#16: What if fashion makes money ?

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Africa clothing market represents approximately 31 billions dollars. How can African businessmen (and businesswomen) exploit this potential ? What are the solutions to standardize this industry?

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  • L E T S I M A G I N E T H E N E W A F R I C A !

    WWW.INSPIREAFRIKA.COM

    NOVEMBER - DECEMBER 2015 #16

    what if African Fashion

    MAKES MONEY ? FOCUS ON

    THE LEATHER KINGDOM

    ALPHADI THE LEGEND CONTINUES

    LOZA MALEOMBHO THE FASHION

    REVOLUTIONARY

  • 2 INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015LABUS DALCOOL EST DANGEREUX POUR LA SANT, CONSOMMER AVEC MODRATION

    Thinkstock, CV-Champagne Nicolas Feuillatte RCS Reims 775 611 924 LABUS DALCOOL EST DANGEREUX POUR LA SANT, CONSOMMER AVEC MODRATION

    Thinkstock, CV-Champagne Nicolas Feuillatte RCS Reims 775 611 924

    COVER: LOZA MALOMBHO, SS 2016 : ZAOULI COLLECTION

    PHOTO CREDITS: KLASSY FILMS STUDIOS. MODEL : AMENAN TANO

  • 3INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015

    EDITORIAL TEAM

    CONTRIBUTOR

    HUZA ORG WWW.HUZA.ORG

    ADVERTISEMENT : DJUEVENTS / 06 83 61 87 82. PARTNERSHIPS: INSPIREAFRIKA@INSPIREAFRIKA.COM

    PRESS / RECRUITMENT: INSPIREAFRIKA@INSPIREAFRIKA.COM

    All reproduction rights reserved for all countries. Unauthorized reproduction prohibited for all the articles.

    INSPIRE AFRIKA MAGAZINE - The 16th Issue - November - December 2015

    CHIEF EDITORJOAN YOMBO

    ASSISTANT CHIEF EDITORLOUIS GILBERT BISSEK

    GRAPHIC DESIGNALISSA JAMES

    EXECUTIVE DIRECTORCHRYS NYETAM

    SALES MANAGERANITA BAKAL

    PUBLISHING DIRECTORJOAN YOMBO

    PUBLIC RELATIONS OFFICERIVAN NYETAM

    ENGLISH EDITOR CHRYS NYETAM

    CULTURE EDITORSTELLA SANOGOH

    TRANSLATIONRAKY TOUR

    PARTNERSHIPS MANAGERS

    AFRICAHYACINTHE ISSOMBO

    AMERICAANITA BAKAL

    EUROPEFRANCESCA NGAHANE

    COVER: LOZA MALOMBHO, SS 2016 : ZAOULI COLLECTION

    PHOTO CREDITS: KLASSY FILMS STUDIOS. MODEL : AMENAN TANO

    INSPIRE AFRIKA Magazine is edited by ANINKA MEDIA GROUP

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  • 4 INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015

    WHAT IF AFRICAN FASHION MAKES MONEY?

    INSPIRSTART UP // 28Loza Maleombho

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    CONTENTS

    CAREER // 20Alphadi

    4 QUESTIONS TO // 42Valrie Ayena

    EDITORIAL // 5NEWS // 6

    TRENDS // 8Bloggers on fire

    FAVORITE // 12 A.A.K.S : uplifting artisanal work

    INSPIRINTERVIEW // 16We want African Brands in Stores

    CAREER // 20Alphadi, From Father to Son

    DARE TO INSPIRE // 24An African knighted at Fashion Week

    INSPIRSTART UP // 28

    Loza Maleombho emphasizes zaouli

    INSPIRORGANIZATION // 32Eric Colys dream for young girls

    INSPIRECO // 36When will be the African Giant awekening ?

    THOUGHTS OF // 38Grace Kelly Azizet

    4 QUESTIONS TO... // 42Valrie Ayena

    FOCULTURE // 44Many contenders for the queen of Sheba

    DARE TO INSPIRE // 24Katia Bumba

  • 5INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015

    Can we really speak of a fashion industry in Africa? The question is currently on everyones lips. According to Grace Kelly Azizet, Director of the agency Wild Flowers1, the answer is more complex than one would think: the fashion industry is booming, but many ideas remain to be defined (p.28). Laura Eboa Songue, who controls the cluster Africa Fashion France, has a more definite opinion, There still lacks decisive structural elements to speak of a real industry.2 Considering that an industry is cha-racterized by quantity production, work organi-zation, diversification and accessibility of goods, one could indeed consider that the continent still has many cards to play. The professionals agree that to move to the next step, the challenge for African fashion is to become assertive interna-tionally and to meet global demand. But is local demand already met? Euromonitor International estimates the garment and footwear industry in Africa at $31 billion, while the African Develop-ment Bank measures the middle class on the continent to almost 370 million people. The un-tapped potential is enormous at the continent level alone. While thinking of dressing the World, shouldnt the African continent consider a prio-rity to dress Africa? African Fashion is still quite inaccessible to Africans on the continent them-selves: little media exposure, few brands on the mainstream, and not enough training, to name

    a few.

    Brands that understand this have to innovate locally and then attract consumers and inves-tors globally. Innovating doesnt

    only mean creating technological solutions: it is more about finding disruptive ways to exploit the weaknesses of the continent, and transform them into opportunities.

    Kisua or Made in Kigali for example, have under-stood this fact. Thats the reason of their suc-cess. The former chose to highlight the best designers of the continent by supporting these artists in terms of marketing costs and interna-tional exposure. In exchange, the chosen desi-gners co-produce, with Kisua, exclusive collec-tions. Meanwhile, the latter works exclusively with local tailors, and currently works with the Department of Commerce of Rwanda to create a fashion design center that will train nearly 3,000 tailors.Our entrepreneurs for this month have exactly the same aim: Bypass the current obstacles to successfully standardize the sector

    Enjoy!

    Joan YomboChief Editor

    THINKWHAT IF AFRICAN FASHION MAKES MONEY?

    1/ Consultancy in branding and communication 360 accompanying creators in their development in France and internationally. 2/ It would cost close to nothing for African fashion to dress the world - Le Monde.fr, October 2015.

    DIFFERENTLY

    EDITORIAL

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    4 QUESTIONS TO // 42Valrie Ayena

  • 6 INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015

    Black Fashion Week Paris

    African fashion designers take the capital of fashion hostage. From November 19 to 21, 2015, the Black Fashion Week will move to Paris in the Carreau du Temple. Organized by Adama Paris Fashion Events, this event that hosts over 1,000 people per day and over 10 designers, showcases the continents talents. The address for this event is at 4 rue Eugne Spuller. Book your tickets on http://www.blackfashionweekparis.com

    1- Ma Pause Digitale puts the creators of local content in the spotlight Cameroon

    The 7th Forum Ma Pause Digitale (My digital break) will be held November 28, 2015 in the city of Douala. This confe-rence which aimed to place new technology at the center of development by creating a space for exchange between different stakeholders, intends to bring 25 speakers and over 300 participants. The theme of this year, Digitalizing the Cameroonian technology ecosystem: the challenge of local content is proof that digital entrepreneurs more than ever have a role to play. If you are interested in the digital market, do not miss this event.

    2- The Voice arrives in Francophone Africa! - Ivory Coast

    Do you sing? Have you always drea-med of having your album produced by one of the largest global production houses? If you think you have a beau-tiful voice, then go ahead. The Voice arrives on your screens and starting in 2016, it will be looking for the best voice of Francophone Africa. Broad-casted on the Pan African channel Vox

    Africa, the show will join all the talents selected during auditions held in West Africa and Central Africa for 17 weeks. We look forward to seeing the show in June 2016.

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    NEWS

  • 7INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015

    4- Careers in Africa: Who is the best employer of the year? - South Africa

    From November 20 to 22 2015, Johannesburg will host the summit recruitment Careers in Africa. Workshops, personalized coaching sessions, interviews and networking sessions will be at the rendezvous. In addition, the Africa HR Confe-rence will open this weekend rich in learning, and after which an award will be given to the best African employer of 2015. If you want to work in Africa, this event is for you. More information on www.careersinafrica.com/summits/johannesburg/

    Find the African flavors with Moriba - Mali

    If you have never tasted the products of the brand Moriba, this is the time to do so. On the occasion of the holiday season, the brand launches its new ginger liquor: a transparent and bright beverage with hints of amber which is drunk as a digestive and as an aperitif. Meanwhile its aphrodisiac reputation remains unconfirmed ... Explore the flavors of Moriba on www.moriba.fr

    Wharton African Business Forum

    The 23rd edition of the Wharton African Business Forum will be held from November 13 to 14, 2015. The evolution of financial services, the integration of agriculture and the creation of sustainable social enter-prises are three of the twelve topics to be discussed. The speakers are among the best that the African continent has to offer and they include Saran Kaba Jones, founder of Face Africa, and Hakeem Belo-Osagie, chairman of Etisalat Nigeria, just to name a few. Find more information on www.wabf2015.whartonafrica.com

    Nicolas Feuillatte invites you to discover DLuscious

    With the approach of the holiday season, the Nicolas Feuillatte champagne brand invites us to discover the new vintage: DLus-cious. Made in Champagne ( a French region ), the freshness and sweetness of this beverage charm and titillate your taste buds. A genuine experience of tasting! The bottle of DLuscious is distinguished by its warm brown color that evokes the in-tensity of taste. DLuscious is the epitome of finesse and elegance. The champagne comes in two special editions: DLuscious Gold and DLuscious Ros.

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  • 8 INSPIRE AFRIKA MAGAZINE / NOVEMBER - DECEMBER 2015

    TRENDS //

    ATTACK OF THE BLOGGERSBy Leyla Ismaily

    Gone are the days when fashion and lifestyle lovers have to wait for the month-ly copy of Vogue, African Woman, or True Lo