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WHY YOU DON’T ALWAYS WANT TO RANK #1 WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLEIN GOOGLE
Who am I ?
• Born at 1990
• B.Sc in Mathematics & Computer Science
• Google Partners Certified in Analytics and Adwords
• Co-Founder & CTO of algomizer (TASE: ALMO)
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Innovation Give & Takes for Today
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1 myth braking = lots of money saved!
29-01-2014
Buying media = paying to appear in front of your customers
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Innovation Give & Takes for Today
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Innovation Give & Takes for Today
Einstein Appesus
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Innovation Give & Takes for Today
““
I double the budget
I double the budget
You double the sales
You double the sales
””
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PAPAYY
PAYPAY
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11
22
33
44
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$100 spend 3 customers
$200 spend4 customers
MONTH 1: Ranking #2, $33.3 spend per customer
MONTH 2: Ranking #1, $50 spend per customer
The average profit from a customer = $60
$100
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The Average Lie Caught in Action
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Beat The Myth!
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Don’t check if it’s worthy on the average,
Check if the marginal addition is still worth it!
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algo-History
• 2012 Aviv & I founded “ADOSTER”
• 2013Went PublicNamed “algomizer”Recruited Noam Band as CEO
• 2014Purchased “Promodity” Technology
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Keep in Touch!
[email protected] / [email protected]
www.algomizer.com
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…(Now will be the best time for questions)
