VisionPlus

Marc JacobsBreaking

New Ground

The Right CoatingsMaking All

The Di� erence

A FourPlus Publication Get updated about the latest eyewear trends in GALLERIA

"Essilor is always at the forefront of technology"

– Roger Durantis,President for Middle East and Africa, Essilor International in conversation with Siraj Bolar

E v e r y t h i n g b e t w e e n y o u a n d e y e

www.visionplusmag.com

Vol. 5 • Issue 3 Apr - Jun 2012Arabia Edition

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C o r r e c t i o n & Distinction

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Marc JacobsBreaking New GroundThe Right CoatingsMaking All The Di� erence

A FourPlus Publication

Get updated about the latest eyewear trends in GALLERIA

"Essilor is always at the forefront of technology"– Roger Durantis,President for Middle East and Africa, Essilor International in conversation with Siraj Bolar


www.visionplusmag.com

Vol. 5 • Issue 3 Apr - Jun 2012Arabia Edition

Everything between you and eye

Vol.5 Issue 3 Apr-Jun 2012A FourPlus Publication

Contents8 Lens Talk The Right Coatings Make

The Difference Alongwith optical design and using specific material, the different surface treatments are absolutely core to the performance of a lens.

24 Designer Profi le Marc Jacobs: Breaking New Ground — Marc Jacobs is beyond high street fashion. He's a fashion legend.

32 In Conversation: “Essilor is always at the forefront of technology” — Roger Durantis, President for Middle East and Africa, Essilor International in conversation with Siraj Bolar.

44 Trends Back To The Future Vintage frame designs are still inspiring designers to create futuristic fashion!

50 Insight App It Up! — Here is a look at how to cash in on the iPad phenomenon to interact better with customers.

PLUS

8Lens Talk

GALLERIA 14OPHTHA TALK 54EVENTS 58

OFF THE SHELF 66HAPPENINGS 70SNAPSHOTS 72

32In

Conversation

24Designer Profi le

VP (A) - Everything Between You & Eye6

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Following the Dubai Shopping Festival, the optimistic buyer spirit was kept alive by some eyewear distributors in the region, who held their own conventions, which

saw good participation from leading optical retailers from GCC. This can only be an indication of the good times that the industry is in for this year.

Roger Durantis, President for Middle East and Africa, Essilor International too reiterates that business in this region is growing rapidly, demanding innovative products. You can read his views about the potential of the Middle East market in ‘In Conversation’.

In ‘Lens Talk’ you can get a glimpse into the various types of coating treatments that are now incorporated to make premium lenses. With customers increasingly demanding better vision clarity and comfort from their lenses, it is easy to see why lens manufacturers are investing heavily into research and development.

In ‘Trends’ you can read why vintage eyewear is the new direction that designers seem to be headed towards. Another trend that's gaining ground amongst eyewear companies is launching apps for iPad and other computing devices. Read about apps you can use in your practice and those you can recommend to your customers in ‘Insight.’

I would like to share with you that the inaugural issue of the Arabic edition of VisionPlus Arabia magazine was a fantastic success, and would like to thank all my readers for making this possible. You can email us your suggestions and feedback about the magazine. Your opinions will help us in enhance the magazine to better suit your needs.

Read on. Enjoy!

E

7VP (A) - Everything Between You & Eye

EditorialSiraj BolarC E O

Mahboba Baqer HussainE-I-C

Alim BolarE D

Vinita BhatiaG E

DesignTabrez BolarC D

Purav MehtaA E

Amarjeet PrabhakarD A S

Paul Daniel NadarSonal MehtaG D/P

MarketingJasbir BolarM D

Hena BolarFarhan ShaikhK A M

FinanceR. K. TharoorF M

Manoj NahakDeepa SurvaseA

AdministrationSamit MedidhiAmala Varghese O A

Suhas DhumalHarish JavirO A____________________________________

I N D I A | M I D D L E E A S T | S O U T H E A S T A S I A

Vision Plus is published by FourPlus Advertising LLC and printed at Express Printing Services (LLC)

All correspondence should be addressed toFourPlus Advertising LLCP O Box 119755, 302, Al Safa Towers, Shaikh Zayed Road, Dubai, United Arab Emirates.Tel.: (9714) 3254401Fax: (9714) 3254457E-mail: [email protected]

Acknowledgement Modelling Agency: Diva Dubai(www.divadubai.com) Tel.: (9714) 4227272--------------------------------------------

Views and opinions expressed in this publications are not necessarily those of FourPlus Advertising LLC. While every effort has been made to ensure accuracy of information published neither FourPlus Advertising LLC nor any of its employees accept any responsibility for any errors or omissions.

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Visual clarity has many foes — glare, smudge, dust, scratch, water, fog,

etc. These cause unwanted reflection of light as well as its absorption, diffusion, dispersion or diffraction by the lens front-surface, back-surface or their inner material space in-between. The optical industry has been coming out with continuous improvements in these areas over the past few years and some disruptive innovations in terms of optical design and materials as well as different surface treatments have been introduced to answer growing consumer needs.

NEED FOR EFFECTIVE LENS COATINGSOffering a reflection-free lens is the first objective of multi-layer coatings. But natural reflections from the lens’ front-surface or internally from its back-surface create unwanted mirror effects and limit the intensity of light transmitted to the wearer’s eyes. Annoying glare can also be caused by reflections on the lens’ back-surface (when the light source is located behind the wearer), which will alter visual contrast. It could also cause double internal reflections, which create disturbing visual echoes.

The Right Coatings Make The Difference

And a good thing about the premium anti-reflective and smudge-resistant lens treatments is that they are generally easy-to-demonstrate during dispensing. And consumers perceive their benefits quickly when comparing it with their existing eyewear. That is why, in most countries worldwide, the consumer repurchase rate of lenses with various coatings, after their first experience with it, reaches nearly 100 per cent! When wearers are aware of the experience, they enjoy it and these customers are generally customers for life


Lens Talk

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between the lens’ organic material and the mineral anti-reflective layers. A lot of highly sophisticated patented technologies are actually hiding behind the perfect transparency of the premium lenses.

Leading industry players have also invested a lot of R&D resources in making these lenses easy-to-clean, which is obviously a prime concern. In some case, anti-static layers have been added to anti-reflective stacks, using exactly the same technologies that are used in the ultra-clean chambers where electronic integrated circuits are manufactured.

In fact, wiping a lens charges its surface with negative ions, which will attract positively charged dust particles and thus making it difficult to have perfectly clean lenses. The anti-static properties of premium anti-reflective coatings avoid these negative charging and particles attraction, making the lens virtually dust-free.

Today’s optical lens is a complex and inter-layered package, which addresses both visual and physiological needs. Alongwith optical design and using specific material, the different surface treatments are absolutely core to the performance of a lens.Without an efficient anti-reflective coating, the higher a material’s refractive index, the higher the light’s reflection — from 8 per cent for a lens material with refractive index of 1.5 to 18 per cent for a lens material with refractive index of 1.9. Premium anti-reflective coatings today limit reflected light to 1 per cent or less. Anti-glare coatings are thus multi-layered (a few dozens of layers at times) to restrict reflected rays for their different wavelengths, and cancel them out.

For anti-reflective coated lenses, the time when prescription eyewear

wearers were discouraged bythe difficult maintenance of lenses is far behind us. This is especially true for areas which are warm, humid or have sandy environments like the Middle East. Premium anti-reflective coatings are way less sensitive to scratch or smudge, whilst being very durable.

The anti-scratch function requires a surface that is both hard and flexible, in order to resist any types of physical aggressions. Nanocomposite materials today bring this double property, as being both mineral and organic, and also ensure a perfect continuity

Typical Natural Refl ectance Of Different Raw Uncoated Materials

Refractive index 1.5 1.6 1.7 1.8 1.9

Total light reflected 7.8% 10.4% 12.3% 15.7% 18.3%Source: Essilor International

Anti-shock

Pigments

Anti-scratch

Anti-re�ective

Top coatThe Standard Coating Layer SequenceIn Most Lenses




In dry and arid regions like the Middle East, wearers often experience another vision enemy — fog. It can appear on the lens, when moving from colder air-conditioned rooms to hotter humid environments or practicing certain sports or professionals activities. But combining hydrophilic (to avoid fog) and hydrophobic (to repel dust) lens coating features is a tough technical challenge, since they have antagonistic properties. So far, this has led optical professionals and customers to make compromises. Nanotechnologies may be the technological breakthrough expected to bring solutions that offer high-performance and durable anti-fog features, while preserving the high dust-free levels reached. Some promising solutions are expected to arrive in the market soon.

MANAGING REFLECTED HUESPremium anti-reflective coatings are today extremely high-tech. Their efficiency is not only directly linked to the number of layers, but also to the way they are stacked for perfect interaction. They are also almost invisible. Premium multi-layer coatings

left and right lenses matching. Premium anti-reflective coatings today are available for all types of materials, with all designs and for all refractive corrections possible.

CONTROLLED PRODUCTION PROCESSESMulti-layer coatings today involve nanotechnologies in layers formulation and use different production techniques. In dip-coating process, the lens surfaces are first prepared in ultrasonic baths, then is immersed in the coating bath and later polymerised. In spin-coating process, the coating liquid is deposited on the lens surface centre and then spread out with centrifugal forces, before polymerisation. Top multi-layer coatings are often deposited using ion-assisted beams, in special vacuum chambers.

In each deposition step, layers thickness (each from several nanometres to a few microns) is severely controlled, as its reproducibility is key for coating performance. All operations are carried out in a very clean atmosphere, with controlled timing, temperature and hygrometry.

SO WHAT’S NEXT?There is no doubt that anti-glare and easy-to-clean treatments bring a lot to vision clarity and comfort to wearers. New consumer demands are also constantly on the rise, feeding innovations and pushing the market up. There are developments taking place in fog-free and water-repellent premium coatings, further enhanced coating features, protective and preventive treatments. Following heavy investments in research and development and in wearer tests by some industry players, the potential for fulfilment of new consumers’ trends as well as business development seems endless.__________________________________________

- Matthieu Ruatti, Marketing Director-Middle East

and Africa, Essilor International

Image Source: Essilor International

................................................................................

Email us at [email protected]

reduce, to a very low intensity, the chromatic effect due to residual reflections. The coating reflection spectrum will define the quantity of reflected light remaining and its residual colour. Beyond aesthetical criteria, the residual colour can be adapted to eye sensitivity to different colours, yellow-green or blue in particular or potentially ‘achromatic’.

Controlling this residual colour is also challenging, as the slightest variation in the refractive index or the lens’ layer thickness will have an immediate visible effect, which may complicate

A lot of highly sophisticated patented technologies are actually hiding behind the perfect transparency of these premium lenses.

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Super Hydrophobic Coated

Anti Static Coated

AR Uncoated

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Anti Static Uncoated




3D FreeForm is our standard!All Rodenstock progressives now madewith 3D FreeForm technology.

See better, Look perfect.

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At MIDO in Milan, the eyewear trend for 2012

seemed to unfurl itself claiming the return of the

wave of Vitamin colours, mint green, orange and

pink, with flirty shapes and 'dramatic' lenses.

Even minimal white is back. It’s the soft 'non-

color' par excellence; ephemeral and refined.

And then there’s ‘Remake’ (also referred to as

vintage), which is very fashion-forward. Its

retrò-chic style blazes and blushes as it

reinvents the past.

For those who like it simple, there’s the ‘Minimal

Allure’ style, where the lines are clean, but

the shapes are exceedingly daring — round

becomes oversize and the nerdy square —

a major revival of recent seasons; updated

and transformed.

There are even some styles that offer you the

desire to feel good and feel up-beat. Finally in

2012, contemporary eyewear seems to have

made moonlight an inspiration, mixing the

allure of the moon with light, to offer innovative

nuances whose only purpose is to shine.

No longer an add-on, eyewear seems to dictate

what the rest of the wardrobe is supposed to

look like. And with the range that’s on display,

there’s definitely plenty to choose from!

SWAROVSKI BIANCA SW 19Marcolin

ROBERTO CAVALLI AMARANTO 663 S Marcolin

LANVIN SLN 508 S De Rigo


Brand Wagon

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Galleria15VP (A) - Everything Between You & Eye



EMILIO PUCCI EP 701 S Marchon

LEVI'SLS 96040 101 Studio

CERRUTI 1881CER 8006 A TWC L'Amy


Galleria


TOM FORDHUMPHREY TF 249 Marcolin

PORSCHE DESIGNP 8214Rodenstock

EMPORIO ARMANI EA 9866Sa� lo

STEPPER SI 3153Eye ConceptsSI 3153STEPPER SI 3153

FENDI F968Marchon

ESCADASES 232De Rigo

DIESEL DL 0030 Marcolin

BOSS ORANGE BO 0062 SSa� lo




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PORSCHE DESIGNP 8544Rodenstock

MERCEDES BENZ M 1011Rodenstock

MONT BLANCMB 361 SMarcolin

ERMENEGILDO ZEGNA SZ 3247De Rigo


Galleria


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Model Photography: Alim BolarProduct Photography: Purav MehtaModel Agency: Diva Dubai (www.divadubai.com)Models: Naila K, Albina G

NINA RICCI NR 2570 TWC L'Amy

CHOPARD SCH 883 SDe Rigo

SWAROVSKIBONNIE SW 5044Marcolin

MICHAEL KORSPIPPA (M 2784 S)Marchon




ENDLESS EVOLUTIONFor those seeking revolutionary eyewear perfection that deftly combines superb �t, �exibility and lightness of wear with charismatic style nous, look no further than CHARMANT Z. CHARMANT Z sunglasses deliver a cool masculine look with plenty of substance. In keeping with the latest in fashion trends and high-tech innovation CHARMANT Z is endlessly evolving. �e new pilot shape features a handsome double bridge and slender frame. Strength and �exibility are ampli�ed by carbon �bre parts on the frame temples and front. In essence - quality and sophistication at a glance.

CHARMANT Z - eyewear excellence with no compromise on style. �e future is now.

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Breaking New Ground

The youngest designer ever to be awarded fashion industry’s highest tribute — the ‘Perry Ellis Award for New Fashion Talent’ from The Council of Fashion Designers of America — Marc Jacobs is beyond high street fashion. He's a fashion legend.

Known for his eccentricity in the fashion circuit, Marc Jacobs is one

of the few men out there who have the courage to wear a skirt at a red carpet event where there's no escaping the all-seeing eye of the paparazzi. And he pulls it off alright, too! His reason to wear a skirt? He 'feels good in them'.

And that's not the only thing that makes this designer stand out in the crowd. Marc has always had a penchant for going that extra mile, doing something different and by virtue of that, creating something unusually new. He has had a deep impact on New York’s fashion sensibility and New Yorkers simply adore his rebellious, charming ways.

A junkie, an original, a winsome recluse, a brazen exhibitionist — Marc

Jacobs is all this and much, much more. But the man does not stand alone. His long time friend and fashion collaborator Robert Duffy has played an important role in the past 27 years. From advising him on his collections, to encouraging him to feature in ads for his appropriately named men's perfume Bang, Duffy has always stood by Jacobs and been his source of stability through the years. Together, they make for a heady mix of young street and provocative fashion — one that was much needed in their times. Since then, they have built the Marc Jacobs company that now verges on an empire, comprising clothes, shoes, accessories, stores and fragrances.

BIRTH OF A LEGENDMarc Jacobs was born in 1963, to

parents who were agents for the William Morris Talent Agency. He lost his father when he was only three and his mother remarried thrice after that, moving young Marc and his two siblings around the state.

In 1976, at the age of 13, he started working in the stockroom of a trendy New York clothing boutique, Charivari. He was so keen on working there that he did it for no pay. In the midst of folding sweaters and dressing mannequins, he befriended influential patrons of the fashion industry, including sportswear designer Perry Ellis.

Good times and hard times awaited Marc, as he became estranged from his family in 1980 and decided to

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DesignerProfile

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new designers, which called his work 'young and irreverent with a whimsical, childlike grace and a hint of the exuberance of the 1960s’. Jacobs and Duffy finally established Marc Jacobs Inc, which was financed by the Canadian manufacturer, John Atkins. The duo eventually got fired and the firm went bankrupt. But this didn't douse their enthusiasm for fashion.

By now, Marc was recognised for having an innate ability to design clothes that people wanted to wear. Whether he designed a satchel or a shoe, it was always something everyone wanted. From grunge to prom, from a private jet to a Tokyo nightclub, he had an outfit to suit every occasion.

1988 was an eventful year — one that carved Marc his very own special place in the fashion industry as he became the youngest designer ever to receive the ‘Perry Ellis Award for New Fashion Talent’ from The Council of Fashion Designers of America (CFDA). Following this, Perry Ellis executives hired Marc as creative director and Duffy as president of the women’s line.

The pair, during this period hired Tom Ford, a friend and ‘struggling designer’, to work on womenswear. And at 25, Jacobs was spearheading Perry Ellis. His first collection for the brand, with an American-flag theme, debuted to a packed crowd at the Puck building in Manhattan’s SoHo district. And his consequent collection

move in with his grandmother, who taught him how to knit and was a great influence on his life. He took up a summer course on costume-making at Parsons School of Design in Paris

Marc Jacobs always looks to the past for inspiration, with a sense of irony and wit, and still has the tendency to represent street clothes on the runway, which though familiar now, was remarkable then.

and later, on the advice of Perry Ellis, enrolled there full-time.

This effort reached fruition when he was awarded Parsons’s ‘Design Student of the Year’ for his senior collection of three Op-Art sweaters, hand-knit by his grandmother. The oversize, trapezoidal pieces also won him the school’s ‘Chester Weinberg’ and ‘Perry Ellis Gold Thimble’ awards. Impressed with his designs, Robert Duffy, executive for Ruben Thomas at that time, roped him in to design a ready-to-wear collection for the company's Sketchbook label.

STRONG TIESIn April, 1985, Marc charmed critics with his second collection for Sketchbook and also got included in a New York Times article on hot

25VisionPlus (Arabia) - Everything Between You & Eye



QUALITY EYEWEAR SINCE 1934.

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for the brand made it to several cover-spreads of Vogue.

TRYING TIMESIn 1992, Jacobs showed his notorious but landmark Grunge collection, one that people still marvel at, over 19 years later. Marc was into grunge and its throw-away attitude and he decided to put it on the runway — flannel shirts, thermals (re-imagined in cashmere, a Jacobs signature to this day), layers and layers, all of it topped with a little

crocheted skullcap. The press was smitten. The powers at Perry Ellis, however, were not. Jacobs and Duffy were fired shortly after this because the executives weren’t convinced that women would pay a lot of money for such clothes.

Despite all this, he never played it safe design-wise, exploring ideas that have since become his signature. Marc always looks to the past for inspiration, with a sense of irony and wit, and still has the tendency to represent street clothes on the runway, which though familiar now, was remarkable then.

Jacobs and Duffy formed their own licensing and design company, Marc Jacobs International Company in 1993.

They made a comeback in 1994 with a small show held on Marc's birthday. The collection was, in Marc’s words, 'a little funky, a little trashy and a little chic'. Top models Linda Evangelista and Naomi Campbell walked at his show for free, proving the kind of respect that Marc commanded in the industry.

TURNING POINTIn 1997, after months of negotiation and with the help of Bernard Arnault, Marc assumed the newly created post of artistic director at Louis Vuitton, where he was responsible for the luxury label’s leather goods as well as creation of the house’s first clothing line for men and women.

Proving that 1997 was truly a golden year for the hip designer, the CFDA awarded Jacobs the ‘Womenswear Designer of the Year’. Following this, he was also named ‘Womenswear Designer of the Year’ at the VH1 Fashion Awards and there was no doubting the credibility of his designs — his beautifully made clothes were effortlessly elegant, bright and polished. In 2000, Marc by Marc Jacobs debuted its Spring Summer collection, followed by the opening of their store in Manhattan next year.

CFDA named him the ‘Menswear Designer of the Year’ in 2002, and he was honoured with a plaque on the ‘Fashion Walk of Fame’ in New York City’s Garment District. In 2005, he launched a line of childrenswear called ‘Little Marc’ that saw great response from buyers.

The Spring Summer 2010 collection had the designer looking back at elements from the ’60s or the ’90s. Dressed up in their finery, the models were given a glittering tinsel edge. They

Marc’s over-the-top eyewear literally seeks out those who just love standing out in a crowd and capture immediate attention of an onlooker at the first glance – much like himself.




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eye sunglasses as well as frames. And Marc simply loves retro! His Spring Summer 2011 collection was all about looking back at glorious, bright hot retro colours like pink and red.

MARC JACOBS TODAYIn June, 2011, the CFDA honoured Jacobs with its prestigious ‘Geoffrey Beene Lifetime Achievement’ award. He went ahead to also launch an initiative 'Saving the Atlantic Forest', a charitable project supporting The Nature Conservancy, a leading conservation organisation working to protect ecologically important lands and waters. The campaign’s mission is to protect and restore the Atlantic Forest in Brazil, one of the world's most endangered tropical forests.

At the centre of this worthwhile project are Marc by Marc Jacobs MMJ 261/s

Timeline1984: Designed ready-to-wear

collection for Ruben Thomas's Sketchbook label.

1988: Became the youngest designer ever to receive the CFDA’s Perry Ellis Award for New Fashion Talent.

1992: Showed his notorious but landmark Grunge collection. Got fired, along with Robert Duffy, from Perry Ellis.

1997: Assumed the post of artistic director at Louis Vuitton.

2001: Opened a store for Marc by Marc Jacobs in Manhattan.

2011: The CFDA honored Jacobs with its prestigious Geoffrey Beene Lifetime Achievement award.

wore styles reminiscent of the '20s including Coco Chanel-style jackets, drop-waist dresses and skirts layered in tiers with that fringe particular to satin lampshades. This is still noted as one of his memorable collection in recent times.

MARC JACOBS EYEWEARMarc Jacobs has made his presence felt in eyewear fashion just as much as any other reigning designer. He always ran away from the conventional and his eyewear reflects his eccentricity and his originality. His eyewear combines street savvy designs with radical styles and features different kinds of sunglasses.

Marc Jacobs sunglasses carry his signature flair for innovative creativity. They are bold, sometimes shocking in design, setting them apart from other

sunglasses in the market. Celebrities like Mariah Carey, Nicole Richie, Adam Brody and Sarah Jessica Parker flaunt his eyewear and swear by his designs.

Marc’s over-the-top eyewear literally seeks out those who just love standing out in a crowd and capture immediate attention of an onlooker at the first glance – much like himself. Enriched by details that transform a very simple pair to a classy one, he knows how to please his critics as well as wearers.

One of Marc’s famous 'upside down' sunglasses actually have their frames designed in a way that they appear to be upside down! He also loves using prints, polka dots, gradients on aviators, oversized, round-shaped cat

bio-based sunglasses, made from a material derived from castor-oil seeds. The chocolate coloured sunglasses, which feature leaf textured temples, are packaged in a chic case made from repurposed leather. In support of this project, Marc by Marc Jacobs will make a contribution to The Nature Conservancy to support the restoration of the Atlantic Forest.

Today, Jacobs is credited for reigning the fashion industry not only in terms of creating fashion, but also having reinvented it time and again. And rightly so!___________________________________________

– Ishita Bal

................................................................................


A junkie, an original, a winsome recluse, a brazen exhibitionist, Marc Jacobs is all this and much, much more.




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Who is?Roger DurantisPresident for Middle East and Africa, Essilor InternationalWith Essilor since: 1997Roger Durantis has been with Essilor

International for 15 years. He was President at Essilor Instruments for 11 years and then became the VP Global Quality for Essilor Group. He settled in Dubai last year to create the headquarters of Essilor International for Middle East and Africa.

Siraj Bolar (SB): Hello, Roger. Congratulations on being ranked number 25 on the Forbes list of 'The World's Most Innovative Companies'. So what does innovation truly mean to Essilor?Roger Durantis (RD): Well, I must say we are very proud of this achievement and we would like to dedicate this honour to our industry. To be recognised by Forbes for innovation came as a pleasant surprise to us, too. Considering the amount of technology and innovation that's happening around us, it is a good feeling that our efforts were recognised.

SB: So what was the award for? Was it for a particular product or overall innovation?RD: It's for Essilor’s global innovation

and our achievements in the field of vision care. I would say that, in a way, the award is very good for the industry as a whole, as it has brought the lens industry out into the open, as business that is technically way more advanced than many others. By the way, I read the article on 3D eyewear in the latest issue of VisionPlus Arabia. It's a very interesting topic and one that's very detailed. Innovation in that field must be promising, too.

SB: Is Essilor planning to enter the 3D segment?RD: I can't divulge much now, but there's a lot of R&D happening on that front by many players in the industry. Essilor is also looking at it, since it is always at the forefront of technology.

Essilor was recently ranked number 25 on the Forbes list of 'The World's Most Innovative Companies'. Roger Durantis, President for Middle East

and Africa for Essilor International talks to Siraj Bolar about what innovation

means to the company.

“Essilor is always at the

forefront of technology”

VP (A) - Everything Between You & Eye32 33VP (A) - Everything Between You & Eye

“Essilor is “Essilor is “Essilor is “Essilor is “Essilor is “Essilor is “Essilor is In

Conversation

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"Earlier, we were just selling lenses. But today our roles have evolved beyond this."

SB: When you say Essilor is into technology, what do you mean?RD: Well, it may seem simple for a spectacle wearer, but there's a lot of technology that goes into making of a lens in general, particularly in Essilor. The award we are talking about is an indication of this. It means that our technology is comparable to what one might be using for aerospace or other advanced technological industries.

For example, the lens that I am personally using has material that's used in integrated circuits, which requires heavy investment. We have 600 engineers working round the clock at making better products through research and innovation.

SB: Today, lenses are not just products but a package that offers better vision — they come with coatings and add-

ons by default. Is this the way things are going to be in the future?RD: Well, that's one way of describing it. I would say that the lens is considered as a whole, with added values, technologies and unique wearer benefits. But it would be wrong to say this is the only way.

The scenario today is very different than what it was 20 years ago. Earlier, we were just selling lenses, but today our roles have evolved beyond this. We are helping opticians reach out to the consumer and sell solutions that enhance vision. Each optician is our partner and we ensure that our partner is well informed and well equipped to address his customer’s needs.




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SB: Let's take an example of Optifog. It is not just a lens, but a lens package with special properties.RD: Optifog is a unique lens, a brand-new product category that we are opening. It will help you see better, despite the fog that can appear on the lens. This is a very new and complex technology and we are very hopeful about this becoming a unique selling point. In the Middle East in particular, demand for Optifog is already high, as it is very relevant to this part of the world, given the high temperature outside and the air-conditioned environments indoor, which make moisture on the lens a very real issue.

SB: You come from a technological background, having served Essilor for

the last 15 years. Tell us how you think technology is affecting the industry.RD: I am not sure that everyone really understands the pace of changes in technology. Today, the technologies are not just slight evolutions from the past; they are really revolutions. In 1990, we introduced the first lens design based on neural knowledge. It was the first 'Varilux Comfort' and it became a huge success.

Because of our disruptive approach towards the lens, we started to implement vision enhancement technologies in the lens design that took into consideration not just the eye, but also the brain. The retina is equipped with millions of sensors, continuously sending data to the brain.

Today, we have people being tested under MRI scanners just to analyze their vision dynamics and how they look at moving objects. These tests help us understand so much more about vision in general and different habits of people, to further design and even personalize our products. And now with digital surfacing technologies, we have tools and knowledge to leverage these endless possibilities. At this pace of change, it is unimaginable how things are going to be in the next 20 years.

Even with something like coatings, the technology is amazing. Take the lens that I use for example. There are 52 layers of coating on it! Can you believe that? It's an unbelievable experience to wear these — it doesn't allow dust to settle, it's anti-static, its repels water and fog, vision is clear under any condition — It has everything we could think of for today's times.

SB: What you say may sound very technical and difficult for some opticians. How do you intend to educate the optician?RD: Making a lens has indeed become very technical. But it’s also our job to make it possible for the optician to sell it. Most consumers are not sensitive to technical product features — they just want to understand its everyday benefits. We understand that selling a lens can't get too technical. So, we feel we have a double role here — informing the optician about these technical advantages for a simple looking product, but also making it simple to sell to the end-consumer.

SB: That's true. Making a lens and selling a lens are two very different things.RD: Yes, they are. And for us to be able to deliver the best vision experience to the end consumer, we need to ensure both. In fact, the more advanced the lenses are, the more important our dispensing support is.

Today, lenses can be personalized to each wearer’s data. We categorize this data into two types — frame parameters and physiological data. Frame parameters, like pupillary distance (PD), Vertex, Pantoscopic



angle, etc., will help you get a better lens fit, as the lens design will be adapted to these fitting parameters. However, our equipment also assesses the wearer’s physiological data, which are truly unique and specific to each individual — like the eye rotation and eye or head dominant visual movements. The latter is determined after taking into account to what extent a person moves his eyes or head to dynamically look at things; does he do this consistently every time or does he sometimes move his eyes and sometimes his eyes and head, etc.

These factors help us design the best possible lens that a wearer can use to enjoy ultimate vision. But we kept it very simple for the optician as well

as the end-consumer to benefit from this expertise. We have advanced tools, like vision-measuring systems, applications on table devices, etc. that make an optician’s life easier and the end-consumer’s experience more impactful.

SB: A lot of lenses in Essilor's product range seem to be polycarbonate. Is this true?RD: Personally, I am a strong believer of the benefits of polycarbonate (impact resistance, lightness, etc.) and I think Essilor is doing a very good thing by promoting the material. In the US, for example, you can't sell a lens for a child if it is not made of polycarbonate. But Essilor of course offers a portfolio of different lens materials to suit different opticians’

needs and offer the right benefits consumers are looking for.

SB: Well, coming to the optician, how do you perceive the Middle Eastern market?RD: I have been here for just nine months and I am very surprised by the fact that the market is so demanding… it's not 'asking' but really 'demanding' extremely high level of quality and also expects very quick delivery.

Worldwide, most markets, which require a high level of quality, tend to provide time for delivery. But I've realised that unlike other developed markets, the Middle Eastern market wants the best and wants it fast! So this is putting a good amount of

pressure on labs and we welcome it. It's good for growth. When a market puts pressure on the producer to deliver, it's always a good sign.

That’s also why we are now in the process of setting up our labs across the region. We have one in Dubai, Abu Dhabi and Jeddah. We will have one in Qatar soon. We also plan to have more in this region. Being able to deliver quickly is absolutely key to this market. And, of course, because the level of quality required is very high we have to ensure a high amount of investment as we have to open our best labs here.

SB: Which country or region in the Middle East is a better market according to you?

"In the Middle East, demand for Optifog is already high, as it is very relevant to this part of the world, given the high temperature outside and the air-conditioned environments indoor, which make moisture on the lens a very real issue."




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"Today, optical innovations are not slight evolutions from the past; they are technological revolutions."

RD: That's really difficult to answer. The whole of Middle East is a strongly growing market. In terms of potential, everyone is looking at Saudi and Qatar, but I would still say that all of Middle East is a good market. Each market in this region is special in its own way.

SB: The Middle East is considered a high-end market. Have you seen this perception changing due to the recession?RD: If you go by the growth that our company has had over the past few years, I would say there was no real recession in our market. Due to tourism and also the multicultural aspect of this region, market segmentation is key for us. There is, of course, the top-end that we are very interested in. But some of our optician partners cater to other segments too, like the mid-range, which are slightly price conscious, and we are helping them address this segment with the same energy.

SB: Do you intend to start anything in the Middle East for Continued Education or something on the lines of Practice Management Solutions that you have in Asia or Europe?RD: Today, we have to help our opticians in more than just selling. Running an optical retail business is very different today, than it used to be. The optician has to create traffic in the shop, compete against other retailers and with the online business, provide innovative offers, grab new customers as well profile the customer to assess his or her needs, so that he can address it perfectly. So, we do have training programmes and we are also extremely active on that front.

SB: Do you feel the need for these types of education programmes here?RD: Yes. I feel this region has the potential, which has not yet been really tapped into. I have been here for a very short period of time and I have noticed that optical showrooms here have a large percentage of sunwear. And generally people come in and buy a product and leave. It is not so often that there is interaction or education from the sales people to inform the customer about vision care, lens technologies and its benefits.

Let me give you an example. Being in such a hot and sunny region, I find it very strange, for instance, that the polarized lens segment is so underdeveloped. Every customer who walks into the showroom should be made aware of this technology as it will help him see so much better.

A person, who tries a polarized lens while driving in these conditions say from Dubai to Abu Dhabi, will never drive without polarized lenses again! The vision and the comfort that this technology provides in these conditions is unparalleled, and yet I feel this area has not yet been tapped. That's why I feel a lot needs to be done on the education front so that the end consumer gets to know of the technologies available.

SB: Essilor is known to acquire other brands to grow its own market share. Can you elaborate on this?RD: First of all, I would like to correct that statement. Essilor does not acquire, we partner. We share ownership with the companies that we partner with. And this partnership is always in the interest of the consumer.

We have our expertise and areas of strengths, as our partners have theirs, and we share this to provide the best to the market. On our side, we know our business (to make it simple, vision correction through non-intrusive means) and what’s happening around the optical world, we have strong R&D and levels of technology. Our partners have their local knowledge, history and know-how. So, it's never an acquisition, but always a partnership.

SB: Do you share your know-how and technology with your partners?RD: Of course, we do. This knowledge and products that we have are meant to be brought to the market and we do everything along with our partners to ensure the product reaches them. The goal and intention of our association is to grow the market.

SB: Thank you, Roger, for sharing your time with us and we wish you all the very best in your Middle Eastern endeavours.RD: Thank you, Siraj, and I wish you the very best with your Arabic edition of VisionPlus Arabia.................................................................................


VP (A) - Everything Between You & Eye40 PBVP (A) - Everything Between You & Eye



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TOTHEFuture

The past is always alluring. And fashion designers always look back when creating futuristic fashion. Is this what adds to the charm of vintage eyewear?

Whatever it may be, vintage eyewear is still very ‘in’, very popular...BACK

the moment being the cat eye frames. There's also the round and thick frames, oval, square, oversized, and the classic optical styles.

And we're not just talking spectacles; the sunglass brigade has a whole range of sweetly retro designs that will bring a shot of fun to the wearer’s style. They are über chic and the trend of the moment is all about colour!

The cat eye has become so popular that it’s making an appearance on many fashion ramps with models strutting in cat suits and other 'cat' motifs while flaunting cat eye sunglasses.

Giving office eyewear a flirty twist, the cat eye spectacles, though having a studious look owing to its thick frame, also have a naughty appeal because

crowd, wearing vintage eyeglassesis one of the easiest ways to make that bold, stand-out-from-the-rest fashion statements.

Point to be noted before venturing into the sepia-toned world of vintage – retro eyewear goes far beyond celebrity status. And as far as the design inspirations go, it almost seems to reflects the designer’s (and the wearer's) personal aesthetics in life, which should be nothing short of someone who is rooted, and no matter where they go, they don't forget where they came from. No wonder then that fashion designers have time and again paid tribute to vintage eyewear that inspired their own creations.

THIS, THAT AND MUCH MOREVintage eyewear encapsulates a wide variety of styles, the most popular at

The world of eyewear fashion has undergone many changes but

none as legendary as the comeback of vintage styles. Otherwise known as retro, vintage eyewear itself has gone through major metamorphosis and the key to its long-standing stature is that it constantly seems to redefine eye fashion.

In an age when no one's interested in 'playing safe' anymore, people seem to flaunt retro eyewear with much pride. A kind of salute to our past, one might think. The obvious reason behind this is that there’s a certain charm that comes with vintage glasses.

Clearly not everyone can achieve the aura of chic style; it takes a special type of person to pull it off properly. But for those who have the confidence and the desire to be different than the


Trends

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One can even play it safe by going in for brown or black but retro eyewear allows one to take chances which probably couldn't be taken otherwise. And Marc Jacobs took his chances in his Spring Summer 2011 collection with upside down-larger-than-life, thick-framed sunglasses in a red gradient.

Oversized retro is ruling the game so much so that eyewear brands are placing their bet this season on oversized sunglasses, which come with a signature rim. Even patterns are very in – while floral patterns give a feminine, soft look, animal prints (which it is safe to say, will never go out of fashion) reflect a wilder side of one's

appeal very reminiscent of all things gone by but still longed for. And this is something that the generation today has perceptively caught onto.

Other hits include retro-looking frames in bright colours, reminiscent of the 70's and 80's, when the after-effects of the counter-culture hippie movement was still felt. Large round styles and butterfly shades have also been compulsively flaunted by actors on and off screen.

COLOURS GONE BOLD, PRINTS GONE WILDStriking use of colours on rims is very much in when it comes to retro sunglasses. Coloured rims like red and amber are fast catching up and the plain white rim has been compulsively flaunted by tons of Hollywood as well as actresses. These coloured rims add just right touch of funk to one’s outfit!

Even with lenses, there are loads of colours to go playfully classic with. From the rose-tinted to the hippie green-gradient, each have their own niche and immediately add the glamour of a yesteryear diva to one's personality. A modern retro gradient would be violet – something that requires a lot of confidence to pull off.

of the up-ended shape. Definitely for those who aren't afraid to crossthe line when it comes to corporate dress code!

Round, oval and square shaped frames dominate the optical frames more than the sunglasses section. Mostly sported in heavy frames by the intellectual crowd, they have a distinct

Oversized retro is ruling the game so much so that eyewear brands are placing their bet this season on oversized sunglasses, which come with a signature rim.




attitude. Animal prints have always been known in the fashion industry as exotic and unique, despite the fact that they've been done to death. The Dolce & Gabbana 2011 eyewear collection featured Naomi Campbell as the red fashioned animalistic diva sporting 60’s inspired and rounded eyewear. These came in a stand-out colour palette of poppy red, slate blue, purple orchid, yellow ochre and sapphire.

Adding a glam quotient to retro shades, already an instant hit, is encrusting of crystals or precious metals, some with pointy edges, shades with butterfly or cupid motif on the arms. Embellishments from lace and leather to rivets and rhinestones have made the shapes – round, square, or heart, thin

branched or wraparounds – a secondary consideration.

WHO'S WHO FLAUNT ITThere's no dearth of A-listers flaunting the blast-from-the-past eyewear styles. Actress Scarlett Johansson and singer Rihanna have sported some seriously retro shades that have only upped the sales of this segment in eyewear. Movies like Harry Potter, that have lead characters sporting retro spectacles and frames only aid to its popularity. The oversized sunglasses in funky colours seems to be the coolest way to beat the glare and most celebrities know that.

Hollywood stars like Angelina Jolie, Eva Longoria, among others, hold their heads high on the sets, each with equal élan, carrying the trend to brunches or a casual walk around town. A look at actors like Johnny Depp or Brad Pitt, who have sported vintage eyewear at red carpet events like award shows, brings home the fact that men too aren't far behind on this trend.

The intellectual air of retro eyeglasses can be fully reflected on actor-director Woody Allen. Buddy Holly, the legendary American singer-songwriter, who was considered as 'rock hero' of eyeglasses, immortalised his black-tie, young man in a pair of heavy framed eyeglasses look. In fact, there is still a pair of retro big eyeglasses in front of his memorial hall.

Model Kate Moss and singer-actor Jessica Simpson are also among the celebrity who wear vintage eyewear and are partly responsible for keeping it popular right now. The trend is full-blown in the US as well as Europe.

OLD FASHIONED, MODERN ELEMENTSIn the 21st century, wearing the retro eyewear of yesteryear may label one as a non-conformist, a free-spirit, an artistic-type, plain cool or just plain weird. But this is for sure: they will be noticed, and they will stand out simply by virtue of looking unique.

So whether it is the divaesque oversized sunglasses or the simply understated reading glasses,vintage eyewear has something to match everyone’s sensibilities and keeps coming back. We’re clearlynot complaining.__________________________________- Ishita Bal

................................................................................


Embellishments from lace and leather to rivets and rhinestones have made the shapes – round, square, or heart, thin branched or wraparounds – a secondary consideration.




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work as stand-in glasses by converting the phone camera into magnifiers, there are others that can help eye care practitioners and their users, too.

For instance, Opticalc Contact Lens Calculator by Optical Directions Consulting can help them calculate ocular refraction corrected for vertex distance. Apps like LensGauge by 1-800 CONTACTS Inc, lets the wearer know how long they have been using a pair of lenses and when these need

to be changed. EyeXam by Global EyeVentures, LLC on the other hand has been developed by a team of two doctors and it lets a user evaluate their vision before getting an opinion from a specialist.

A professional-only app is the EyeDispense for iPad2 by EyeDispense.com. This app helps clients pick new eyeglasses without their optical correction. Another interesting dispensing tool for lens

As more users enter the tablet arena to stay connected, here is a look at how optical companies, eye care professionals and eyewear brands can cash in on the iPad phenomenon to interact better with their audiences.

Technology first created armchair shopping with virtual malls, and with

the new phase of mobile computing devices, virtual buying is gaining ground. More buyers are trying to seal the deal and are buying things on the go, and it’s time for the optical industry to cash in on this growing trend too. Sleek tablets like the iPad have become more than just a style statement; they are more like a trendy way of life. Having said that, here are a few innovations that have helped brands and opticians leverage their market share by targeting buyers on the move.

DEVICE DEPENDENCE FOR SPECIALISTSWhile there are apps like the Eye Glasses by Freeverse, Inc or the iGlasses on Demand by ISEE LLC that

App It Up!


Insight

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users is the Optical Dispensing Assistant by Park House Systems. The app targets cosmetic lens users and helps determine how lens thickness will help provide better comfort to the wearer.

APPS WITH PURPOSEThere are few apps that will give you a general drift of how you can use the iPad to your advantage. Starting off our list is a service called mobiSHADES. Here, the buyer sends a picture from

any camera-enabled device (not just the iPad) and sends the picture to [email protected]. The user is then redirected to the apps website where they can pick sunglasses of their choice. Once done, Mobius' image recognition software puts the sunglasses on the emailed face and the buyer can make a well-informed buying decision. While this approach is effective, it can get cumbersome and defeats the purpose of 'real-time shopping in a jiffy'.

To overcome this kind of an issue, there is an another popular app called EyeTrends. The app allows a user to 'try on' and browse from a number of brands and size options. It also helps the buyer to locate the selected frame and that too, with a discount.

COMFORT BEFORE VANITY, KNOWLEDGE BEFORE STYLEProviding a stylish pair of glasses isn’t the only priority towards the client; one needs to educate them about the sensitive nature of eye care as well. And all the brands in the industry seem to have their heart in the right place. In fact, sometime back Vision Expo West saw Israel-based Shamir Insights launch an app that goes beyond the conventional sales tools to help sell eye-care products.

If an end-user wants to pick optical lenses ideal for their needs, the Essilor app gives them a first-hand experience of trying different lenses for presbyopia, with some no glare and polarized options as well.

Associated brand Transitions that specialises in glare and polarized lenses also tries to educate users

To overcome this kind of an issue,




online orders directly. Apps like these tend to be more interactive with, and interesting for, customers. It gives them a better buying experience of having tried out a product and seeing if it suits their face, as compared to randomly sifting through various eyewear models online before making their purchase decision.

Some other apps which have similar formats include iSun, Spex, My New Frames and iShades Lite. Brands like Tommy Hilfiger, Louis Vuitton, Gucci

and Dunhill, too, tend to put up their entire range of products through their apps.

Considering how the industry has moved ahead to embrace newer technology platforms to reach their target audiences with more flair, it’s time to see how you can make a paradigm shift in your marketing strategies. Now is the time to start something new!................................................................................


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about the UV index that can help them protect their eyes better. Although the app deals with the difference between regular lenses and photochromic ones, it is a better practice to figure out the practical implications of such elements in flesh and blood. However, the 3D film goes a long way in helping make an informed buying choice.

Bausch + Lomb was potentially the first eye care brand to hit the iPad bandwagon. It started a pilot project as early as 2007 to educate its sales staff about how to use this as a potential sales tool. Apart from educating people about eye care, travelling tips and demonstrations, it also informs buyers about coupons and promotions and assists them as they shop for fresh lenses. The company also created an app, Eye Health, dedicated to keeping a user’s eyes healthy, whether they wear contact lenses, glasses, or have no vision issues, at the moment.

GEN NEXT TECHAugmented reality (a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory) is all the rage right now, and the eye care industry is not left behind. The Silhouette iMirror by Netural Communication is one such app. It turns the buyers’ camera into a mirror, and when a user tries out a pair of Silhouette shades, it’s feels like they are wearing them in real time. Users can then pick up the frames they like from the brand.

If your buyers are brand loyalists and extremely selective of brands, they would prefer going to flagship brand apps instead. And they won’t be disappointed, as there are several big names in the market that have taken to this trend already.

Gifting eyewear is made easy with the Sunglass Couture app where one can select a friend’s photo from the photo library on the iPad and virtually try on 50 of the more popular sunglasses and then finally decide which one to buy.

Netherlands-based Brilmax has the iWear app that lets users try on its entire range of eyewear and place

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to blink causes our eyes to dry, which in turn leads to symptoms of CVS, such as burning, itching, red eyes, eye strain, headache and fatigue by the end of the day, or even after a few hours of work.

The increasing use of contact lenses, too, can lead to dryness in the eye, especially if it is used for long hours. This, in addition to using computer for 10 hours to 12 hours, increases the occurrence of CVS as it combines both the causes.

Other factors include poor posture while sitting on the computer and high screen-contrast. CVS is caused by

These days, one finds people engrossed in gadgets and electronic devices everywhere, from offices to homes! It is, therefore, no surprise then that ophthalmologists find upto 80 per cent of their patients are suffering from Computer Vision Syndrome.

Side Effects Of Technical

ConvenienceComputer

Vision Syndrome

by improper lighting conditions (i.e. bright overhead lighting or glare from the screen). The other culprit is air moving past the eyes, for example direct air from an air conditioner.

COLLECTIVE CULPRITSDespite its simply suggestive name, computers aren't exactly what cause CVS. The main culprit behind this rather rampant condition is dryness in the eyes.

When we look at any screen while working, we subconsciously reduce our eye blink rate because we don't want to miss a line in an email that we're reading. This tendency of forgetting

A temporary condition caused by focusing the eyes on a computer

monitor for long, uninterrupted periods of time, Computer Vision Syndrome (CVS) is easily the most common eye ailment on the block. People use other electronic gadgets like cellphones, iPads, gaming consoles, etc, too, but not as extensively as the computer, and hence, the name of the condition.

Some symptoms of CVS include headaches, blurred vision, pain in the neck and shoulders, redness in the eyes, eye fatigue or strain, dry or irritated eyes, double vision, and difficulty in refocusing the eyes. These symptoms can be aggravated further


Ophtha Talk

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Dryness as an independent eye condition is more prevalent in the age group of 45 years and above, but computer usage is rampant between the age of 20 to 40 years. As a result, most CVS patients belong to the younger age group. It also exists across professions because a 40 year old professional ends up spending anywhere between 10 to 12 hours in front of the computer screen, more or less the same amount of time a 22-year old spends.

Sitting directly under an AC's blast, consuming coffee or tea excessively during work hours and not drinking adequate water are typical to an office

multiple factors, and if it needs to be fixed, all the factors leading to it must be addressed.

RELEVANT TIMESIt is estimated that 80 per cent of people working in offices have CVS. This alarming figure indicates how crucial computing devices are to our lives. This is especially true for those living in urban areas where the usage of technology is more established. Most people working in corporate setups have red eyes and fatigue by the end of the day. What's disturbing is that after a while they tend to think that this is normal.

set up. And they collectively dehydrate the body, which can cause further dryness in the eyes.

Even children have watering or burning eyes, when they often watch cartoons or movies without any breaks and stop blinking so as to not miss a scene. However, they may not use a computer for 10 hours to 12 hours, which is why CVS is be considered as 'profession-dependent'.

Some people who have a small refractive error manage to do their daily

work without wearing any glasses. They are obviously straining their eyes. This compounded with the whole group of symptoms, can aggravates CVS.

SYMPTOMS AND TESTS INVOLVEDCVS affects vision in the short term, in that whenever the eyes become dry, there is temporary blurring of vision. This happens because the dryness creates a burning sensation and the person starts blinking as a reaction, which is followed by watering of the eyes and thus, blurring of vision.

Since dryness is the predominant factor, ophthalmologists conduct the Schirmer's test to check for dry eyes. This test involves putting one end of a small strip of filter paper in the eye for about five minutes; then seeing if it soaks up water for about 15 millimetres. If it doesn't become wet at

It is disturbing that most people working in corporate setups have red eyes or fatigue and after a while they tend to think that this is normal.




all, then the patient has very dry eyes. So depending on how much of water the strip soaks up, the ophthalmologist determines the extent of dryness.

Another test involves taking a chemical-based stain, which has colour and putting it into the eye. If there is dryness, then some parts in the eye will take up that stain and the coloured areas will indicate the dry parts.

PREVENTIVE MEASURESClearly, avoiding the use of a computer is not a solution considering today's lifestyle, which requires people to

use one. But according to eye care practitioners, prevention is very easily possible and it is divided in two segments – lifestyle and medicine.

LIFESTYLE Consciously remember to blink

the eyes. Increasing the blink rate will provide relief.

Do not overlook water intake. Increasing the amount of water one drinks will help keep the body well hydrated.

Avoid drinking tea or coffee since these have dehydrating agents .

The top edge of the computer monitor should be at or below the level of one's eyes, so that one is looking a little downward rather than looking straight. Looking downward makes our eyes smaller and when the eye (or the palpebral fissure) is smaller, the drying effect is lesser.

Posture must be corrected in that one must sit with a straight back.

Another very quick and efficient exercise one can do anytime, any place is to follow the '20-20-20' rule. Basically, one needs to take a break every 20 minutes, for 20 seconds, and look 20 feet away. Looking at a distance helps relax the eye muscles which have been focusing on the computer screen for long. This helps reduce ocular fatigue and strain.

MEDICINEUsing lubricants (or eye drops) is the easiest and most effective way of combating dryness as it basically keeps your eyes wet by inducing artificial tears. They help prevent full-fledged redness, watering and irritation.

Another advantage of using a lubricant is that one doesn't have to stop their work. They can simply put the drops in their eyes, blink a few times and continue working. There are some eyedrops that can even be used over contact lenses.

There are times though when patients complain about using these lubricants for six months without any results. Eye

• Decreased blinking.• Not taking a break and working at a stretch.• Drinking a lot of tea and coffee and not drinking

enough water.• Bad posture while sitting or slouching.• Incorrect placement of computer monitor, where it

is higher than, or at par with, the eye level.

Factors That Lead To Computer Vision Syndrome

Basically, one needs to take a break every 20 minutes, for 20 seconds, and look 20 feet away.

care practitioners clarify that this is because most people use it only once or twice a day. The lubricants need to be used at least five to six times a day to have any effect as regards to hydrating the eyes.

FIXING ITThe good news is that CVS doesn't have any long terms effects nor does it cause any major ocular ailment. As opposed to popular belief, it doesn't cause a refractive error either. So if you stop using computers, your vision will go back to normal. But it causes such severe discomfort on a daily basis that it can affect a person’s work performance. On a day-to-day basis, it becomes difficult to carry on with one’s chores with burning and watering eyes and constant eye fatigue.

Ultimately, it's imperative to go to an ophthalmologist and learn about the right steps to lessen eye strain. Some simple lifestyle changes, along with regular consultations with one’s eye care practitioner, will go a long way in ensuring healthy vision without CVS.__________________________________________

- Ishita Bal, with inputs from Dr Deepak Garg,

Medical Director and Pediatric Opthalmologist at

Eye Solutions.

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Vision-X once again strives to incorporate the complete spectrum of eye care, and industry players in ophthalmology and optometry are expected to showcase their innovations at the event.

Vision-X 2012, to be held between 8th to 10th May 2012 at the Dubai

International Convention and Exhibition Centre, will feature 120 exhibitors from 25 countries. This three-day event aims to bring together leading international companies and global industry professionals to network, conduct business and keep abreast of key optometry and ophthalmic trends.

The event has been segmented into two areas — Vision Opticare and Vision Lifestyle. Vision Opticare will showcase the latest medical ophthalmic, optometric and technical equipment and machinery, while Vision Lifestyle will focus on innovations and trends in eyewear fashion and accessories.

“Vision-X has established itself as an essential sourcing platform for the optical industry with its international appeal. The show is the ideal arena for industry specialists to showcase developments, products and services for the MENA market. The eye care industry is a vital part of the region, from both a healthcare and lifestyle point of view,” said Trixee Loh, Senior VP-Dubai World Trade Centre and

organiser of Vision-X Dubai.

EXHIBITORS — SOME NEW, SOME OLDIndustry leaders that have confirmed their participation at Vision-X Dubai include Platinum Sponsor EGMA as well as exhibitors like Amico, Barakat Optical, Future Optics, Johnson & Johnson, Lomic, etc.

Country-specific pavilions at this year’s exhibition will feature a host of first time exhibitors including Ca Va Se Voir, Creation Poncet, Opal and Ophl Lafont Sa from France, and Block Optical, Pull Up Case UG, Swiss Eye International GmbH and Swiss Optic GmbH from Germany. Some companies that are returning to this year’s exhibition include Centrostyle and Look Occhiali from Italy, Essilor from France, Kefan Optic (Nikon) from Kuwait and Satisloh from Germany.

Also featured alongside Vision X is the Middle East and Africa Vitro-Retinal Society’s (MEAVRS) Clinical Uveitis Course, which will take place on 10th May. This course aims to promote Vitro-Retinal education and training in

member societies and is designed to present the latest scientific information on the diagnosis and treatment for Uveitis. Dr Fernando Arevalo, Adjunct Professor of Ophthalmology at John Hopkins School of Medicine and Dr Hassan El Dhibi, Chief of the Uveitis Division at King Khaled Eye Specialist Hospital in Saudi Arabia are the featured speakers.

Some new launches expected at the event include Eschenback’s TITANflex, which won the 2012 iF Material Award; Eyres Optics’ eye protectors; IMAGO’s latest collection of Ogami metal frames that are handmade in Italy; Kefan’s Nikon Progressive Lens called Presio Balance XS, etc. Given the numerous international exhibitors who will be at this trade fair, Vision-X 2012 sure seems to be the business event to head to, this summer.___________________________________________

All Sights Set OnVision-X 2012 WHERE:

Dubai, UAEWHEN:

May 8-10, 2012


Events

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On the last day of Mido 2012, Cirillo Marcolin, President of

Mido, stated that the international optics, optometry and ophthalmology exhibition was all about commitment. “It was a commitment to offer, despite the unfavourable economic situation, a one-of-a-kind overview of the eyewear industry. It was our commitment to provide a ‘different’ tool in order to promote companies in a new and business-focused way,” he said.

And it looks like this commitment by Mido’s organizers paid off. The number of attendees virtually matched that in 2011 at about 42,000. The foreign visitor attendance was basically the same, though there was a slight fall in the number of Italian visitors. This could

42,000 visitors visited Mido 2012, of which 56 per cent were from countries outside of Italy. The event organizers are pleased with this turnout.

be labelled as a good result given the overall economic situation.

NEW INITIATIVESThe event’s organizers claimed that the event had very good turnout on its first two days and attributed these results to the initiatives they had promoted to engage the interest of the trade. One such initiative was the The OttiClub by Mido area, which was also the location of the ‘Registro dell'Optometrista Magistrale Consortium’ conference. Titled ‘Education, training and professions: A scenario in motion’, it included a round-table discussion, which was moderated by journalist Danilo Fatelli, and saw the participation of Andrea Garagnani representing Assogruppi – an association of independent opticians, and Riccardo Perdomi, President of Andom – an the association of optical distribution chains.

This year, Mido had six pavilions, theme areas and dedicated spaces to accommodate over 1,000 exhibitors from more than 40 countries, representing five continents. These

included leading vision care companies in the world as well as up-and-coming producers of eyewear. The Tech Pavilion showcased state-of-the-art products, including materials, lenses, and accessories, while the Fashion District showed the latest trends in prescription eyewear and sunglasses. Visitors to Mido Design Lab could see the R&D work that companies have undertaken with lenses and frames, whereas the Asian pavilion featured product offerings from Asia.

“The busy program of interesting appointments for every sector of the eyewear industry – introductions to innovations in the sector, market surveys and presentations of books – caught the attention of opticians, and attested to the multi-faceted nature of this profession, which calls for 360° training,” Marcolin added.

Now that the 2012 event went well beyond the expectations of Mido’s organizers, they are working on making Mido 2013 a dynamic one, hoping to surprise the optical world once again._________________________________

WHERE:

Milan, ItalyWHEN:

Mar 11-13, 2012

Beyond ExpectationsBeyond Expectations2012




The 12th Shanghai International Optics Fair registered good growth in exhibitor and visitor turnout, giving the country’s optical community a good exposure to international brands under a single roof.

The 12th Shanghai International Optics Fair, or SIOF 2012 as it is

better known, saw good growth in the number of exhibitors and visitors who came to the event. This annual trade fair was organized by the China Optometric and Optical Association and co-organized by Hong Kong-based Orient International Exhibition.

SIOF 2012 was also endorsed by the Ministry of Commerce of China while getting support from global partners including the Korea Optometric Association, Hong Kong Optical Manufacturers Association, Hong Kong Trade Development Council, Fukui Optical Association, DIOPS, MIDO, SILMO and Vision Expo.

NUMBERS SAY IT ALLThe event’s organizers expanded the venue by 63 per cent spreading SIOF 2012 across 62,000 square meters.

The trade show saw the participation of 845 exhibitors -- a growth of 18 per cent over the previous year’s figure. Of these 323 exhibitors were from 21 countries outside of China and 391 international brands were showcased.

The visitor turnout of 70,700 too was a growth of 61 per cent over the previous year. The international buyers came from many countries from the Middle East, Europe, Asia, South America, Canada, North America, South East Asia, etc.

This increase in numbers by exhibitors and visitors underlines the potential of China’s optical trade. With approximately 550 million Chinese citizens needing eyecare services, 50 million contact lens wearers and just 30,000 opticians, demand for good eyewear products and eye care practitioners clearly exceeds supply.

The general consensus amongst the industry is that the purchasing power in the Chinese eyewear market is continuing to rocket and customers are seeking good quality, fashionable eyewear. And the participation of the international exhibitors at SIOF displayed that many brands are seeking to entrench themselves strongly in China’s domestic market.

Some well-known companies that were part of SIOF 2012 included De Rigo, Rodenstock, Transitions, Mitsui Chemicals, Mykita, Safilo, GKB, and Lindberg. Brands like Beausoleil, Buick, Daicel, Charmant, Fugita, Gotti, Jill Stuart, Menrad, OPO, Ports, Rang Rover, SkunkFunk, Swiss Eyewear, Lotos and YS America made a debut at SIOF this year.

NEW INITIATIVES PAY OFFThis year, SIOF was moved to the Shanghai World Expo Exhibition and Convention Centre. In addition to assigning booths according to different product categories, the event organizers created a ‘Procurement Zone’ to help buyers place orders after a preview. A ‘Design Gallery’ in the central concourse showcased selected eyewear brands.

A highlight of the event was the visit by hotel heiress and celebrity Paris Hilton, who displayed the Paris Hilton brand for eyewear. The event organizers are confident that SIOF 2013, which will be held at the same venue as this year, will be a much bigger success. To help exhibitors plan their participation in the event, they announced that SIOF 2013 will be held from 27th February to 1st March, 2013._________________________________

Bigger And BetterSIOF 2012 WHERE:

Shanghai, ChinaWHEN:

Feb 22-24, 2012



With a new split level floor plan, featuring the French Loft on the Level 4 Terrace and combined pavilions and education destination on Level 1, International Vision Expo drew huge crowds.

The International Vision Expo East 2012, co-owned by Reed

Exhibitions and The Vision Council, drew huges crowds at the Javits Center in New York City. Preliminary unaudited attendance figures indicate that 16,317 eye care professionals attended the show, a 10 per cent jump from 2011.

“We are pleased to report that we broke attendance records dating back to the show’s inception in 1986,” said Tom Loughran, VP for Reed Exhibitions. “Overall feedback indicates that visitors were very satisfied with this year’s show. The new split level floor plan, featuring the French Loft on the Level

4 Terrace and combined pavilions and education destination on Level 1, exceeded expectations.”

The new show floor layout also provided an opportunity for many exhibitors, to re-think their strategies, including Hoya Vision Care who took advantage of the split levels with a separate booth presence on Level 3 and Level 1. Heather Padgett, National Marketing Manager for Hoya Vision Care noted that there was definitely a synergy between the two booths as the company’s executives drove traffic to each other throughout Expo. Hoya’s Distortion Free DF complete Vision System was voted Best New Product of International Vision Expo East 2012.

INITIATIVES BEAR FRUITHeld over four days, the International Vision Expo East featured a comprehensive conference line-up, expanded student programming and show specials, including three luxury car lease giveaways. The show floor expanded an additional 10 per cent

from 2011, with conference, meeting rooms and exhibits spanning four levels for a combined total of 312,823 square feet. More than 575 exhibitors, including 132 brand new companies, presented the latest trends in eyewear and advances in eye care technology to eye care professionals and buyers from around the world.

Many exhibitors seemed particularly pleased with the timing and location of the show. Steve Wright, Senior VP of Sales for Marchon Eyewear, Inc pointed out that the highest percentage of business is done at the beginning of the year, which is why it is important for eyewear companies choose to be a part of the event. This is also the reason behind the good visitor traffic to the event. Mike Hundert, CEO for REM Eyewear, noted strong traffic patterns throughout the show and said this was the most productive Vision Expo East ever. The event was also a tremendous success for Luxottica according to Milena Cavicchioli, VP-Marketing of Luxottica.

Next year, the International Vision Expo East will be held from 14th March to 17th March, 2013, in Javits Center in New York City.................................................................................


Sees Good Attendance

WHERE:

New York, USAWHEN:

Apr 23-25, 2012

International Vision Expo East




Sole Distributors for UAE, Oman, Qatar, Kuwait, Bahrain and Saudi Arabia:

Future Optics Co LLC, P O Box - 31274, Dubai UAE. Tel : +9714-2589675 / 3554137 Fax : +9714-2589674 / 3554258 Email: [email protected]

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Sole Distributors for UAE, Oman, Qatar, Kuwait, Bahrain, Pakistan and Saudi Arabia:


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Sole Distributors for UAE, Oman, Qatar, Kuwait and Bahrain:


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Lanvin presents couture details with industrial aesthetics

Under the creative guidance of Alber Elbaz, Lanvin‘s exclusive line of sunglasses is a mix of retro and contemporary

features. Screws, nails and studs are well matched with materials such as horn, leather, crystals and stones, while metal frames feature bronze or gunmetal antique nuances.

The geometric shapes of styles, either round or square, are reinvented in a palette of colours that is rich in contrasts and

shades. Havana, black, ivory, gray-green, rust and natural horn streaks are the main hues of the collection.

Dunhill’s latest range includes foldable sunglasses

Rodenstock has introduced 13 new models of spectacles from Dunhill Eyewear. The collection now includes 26 correction frames and 31

sunglasses in three different lines: Dunhill Club, Dunhill Classic and Dunhill Ultimate.

The Dunhill Club line has modern shapes and unique materials, specifically an acetate in black marble and brown marble colours.

The Dunhill Classic includes the first foldable Dunhill spectacles — D1023 — as well as the first Dunhill Reader D0001. An unmistakable element of the Dunhill Ultimate line is the high-tech carbon material.

The sides have a rubber-carbon inlay for even greater wearing comfort.

Porsche Design presents collection for AsiaPorsche Design presented a collection it developed especially for Asia, that has been specifically adapted to the needs of this market. The P’8478 with ultralight titanium is now available in a version adapted for Asian buyers in four sizes – S, M, L and XL.

Similarly, the models of the ‘Flowing Titanium’ line follow the styling of the design icon, the Porsche 911. The correction spectacles made of pure titanium have sporty lens shapes and interesting light-shadow effects on the sides. Stylishly confident colour combinations such as gold with olive, titanium with matte red or dark red with dark green provide additional emphasis to the extravagant design of the full-rim or Nylor frames.

DSquared2 presents a collection of daring shapesBright colours on daring shapes is how one can best describe the new DSquared² eyewear collection, which has a glamorous and irresistible spirit. This is a reflection of the brand’s appeal as well.

The men’s and women’s sunglasses and optical frames scream out a strong attitude. The cool style of DSquared² is converted into designs that are a perfect blend of contemporary inspirations and the brand’s distinguishing details.The women’s sunglasses range has graceful and classy shapes for an extremely elegant and chic style spirit, while the men’s collection outlines a decisive personality with the infusion of strong colours and prominent rims.


Off The Shelf

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Striking graphic colours dominate Elle’s collection

Elle Eyewear's 2012 Summer selection features structured frame forms in vibrant new hues or elegant colour blocking with contrasting and stylish tones on the front and temple.

Rich colours and inventive colour interplay are explored including wine or nude pink and tie-dye or

stripes. Feminine sensuality is underscored by stringed pearl details or Elle logo graphics.

German engineering meets modern luxury in Mercedes BenzThe latest sunglasses and correction frames from Mercedes-Benz Eyewear includes three product lines – Modern, Premium and Exclusive. In addition to the timelessly masculine hues like gray, black and brown, which are still available, modern and semi-transparent colours have now found their way into the collection – for example a very expressive red. All sunglasses can be glazed with correction lenses – except for models in the shield look.

Puma’s sunglasses — inspired by urban lifestyle

Puma's 2012 sunglasses collection is inspired by the bright lights and fast lifestyle of the big city. The range mixes

bright, neon-like colours with pastel tones in frame shapes that are trendy and cool.

The sporty range is characterised by a clean design that strengthens the sense of speed and pulsing life through

streamlined shapes. The collection employs a unique and ultra hip pattern: a check look in the lifestyle collection and

graffiti-inspired motif in the sports collection.




Fendi embodies iconic design elements in new collectionFor the Spring Summer 2012 edition, Fendi Eyewear debuts a sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house. The double ‘F’ logo is inlayed onto rich zyl in unique form, whether on end-pieces or repeating, layered onto triple laminate temples.

Colour blocking highlights the frame shapes that are crafted from both custom zyl and polished metal. Fendi endeavours to push expectations and reinterprets the ‘F’ to create temples that re-emphasize the fashion philosophy of the brand.

Lacoste debuts a collection true to the brand’s DNA

For the Spring Summer 2012 season, Lacoste Eyewear’s collection includes the iconic petit piqué print forms to the

silhouette of uplifting cat eyes. Polished metal details are inlayed onto brows, strengthening a classic profile.

The women’s sunwear demonstrates Lacoste’s attention to detail, while stripes and dual colorations are playfully incorporated into

its feminine optical styles. The men’s sunglasses collection embodies fashion forward styling for the modern man, while the

optical range includes multi-dimensional design elements.

Super-glam stripes for Marc by Marc Jacobs sunglassesMarc Jacobs latest sunglasses bring stripes back with a bang. The two MMJ 096/n/s and MMJ 287/s iconic sunglasses from Marc by Marc Jacobs are bathed in stripes. They are dominated by fashion-forward black stripes mixed with glamorous gold or silver for an authentic ‘80s feel.

The MMJ 096/N/s model has tone-on-tone shades with frame colours that include glossy and matte black with turquoise logo-detail, opalescent gray with fuchsia logo-detail and violet/blue with orange logo-detail. The MMJ 287/S model features a chic contrast of glossy and matte textures, including clear gray/olive, blue/gray, black/green and violet/blue. The temples flaunt the logo-detail, in contrasting shades.

DVF’s collection - Classic designs with contemporary twist

The Diane von Furstenberg Spring Summer 2012 eyewear collection introduces design aesthetics

modernized to incorporate the classic styling synonymous with the DVF brand. The designs feature

colour blocking techniques with vivid colours that draw attention to vintage-inspired frames.

Taking a step forward, DVF prints found on scarfs and in the ready-to-wear collection are mimicked in a rich

proprietary zyl. The ‘Love is Life’ collection introduces an optical style that pays tribute to vintage design and stays

true to the Diane von Furstenberg brand.




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Scintillating fashion, sashaying models, rocking music – these

were some of the elements that were in abundance during the presentation held by Optitalia Group on 18th February, 2012 at the Park Hyatt Hotel in Dubai. And why not? When a company is showcasing the latest eyewear collections from brands like Dior, Gucci, Armani, Jimmy Choo, Yves Saint Laurent, Boss, Marc Jacobs, Tommy Hilfiger, Smith, Alexander McQueen, Bottega Veneta and Carrera, celebrations are definitely in order.

The company had invited opticians from several GCC countries to see and

experience the latest designs from these brands. Members of the media were also present to get a better idea of the trends that will gain ground this season.

JIMMY CHOO - A POPULAR CHOICEOver 120 people participated in Optitalia Group’s convention where they could preview all the latest styles and also get a better understanding on the eyewear trends that will rule this season. Matteo De Stefani, Assistant General Manager of Optitalia Group played the perfect host to the members from the optical industry and the media people and was seen happily discussing the various designs on display.

And going by the feedback that was gathered during the event about

the best collections, a favourite for many seemed to be the designs from Jimmy Choo. Other collections like Gucci and Boss were also quite popular amongst the audience.

Models and live music by R&B Sensation Ash Hamman and Immaqul’8 Entertainment lit up the night drumming up some very interesting music that captivated the attention of those present at the event.

The evening of entertainment was followed up by a sales convention for three days, where the orders were placed by the opticians. At the end of the event, Matteo claimed that he was very satisfied with the success of the event and was confident that the next launch would be even more enthralling.__________________________________

Fashion And Fun At Safilo’s Spring Summer 2012 LaunchThe Optitalia Group presented Safilo’s latest Spring Summer 2012 sunglasses and optical frames collections to the top optical dealers in the Gulf region as well as members of the press.

the best collections, a favourite for


Happenings

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The Rivoli Group recently held its Regional Eyewear Winter

Convention at a 5-star hotel in Dubai. More than 100 retailers from the Middle East and North Africa were seen mingling with the company’s representatives and checking out the latest eyewear collections during the convention.

Some of the optical retailers from the region who participated in the event included Al Badr Optical, Al Duliman Optics, Al Jaber Optical, Al Jaber Opticians, Dubai Optical, Hassan’s Optician Co., Paris Gallery, etc. Retailers from Oman, Bahrain, Egypt and Jordan too were present at the convention, including Bahrain Optician, MH Al Shaya (Vision Express), Grand Optics, Magrabi Optical and Yateem Opticians.

A SUCCESSFUL NETWORKING PLATFORMCommenting on the success of the convention, Shanu Nag, General Manager, Rivoli Group said, “The Winter Convention is yet another window of opportunity to reinforce Rivoli’s on-going relationships with its retail partners within the industry. This was primarily a platform to engage with our trade partners and share ideas on eyewear innovations as well as latest trends in vogue across the globe. It was an opportunity to strengthen ties and look for strategic business collaborations in the years to come.”

Bhuwan Bahuguna, Deputy General Manager of Rivoli Group’s Eyewear Division added that throughout the years the company has been very selective while choosing its partners

and today it has sustainable and strong relationships with those that have been with Rivoli since it began. “The Rivoli Group’s philosophy is based on long-term mutually beneficial relationships which, combined with the hard work and dedication of our committed team, is the key to our sustainable success today. My personal endeavour is always to look for opportunities to add value to our enduring partnerships,” he noted.

The convention is an important bi-annual event for The Rivoli Group and if the presence of the leading retailers who were present at the event is any indication, then it can be said that it was quite a success.................................................................................


Good Turnout For Rivoli Convention

Rivoli Group’s Regional Eyewear Winter Convention in Dubai recently saw the participation of over 100 leading retailers from Middle East and Africa.



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THE ‘HOUSE OF BETTER VISION’ FROM RODENSTOCK

Rodenstock's new brand campaign includes the ‘House of Better

Vision’. At the heart of this brand communication is the website, www.see-better-look-perfect.com, which allows opticians and end-users to interactively experience its services, .

Visitors to the House of Better Vision can get to know the company's world of vision in a light-hearted way. Different experience zones await the user, who determines the route of the virtual tour himself, including exploring the brand’s history and technical innovations.

MARCHON INTRODUCES ECO-FRIENDLY FOLDING CASE

Marchon has introduced an eco-friendly folding case for all

house brand collections, in a bid to reduce the global carbon footprint. The simple design of each case will

reduce carbon emission caused by transportation, production and storage.

The foldable case, which is approximately one-tenth the volume of the average eyewear case when shipping, offers wearers a sleek silhouette when closed. Marchon plans to selectively extend the new case program to the designer brand portfolio.

GOLFER MICHELLE WIE IN NIKE

American professional golfer Michelle Wie, who is also the

brand ambassador for Nike, shows off the brand's latest fashion-inspired sunglasses for women.

GISELE BUNDCHEN IN FERRAGAMO AD

Salvatore Ferragamo’s Spring Summer 2012 ad campaign has

supermodel Gisele Bundchen in bright

red sunglasses and model Noah Mills in metal framed sunglasses with brown gradient lenses.

CALVIN KLEIN JEANS EYEWEAR AD CAMPAIGN

The Spring Summer 2012 eyewear campaign for Calvin Klein Jeans

has models Lara Stone and Tony Garn wearing sexy sunglasses in fashionably bright colours.

CARRERA LAUNCHES ITS LATEST AD CAMPAIGN

Carrer launched its latest campaign images dedicated to young

people who know how to live life to its fullest. Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the campaign maintains its direct and forthright ‘After all, no regrets’ headline, showcasing new


reduce carbon emission caused by transportation, production and storage.

OPTICAL NEWS FROM AROUND THE GLOBES

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situations, where the brand’s glasses are the sole protagonists.

ESSILOR LAUNCHES CRIZAL UV CORRECTIVE LENSES

Essilor introduced Crizal UV, a corrective eyeglass lens offering

advanced protection against ultraviolet (UV) light. It also introduced a new ‘Eye-Sun Protection Factor’ (E-SPF) to drive consumer awareness about the importance of protecting eyes from ultraviolet rays.

While most lenses prevent transmission of UV rays hitting the front side of the lens, few offer protection from UV

rays coming from the back and side of the lens, which can represent up to 50 per cent damaging UV light. Essilor's innovation involves a new anti-reflective coating on the backside of the lens which virtually eliminates UV light reflection into the eyes while maintaining the premium transparency of the lens. This reinforced solution against UV rays is available for clear lenses as well as for sun lenses, with Crizal Sun UV.................................................................................


Porsche Design celebrates 40th anniversary with special eyewear editioneyewear edition

today's level of technology with ultra-light titanium.

There is also the ‘40Y of Innovation’ collector's box for Porsche Design fans for the anniversary. The box, which is limited to 1972 specimens as a reference to the year the brand was founded, contains the P'8480 Y, P'8418 Y and P'8494 Y sunglasses in addition to the P'8478. These are classics of the Porsche Design Eyewear collection, which have been reissued for the brand's birthday.

Another anniversary edition is the ‘40Y of Iconic Products’ box. It contains two very special icons of Porsche Design: the world's first black wristwatch from 1972, the so-called Chronograph I from the ‘Iconic Style’ collection in exclusive, matt silver-gray, as well as the P'8478 in the special 40Y design. The number of collector's boxes is limited to 911.________________________________

Another anniversary edition is the ‘40Y of Iconic Products’ box. It contains two very special icons of Porsche Design: the world's first Porsche Design is celebrating

40 years of engineering luxury this year by representing its P'8478 sunglasses with replaceable lenses in a limited special edition titled ‘40Y’. The P'8478 pilot spectacles is made of sandblasted titanium in matt silver-gray combined with brown, silver-mirrored, progressive tint lenses. A 40Y laser emblem is

etched on the bridge and the inner side of the right side of special model. The number of P'8478 sunglasses is limited to 10,000, and they are available in the four sizes — S, M, L, and XL.

This legendary sunglass model was launched in 1978, and its design has remained unchanged since then. Only the choice of material was adjusted to

orsche Design is celebrating etched on the bridge and the inner side etched on the bridge and the inner side



OPTICAL NEWS FROM AROUND THE GLOBEE v e r y t h i n g b e t w e e n y o u a n d e y e

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U P D A T E

ALEX THOMSON WALKS ON ‘HUGO BOSS’ KEEL

Wearing his BOSS Black eyewear, British skipper Alex Thomson,

a major talent in international yacht racing and sponsored by HUGO BOSS since 2003, was back in the spotlight as he walked on the keel of his IMOCA 60 yacht. A sensational video of his stunt was posted on the web.

Incidentally, the ALEX 99 sunglasses (BOSS 0338/S and BOSS 0338/N/S) that he wore feature a wraparound and aerodynamic injection-moulded shape. The style is decorated with a metal insert featuring the HUGO BOSS logo engraved between the front and the earpieces, while on the inside it is customized with the printing ‘ALEX 99’ script, referring to the name of the skipper and the sail number of the boat. It is available with high-quality polarized lenses.__________________________________

TOMMY HILFIGER'S NEW COLLECTION FOR CHILDREN

The new Tommy Hilfiger eyewear collection for children is inspired

by the brand’s classic American cool heritage. The sports-inspired, rectangular-shaped, wraparound sunglasses in multi-layer acetate are the ideal for leisure time, holidays

and outdoor activities. Tommy Hilfiger’s signature flag is featured on the temples, displayed in bright, vibrant colours.

The ‘School Time’ range features classic shapes with a youthful feel, such as the preppy, vintage style acetate model. All models come with a soft protective case featuring the signature Tommy Hilfiger ribbon.__________________________________

SAFILO OPTICAL FRAMES –DEDICATED TO ELEGANCE

Safilo's 2012 eyewear collection for men and women has a good mix of

design and technology. The Glamour optical frames for ladies has a squared shape, embellished with a jewel-like decoration that illuminates the temples.

The Design collection, dedicated to the detail-oriented contemporary man includes a squared acetate optical frame with temples, characterized by the ‘block-hinge’. __________________________________

'URBAN' AND 'SUPERCOLOUR'– KEYNOTES FOR NEW SEVENTH STREET DESIGNS

The new Seventh Street eyewear offers younger wearers a

standout choice of lively colour combinations. The theme of the collection is lightness and the range has bright oval-shaped metal eyeglass frames, with a youthful personality that is contemporary with colour combinations of blue with black, black with red, black with fuchsia and black with white matte treatment (mod. S 186).

The bright colours of acetate frames in round shapes dedicated to the youngest wearers of eyeglasses, in striking combinations that are full of fantasy: blue/white/red, blue/white, fuchsia/cyclamen/wisteria, violet/blue/fuchsia (mod. S 188)__________________________________

NEW CARRERA EYEWEAR RANGE HAS HERITAGE INSPIRATION

The new Carrera eyewear collection has the next season's

‘in’ sunglasses that are vintage inspired but with contemporary detailing. They make their mark with highly distinctive design features. Square, teardrop or wraparound shapes take their inspiration from the brand’s heritage: an original leather insert on the front, held in place by a small metal button is the new iconic theme of the collection and marks the biggest trend of the new season.

The teardrop multi-layer acetate sunglasses have a 70’s sporty style brought up to date with unique detailing like the icon on the front and the logo on the temples. The irresistible cat-eye sunglasses for women are made in an exclusive tri-layer acetate featuring frames with sophisticated color combinations. The new signature Carrera logo can be seen on the temples in contrasting colours.__________________________________

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Put some SIL MO in your life !

silmoparis.com

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Egma Lens Factory LLCP.O. Box 47674, Dubai, U.A.E.

Tel : +9714 267 0807 Fax : +9714 267 0806Email : [email protected] Web: www.egmalens.com

(UAE, Qatar, Kuwait, Bahrain, Oman)

Future Optics Co LLCP.O. Box 31274, Dubai U.A.E.

Tel : +9714-2589675 / 3554137 Fax : +9714-2589674 / 3554258Email: [email protected]

Ghanada Optical LLCP.O. Box 28240, Abu Dhabi, UAE. Tel +971 2 550 9403/04 Fax +971 2 550 9405Email: [email protected]

Charmant Gulf FZCOPO BOX 54778, Block 5E, O� ce 621

Dubai Airport Free Zone (DAFZA), Tel : +9714-2991199

Fax : +9714-2991188

CBC P.O.Box 66171, Dubai, UAETel: +971 4 398 8508 Fax: +971 4 398 8503Web: www.cbcme.com

Milan Optical Trading COP.O.Box 52419, Dubai, UAETel: +97143573620 Fax: +97143573621Email: [email protected]: www.milanoptical.com

Luxottica Middle East FZEP.O. Box 54798 Block 4a O� ce – 825Dubai Airport Free Zone, Dubai UAETel: +971-420-45611

Eyres Safety Optics33 Kensington Street, East Perth, 6004 Western Australia, Australia Tel : 1300 663 209 / +61 (08) 9325 2444Fax : +61 (08) 9325 2977 Web: www.safetyoptics.com

Vision-X DubaiDubai World Trade CentreTel: +9714-308 6904/6051Fax: +9714-318 8607Email: [email protected]: www.vision-x.ae

Rivoli Group1, Sheikh Zayed Road, Monarch Tower, Level-22 P.O.Box 121, Dubai, UAETel : +971 4 376 5000, Fax: +971 4 3866503Web: www.rivoligroup.com

Coburn Technologies Pte. Ltd.Block 1008, Toa Payoh North,#06-09 Singapore 318996Tel: (065) 6253 8577, Fax (065) 6255 1371Web: www.coburntechnologies.com Derivision FZCO

I-05, Dubai Airport Free Zone,Dubai, U.A.E.

Tel : +9714-2990883 E-Mail: [email protected]

Optitalia LLCP.O. Box 25385, Dubai, U.A.E.

Tel : +9714-4472388 Fax : +9714-4472387Email : [email protected]

Web: www.optitaliauae.com

Truebell Marketing & Trading LLCP.O.Box 4146, Sharjah-UAE.

Tel: +971 6 5342111 Fax +971 6 5342112

Email: [email protected]

Silmo185 rue de Bercy,

75012 Paris, FranceTel : +33 (0)1 43 46 27 61

Fax : +33 (0)1 43 46 27 62

Essilor International-Middle East Africa Headquarters

901 Ti� any Tower, Jumeirah Lakes Towers

Dubai, UAE Tel: +971 4 458 5094

Marchon Gulf FZCO 4WA - 426, Dubai Airport Free Zone,

Tel : +971- 4 -2602445 Fax : +971- 4 -2602464 Email : [email protected]

Web : www.marchon.com

TWC-L’amyO� ce No. 204, KML Building, Al Meydan Road, P.O.Box 215221, Dubai, UAE Tel: + 971 4 3306689

HassansG-03, Dubai Airport Freezone, P.O. Box 293756, Dubai, UAETel : 971 4 2993699 Fax : 971 4 2993499Web: www.hassans.ae


AdvertisersIndex

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ray-ban.com

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PORSCHE DESIGNsunglasses

P’8494

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