WEDDING AND SOCIAL EVENTS

Raising contribution by targeting banquet events

STATISTICS 2.2 Million Weddings on avg / year in US Spending Approx $73 Billion / year

Phoenix Metro avg of 31,000 weddings /year

Market Value = $1.2 Billion in 2008 $25k-$30k / per wedding spent on avg

VENDOR TRENDS Reported trends from weddings vendors from

2008

Increased Use of LED effects lighting and Videos Increased Use of Uplights Brides planning earlier – up to 18 months in

advance Lower budgets – they assume they cant afford

what they really want Ceremony and Reception in same space Brides want one stop shopping – as much from

one vendor as possible

WHAT CAN WE SELL??? Uplighting Slide shows Gobos (on walls and floors) Audio Pin spots Sell the “look” they want

Think Décor not AVGET CREATIVE!!!

STRATEGIES Catering

Talk with your Banquets Dept. Meet with anyone coming for site visit, tasting, etc. Free “Consultations”

Brochures New Social and Wedding Brochures w/inserts Customizable

Cold Calling / Email Blast Call contacts as far in advance as possible Email Photos etc.

Photo book and Demos for meetings Both photo and live examples Before and After shots Gels, an uplight, a pic spot Have photos for individual items as well as room

transformations