Why Customer Feedback Is Important For A Company

The success of any business lies in understanding and meeting the expectations of its customers. Now,

the ig uestio is ho a these epetatios e haeled fo oe pat to aothe? Its simple- by outie gatheig of ustoes iput o the opas offeigs. A diet, uiteupted iteatio between the company and its clients is of paramount importance. It serves a number of purposes and

benefits both the parties. Here are a few examples underlining the importance of customer feedback.

The Ties, a pestigious Bitish espape ollets ustoes feedak odutig a monthly survey on a panel of 2000 readers. It helps the publishing stalwart understand the likes

and dislikes of the readers and to accordingly modify the content it presents. This strategy

primarily enables this newspaper to identify new opportunities and at the same time, conveys

the strong message the readers hold great importance. Eventually, the sales of the newspaper

stand by this approach of valuing customer feedback.

EpotesIdia.o, oe of Idias leadig B2B potals, too has a ogaized ehais fo collecting customer feedback. The portal, managed by Weblink.In Pvt. Ltd., has gone a step

ahead and set up dedicated feedback and complaints forum where its customers can post and

share their views, feedback, compliments and complaints online. This way the company has sent

a message that it values its customers and is willing to take actions on ExportersIndia.com

feedback, ExportersIndia.com reviews and ExportersIndia.com complaints. Such steps play a

constructive role in brand building and creating goodwill for the company.

How To Gather Customer Feedback?

There are a number of ways by which a company can engage with its customers and collect their inputs

o speifi poduts ad seies. Hees a list of a fe. By means of third party surveys as the analysis will be more objective in this case Through online forum as has been done by ExportersIndia.com By surveying a set of customers By inviting open suggestions through mails, etc.

Whatever be the media connecting the customer with the company, the communication should be clear

and speedy. In the past it has been seen that new products and services came into existence only after

active customer participation. Eventually, this sort of information sharing benefits both the stakeholders,

igs ipoeets, esoles issues ad pootes the usiess. As suh, its iuet o the businesses toda to hae a sepaate odel that losel oitos ustoes ueies, feedak ad complaints.

By http://exportersindia.com