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My SALT (Seminar About Long-term Thinking) for the Long Now Foundation from July 27, 2010. Audio can be found here: http://longnow.org/seminars/02010/jul/27/visions-gamepocalypse/
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Visions of the Gamepocalypse
Jesse Schell
Real LifeGames
+10!
+20!+20!
+10!
+10!
+5!
+45! +500!
+200!
+50!
+100!+50!+30!
+10! +10!+10!+10!+10!
+500!
+100!
+100!
+
+2700!
+2000!+5000!
+9000!
+5!
+1000!
+30!
+100!
+30!
+10!
+5!
+25! +75! +300!
+30!
+30!
+200+50!
?
Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
SocialNetworking
Micro-Transactions
Advergaming
ExtrinsicRewards
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
QuantitativeDesign
Whole LifeTracking
REM-tertainment
CuriosityGap
Nooks &Crannies
+1,000,000!
Nooks &Crannies
Micro-Transactions
Nooks &Crannies
+ =
1500 FTE $300M
WTF?!
+- - =
Innovator’s Dilemma
Micro-Transactions
Nooks &Crannies
Micro-Transactions
NewSensors
Nooks &Crannies
Too many buttons?
How the casual player sees it
Casual Heaven
+10!
+20!+20!
Micro-Transactions
NewSensors
Nooks &Crannies
Micro-Transactions
NewSensors
Nooks &Crannies
NewScreens
The Hype Curve
The Hype Curve
Put Jokes Here
“Shampoorn”
+ =
Micro-Transactions
NewSensors
Nooks &Crannies
NewScreens
Micro-Transactions
NewSensors
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
NewSensors
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
Advergaming
NewSensors
Nooks &Crannies
NewScreens
REM-tertainment
13% 36%
TV Commercial Time
Are your friends on drugs? Report them NOW and get
30,000 pieces of Silver!
Join the US Army Reserve TODAY and get a World of Warcraft Battle Fortress worth
One Million Gold! Buy 10 Cartons,Unlock a Bentley!
Micro-Transactions
Advergaming
NewSensors
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
Advergaming
NewSensors
Beauty
Nooks &Crannies
NewScreens
REM-tertainment
Have you noticed?
Beautiful!
Micro-Transactions
Advergaming
NewSensors
Beauty
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Nooks &Crannies
NewScreens
REM-tertainment
1849
=?
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Nooks &Crannies
NewScreens
REM-tertainment
Customized!
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Nooks &Crannies
NewScreens
REM-tertainment
Recognizr
Recognizr
Recognizr
Joaquin Lopez(knows yourbrother)
Friedrich Engels(Works with Susan Smith)
Bill Gemma (45)
Susan Franks (22)
Francis George (41)Sylvia George (45)
Cynthia Apple (32)Emily Apple (6)
Effort: 65%Engagement: 25%
Effort: 5%Engagement: 65%Fooling Around
Effort: 85%Engagement: 45%
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Nooks &Crannies
NewScreens
REM-tertainment
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
The curious will win
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
Social Networking
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
TransmediaWorlds
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
Transmedia Worlds
360 Deals
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
TransmediaWorlds
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
?
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
Mundanes
Imagineers
vs.
Mundane Imagineer
+ =
WoWoWW
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
Sharing
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
Shared!
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
Sharing
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
=?
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
QuantitativeDesign
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
QuantitativeDesign
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming
ExtrinsicRewards
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
QuantitativeDesign
REM-tertainment
CuriosityGap
ChristopherAlexander’sFifteen Principles
1. Levels of Scale2. Strong Centers3. Boundaries4. Alternating Repetition5. Positive Spaces6. Good Shape7. Local Symmetries8. Deep Interlock and
Ambiguity
9. Contrast10. Gradients11. Roughness12. Echoes13. The Void14. Simplicity and Inner Calm15. Non-separateness
Engaging
Effortless
Uncheatable
Not Embarrassing
Remember: Personal Trainers Work
SocialNetworking
Micro-Transactions
Advergaming
ExtrinsicRewards
NewSensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
SharingCloud
Gaming
TransmediaWorlds Speech
Recognition
Nooks &Crannies
NewScreens
QuantitativeDesign
REM-tertainment
CuriosityGap
SocialNetworking
Micro-Transactions
Advergaming RetailGaming
ExtrinsicRewards Disposable
Sensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
Sharing CloudGaming
TransmediaWorlds
SpeechRecognition
Nooks & Crannies
PortableScreens
QuantitativeDesign
Whole LifeTracking
Persuaders Fulfillers
Artists Humanitarians
Persuaders
Fulfillers
Artists
Humanitarians
Persuaders Fulfillers
Artists Humanitarians
SocialNetworking
Micro-Transactions
Advergaming RetailGaming
ExtrinsicRewards Disposable
Sensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
Sharing CloudGaming
TransmediaWorlds
SpeechRecognition
Nooks & Crannies
PortableScreens
QuantitativeDesign
Whole LifeTracking
SocialNetworking
Micro-Transactions
Advergaming RetailGaming
ExtrinsicRewards Disposable
Sensors
Beauty
TV
Customizing
Eye/FaceTracking
Authenticity
Geo-Tracking
Sharing CloudGaming
TransmediaWorlds
SpeechRecognition
Nooks & Crannies
PortableScreens
QuantitativeDesign
Whole LifeTracking
Thanks!
Email & Slides: jesseschell.comTwitter: @jesseschellBlog: gamepoc.com
