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1Fleuroselect - Year of the Sunfl ower - design guidelines
Visual Identity Guidelines
Fleuroselect - Year of the Zinnia & Bean - Visual Identity Guidelines
www.homegardenassociation.com - [email protected]
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Introduction
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Dear colleague,
Following on from our successful “2015 Year of the Sunfl ower” and “2016 Year of the Cosmos/Tomato”, it
is our pleasure to provide you with the Visual Identity Guidelines containing instructions for “2017 Year of
the Zinnia/Bean”.
This is the third phase in the new European “Plant of the Year” marketing campaign from the Fleuroselect
Home Garden Association, designed to boost seed and plant sale volume to end consumers.
The Visual Identity Guidelines contain conceptual and promotional ideas on point of sale material, seed
packages, labels, press releases and on-line marketing tools together with guides on the graphical use of
the logo.
We are also pleased to add a usb stick with pdfs and open InDesign and PhotoShop documents which
provide you with the fl exibility to adapt our proposals to your own needs. Many of the materials have
already been created in six key languages: English, German, Dutch, French, Italian and Spanish. We can
also provide you with versions in other languages if required.
Increase your seed and plant sales by making the “Plant of the Year” campaign part of your 2017
marketing plans!
For full campaign details see: www.homegardenassociation.com
or contact us at: [email protected]
Point of sale commercial materials can be ordered via our campaign partner Floramedia:
Let the campaign continue…
Kind regards,
Harm Custers Sally van der Horst
Chair of the Home Garden Association Secretary General Fleuroselect
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Content
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Logo
Specifi cation 4
Languages 5
Don’ts 6
Font use & colours 7
Images
Available Zinnia and
Bean pictures 8-10
Items
Packaging/labels 11-12
Banners & headers 13
Online banners 14-17
Advertisements 18-19
Videos 20
Concept and design:
All fi les are available for Adobe CS 4.0 and higher.
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Logo Specifications
minimum dimension:
25mm x 10mm
maximum dimension: ( 300 DPI )
800mm x 310mm
spacing
keep an equal amount of spacing
around the logo
diapositive
The logo has a white background.
A separate dispositive is therefore
not necessary.
grayscale
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
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Available in different languages
Logo
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
on usb
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Spanish
Dutch
German
French
Italian
English
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Logo - don’ts
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
don’t change the colours
don’t change the picture
don’t use the logo diapositive
don’t use the logo without the picture
don’t change the ratio of the logo
don’t remove the white background
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Font use & colours
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
zinnia/bean
YEAR OF THE...
Colours / CMYK
Grey: 0/0/0/65
Colours / RGB
Grey: 127/127/127
Colours / CMYK
Grey: 0/0/0/65
Colours / RGB
Grey: 127/127/127
font
olivier
font
gruppo, all caps
Colours / CMYK
Orange: 0/50/70/10
Colours / RGB
Orange: 202/143/83
Colours / CMYK
Green: 48/48/80/25
Colours / RGB
Green: 112/105/65
Colours / CMYK
Green: 55/0/85/0
Colours / RGB
Green: 142/192/91
Colours / CMYK
Yellow:0/35/75/0
Colours / RGB
Yellow: 229/184/90
Informative texts
Online texts
font
DIN, light & medium, plain text
font
arial, online text
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Available images
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Inspirational photography
Fleuroselect_Zinnia_3Fleuroselect_Zinnia_2
Fleuroselect_Zinnia_1
on usb
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All images are available for
promotional purposes
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Available imagesInspirational photography on usb
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Fleuroselect_Bean_1
Fleuroselect_Bean_2
Fleuroselect_Zinnia_4
Fleuroselect_Zinnia_5 Fleuroselect_Zinnia_6
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Available imagesInspirational photography on usb
2
All images are available for
promotional purposes
Fleuroselect_Bean_3 Fleuroselect_Bean_4
Fleuroselect_Bean_5 Fleuroselect_Bean_6 Fleuroselect_Bean_7
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Items: on packaging/labels
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Phaseolus ‘Romano’ e l45 cm tVII-X (
ZINNIA ‘PURPLE PRINCE’
label can be included in the seed packet or glued onto
the seed packet
logo can be used on packaging
(for readability do not use when smaller than 25mm)
POS materials are available from Floramedia. For questions and enquiries please contact Juriaan Rolink:
E-mail: juriaan.rolink@fl oramedia.com / Phone: +31 (0)6 12 90 12 46
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Phaseolus Romano
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Items: Year of the zinnia & bean labels
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Zinnia elegans mix
27x88 mm,
including an informative reverse side
with plant instructions suitable for
seed packets
Labels for Zinnia and Bean are
available for both sizes
69x156 mm,
including an informative reverse side
with plant instructions suitable for
seed packets
Zinniaelegans mix
e r
tVII-X ~30 cm
( l70-120 cm
RomanoPhaseolus
e r
oVII
l100 cm
III-IV 60 cmb18°C>@
Phaseolus Romano
POS materials are available from Floramedia. For questions and enquiries please contact Juriaan Rolink:
E-mail: juriaan.rolink@fl oramedia.com / Phone: +31 (0)6 12 90 12 46
on usb
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POS materials are available from Floramedia. For questions and enquiries please contact Juriaan Rolink:
E-mail: juriaan.rolink@fl oramedia.com / Phone: +31 (0)6 12 90 12 46
Items: banners & headers
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
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Create impact in retail sales locations by using “Year of the Zinnia” banners and point of sale boards which include
your choice of the inspirational images from the campaign library.
Area of use: point of sale on usb
4
1344x400
suitable for CC trolleys
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Items: online banners
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
All banners are optimised for Google AdSense and can be
used for both desktop and mobile applications
* you can include
your own logo and
marketing messages
here
** can be adapted to
your local language
160x600
stage 1
*
** ** **
* *
160x600
stage 2
160x600
stage 3
Example
Area of use: consumer websites on usb
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Items: online banners
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
All banners are optimised for Google
AdSense and can be used for both
desktop and mobile applications
336x280px stage 1
336x280px stage 3
336x280px stage 2
Area of use: consumer websites
Example
** **
**
* *
*
* you can include your own logo and marketing
messages here
** can be adapted to your local language
on usb
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Items: online banners
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
728x90 px stage 2
728x90 px stage 1
Area of use: consumer websites
All banners are optimised for
Google AdSense and can be
used for both desktop and
mobile applications
Example
* you can include your own logo and marketing
messages here
** can be adapted to your local language
**
**
*
*
on usb
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Items: online banners
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Area of use: professional websites
280x280px
280x280px
280x280px
Banners are optimised for e.g. Grower Talks
& Floraculture International
* you can include your own logo and marketing
messages here
** can be adapted to your local language
**
** **
*
* *
Example
on usb
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Items: advertisements
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Area of use: consumer press
255x190 mm, B2C advertisement
inspirational advertisement for consumers
* you can include your own logo and marketing
messages here
** can be adapted to your local language
*
**
on usb
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Items: advertisements
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
255x190 mm, B2B advertisement
helps you succeed with your Zinnia/Bean range
Area of use: professional trade press
* you can include your own logo and marketing
messages here
** can be adapted to your local language
*
**
on usb
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Items: videos
Fleuroselect - Year of the Zinnia/Bean - Visual Identity Guidelines
Instruction video Zinnia
explains how to succesfully grow Zinnias
Instruction video Bean
explains how to succesfully grow Beans
Area of use: consumer website on usb
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