Business Owners Need to Understand Why SEO is ImportantThe concept of SEO, or search engine optimization, is frequently misunderstood by both large and small business owners. It's frequently reported that roughly half of the nation's small business owners do not even have a company website. Other sources further suggest that even those with websites don't take advantage of the opportunities provided by their online presence. Without paying close attention to the construction of a website and its contents, it's entirely possible a site's owners will realize little profit from the website. That's Why SEO is important to every business wanting growth through their online presence.

How is SEO Defined Today?

Traditionally, search engine optimization is defined as the process used to make a site visible on search engines like Google, Bing, and Yahoo. Typically, this definition refers to free, or organic, returns, not returns garnered from pay-per-click or other strategies, although that type of return also has a place in an overall website strategy. However, the very concept of SEO is evolving rapidly, especially as a result of Google's latest algorithm changes. Known as RankBrain, the newest addition to Google's ranking methodology is using artificial intelligence to better interpret what its users are trying to accomplish.

Is RankBrain Really Important to Website Owners?

The answer is, emphatically, yes! All websites, whether for large conglomerates or small businesses, need to be aware of RankBrain and how it impacts their ranking on page returns. In the past, SEO focused on marketing. With the latest changes, the focus is rapidly shifting to branding, but that doesn't mean marketing is no longer important. It simply means revising existing strategies or implementing new ones is becoming increasingly important. In other words, even today's best websites will need to evolve along with the search engines to remain successful.

Why is SEO important to Small Businesses?

Those who ask Why SEO Is Important for small business owners need to explore how potential customers find businesses to meet their product or service needs. Today, countless users rely on mobile devices like smartphones or tablets to identify local businesses. That means those potential customers enter a search for "plumbers in St. Paul" or "family restaurants open 24 hours in Franklin, KY" to locate the business they want to use. If a business does not have a web presence or have a website not optimized for mobile users, that business won't be found. That's Why SEO is Important for all businesses, no matter what type of business they are in or where they are located.

Do Small Business Owners Really See an Increase in Business From Their Websites?

While actual statistics vary from one business to another and on the quality of the web design, the majority of businesses do, indeed, see an increase in business when they use and continue to improve their websites. Restaurants that post daily menu specials and use online coupons, for example, typically see increases in business as even occasional site visitors like being able to see what's on the menu. Of course, being able to make online reservations at any time of day is also a great benefit dining customers will appreciate. That's Why SEO is Important and why it's so important to work with an experienced

search engine optimization company. It's also Why Search Marketing for smaller, local businesses truly makes a difference.

With the Popularity of Social Media, Can Business Owners Profit From the Trend?

That's another reason Why SEO Is Important for any business, but especially for small business owners. SEO professionals understand the importance of incorporating social media marketing into an overall SEO plan. In fact, social media site users typically post reviews or links to business sites they like, encouraging their followers to visit the sites and patronize the businesses. That type of advertising can't be topped and is becoming increasingly important as users migrate to mobile devices rather than desktop or laptop computers.

Anyone who still questions Why Search Engine Optimization is important is encouraged to discuss their specific situation with an SEO professional to see just how search engine optimization can benefit their company. Because SEO is constantly changing, an SEO expert will improve a site's performance not only today, but in the future as well.