What Is Fashion? 1 Chapter 1 What Is Fashion? Introducing Fashion

What Is Fashion?What Is Fashion?

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Chapter 1


Introducing FashionIntroducing Fashion


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Chapter Objectives

Explain the different definitions of fashion.

Explain the difference between style and design.

Identify the needs satisfied by clothing.

Discuss the early history of clothing.

Identify specific styles in the 20th century.

Fashion Defined

Section 1.1

In the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public.

To many people, fashion is a current trend that is popular for frivolous reasons.

To retailers, fashion is whatever is currently selling.

Definitions of Fashion

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Merchandise Categories

Fashion retailers group merchandise into categories—basic merchandise and fashion merchandise.

fashion merchandise- goods that are popular at a particular time

Section 1.1

Staple items are in the basic merchandise category.

staple items- basic merchandise that customers purchase on a regular basis


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Fashion Basics

To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as style and design.

style a particular shape or type of apparel item identified by the distinct features that make it unique

Section 1.1

design a particular or unique version of a style because of a specific arrangement of the basic design elements

Fashion Basics:

Section 1.1

Design Elements

Color Line

ShapeTexture

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Design


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Fashion Basics-

1. Color: Three dimensions of color are:

Section 1.1

Hue—the quality of the color

Value—the lightness or darkness of a color

Intensity—the brightness or dullness of a color

2. Line is an element of design that directs the path of eye movement.

Design Elements


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Fashion Basics-

2. Shape, or silhouette, is the overall form or outline of a garment.

2. Texture is how the surface of a material, or fabric, feels and looks.

3. Function is a 5th design elements that refers to the intended use or purpose of an object.

Section 1.1

Design Elements Continued


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What Are Fashion Products?

Fashion products include:

Section 1.1

ClothingClothing AccessoriesAccessoriesHome

FurnishingsHome

Furnishings

Fashion is anything that has strong appeal at a given time.


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Economic Importance

Fashion is one of the world’s largest industries. Fashion can be a reflection of the economic

environment and of lifestyle and culture. When people are unable to satisfy their basic

needs for food and shelter, style becomes less important.

Section 1.1


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What is the difference between style and design?

What are four basic elements of design?

How do economic conditions affect fashion?

1.

2.

3.

Section 1.1

1.11.1


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Fashion HistoryFashion History


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Earliest Clothing

The earliest clothing dates from about 20,000 B.C.

The earliest clothes were developed primarily for protection from the weather and environment.

The earliest clothes were made of fur,

animal skin, leaves, and grass.

Section 1.2

Why People Wear Clothes-People have three basic clothing needs:

Section 1.2

Why Clothing?

Physical Needs• protection• safety

Social Needs• affiliation/fitting in• standards

PsychologicalNeeds• enhance

appearance• cultural identity

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Historical Trendsetters

George Bryan “Beau” Brummell - Dandyism 1880’s

dandyism during the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement

Section 1.2

Jacqueline Kennedy Onassis Late 1950’s-60’s

– Understated elegance

The Beatles– “Mop-top” hairstyles

Queen Elizabeth I -1600’s-Clothing indicator of

social status

Vogue magazine was first published in 1892 – giving more exposure to fashion styles


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Fashion: 20th Century to the Present

The Early 1900s

Section 1.2

In 1909, Vogue features new loose-fitting clothing for women.

Women stop wearing corsets.

Skirts get a little shorter.


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The 1920s

Section 1.2

Gabrielle “Coco” Chanel introduces sportswear garments and trousers for everyday wear.

Chanel promotes the style of the “flappers.”

Chanel introduces the “little black dress.”


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The 1930s–1950s

Section 1.2

Movie stars set trends for hair

makeup, and clothes.

To save fabric during wartime, hemlines become shorter.

Simple styles represent patriotism during wartime.

American designers become more prominent.


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The 1930s–1950s

Section 1.2

Women’s styles become more traditionally feminine in the 1950s.

Christian Dior launches a new style in 1947 called the New Look.

New Look a style of the 1940s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts


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The 1960s

Section 1.2

Social changes, world events, and music affect fashion

Hippie style appears.

hippie style of the 1960s, a fashion consisting of clothing from the Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets


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The 1970s

Section 1.2

Disco style appears.

disco style of the 1970s, a fashion consisting of gold lamé, leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting


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The 1970s

Section 1.2

Punk fashion appears.

punk fashion of the 1970s, a style featuring intentionally torn clothing worn by young people with limited income, such as students and the unemployed


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The 1970s

Section 1.2

Feminist movement influences women’s styles.

feminist movement of the 1970s, the organized effort to establish equal social, economic, and political rights and opportunities for women; influenced women’s fashions with shorter hemlines and the pantsuit for the workplace


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The 1980s

Section 1.2

Professional women adopt “the power look.”

Business-casual attire appears.

Stretchy, synthetic athletic wear

becomes popular. (Spandex)


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The 1990s

Section 1.2

Americans begin dressing less formally.

Grunge style appears.

grunge a style started by the youth culture in the Pacific Northwest region of the United States in the early 1990s; it is messy, uncombed, and disheveled


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Fashion Today

Section 1.2

Consumers make well-informed choices about what to wear, where to shop, and how much to spend on products

Fashion makers and marketers need to be more informed and aware of customer wants and needs.


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What three basic needs are satisfied by the use of clothing?

What was the first fashion magazine and when was it first published?

What fashion trends emerged in the 1980s?

A.

B.

C.

Section 1.2

1.21.2


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1. Define fashion according to retailers.

Retailers view fashion as whatever is currently selling.

1. Style is a particular shape or type of apparel item, such as a mini-skirt or Capri pants, identified by the distinct features that make it unique. Style becomes fashion when it becomes popular.

2. The four elements of design include: color, with dimensions of hue, value, and intensity; line, or distinct, elongated marks that direct the path of eye movement; shape, the overall form or outline of a garment; and texture, or how the surface of a material feels and looks.

3. physical needs, psychological needs, and social needs

4.

continued

Checking Concepts

2. Explain the meaning of style.

3. Discuss the four elements of design.

4. Name three needs satisfied by clothing.


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5. Identify the materials used to make clothing as early as 20,000 B.C.

Early clothing was made of natural products such as fur, animal skin, leaves, and grass.

5. Queen Elizabeth I6. 1940s fashion was affected by Hollywood styles, World War II, technological developments such as synthetic fibers, and French designer Christian Dior.

7.

continued

Checking Concepts

6. Name a person in England who influenced fashion in the 16th century.

7. Identify some factors that affected fashion in the 1940s.


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Critical Thinking

Checking Concepts

8. Discuss how the feminist movement may have influenced clothing styles in the 1970s.

The feminist movement focused on social, economic, and political equality for women, and influenced styles such as shorter skirts and the pantsuit for the workplace.

8.


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The End

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What Is Fashion? 1 Chapter 1 What Is Fashion? Introducing Fashion