Visual Identity Guidelines - Fleuroselect · H o m e G a r den A s s o c i a t i o n. 2 Introduction ... The Visual Identity Guidelines contain conceptual and promotional ideas on

1Fleuroselect - Year of the Sunfl ower - design guidelines

Visual Identity Guidelines

Fleuroselect - Year of the Pepper&Marigold - Visual Identity Guidelines

Materials available from: www.homegardenassociation.com/plant-of-the-year

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Introduction

Dear colleague,

2018 is the Year of the Marigold/Pepper”, the European “Plant of the Year” marketing campaign from the

Fleuroselect Home Garden Association, designed to boost seed and plant sale volume to end consumers.

The Visual Identity Guidelines contain conceptual and promotional ideas on point of sale material, seed

packages, labels, press releases and on-line marketing tools together with guides on the graphical use of

the logo.

Via the website you can access images, pdfs and open InDesign and PhotoShop documents which

provide you with the fl exibility to adapt our proposals to your own needs. Many of the materials have

already been created in six key languages: English, German, Dutch, French, Italian and Spanish. We can

also provide you with versions in other languages if required.

Increase your seed and plant sales by making the “Plant of the Year” campaign part of your 2018

marketing plans!

For full campaign details see: www.homegardenassociation.com/plant-of-the-year

or contact us at: info@fl euroselect.com

Point of sale commercial materials can be ordered via our campaign partner Floramedia:

[email protected]

Let the campaign continue…

Kind regards,

Harm Custers Sally van der Horst

Chair of the Home Garden Association Secretary General Fleuroselect

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onFleuroselect - Year of the Pepper&Marigold - Visual Identity Guidelines


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Content

Logo

Specifi cations 4

Languages 5

Don’ts 6

Font use & colours 7

Images

Available Marigold and

Pepper pictures 8-10

Items

Packaging/labels 11-12

Point of Sale ideas 13-14

Online banners 15-16

Advertisements 17-18

Social media 19-20

Concept and design:

All fi les are available for Adobe CS 4.0 and higher.

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Logo Specifications

minimum dimension:

25mm x 10mm

maximum dimension: ( 300 DPI )

800mm x 310mm

spacing

keep an equal amount of spacing

around the logo

diapositive

The logo has a white background.

A separate dispositive is therefore

not necessary.

grayscale

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Available in different languages

Logo

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Spanish

Dutch

German

French

Italian

English



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Logo - don’ts

don’t change the colours

don’t change the picture

don’t use the logo diapositive

don’t use the logo without the picture

don’t change the ratio of the logo

don’t remove the white background

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Font use & colours

marigold/pepper

YEAR OF THE...

Colours / CMYK

Grey: 0/0/0/65

Colours / RGB

Grey: 127/127/127

Colours / CMYK

Grey: 0/0/0/65

Colours / RGB

Grey: 127/127/127

font

olivier

font

gruppo, all caps

Colours / CMYK

Pink: 30/70/20/0

Colours / RGB

Pink: 187/101/144

Colours / CMYK

Taupe: 34/31/42/0

Colours / RGB

Taupe: 183/171/151

Colours / CMYK

Blue: 62/28/30/0

Colours / RGB

Blue: 109/156/170

Colours / CMYK

Green:40/20/73/0

Colours / RGB

Green: 172/178/96

Informative texts

Online texts

font

DIN, light & medium, plain text

font

arial, online text

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Available imagesInspirational photography

Fleuroselect_Marigold_3 Fleuroselect_Marigold_4


All images are

available for

promotional

purposes

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Fleuroselect_Pepper_1 Fleuroselect_Pepper_2


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All images are available for

promotional purposes

Fleuroselect_Pepper_4




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Items: on packaging/labels

Capsicum ‘Cayenne Fiesta Blend’ e l45 cm tVII-X (

TAGETES ‘HERO HARMONY’

label can be included in the seed packet or glued onto

the seed packet

logo can be used on packaging

(for readability do not use when smaller than 25mm)

POS materials are available from Floramedia. For questions and enquiries please contact Juriaan Rolink:

E-mail: juriaan.rolink@fl oramedia.com / Phone: +31 (0)6 12 90 12 46

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Capsicum Cayenne Fiesta Blend



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Items: Year of the marigold & pepper labels

Tagetes Disco Mix

27x88 mm,

including an informative reverse side

with plant instructions suitable for

seed packets

Labels forMarigolds & Peppers are

available for both sizes

69x156 mm,

including an informative reverse side

with plant instructions suitable for

seed packets

Tagetes Disco Mix

e r

tVII-X ~30 cm

( l70-120 cm

Cayenne Fiesta BlendCapsicum annuum

e r

oVII

l100 cm

III-IV 60 cmb18°C>@

Capsicum Cayenne Fiesta Blend



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Items: Point of sale ideas

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Create impact in retail sales locations by using “Year of the Marigold” & “Year of the Pepper” banners and point of

sale boards which include your choice of the inspirational images from the campaign library.

Area of use: point of sale



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Items: Point of sale ideas

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Create impact in retail sales locations by using “Year of the Marigold” & “Year of the Pepper” banners and point of

sale boards which include your choice of the inspirational images from the campaign library.

Area of use: point of sale



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Items: ideas for online banners

All banners are optimised for Google AdSense and can be

used for both desktop and mobile applications

* you can include

your own logo and

marketing messages

here

** can be adapted to

your local language

160x600

stage 1

*

** ** **

* *

160x600

stage 2

160x600

stage 3

Example

Area of use: consumer websites

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Items: ideas for online bannersArea of use: professional websites

280x280px

280x280px

280x280px

Banners are optimised for e.g. Grower Talks

& Floraculture International

* you can include your own logo and marketing

messages here

** can be adapted to your local language

**

** **

*

* *

Example

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Items: advertisementsArea of use: consumer press

255x190 mm, B2C advertisement

inspirational advertisement for consumers


messages here


*

**

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Items: advertisements

255x190 mm, B2B advertisement

helps you succeed with your Marigold/Pepper range

Area of use: professional trade press


messages here


*

**

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Items: social mediaLet’s get connected #yearofthemarigold #yearofthepepper

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Facebook, Twitter &

Pinterest

You can integrate the

campaign within you own

social media channel

or link to our provided

channels.

Interested in a social media strategy or integrating Year of the.. campaign with yours?

For questions and enquiries please contact Juriaan Rolink:




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Items: social media

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Interested in a social media strategy or integrating Year of the.. campaign with yours?

For questions and enquiries please contact Juriaan Rolink:




Let’s get connected #yearofthemarigold #yearofthepepper

Documents

Visual Identity Guidelines - Fleuroselect · H o m e G a r den A s s o c i a t i o n. 2 Introduction ... The Visual Identity Guidelines contain conceptual and promotional ideas on