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Welcome
Sydney Rides Festival ideas session
What do we hope to achieve tonight?
Insights and ideas to help shape the program for 2018
Inspire ideas for third party event producers
Why Sydney Rides Festival?
Five key objectives...
1. Promote Sydney as a cycling city
2. Engage a broad audience
3. Raise the profile of bike riding
4. Encourage more people to give riding a go
5. Support events throughout the city
30 events
20,482people
100%positive
media
coverage
2016: 22 2016: 17,229
2015: 15,890
2014: 14,289
2013: 12,095
2016: 100%
2017 snapshot
Case study
Oliver Cashman
Omafiets Dutch Bicycles, Redfern
Event snapshot
Th
e B
ig A
dv
en
ture
6,000 attendees
85%extremely
or very
satisfied
26%heard about
it on
The Big Adventure 2017
Survey results • 85% of respondents were either extremely or very satisfied with the event
• Most people were aged between 35 and 44 years (22% with friends, 82% with young children
12 years and under)
Lig
ht
the
Cit
y
5,000 attendees
71%extremely
or very
satisfied
38%walked the
event
Light the City 2017
Survey results • Most people were aged between 35 and 44 years
• Most people arrived by bike (32%) or train (28%)
• Most people were aged between 35 and 44 years (55% with friends, 38% with young children
14 years and under)
Chocolate rideSuit ride
Guided rides at night
Mechanics challenge
Photo exhibition Cargo bike parade
More Sydney Rides Festival events
Marketing and PR
An extensive, multi-channel campaign
Facebook advertising
Triffids and program standsCity lights and train stations Cycleway decals
E-mail whatson.sydney editorial
104 clips
23.9mcirculation
593,317$ value
2016: 88 2016: 3.78m 2016: $439,000
Publicity
56,478 sessions
225,822page views
2m 46sav. session
duration
2016: 29,879 2016: 68,260 2016: 1m 54s
Sydney Rides Festival 2017 website analytics
Ne
xt
ste
ps
Why be part of Sydney Rides?
Your event features as part of an extensive marketing and PR campaign
• Listing at sydeyridesfestival.net
• Featured on social media
• Featured in e-newsletter
• Publicity support
Activation opportunities at City of Sydney events
Key dates
Sydney Rides Festival: 6 October to 27 October
The Big Adventure: Saturday 6 October
Light the City: Saturday 27 October
Sydney Rides Photo Exhibition: 6 October to 27 October
Be a part of the festival in 2018
6 October to 27 October 2018
Submit expression of interest form at sydneyridesfestival.net
Submissions close on 18 May
Thank you
For further information or to develop your event please contact me:
James Adams
City of Sydney
9246 7307
• Cargo Bike Parade (pre-festival event) – 28 September
• Sydney Rides Photo Exhibition – 3 to 29 October
• Try-a-bike: The Domain – 4 October
• Suit Ride – 4 October
• The Big Adventure – 7 October
• Chocolate Ride – 14 October
• Foodie Ride – 21 October
• Guided rides at night series – 5, 12, 19 and 26 October
• Mechanics Challenge – 25 October
• Building a powerful behaviour change program – 26 October
• Light the City guided rides – 28 October
• Light the City – 28 October
Potential City events
2017 third party events
• Pocket Sized Precincts – 3 to 8 October
• Headset cycling art exhibition for mental health – 11 to 16 October
• Sydney Bike Polo FTW night – 4 October
• Cargo Bike Picnic – 7 October
• Out Ride the Black Dog – 8 October
• Sydney Bike Polo New Player Night – 11 October
• Cyclocross – 14 October
• Cycle touring slide night – 14 October
• Overnight escape to Cockatoo Island – 21 to 22 October
• Women’s Criteruim Mountain Bike event – 21 October
• Bike Rave – 28 October
• Cycle Speed Dating – 28 October
• Sydney Bike Polo Slayerfest – 28 to 29 October
• White Bay Crit – 16 November