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Hello
Hello
Research:Current Methods
1. browse current and upcoming and past shows
2. purchase tickets
3. interact with social media
The Seattle Art Museum wants to develop an iPad App.
Let’s Get to Know the Users
Let’s Get to Know the Users
Seattlelites
Let’s Get to Know the Users
Seattlelitesipad Owners
Let’s Get to Know the Users
Seattlelitesipad OwnersArt Lovers
Source: City of Seattle
Seattlelites
Ipad users
Art Lovers
Educators, Students, Community,Researchers and Artists
App Mapp
Product Goals1. experience SAM2. drive them to visit3. share with others4. increase awareness of SAM’s wide range of programs
Home Buy tickets Share this
Plan Your Visit
Fill in variable form (date(s), location,
interests)
Select Event Profiles
“info bundle” Downloadable pdf to
See art here
Event Profiles Locations
Basic Floor plan
Event specific floor plan (downloadable pdf)
Recommendations
Sharing art
Social media updates
User reviews
Annotated visits (interactive tour)
Around town
Gallery index
Multimedia map
Bars
other events
See art now
Past
Present
upcoming
User Groupsand Task Flows
Tech-Savvy
• 24-55 years old Male• Graduated from
University• Currently works at
Information Technology Company
• Likes arts and entertainment around Seattle
Goal
• He wants to show his hot girlfriend what art exhibit they are going to for their Friday night date/brag about it on Facebook.
Motivation
• He wants to share information relating to his evening.
• He wants to publish specific details so others if they want to go, have adequate information.
Task FlowHome
See art here
Events
Facebook share button
Educator
• 30-50 years old Female
• Master’s in Education• Currently works at a
local Middle School• Wants students to
have well-rounded education
Goal
• Wants to stay informed of current and upcoming shows
• Wants to coordinate lesson plan with content at the museum for extra credit opportunities
Motivation
• Wants to offer variety and depth of information and experience that students can’t necessarily get through a screen
Task FlowHome
Plan Your Visit
Fill in variable form (date(s), location,
interests)
browses results
Selects event
Views event profile
Selects “info bundle”
Downloads pdf to present to the other
staff
Student
• 12-24 years old Female
• Lives in Illinois• is currently taking art
classes• Wants stuff do with
her friends but can’t, cuz she’s grounded.
•
Goal
• She wants to see what’s going on at SAM and feel like she’s there because she’s currently grounded and can’t go anywhere.
Motivation
• She wants to feel all cultured and stuff.
Task FlowHome
Sharing art
Annotated visits (interactive tour)
Task Flow for wireframing and skinning
Task FlowHome
Plan Your Visit
Fill in variable form (date(s), location,
interests)
browses results
Selects event
Views event profile
Selects “info bundle”
Downloads pdf to present to the other
staff
Wireframes
Log in settings find
Buy tickets Share thisSAM APP
See art here
See art now Around Town
Plan your visit
Sharing Art
Pic of featured arts
help
Log in settings find
Buy tickets Share thisSAM APP
See art here
See art now Around Town
Plan your visit
Sharing Art
Pic of featured arts
help
Log in settings
Buy tickets Share thisSAM APP
Plan your visit
help
Event profile
Event profile
Event profile
(Arranged Chronologically-upcoming first)
Date(s)
Location
Age group
interests
to
find
today
SAM downtown
SeattleAsian Art
OlympicSculpture
park
MuseumLibraries More
Wholefamily
Just’tots
Elemen-tary
MiddleSchool adults
modernrenancient nowtribal
Find event
Event profile-worksDate,Location, event
Log in settings
Buy tickets Share thisSAM APP
Plan your visit
help
Event profile-worksDate,Location, event
Event profile
Event profile
Event profile
(Arranged By Relevance)
Date(s)
Location
Age group
interests
01 21 13 to
find
today
SAM downtown
SeattleAsian Art
OlympicSculpture
park
MuseumLibraries More
Wholefamily
Just’tots
Elemen-tary
MiddleSchool adults
modernrenancient nowtribal
01 31 13WeekEndsonly
Weekdaysonly
Find event
Event profile
Event profile
Log in settings
Buy tickets Share thisSAM APP
Plan your visit
help
Event profile
Event profile
Event profile
Date(s)
Location
Age group
interests
01 21 13 to
find
today
SAM downtown
SeattleAsian Art
OlympicSculpture
park
MuseumLibraries More
Wholefamily
Just’tots
Elemen-tary
MiddleSchool adults
modernrenancient nowtribal
01 31 13WeekEndsonly
Weekdaysonly
Find event
Plan your visit Date(s)LocationAge group
interests
Hi-res collageZoom Here
DownLoad Info pdf
Skins
Thank you
