SaBrina IzzoWomen’s Business Leadership

Part IProfessor Frey

December 6 2010

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It’s nice to see HOW HAPPY someone can be with SWEETS!!

I ♥ to eat Cupcakes, Chocolate, Cake, Praline, Ice-Cream, Candy, Drops, Muffin, ... all kinds of Sweets.

The important thing for me is to share my passion and addiction for Sweets with other people.

INTRO

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My business Idea is to open a CUPCAKE CAFÉ in Zurich, Switzerland.

MY BUSINESS IDEA

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AGE

young and old

GENGER

both

GEOGRAPHY

Zurich, Switzerland

FOR ALL PEOPLE WHO LOVES SWEETS!!!

TARGET CUSTOMER

4

DO YOU KNOW 10 OR MORE PERSON, WHO WOULD VISIT THIS CAFÉ?

All my target persons said

YES

SUPPORTING RESEARCH

5

How much is the End-Price for the whole Cupcake Café Project?

-ca. 25 000 $

How much money would you spend for this project?

- 60% said 500 $-40% said 1000 $

FINANCIALS

6

I’m started a marketing research with my family and friends.

ACTIONS

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ALL THE TIME TO BE UP TO DATE WHAT MY CUSTOMERS WANT!!!

CONTINUOUS LEARNING

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AND OPEN FOR EVERYTHING!!!

CONCLUSION (OPTIONAL)

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