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Best-practice Facebook & Instagram Ads at Scale
We’re in the right place at the right time
No Traditional Media
Small Business Solutions
Targeting
$300-350 Million for the full year 2016
Generating c.
$170 Million for the full year 2015
Generating
$933 Million in Q2 2016
1.7 Billion People
$6.4 Billion Q2 revenue
Q2 GAAP of $2.7 Billion
Generating c.
$600 Million in Q2
Badged Facebook Marketing P
artn
ers
Facebook’s future is more tangible value for SMB’s
P E R F O R M A N C E measurable customer activity
Y E S T E R D A Y Page Like Ads, Boosting Posts,
Website Clicks —Low level of measurable
customer activity
T O D A Y Local Awareness, Lead Ads,
Website Click Ads, Offer Ads —Mid level of measurable
customer activity
T O M O R R O W Narrowed Product Focus —
High level of measurable customer activity
P R O D U C T C O N C E N T R A T I O N
Over 5 years focused on tangible value for SMB’s
We currently enable the SMB Facebook Ads offering of companies in the YP, Newspaper, CRM, SMB Direct, Display/Search Advertising and Domain Registrar industries.
M A Y2 0 1 1
Established in Melbourne,
Australia
N O V 2 0 1 3
Tiger Pistol is named a Preferred
Marketing Developer
F E B 2 0 1 5
Tiger Pistol opens LA office
M A Y 2 0 1 6
Moved HQ to Austin
Over 45 people across our Melbourne, Los Angeles and Austin operations.
Serving partners in the U.S., U.K. and Australia.
Easy to buyEasily understood
value for the customer
Increased investment
by customerLow churn
We understand what drives sales & satisfaction
Today’s focus products
Lead Ads Local Awareness Ads Website Click Ads
The #1 Facebook Ads platform for SMB Resellers
• All SMB Ad types• All placements – incl. Mobile Newsfeed• Simple/flexible customer on-boarding• Campaigns auto created & published• Adhoc editing & campaign creation available• Auto A/B testing & budget optimization• Full API
We understand your needs vary
A P I O N L Y S a a S F U L L S E R V I C E
Use Tiger Pistol automation for best
practice Facebook ads while you manage
customers from your environment.
Empower your team with Tiger Pistol’s
Facebook Ads platform. Efficiently optimize and
manage best practice Ads for your customers.
Completely outsource your Facebook Ads product offering to
Tiger Pistol.
O V E R 5 Y E A R S
E X P E R I E N C E
F A C E B O O K R E L A T I O N S H I P
P U R P O S E B U I L T T E C H N O L O G Y
P E O P L E
Why Tiger Pistol? Partners tell us it’s our...
Working with Facebook at an
engineering level is high risk
Engineering resources are
scarce
It’s not a build, the complexity
and risk is in the maintenance
Building to the API is just the
start
But it’s also because…
But can you make money using an Adtech partner?
E X E C U T I O N O F S E R V I C E M O D E L S I N F L U E N C E P R I C E & M A R G I N
P E R C U S T O M E R M O D E L
PR
ICE
PO
INT
% M
AR
GIN
V O L U M ES E R V I C E M O D E L
DIY PurchaseSales Rep Sale +
Initial Consultation Sales Rep Sale + Initial Consultation +
Monthly reporting call + Custom Creative + Add on other social
services
Spend with Tiger Pistol
Spend with Facebook
Your Margin
Steve HibberdC E O & C O - F O U N D E R
Melissa BryanS V P , G R O W T H
