Visual Aids in Public Speaking

Use and Design

People Remember. . .

What they say as they do something 90%

What they say as they talk 70%

What they see and hear 50%

What they see 30%

What theyhear

20%

Whattheyread

10%

Value of Visual Aids

Enhance audience understanding Enhance audience retention Assist audience in organizing ideas Gain and maintain audience

attention Can illustrate sequential events or

steps

Considerations in Developing Visual Aids

Use aids only to clarify

Use to highlight presentation

Avoid using chalk/white boards

Bar Charts

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

EastWestNorth

Organization Chart

President

Vice President Vice President Vice President

Pie Chart

Rock Hill, SC: Homeowners by Age20 – 30

31-40

41-50

51-60

61 and older

Source: York County Housing Authority, 2005.

Other FiguresStep Goal Audience Response

Summary Long-termretention

“The major ideas wereclear to me.”

Show concreteresults

Give audiencesense ofsatisfaction

“I learned helpfulinformation.”

Call for action Have audiencerespond incertain way

“I will do it!”

Unify thespeech

To give speechsense ofcompletion

“Speech was unified.”

Developing Visual Aids One idea for each KISS principle Include all details Use consistent design Large enough to be seen 3 yards away Bold colors and lines with good contrast Add meaningful pictures Easy to handle

Slides to Critique

Comm 100 (regular sections)

Syllabus TR Schedule - check this often Ground Rules for Discussion Informative Speech eval form (READ

THIS) Persuasive Speech eval form (READ this

too) Persuasive Speech eval with explanations

Syllabus TR Schedule - check this often Groundrules for Discussion Informative Speech eval form (READ THIS) Persuasive Speech eval form (READ THIS) Persuasive Speech eval with explanations

Comm 100 (regular sections)

Sender Message Receiverperception Channel perceptionattitudes Medium attitudesbeliefs beliefsexperiences experiencescommunication ability communication ability

Feedback Verbal, Nonverbal

Communication Model

Audience Attitude: FavorableAudience Attitude: Favorable The audience agrees with your viewsThe audience agrees with your views

Strategy: Reinforce their perceptionsStrategy: Reinforce their perceptions

Oral Delivery Guidelines

Use natural style Show enthusiasm Use vocal variety

– Rate– Pitch– Volume

Oral Delivery Guidelines

Use natural style Show enthusiasm Use vocal variety

Rate Pitch Volume

During the Presentation

Presenting Visual Aids

Be sure they are visible to everyone in audience

Maintain eye contact Show one at a time

Introduce Show Explain

Adapting to the Situation

Be sensitive to audience mood

Adjust to poor acoustics

Watch audience non-verbals

Some Final Words

Test contrast on the projector

Choice of Font Counts

Some are too fussy, while some are too artistic.

Some are just hard to read in general ,

And some are just right. Look fro typos to.

Maintain Consistent Design

A sudden change will disrupt the flow for the audience.

It’s like saying “Surprise!” for no reason.

Graphics must be clear

Position Total (N) Male (N) Female (N) % Male %Female

Faculty 215 136 79 63.3 36.7

Admin 36 33 3 91.7 8.3

Counselor 9 6 3 66.7 33.3

Library 7 2 5 29 71

Both size and labeling count.

And they should enter cleanly and quietly

Position Total (N) Male (N) Female (N)

% Male %Female

Faculty 215 136 79 63.3 36.7

Admin 36 33 3 91.7 8.3

Counselor 9 6 3 66.7 33.3

Library 7 2 5 29 71

Campus Gender Discrimination

The same goes for bullets.

Keep it simple

Keep it professional

Consider what works best for the audience

Avoid the full paragraph

Just as you are reading this slide and not listening to what I say, your audience will do the same during your presentation. Never display and then simply read your slides. You want the audience to listen to you and look at your slides only as you refer to them.