Vivian Taylor6/30/15Audience Analysis1) Target Publics Duval
County college students ages 18-242) Nickname: The #CollegeLife on
College Income3) DemographicsAccording to citytowninfo.com, out of
the 25 colleges listed in Jacksonville, there were around 37,891
full-time college students. In 2013, there was an estimate of
55,329 undergraduate students enrolled in college. In 2013, of
those 18 to 24 years old in Jacksonville there was 36.5 percent
enrolled in college and graduate school according to
factfinder.census.gov. According to claritas.com, the income is
midscale for the demographic 35 Boomtown Singles. There was an
estimate of median earnings of $44,333 for those who attained a
bachelors degree according to factfinder.census.gov.US News and
World Report stated that at the University of North Florida, 56.9
percent of full-time undergraduates receive some kind of need-based
financial aid. There were 14,121 total undergraduate students
enrolled at UNF in 2014 according to collegeportraits.org.
Collegeportraits.org also reports that in 2014 the average age of
undergraduates was 23 years old.
4) PsychographicsMost people in their twenty-somethings,
according to mosaic research from claritas.com in 2015, have low
incomes from service jobs or part-time work they have while going
to college. They tend to search for affordable housing and have
entry-level jobs. Many tend to settle in places with cheap
apartments or dormitories, and a commercial base of cafes, bars,
laundromats, and clubs that cater to twenty-somethings. Residents
in this mosaic group score high for outdoor sports, movies and
music, fast food, and inexpensive cars. Many participate in the
singles scene and pursue active lifestyles amid bars and
convenience stores.
5) OutlineI. Personal Relationships (Primary) Family Friends
Peers
II. Internet (alternate primary) Social Media (Facebook,
Twitter, BuzzFeed) Blogs Online News sources
III. Television (secondary) Local news National Broadcasts
Entertainment news
IV. Radio (secondary) Spinnaker Radio Lite 96.1 WJGL-FM 96.9-The
Eagle
V. Magazines (secondary) Cosmo Seventeen People GQ
VI. Newspaper (secondary)
