Personalized Services& Targeted Advertizing
Coaxial Cable Drop
CableModem
Coax
Hom
e N
etw
ork
– An
alog
+ D
igita
l TV
& M
oCA
Domani IPSet Top Box
Domani IPSet Top Box
Hybrid Fiber Coax
Distribution
Hybrid Fiber Coax
Distribution
Internet
Third Party Server
Cable Modem Term. System
Legacy Set top Box
Eth
ern
et
VideoHeadEnd
DomaniSystems’ Advantage
DomaniHome Server
DomaniCentral Server
13
DomaniSystems Software Architecture
• Intelligence is in the Software• Existing Services can be upgraded in the field with no truck rolls• New Services can be rolled out on the fly• User is in control of Services through a Secure Portal
Service Multiplexer
14
Multitude of New Revenue Streams from a Single, Secure Platform
Multitude of New Revenue Streams from a Single, Secure Platform
Technology Differentiators
“Cloud” Based Virtualized Architecture
Security From Ground Up
Real Time Data Mining And Analytics
Four Patents Granted and Nine Patents Pending
Four Patents Granted and Nine Patents Pending
15
16
TR-069 Based Management Infrastructure(Each Service is managed by its provider Using TR-069)
Architecture Compatible with OSGi & Home Gateway Initiative
Architecture Compatible with OSGi & Home Gateway Initiative
Network Operator
ACS
ServiceProvider
#1ACS
ServiceProvider
#2ACS
ServiceProvider
#3ACS
ServiceProvider
#nACS
Home Gateway Core
Se
rvic
e #2
E
xecu
tion
En
viro
nm
ent
Se
rvic
e #1
E
xecu
tion
En
viro
nm
ent
Se
rvic
e #
3 E
xecu
tion
E
nvi
ron
men
t
Ser
vice
#n
Exe
cutio
n E
nviro
nme
nt
TR-
-
069TR- 069
TR-069
TR-069
TR -069CPE
XBox
Personalized Services& Targeted Advertizing
Coaxial Cable Drop
CableModem
Hybrid Fiber Coax
Distribution
Hybrid Fiber Coax
Distribution
Internet
Third Party Server
Cable Modem Term. System
Ethe
rnet
VideoHeadEnd
DomaniCom Vision: Wireless Everywhere
DomaniHome Server
DomaniCentral Server
DomaniDongle
DomaniDongle
17
DomaniDongle
18
Summary DomaniSystems solutions Integrate Video/ Non- Video Services + Apps + Micro-Segmented Advertising + E-commerce in a single platform Architecture Supports Multiple Virtual Networks
–13 patents filed (4 granted)
Solutions trigger new revenue streams for operators—Increases operating profit
Completed the Beta System—Beta in progress with a Cable Operator
Domani Gateway Transforms the Cable Operators’ Business ModelDomani Gateway Transforms the Cable Operators’ Business Model
19Questions?Questions?Questions?Questions?
20
Bibliography1) “Getting Over-the-Top Video Right”, by John Barrett | Published by
Parks Associates | © Parks Associates | Dallas, Texas 75248
2) “Cisco Connected Home Solutions Overview”, by Yongsub Lee Solution Manger, Cisco APAC HQ Video Solution Group February 2010
3) “Telco 2.0 solutions for third-party companies hindered by confused operator strategies”, by Chris Barraclough, MD and Chief Strategist, STL Partners/Telco 2.0
4) “The Data-driven Video Discovery Evolution”, by Kurt Scherf Published by Parks Associates © 2011 Parks Associates, Dallas, Texas
5) “Reaping the Benefits of Fused Services”, by Alan Breznick Senior Analyst, Heavy Reading, June 2011