Wallpaper Creative Guidelines - The Globe and Mailv1.theglobeandmail.com/partners/free/retail/14/creative_guidelines... · LAS A ovember 201 tel 1.800.387.9012 email [email protected]

tel 1.800.387.9012 email [email protected] or globelink.ca/digitalLAST UPDATE: November 4, 2014

Wallpaper Creative Guidelines

1. STANDARD WALLPAPER with LEADERBOARD and BIG BOX

globeandmail.com website1000 pixels wide

Standard Wallpaper size 1280x1000 pixels (minimum size) with 1000 pixels of white space in the center.

DESIGNING WALLPAPER CREATIVE• Avoid strong repetitive or tiled patterns, colours and text• Design wallpaper to compliment and act as a creative extension of the ad units

CREATIVE CONCEPTS1. Standard Wallpaper with Leaderboard and Big Box.2. Custom Wallpaper and creative:

a. Wallpaper with co-ordinated ad units i. example displaying leaderboard and content brick ii. example displaying leaderboard and big box

b. Wallpaper combined with custom creative



2. CUSTOM WALLPAPER and CREATIVE

a. WALLPAPER with CO-ORDINATED AD UNITS

i. Leaderboard and 300x600 shown

*Non-subscriber/Logged-out Readers – Globe and Mail HomePage

To coordinate or match the design of the ad unit with the wallpaper background, note that the distance from the top of the website to the top of the ad unit is 307 pixels.

Note: Background colour can be changed in the ad slot area.

*Subscriber/Logged-in Readers – Globe and Mail HomePage

To coordinate or match the design of the ad unit with the wallpaper background, note that the Pencil (“Try Globe Unlimited...”) ad unit has been removed. Distance from the top of the website to the top of the ad unit is now 258 pixels.

Non-subscriber/Logged-out Readers

307 pixels high

Subscriber/Logged-in Readers

258 pixels high



2. CUSTOM WALLPAPER and CREATIVE

a. WALLPAPER with CO-ORDINATED AD UNITS

ii. Leaderboard and Big Box shown



CUSTOM WALLPAPER and CREATIVE

b. WALLPAPER with CUSTOM BILLBOARD (1000x250)

*Non-subscriber/Logged-out Readers – Globe and Mail HomePage

Combine your wallpaper with your custom creative execution for a seamless looking campaign. Note that the leaderboard is removed and the distance from the top of the website to the top of the ad unit is 175 pixels.

*Subscriber/Logged-in Readers – Globe and Mail HomePage

Leaderboard and pencil (“Try Globe Unlimited”) ad unit have been removed. Distance from the top of the website to the top of the ad unit is now 130 pixels.

Non-subscriber/Logged-out Readers

175 pixels high

Subscriber/Logged-in Readers

130 pixels high


General Production Notes

Non-subscriber/Logged-out ReadersGlobe – 307 pixel heightNews – 410 pixel heightOpinion – 403 pixel heightROB – 403 pixel heightInvesting – 410 pixel height

Sports – 396 pixel heightLife – 410 pixel heightArts – 410 pixel heightTechnology – 410 pixel heightDrive – 401 pixel height

Subscriber/Logged-in ReadersGlobe – 263 pixel heightNews – 366 pixel heightOpinion – 359 pixel heightROB – 359 pixel heightInvesting – 366 pixel height

Sports – 352 pixel heightLife – 366 pixel heightArts – 366 pixel heightTechnology – 366 pixel heightDrive – 357 pixel height

*NON-SUBSCRIBER/LOGGED-OUT READERS: SECTION HOME PAGE PIXEL HEIGHTS

WALLPAPER SIZE (pixels) INITIAL FILE SIZE FILE TYPE

GLOBE AND MAIL 1280x1000 (min. center whitespace 1000x1000)

100k (50k preferred)

Static JPG or GIF(NOT CLICKABLE)

CLICK HERE for our Online SpecificationsGLOBE ADVISOR 1300x1000(min. center whitespace 1020x1000)

OTHER AD UNITS

SIZE (PIXELS)Leaderboard: 728x90 / 960x90Big Box: 300x250Brick: 300x600

INITIAL FILE SIZE 40KB

ADDITIONAL FILE SIZE /POLITE DOWNLOAD 2.2MB additional file size

TIMING 15 seconds of animation / 30 seconds of video

EXPANDED SIZE(On CLICK only)

Leaderboard: 728x90 / 960x90 â 728x360 / 960x360 (Expands down)Big Box: 300x250 â 600x250 (Expands left)Brick: 300x600 â 600x600 (Expands left)

VIDEO Plays automatically

AUDIO Must be user-initiated on click

CONTROL “MUST HAVES”Video: Play / Pause / StopAudio: On / OffExpanded ad: IAB standard “Close X” button top right

FLASH SPECIFICSMaximum 30 frames per second up to and including Flash 9.0** Backup .gif or .jpg file required with all Flash creative

Globeandamail.com – Site wide

Approx. 65 % of our users have a screen resolution greater than 1,200 pixelsApprox. 10% of our users have a screen resolution of 1,200 pixels or lessApprox. 25% of our users are “unspecified”

Globeandmail.com – Home Page only

Approx. 68% of our users have a screen resolution greater than 1,200 pixelsApprox. 13% of our users have a screen resolution of 1,200 pixels or lessApprox. 19% of our users are “unspecified”

SCREEN RESOLUTIONS: Based on JULY–SEPT. 2014 Omniture data

NO 3rd Party tags will be accepted. Creative must be approved and tested by TGAM a minimum of 5 business days prior to contracted launch date.

ADDITIONAL NOTES:

LEADERBOARD: 728x90 / 960x90 (Preferred) BOX 1 (top postion): 300x250 / 300x600 BOX 2 (lower postion): 300x250 (Optional)

AD UNITS ON HOME PAGE DOMINATION:

NO template change required. GEO Targeting & Day Parting is available.

TEMPLATE CHANGE:



Below you find a guide that will aid you in the creation of your Special Execution. Please review our guidelines and make any necessary adjustments to your campaign.

Overall, ad creative must be complementary to the user experience and not overpower or distract from the main reason our audience comes to the site, to read and consume our content.

We reserve the right to halt and pull any campaign, for any reason, at any time, without providing prior notice. We would immediately provide an explanation once the campaign has been paused.

COLOUR• Colour schemes should not be garish, and should be tasteful and complementary to our site’s style.

• No large swatches of colour that overpower and conflict with the style of our site. (ie. Red, ...)

STYLE• Client creative should never mimic our own content style sheets including fonts & backgrounds.

• We reserve the right to enforce similar style sheets to Editorial for our native advertising, but not allow for display creative.

LAYOUT

• Should not distract from existing site tabular format.

For Example:

• The use of boxes in a tile mosaic, winds up competing with the table layout of our own page content, particularly on the home and section pages.

• From a recent client campaign, wallpapers not only made heavy use of red, the creative was tiled heavily with boxes about the size of our 300x250s, causing severe visual distractions.

ANIMATION • Minimal use and capped rotation of animation.

PROCESS• 3rd party creative cannot be changed after review/approvals have been made, and under no circumstances

can be changed once campaign is in flight. If creative has to be changed, campaign must be stopped and pulled, and not allowed to continue, pending adjustments and new round of reviews and approvals.

DESIGN

• Cannot interfere with ability of user to read or consume our content. Any expanding or overlay creative is prohibited from using instant mouseover expansions.

• Overlays should not have transparent backgrounds, close after 7 seconds, and must have a visible manual close [X] button.

• Cannot replicate our content, otherwise deface, impair, harm or modify images of our content.

• Creative should never mimic our own content style sheets including fonts & backgrounds.

• Cannot imply an association or approval of editorial consent with advertising messaging.

• Cannot be overpowering nor excessively distracting. No garish marquee style animation.

• Creative should be clearly branded.


ADVANCED CONCEPTSWith the scope of possibility within digital advertising constantly developing, we are happy to evaluate any concept or idea presented to us by a client that is beyond the technical and creative options listed within this document. We evaluate all concepts in detail, based on our technical and editorial considerations and work with you to ensure your campaign is delivered both creatively and effectively.

TESTING• All rich media or third party advertising on globeandmail.com sites is subject to a minimum of 5 business days testing before the selected

placements will become active

• Please ensure all creative is fully tested to work in all versions of Explorer, Firefox, Chrome and Safari.

• All third party served ads must be tested prior to running on globeandmail.com sites.

EMBARGO• All new executions are embargoed for 24 hours for editorial approval.

DELIVERY• Package all applicable gif/swf/html files within individual Zip files – one for each creative unit to run.

• Attach all associated files to an e-mail and send to [email protected], your sales representative AND your ASR. Please use file names and

associated gif files that are similar.

APPROVALAll ad units are subject to publishers approval based on motion path overlay, animation, length, and/or content of advertising.

ADVERTISING TERMS AND CONDITIONSAll advertising must meet The Globe and Mail terms and conditions, available on globelink.ca/digital/termsandconditions, or request a printed copy from your advertising representative.

YOU ALSO NEED TO KNOW: Any advertising published by The Globe and Mail in the newspaper or any of its other publications may, at our discretion, be published, displayed, retained and archived by us and anyone authorized (including any form of licence) by us, as many times as we and those authorized by us wish, in or on any product, media and archive (including print, electronic and otherwise).


Documents

Wallpaper Creative Guidelines - The Globe and Mailv1.theglobeandmail.com/partners/free/retail/14/creative_guidelines... · LAS A ovember 201 tel 1.800.387.9012 email [email protected]