English Public Speaking Chapter 12

Using Audio-Visual Aids

复旦大学《英语公众演说》教学团队

Advantages of Audio-Visual Aids

• Clarity

• Interest

• Retention

• Credibility

• Persuasiveness

Kinds of Visual Aids • Objects

• Models

• Photos (PPT inclusive)

• Drawings (PPT inclusive)

• Graphs (PPT inclusive)

Kinds of Visual Aids • Charts (PPT inclusive)

• Transparencies

• Multimedia presentations

• Speaker

Tips for Audio-Visual Aids

• Use only when essential

• Keep brief

• Integrate into speech

• Avoid noises

• Check equipment in advance

Tips for Video

• Use only when essential

• Keep short

• Integrate into speech

• Avoid low-resolution

• Check equipment in advance

Speaker as a Visual Aid

Speaker as a Visual Aid

• Use body to demonstrate

procedure

• Practice to coordinate

words & actions

Preparing Visual Aids • Prepare in advance

• Keep simple

• Make large enough

Tips

• Use large enough visual aids

• Use easy-to-read fonts

• Use a limited number of fonts

• Use color effectively

• Use chalkboard as less as possible

• Display where listeners can see

Tips

• Avoid passing visual aids during speech

• Display only while discussing

• Talk to audience, not to visual aid

• Explain clearly, concisely

• Practice with visual aids

Use Color Effectively

• “Color adds clout to a visual aid.

When used effectively, it increases

recognition by 78% and

comprehension by 73%.”

(Mayer & Johnson, 2008)

Last but not Least

• "God is in the detail."

• “The devil is in the detail."

• Empower your presentation with careful and

innovative PowerPoint design. No power. No

point.

Reading Assignments

Chapter 10 Using Language

Chapter 08 Beginning and Ending the Speech

Bibliography

Lucas, Stephen E. The Art of Public Speaking. Beijing: FLTRP. 2004, 2010.