Timestamp Name What is your Gender? Which category describes your age?

5/3/2015 21:13:13 Giridhar Gopal Male 45-54

5/3/2015 21:15:46 Lalita Ahuja Female 35-44

5/3/2015 21:17:15 Manoj Kumar Male 35-44

5/3/2015 21:18:54 Veera Dhiman Female 25-34

5/3/2015 21:19:54 Paramjit Female 35-44

5/3/2015 21:20:59 Sparsh Mehta Male 18-24

5/3/2015 21:22:24 Sanjal Bhandari Male 18-24

5/3/2015 21:24:01 Jaya Sandhir Female 35-44

5/3/2015 21:25:12 Gurvinderjit Kaur Female 35-44

5/3/2015 21:26:11 Gaurav Singla Male 25-34

5/3/2015 21:27:18 Parul Sood Female 35-44

5/3/2015 21:28:22 Suman Chaudhary Female 35-44

5/3/2015 21:29:30 Manohar Reny Duddi Male 35-44

5/3/2015 21:30:50 Rajesh Kumar Male 35-44

5/3/2015 21:31:54 Komal Sethi Female 35-44

5/3/2015 21:33:09 Nirmal Preet Kaur Female 35-44

5/3/2015 22:01:38 Saroj Verma Female 35-44

5/3/2015 22:02:32 Monika Female 35-44

5/3/2015 22:03:58 Amandeep Female 35-44

5/3/2015 22:05:05 Anmol singh Male 45-54

5/3/2015 22:05:52 Sonika Female 25-34

5/3/2015 22:06:38 Anurag Gupta Male 35-44

5/3/2015 22:08:20 Ashok Sood Male 35-44

5/3/2015 22:09:25 Devinder Singh Male 45-545/3/2015 22:10:13 Sanjeev Malik Male 35-445/3/2015 22:10:58 Vishal Singla Male 35-445/3/2015 22:11:46 Sanjeev Gaba Male 35-445/3/2015 22:13:59 Sukhdev Sharma Male 35-445/3/2015 22:14:40 Surendra Kumar Male 35-445/3/2015 22:16:16 Monika Bhasin Female 35-445/3/2015 22:17:50 Ashu Mengi Female 25-345/3/2015 22:21:06 Sandesh Kumari Female 25-345/3/2015 22:22:18 Pradeep Rana Male 35-445/3/2015 22:23:12 Ritesh Arora Male 35-445/3/2015 22:24:32 Jyoti Sharma Female 35-445/3/2015 22:25:19 Neena Tiwari Female 45-545/3/2015 22:26:37 Avtar Singh Bhatti Male 45-545/3/2015 22:27:25 Monika Gupta Female 35-445/3/2015 22:28:26 Rajwinder Kaur Female 35-445/3/2015 22:29:19 Subhash Chander Khanna Male 55-645/3/2015 22:30:13 Gurdev Singh Male 55-645/3/2015 22:31:06 Kanchan Verma Female 25-345/3/2015 22:31:38 karan Male 25-345/3/2015 22:32:57 Rajesh Kumar Male 35-44

What is your employment status? Which category best describes your monthly income?

Employed INR 65,000 or more

Homemaker Not earning

Employed INR 25,000 – INR 44,999

Homemaker Not earning

Employed INR 45,000 – INR 64,999

Student Not earning

Student Not earning

Homemaker Not earning

Employed INR 45,000 – INR 64,999

Employed INR 45,000 – INR 64,999

Employed INR 10,000 - INR 24,999

Homemaker Not earning

Employed INR 65,000 or more

Employed INR 10,000 - INR 24,999

Homemaker Not earning

Homemaker Not earning

Employed Under INR 9,999

Employed INR 25,000 – INR 44,999

Employed INR 45,000 – INR 64,999

Employed INR 45,000 – INR 64,999

Employed INR 45,000 – INR 64,999

Employed INR 65,000 or more

Employed INR 65,000 or more

Retired Not earningEmployed INR 25,000 – INR 44,999Employed INR 65,000 or moreEmployed INR 45,000 – INR 64,999Employed INR 10,000 - INR 24,999Employed INR 45,000 – INR 64,999Homemaker Not earningEmployed INR 25,000 – INR 44,999Student Not earningEmployed INR 45,000 – INR 64,999Employed INR 25,000 – INR 44,999Homemaker Not earningEmployed INR 25,000 – INR 44,999Employed INR 25,000 – INR 44,999Homemaker Not earningEmployed INR 10,000 - INR 24,999Employed INR 25,000 – INR 44,999Employed INR 45,000 – INR 64,999Employed INR 10,000 - INR 24,999Employed INR 25,000 – INR 44,999Employed INR 65,000 or more

How often do you buy our PRODUCTS?

Daily

Once a week

Once a week

Daily

Daily

Several times a month

Daily

Daily

Several times a month

Daily

Daily

Daily

Daily

Daily

Several times a month

Daily

Daily

Once a week

Several times a month

Several times a month

Daily

Several times a month

Once a week

Once a monthOnce a monthDailyOnce a weekDailySeveral times a monthOnce a weekDailyDailyDailyOnce a weekDailySeveral times a monthDailyOnce a monthDailyOnce a weekDailySeveral times a monthDailyDaily

Thinking of similar products offered by other companies (Amul, Vita, Mother Dairy etc.):

6

4

4

4

6

5

6

4

4

4

5

4

6

5

5

4

6

4

6

5

6

7

6

547766657747576475547

Thinking of similar products offered by other companies (Amul, Vita, Mother Dairy etc.):

7

5

4

4

5

5

6

4

4

4

4

5

5

5

5

4

5

4

5

6

6

6

5

447776654656566455565

For how long have you been using our products? How likely are you to purchase any of our products again?

Over 3 years 7

1-3 years 5

1/2 - 1 year 6

Over 3 years 4

Over 3 years 6

Over 3 years 6

Over 3 years 6

Over 3 years 5

Over 3 years 5

Over 3 years 5

Over 3 years 6

Over 3 years 5

Over 3 years 7

Over 3 years 6

1/2 - 1 year 5

Over 3 years 7

Over 3 years 7

Over 3 years 5

Over 3 years 6

Over 3 years 6

Over 3 years 7

Over 3 years 7

Over 3 years 4

Over 3 years 51-3 years 4Over 3 years 7Over 3 years 6Over 3 years 6Over 3 years 6Over 3 years 6Over 3 years 61-3 years 3Over 3 years 61-3 years 5Over 3 years 6Over 3 years 7Over 3 years 7Less than 6 months 6Over 3 years 6Over 3 years 7Over 3 years 7Over 3 years 6Over 3 years 51-3 years 4

How satisfied are you with the following characteristics of our products?

7

6

6

4

6

6

6

4

5

4

6

5

6

6

5

6

7

5

6

6

5

7

4

657766665656676564656

How satisfied are you with the following characteristics of our products?

7

6

5

4

6

5

5

3

5

5

5

5

6

5

5

6

4

6

6

6

5

7

4

357665735656566553556

How satisfied are you with the following characteristics of our products?

6

4

5

5

6

6

6

5

5

5

5

5

6

6

5

5

7

6

7

7

6

7

3

457666745646664565666

How satisfied are you with the following characteristics of our products?

6

7

6

5

6

6

6

6

6

4

5

6

6

7

6

5

7

6

6

7

7

6

4

467666655646674664676

How satisfied are you with the following characteristics of our products?

6

6

7

6

6

6

7

7

6

4

7

6

7

6

6

6

7

6

7

5

6

6

4

576666755656676675575

How likely is it that you would recommend our products to a friend or colleague? What is your name ?

10

4

9

4

9

9

9

10

5

7

8

5

10

8

6

10

10

7

10

9

10

8

5

78

101010

8995

10497

1010

586767

Respondent Information Respondent Information

Name GenderRepurchasProdQualPriceProdRanPackaginAvailabilit

Giridhar Gopal 1 7 7 7 6 6 6

Lalita Ahuja 2 5 6 6 4 7 6

Manoj Kumar 1 6 6 5 5 6 7

Veera Dhiman 2 4 4 4 5 5 6

Paramjit 2 6 6 6 6 6 6

Sparsh Mehta 1 6 6 5 6 6 6

Sanjal Bhandari 1 6 6 5 6 6 7

Jaya Sandhir 2 5 4 3 5 6 7

Gurvinderjit Kaur 2 5 5 5 5 6 6

Gaurav Singla 1 5 4 5 5 4 4

Parul Sood 2 6 6 5 5 5 7

Suman Chaudhary 2 5 5 5 5 6 6

Manohar Reny Duddi 1 7 6 6 6 6 7

Rajesh Kumar 1 6 6 5 6 7 6

Komal Sethi 2 5 5 5 5 6 6Nirmal Preet Kaur 2 7 6 6 5 5 6Saroj Verma 2 7 7 4 7 7 7Monika 2 5 5 6 6 6 6Amandeep 2 6 6 6 7 6 7Anmol singh 1 6 6 6 7 7 5Sonika 2 7 5 5 6 7 6Anurag Gupta 1 7 7 7 7 6 6Ashok Sood 1 4 4 4 3 4 4Devinder Singh 1 5 6 3 4 4 5Sanjeev Malik 1 4 5 5 5 6 7Vishal Singla 1 7 7 7 7 7 6Sanjeev Gaba 1 6 7 6 6 6 6Sukhdev Sharma 1 6 6 6 6 6 6Surendra Kumar 1 6 6 5 6 6 6Monika Bhasin 2 6 6 7 7 6 7Ashu Mengi 2 6 6 3 4 5 5Sandesh Kumari 2 3 5 5 5 5 5Pradeep Rana 1 6 6 6 6 6 6Ritesh Arora 1 5 5 5 4 4 5Jyoti Sharma 2 6 6 6 6 6 6Neena Tiwari 2 7 6 5 6 6 6Avtar Singh Bhatti 1 7 7 6 6 7 7Monika Gupta 2 6 6 6 4 4 6Rajwinder Kaur 2 6 5 5 5 6 6Subhash Chander Khanna 1 7 6 5 6 6 7Gurdev Singh 1 7 4 3 5 4 5Kanchan Verma 2 6 6 5 6 6 5karan 1 5 5 5 6 7 7Rajesh Kumar 1 4 6 6 6 6 5

5.77 5.68 5.25 5.55 5.80 6.00

RecommendatiCount Response Repurchase ProdQual

10 0

4 1 Extremely Dissatisfied 0 0

9 2 Very Dissatisfied 0 0

4 3 Somewhat Dissatisfied 1 0

9 4 Neutral 4 5

9 5 Somewhat Satisfied 10 10

9 6 Very Satisfied 18 23

10 7 Extremely Satisfied 11 6

5 8

7 9

8 10

5

10

8 Total 44 44

61010

710

910

857 1 Extremely Dissatisfied8 2 Very Dissatisfied

10 3 Somewhat Dissatisfied10 4 Neutral10 5 Somewhat Satisfied

8 6 Very Satisfied9 7 Extremely Satisfied95

10497

1010

586767

7.89

Price ProdRang Packaging Availability Recommendation

0

0 0 0 0 0

0 0 0 0 0

4 1 0 0 0

3 5 6 2 3

19 13 5 8 5

14 19 25 23 3

4 6 8 12 6

6

8

13

44 44 44 45 44

Net Promoter Score

Recommendation

0%

0%

0%

0%

7%

11%

7%

14%

14%

18%

30%

23%

Response Repurchase ProdQual Price ProdRang PackagingExtremely Dissatisfied 0% 0% 0% 0% 0%Very Dissatisfied 0% 0% 0% 0% 0%Somewhat Dissatisfied 2% 0% 9% 2% 0%Neutral 9% 11% 7% 11% 14%Somewhat Satisfied 23% 23% 43% 30% 11%Very Satisfied 41% 52% 32% 43% 57%Extremely Satisfied 25% 14% 9% 14% 18%

R e p u r c h a s e P r o d Q u a l P r i c e P r o d R a n g P a c k a g i n g A v a i l a b i l i t y0% 0% 0% 0% 0% 0%2% 0%

9%2% 0% 0%

9% 11%7%

11% 14%5%

23% 23%

43%

30%

11%18%

41%52%

32%

43%

57%50%

25%14% 9% 14% 18%

27%

Extremely Dissatisfied Very Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Very Satisfied Extremely Satisfied

Axis Title

Axis

Titl

e

Availability0%0%0%5%

18%50%27%

R e p u r c h a s e P r o d Q u a l P r i c e P r o d R a n g P a c k a g i n g A v a i l a b i l i t y0% 0% 0% 0% 0% 0%2% 0%

9%2% 0% 0%

9% 11%7%

11% 14%5%

23% 23%

43%

30%

11%18%

41%52%

32%

43%

57%50%

25%14% 9% 14% 18%

27%

Extremely Dissatisfied Very Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Very Satisfied Extremely Satisfied

Axis Title

Axis

Titl

e

R e p u r c h a s e P r o d Q u a l P r i c e P r o d R a n g P a c k a g i n g A v a i l a b i l i t y0% 0% 0% 0% 0% 0%2% 0%

9%2% 0% 0%

9% 11%7%

11% 14%5%

23% 23%

43%

30%

11%18%

41%52%

32%

43%

57%50%

25%14% 9% 14% 18%

27%

Extremely Dissatisfied Very Dissatisfied Somewhat Dissatisfied Neutral Somewhat Satisfied Very Satisfied Extremely Satisfied

Axis Title

Axis

Titl

e