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Andy Bedenk, Clay Goddard, Joey Torras
Overview
• Movies, Interviews, Non-stop entertainment
• For the Movie Enthusiasts and Movie Lovers
• Lineup is in the hands of the viewer
• $6.99 per month
Voting and Lineup
• Every week viewers vote• 3 choices for each night
• Each night of the week has its own genre• Monday – Comedy• Tuesday – Action• Wednesday – Horror• Thursday – Original Series (no voting)• Friday – Feature Film• Saturday – Romance
• Sunday the results are revealed
Website Integration
• Allows for 24 hour viewer interaction
• Includes many extras that aren’t shown on TV• Movie of the Week• Style of the Stars• Web-exclusive Interviews• Web-exclusive behind the Scenes
• News and Forum pages
Movie of the Week
• Movie with the most votes becomes Movie of the Week
• MINE analyzes and breaks down the Movie• Allows the movie enthusiasts to
immerse themselves even deeper than ever before
Style of the Stars
• Allows viewers to learn more about their favorite stars
• Keeps the viewer engaged on our site
• Breaks down “Styles of stars”• Hairstyles• Clothes• Workouts• Etc.
Promoting MINE
• Sweepstakes
• Celebrities Twitter Partnership
• Billboards and Radio
• Theatre Partnership