Embed Size (px)
Citation preview
Conquering New Spaces
Bringing Social to Mobile
Volker Hirsch (@vhirsch)
Social gaming SummitLondon - 11 November 2010
http://apod.nasa.gov/apod/image/0801/M31_hallas.jpg
W!"#e$%& E'"#y()*?
1,800,000,000
4,684,004,985
1,800,000,000
2,250,000,000
Internet users (PC, Mobile, Web Cafe)
Unique credit card holders
Tooth brushes in use
Mobile phone subscriptions
475,000,000Daily circulation of newspapers
825,000,000Registered cars
4,000,000,000FM Radios
v+,-o./0s(1#c2/h345:/615l(78.9%:i;"8i+<=r>?@iA%5eB%C/DEFm()&/G?H56IJmK"#s_gL%8_iM_NN<Op>
80%
20%
Mobile
MobileNo Mobile
27%
73%
Internet
InternetNo Internet
Mobile is BIG
• 91% of people have their mobile within arm’s reach 24/7.
• 60% of married people will not share their mobile with their spouse!
• It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile phone.
Morgan Stanley 2007
Unisys Survey
Wired Magazine 2006
• 10% of under-25 year-olds find it OK to text whilst having sex.
Retrevo Gadgetology Report, 2010
Mobile is PERSONAL
But...
Mobile is also COMPLEX...
A lot of platforms...
... and even more channels...
The $ Dilemma (carrier model)
total revenue
after VAT
after carrier
after distributor
after porting & QA
after License
after productionafter overheads
... and now, the app store... (phew)
http://www.funkyspacemonkey.com/wp-content/uploads/2010/02/apple-app-store.jpg
But again: many of them...
T!"0DP/Qo'"#y$R-l2SFa$
http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg
In short...
Metcalfe’s Law
V N2~
Spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations.
Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003
http://www.el-buskador.com/galeria/data/media/47/Wallpapers_Sports_Miller_Lite_Top_Fuel_Dragster.jpg
Fast Growth
Multi-Layered Fragmentation
http://3.bp.blogspot.com/_TZ4zYEBSw1I/TIPM2xgeEqI/AAAAAAAANSo/_xex5uvPZ7k/s1600/graphene_layers.jpg
Operating SystemsHandsets
BillingDistribution
http://www.theasiandiet.com/images/Yin_Yang.gif
How do you Bridge this?
http://fc05.deviantart.net/fs22/f/2007/317/9/2/OLD_BRIDGE_by_Leonidafremov.jpg
http://www.foldingbikehut.co.uk/images/Toolbox%20Travel.jpg
the leading social gaming platform across mobile devices
25
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S
We enable users with a gaming profile they can use across games and platforms
26
VanessaDots
23 Games / 7 Friends / 120 Achievements
connected
Platforms: iPad, Android Galaxy S
FocusMobile Gaming Profile
Games
Friends
Achievements
27
Coverage
• Consoles• TVs•Web
28
+
Product
Social FeaturesIn-Game SDK
Activity StreamAPI / Server Cloud
29
Social FeaturesIn-Game SDK
Global LeaderboardsSocial Network IntegrationAchievementsPlayer ChallengesIn-Game CurrenciesDownloadable ContentAttachable DataVirtual Goods
Native In-Game SDKs connect users and build engagement with immersive social
features
30
Our API allows activities from within games to be used for improving App
Stores with social context
Activity StreamAPI / Server Cloud
.T<0c()UeD4*d$V-t!WXrP"UdYWJsP)Z T<[
.T<0iM\-t2]0a$4^eP,0fL%*nBW[.T
.T<0cL"Ct2]0aMW=p2)0c!7_l2)Ze$%U T<[
.T<0uM`=cA"8 +)0aDa-e'"FeM40iMW[.T
Also: inside games
31
Keep People in context
123,296,966,069,453
The Law of Big Numbers
One last thing:
@vhirsch / @scoreloop
http://vhirsch.com/blog
+44 7843 599 678
http://scoreloop.com
Thank you!
