Why SEO Matters

  • View
    14

  • Download
    0

Embed Size (px)

Transcript

  1. 1. ??? ?????? SEOsearch engine optimization why seo matters SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. 51%of traffic is driven by SEO Over 70%of search traffic is organic versus less than 30%as paid traffic Over 90%of people do not go past the first page of search results -market share- ??? ?????? what drives SEO? keywords On the top 10 search results the average website page has 2,000 keywords. The keyword density and usage of each page greatly influences the keyword ranking of that page. On Page SEO The content and html markup of your website is critical to getting found on the major search engines. Page Titles (70 characters) Meta Descriptions (155 characters) H1 H6 tags Alt Tags (Used to tell search engines what an image is about) P tags (body copy) Site URLS & Site Architecture Inbound Links Versus Outbound Links Responsive Design (mobile friendly) Number of Pages Indexed Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. BLOG Websites with blogs get 55%more SEO trafc than websites that do not Having accurate citations on the major local listing sites like Google Places, Yelp, YP.com, Bing Places, and more help you rank higher locally. LOCAL LISTINGS SOCIAL MEDIA Social Shares of each page influence rankings (See ranking factors by search metrics) 7of the top 8 most correlated ranking factors are related to social media according to the 2013 search metrics SEO study. Backlinks # of total backlinks to your website influence SEO % of no follow backlinks vs do follow links matter Relevance of backlinks to your website matter Website value of backlink matters Word count in anchor text % backlinks with keyword -sources- http://www.searchmetrics.com/knowledge-base/ ranking-factors-us-2013/ http://searchengineland.com/study-organic-sear ch-drives-51-traffic-social-5-202063 http://www.searchenginejournal.com/24-eye-po pping-seo-statistics/42665/ http://www.hubspot.com/marketing-statistics http://www.quicksprout.com/2012/12/20/the-sci ence-behind-long-copy-how-more-content-incre ases-rankings-and-conversions/ 64.4% 20.1% 12.7% google yahoo bing -TRELLIS- http://growwithtrellis.com/ Site Speed