VisionPlus ARABIA :: Jul - Sep 2011

Global Glamour, Supreme Style

That's Tom Ford for you!

Freeform: A Process, Not A Lens

The future of progressive lenses?

A FourPlus Publication Get updated about the latest eyewear trends in GALLERIA

“Our ultimate goal is to make every popular material and design available, as a Transitions brand lens.”

– Dave Cole, CEO, Transitions Optical in conversation with Vinita Bhatia

E v e r y t h i n g b e t w e e n y o u a n d e y e

www.visionplusmag.com

Arabia Edition

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mauijim.com

Welcome to colour.

Your world. See the brilliance.

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CHARMANT GULF FZCO, PO BOX 54778, Dubai Airport Free Zone (DAFZA), Block 5E, Office 621 Tel No: +9714 2991199 Fax No: +9714 2991188

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Global Glamour, Supreme StyleThat's Tom Ford for you!Freeform: A Process, Not A LensThe future of progressive lenses?A FourPlus Publication

Get updated about the latest eyewear trends in GALLERIA

“Our ultimate goal is to make every popular material and design available, as a Transitions brand lens.” – Dave Cole, CEO, Transitions Optical in conversation with Vinita Bhatia


www.visionplusmag.com

Arabia Edition

Everything between you and eye

Vol.4 Issue 4 Jul-Sep 2011A FourPlus Publication

CONTENTS6 Lens Talk Freeform: A Process,

Not A Lens — Here’s what you need to know about the technology that’s possibly the future of progressive lenses.

26 Designer Profi le Tom Ford: Global Glamour, Supreme Style — There is no single adjective that can be applied when one is talking about the young and brilliant Tom Ford.

30 In Focus “Our ultimate goal is to make every eyewear material and design available, as a Transitions brand lens.” — Dave Cole, CEO, Transitions Optical in conversation with Vinita Bhatia.

36 Trends Summer’s Love Affair With Eyewear Continues — It’s time to flaunt the best summertime accessory in a riot of colours!

44 Retail Tales New-Age Optical Retail: What’s Next? — Luxottica's concept store offers a unique shopping experience. Is this the future of optical retailing?

PLUS

26Designer Profi le

6Lens Talk

Tom Ford: Global

GALLERIA 14EYE MATTERS 40EVENT: VISION-X 46EVENT: SILMO 50

HAPPENINGS 54OFF THE SHELF 56SNAPSHOTS 58TRIVIA 62

VP (A) - Everything Between You & Eye4

PLUS36Trends

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The mercury is rising and I am not just talking about the weather. Things are heating up politically as well. The unrest in Libya, for instance, keeps ebbing and then coming back.

Thankfully, the political conflict in other parts of Middle East has diminished, which is good news for businesses in the region.

And the good part is that things are getting equally hot in eyewear fashion. With summer vacations on and shopping malls becoming the destination of choice for the youth, brands are going in an overdrive to introduce sunwear collections that will catch their fancy. Good times are here again.

The ‘Trends’ article on the fashion quotient for summer eyewear is an interesting one. As clothing gets colourful, eyewear keeps pace too, and big, retro sunwear are going to find a lot of favour with customers. Most fashion-conscious buyers also swear by Tom Ford eyewear and this is the brand featured in ‘Designer Profile’.

We have tried to get a better perspective about freeform technology in the ‘Lens Talk’ article and in ‘Eye Matters’ we’ve discussed why eye care practitioners emphasize that people go for regular eye checks.

All the other favourite grids including ‘Retail Tales’ and ‘Happenings’ are also part of this issue. Putting together this edition was a lot of fun and I do hope that you will enjoy going through it, too.

So read on... Enjoy!!!

E

5VP (A) - Everything Between You & Eye

EditorialSiraj BolarC E O

Mahboba Baqer HussainE-I-C

Alim BolarE D

Vinita BhatiaG E

Ishita BalE C-

DesignTabrez BolarPurav MehtaAmarjeet PrabhakarMithun JagdaPaul Daniel NadarG D/P

MarketingJasbir BolarM D

Monica PereiraFarhan ShaikhA S E

FinanceR. K. TharoorF M

Manoj K. NahakNirmala PanchalA

AdministrationSamit MedidhiO A

Suhas DhumalHarish JavirO A____________________________________

FourPlus AdvertisingVision Plus is published by FourPlus Advertising LLC and printed at Express Printing Services (LLC)

All correspondence should be addressed toFourPlus Advertising LLCP O Box 119755, 302, Al Safa Towers, Shaikh Zayed Road, Dubai, United Arab Emirates.Tel.: (9714) 3254401Fax: (9714) 3254457E-mail: [email protected]

Acknowledgement Modelling Agency: Diva Dubai(www.divadubai.com) Tel.: (9714) 4227272

Contributing Writers: Roli Gupta--------------------------------------------

Views and opinions expressed in this publications are not necessarily those of FourPlus Advertising LLC. While every effort has been made to ensure accuracy of information published neither FourPlus Advertising LLC nor any of its employees accept any responsibility for any errors or omissions.

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Progressive lenses have moved on from being a replacement for

bifocal to a specialized lens and are an advancement of lens technology as we know it. The cosmetic benefits aside, if one has to understand the workings of how the progression in a lens happens to ensure that a wearer's vision from near to intermediate to far is smoothly transitioned, it is nothing short of a technological achievement.

However, all said and done, progressives are still a work in progress and one can’t say that the best lens has already been produced. Companies like Rodenstock, Hoya and Essilor are putting in a lot of investment into their R&D to achieve the perfect lens. They have managed to get as far as what’s available today, and we are

provided with lenses that suited their home and work requirements.

For example, an executive who uses his laptop requires a lens that's different from a golf player. This level of personalization met with a lot of satisfaction and it would be fair to say that progressives were accepted better during this stage.

We are currently in the third stage and this is the phase of freeform. This word may be used by many to describe a lens but Florian Zwink, Lab and Product Consultant at Rodenstock, insists that ‘freeform is a process and not a lens.’

Keeping this in mind let's understand what freeform technology is all

sure, they will achieve a whole lot more in the near future.

To assess the evolution of progressive lenses, it would be right to categorize it into three stages. The first stage was the standard progressive addition lenses (PALs) which gave a fairly wide reading area. With a reasonably sized frame, it provides enough vertical height to allow smooth transition from distance vision to near reading.

The second stage was when the consumer started demanding more. That's when companies realized that different people have different lifestyle needs and hence, the ‘one solution fits all’ method did not work. It was at this stage that designs were improved and people with specific needs were

Freeform:

rogressive lenses have moved on from being a replacement for

bifocal to a specialized lens and are an advancement of lens technology as we know it. The cosmetic benefits aside, if

provided with lenses that suited their home and work requirements.

For example, an executive who uses his laptop requires a lens that's

sure, they will achieve a whole lot more in the near future.

To assess the evolution of progressive lenses, it would be right to categorize

Freeform:A Process, Not A Lens

Freeform is a buzzword these days and everyone seems to be excited

about it. Be it the manufacturer, optician or user - its benefits

are for everyone.

Freeform:Freeform:A Process, A Process, Not A LensA Process, A Process, A Process, A Process, Not A LensA Process, A Process, Not A LensA Process, Not A LensA Process,


LENS TALK

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for a computer to do the calculations and come up with the best design solution based on the prescription. But today, with the level of technology and power that’s packed into a simple

laptop, the power and speed at which calculations can be made has increased tremendously!” he said.

So what was not practical 15 years ago is possible today and that’s why

about. Freeform can create a unique one-of-a-kind progressive lens using state-of-the-art surfacing technology. Hence, it’s also referred to as direct to surface or direct lens technology. This process can recreate any design that a software provides on a lens surface. Florian insisted that the process by itself is not enough. "It’s the knowhow and the design capability that’s important," he said.

According to him, this technology has been there since mid-90s and isn't new. However with technology having made advancements, the calculations required to create a design from a set of refractive error prescription can now happen in seconds. “Earlier it could have taken hours, maybe even a day,

freeform is currently popular. Florian goes on to say that the investment that goes into R&D and how to perfect the designs is the most important aspect of freeform technology.

PERSONALIZED SOLUTIONSUsing this technology, an optometrist can provide the data from a prescription. And based on this data, the best possible solution that suits the wearer, in relation to the frame that

Freeform:

about. Freeform can create a unique one-of-a-kind progressive lens using state-of-the-art surfacing technology. Hence, it’s also referred to as direct to surface or direct lens

A Process, Not A Lens

Freeform can create a unique, one-of-a-kind progressive lens using state-of-the-art surfacing technology.

Is it just the benefits or is there more to freeform? Here’s a sneak peek into the technology that seems to be the future of progressive lenses.




Of course, just as a good designer and tailor can help you get that perfect fitting suit, freeform lens customization would greatly depend on the measurements taken by the optometrist, and the know-how and technology of the lens manufacturing company to get the customer's desired fit.

The advantages to the optician in dispensing freeform lenses are many. First of all, these are not limited by set base curves. So basically there’s no need for stock lenses with set base curves.

These lenses are custom designed based on each patient's Rx, frame and wearing preferences. They are also supposed to eliminate unwanted astigmatism and, therefore. virtually do away with PAL non-adapts.

Freeform technology offers many other advantages over conventional progressives. Labs and manufacturers do not need to carry an inventory as lenses are made on an as-needed basis. There are no issues of back-orders as each freeform lens is made to order.

BENEFITS OF FREEFORM LENSES FOR PATIENTS:1. They provide maximized visual acuity at all distances with wider intermediate and near zones.2. There is minimal visual 'swim and sway'.3. Levels of unwanted astigmatism are lowered.

4. Aspheric/atoric designs flatten and thin the lenses and also broaden the field of view at all distances.5. There is an increase in the field of view at all distances as the progressive portion is placed on the backside of the lens.6. Since freeform PAL designers recommend fitting heights in the mid-teen range, these lenses will fit in many of today’s smaller frame sizes.7. Freeform lenses accommodate unusual or atypical Rx’s (i.e. high-cylinder power, high-minus power), making wearing PALs easier.

Every freeform lens is only as good as the design. Hence, the R&D that companies have put into their design process will hold them in good stead. The machinery will only create the lens as per the instruction that the software provides it, which is based on the design information that it is provided.

Some freeform lenses are designed with the progressive on the backside of the lens, while in others it’s applied to both, the front and the back sides. In fact, there are several distinct freeform

lens designs today and each design has its own advantages, according to the companies that produce it.

However with freeform, all companies do claim that there’s no question of ‘non-adapts’ but there’s still a phase of ‘getting used to’ the lenses. This is because the lenses do have

Today, freeform technology equips an optician to provide his patient with a ‘personalized’ solution.

he wants to use, is created in the form of a design for a progressive lens. The machinery then digitally surfaces the lens based on this design and a unique lens is produced. Sounds astounding, doesn’t it? Yes, the technology is something that equips an optician today to provide his patient with a ‘personalized’ solution.

As an illustrative example, to explain in a much simpler way to the end user, one could draw a parallel between ready-made suits as compared to tailored suits. A ready-made suit can be stocked by a store and bought off the shelf. For the fitting, a few alterations will ensure that the suit fits the wearer properly. But for a true connoisseur, nothing matches a ‘created for the wearer’ suit. The designer will use the perfect measurements of the person at that time and use these measurements while also taking into account the material that’s chosen for the suit and accordingly create a suit for the wearer.

There’s no ‘off the shelf’ product and there’s no ‘one size fits all’ option and there’s no huge inventory of suits to satisfy every customer. It is custom-made for the wearer. This is precisely the level of personalization that goes into a progressive lens created using freeform technology.




3D FreeForm is our standard!All Rodenstock progressives now madewith 3D FreeForm technology.

See better, Look perfect.

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the frame if you find it necessary.9. Some manufacturer’s freeform lenses require additional design-specific measurements. These companies supply special tools and materials, and train ECPs in their use. Check with the company or laboratory to confirm what tools and training you

need to best dispense their freeform products.10. Double check measurements yourself, or enlist a colleague to do a final once-over before the patient departs, and prior to sending the order in for processing.

Considering that this is just the beginning of the phase for freeform lenses as far as optical dispensing is concerned, there seems to be a long way to go. However, all manufacturers are unanimous in their stand that it is finally the optician who holds the key to the success of this technology. It

is the responsibility of the eye-care professional to counsel the wearer before advising them to go for progressives. The right information about the product is critical when it comes to recommending freeform lenses and that’s why it is advised that eye-care professionals shouldn’t just ‘sell’ the free form progressive lenses; they should ‘dispense’ them.

Counseling and making the customer understand and appreciate what has gone into creating the lens that he is buying is something that will ensure that the customer values the product. And, all said and done, it’s finally this value addition that makes it all worthwhile.

And finally, the one question that is on the optician's mind - will this product

be considered expensive? On this note, Jayanth Bhuvaraghan, Essilor’s President for South Asia, ASEAN, Middle-East, South and East Africa has the final say, “It's a myth that freeform progressives are expensive. The brain receives 80% of its information from the eyes. That’s how important eyes are. So if it is a matter of providing a good quality product to one of the most important organ of your body, nothing can be too expensive.” We agree.__________________________________________

– Alim Bolar

................................................................................

Email us at [email protected]

For opticians, dispensing freeform lenses has its benefits. First of all, these are not limited by set base curves. So basically they need not stock lenses with set base curves.

personalized wearing parameters over and above the Rx.

The most critical part of the dispensing process is still the measurements. Here are a few guidelines borrowed from the Seiko Eyewear website. They insist that the key to PAL success is taking the best measurements and it’s always good to double-check the measurements.1. Make sure you are at the same eye-to-eye level with the patient.2. Take monocular PDs using a pupilometer.3. Pre-adjust the frame for positive face form, with approximately 8 to 12 degrees of pantoscopic tilt. Adjust nose pads on metal or rimless frames so they sit flush on the sides of the nose in order to minimize vertex distance.4. Measure fitting height, using a PD ruler to measure from the lowest point of each eye wire to the centers of the patient’s pupils. Dot with a sharp felt-tip marker.5. Verify the cutout by using the manufacturer’s cutout chart. If lenses will not cut out, find another frame.6. Use the specific manufacturer’s fitting guide for tips on how best to fit any progressive lens, especially in the freeform category.7. Get freeform-focused fitting and dispensing training from company representatives prior to selling your first pair of freeform-produced lenses.8. During the dispensing process, verify the lens fit by initially leaving the progressive markings on the lens. The fitting cross should be directly in the middle of the patient’s pupil. Re-adjust

FACTORY-MOULDEDPARTIAL PROGRESSIVE

FRONT SURFACE

DIGITALLY-SURFACEDRX+PROGRESSIVE

BACK SURFACE

DUAL-SURFACEFREEFORM LENS

FACTORY-MOULDEDSPHERICAL

FRONT SURFACE

DIGITALLY -SURFACEDRX+FULL PROGRESSIVE

BACK SURFACE

BACK SURFACEFREEFORM LENS

FACTORY-MOULDEDPROGRESSIVE

FRONT SURFACE

DIGITALLY-SURFACEDRX ONLY

BACK SURFACE

ENHANCED SEMI-FINISHEDFREEFORM LENS

A few configurations of freeform progressive lenses




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This season, eyewear is all about looking classy and stylish with just the right touch of sophistication. With big square frames still ruling the sunglasses domain, details with hues of gold and silver add to the desired glamour-quotient.

Many designers have also given prescription eyewear a much-needed makeover. There’s good news for professionals, who until recently, had fewer options when it came to accessorizing their appearance at work.

They can now flaunt thick rectangular and half-rimmed spectacles with intricate designs on the sides. These are no longer limited to earthy shades of black and brown, but are now available in a barrage of colours. These frames compliment the starched collar and pinstripes attire, as well as the evening out-to-have-some-fun look.

The telepathic message that designers seem to be sending out is – All work and some play keeps everyone happy all day. We sure like!

GalleriaGalleriaGalleriaGalleriaGalleriaGalleriaELLE 18934SCharmant Inc.

ESCADASES 192De Rigo

GIORGIO ARMANI GA 859Sa� lo Group


BRAND WAGON

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SERENGETIGENOVA 7450Bushnell Outdoor Performance

EMILLIO PUCCI 645Marchon


Galleria


TOM FORD 0201Marcolin Spa

DUNHILLD3006Rodenstock GmbH

DOLCE & GABBANA D&G 8073Luxottica

CHOPARDSCH 803SDe Rigo




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DUNHILLD 2009Rodenstock GmbH

GUCCIGG 3187Sa� lo Group

RODENSTOCKR 2192Rodenstock GmbH


Galleria


PUMA 15122PSCharmant Inc.

PAL ZILERIPZ 20002101 Studio

EMPORIO ARMANIEA 9719Sa� lo Group

FENDI 5193Marchon




SWAROVSKI SK0003Marcolin Spa

PORSCHE DESIGNP'8532Rodenstock GmbH

ERMENEGILDO ZEGNA SZ 3206De Rigo


Galleria


CHRISTIAN DIORDIOR COQUETTE1Sa� lo Group

REVLONRV 1130Smart Great International

Photography: Alim Bolar Modelling Agency : Diva Dubai (www.divadubai.com)Event Courtesy : Vision-X and Fame Modelling & EventsModel: Masha Bashkova, Marek Nemecek, Patrick Moritz, Helena Hohlstein

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Tom Ford, the brand was established by Tom Ford, the designer in 2005. Now that it is all of six years old, the label boasts of product lines including men’s and women’s apparel, bags, shoes, fragrances, beauty products, eyewear, scarves and belts.

It is the darling of celebrities and common people alike and has a presence in the hottest fashion locations of the world – India, Japan, Uzbekistan, Korea, Kazakhstan,

What’s the average length of time that a brand takes to become

really well-known in the true sense of the word? To seep into the public consciousness, generate multi-million dollar revenues, get celebrities to flaunt its products at A-list events, get listed amongst the top brands of the world, and so on?

Is it 20, 30 or 40 years? Not if the brand is called Tom Ford. Then it takes only about a couple of years. And no, this is not an exaggeration.

Tom Ford, the brand was What’s the average length of time

Risk taker, controversial, fearless, hard working, determined, stylish, super smart, outspoken and in-your-face – there is no single adjective that can be applied when one is talking about the young and brilliant Tom Ford.

Risk taker, controversial, fearless, hard working, determined, stylish, super smart, outspoken and in-your-face – there is no single adjective that

Global Glamour, Supreme Style

Belgium, France, Germany, UK, Greece, Ireland, Italy, Monaco, Netherlands, Russia, Spain, Switzerland, UAE, Canada, Mexico, USA, Australia and Brazil – which is more than enough proof of the brand’s global appeal.

Here’s a sneak peek at what makes Tom Ford the man and Tom Ford the designer the toast of the fashion world and the recipient of countless style and fashion awards.

VP (A) - Everything Between You & Eye26 27VP (A) - Everything Between You & EyeVP (A) - Everything Between You & Eye26 27VP (A) - Everything Between You & Eye

DESIGNERPROFILE

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It was his time at Parsons that saw him hobnobbing with Andy Warhol – the man who gave pop art international recognition and status. His friendship with Warhol also became a major influence in his later designs.

A final year internship as a public relations assistant at fashion biggie Chloe was an epiphany. This is where Tom finally found his true calling - fashion design.

PERSISTENCE PAYS OFF1986 saw Tom complete graduation and begin the hunt for the right job. He was persistence personified. He decided that he wanted to work at well-known American designer Cathy Hardwick’s sportswear company and called her everyday hoping to get a job with her.

Eventually he did land the job. Working with Cathy for two years as design assistant, he moved to Perry Ellis in 1988 and spent two years there.

His restless spirit soon had him itching for newer and different pastures. Tom actually longed to be

a part of the classy, sophisticated European fashion scene.

That desire and an insatiable appetite for risks soon catapulted him into the legion of successful fashion designers. In 1990, he was approached by Gucci – at a time when the design house was practically breaking up and no designer was willing to work for the brand. Tom just upped and moved to Italy leaving

TRACING THE ROOTSBorn on August 27, 1961, Tom Ford’s childhood was spent in Texas and Santa Fe. Graduating from the Santa Fe Preparatory School in 1979, Tom went on to study art history at the prestigious New York University, but soon dropped out. His good looks landed him several commercial advertisements. He then studied architecture at the Parsons New School for Design.

Global Glamour, Supreme Style It was his time at Parsons that

also saw Tom Ford hobnobbing with Andy Warhol – the man who gave pop-art international recognition. His friendship with Warhol also became a major influence in his later designs.




SEEKING NEW HORIZONS ALWAYSNot restricting his creative energies to fashion, Tom also turned film director in 2009 with A Single Man, starring top Hollywood actors Colin Firth, Julianne Moore and Nicholas Hoult. The film was nominated for and won top honors including the Golden Lion, Academy Awards, Golden Globe Awards, Independent Spirit Awards and Screen Actors Guild Awards.

Speaking of the eyewear range, the brand’s design philosophy of elegant and sexy simplicity is evident here. The eyewear brings statement-making, directional design to the face and

behind a rather successful design career in the USA.

That decision proved to be the turning point not only for Gucci, but also for Tom. His fresh creative energy and business acumen quickly made Gucci a multi-million dollar brand to reckon with. Tom joined Gucci as chief women’s wear designer, but his hard work and innovative ideas saw him move quickly through the ranks. Within six months he was also designing men’s wear and shoes.

In 1992, he was appointed the brand’s creative director heading the brand's ready-to-wear, fragrances, image, advertising, and store design, in charge of designing eleven product lines and working 18-hour days. A workaholic to the core, by his own admission he still sleeps less than four hours a day.

In his first year at the helm, the glam quotient at Gucci went up several notches with velvet hipsters, skinny satin shirts and car-finish metallic patent boots. Gucci acquired YSL and true to his mettle, Ford was able to catapult YSL to the top league of classic brands.

But there was trouble in paradise. Tom quit Gucci in 2004 over creative differences and the brand Tom Ford was launched in 2005.

BRANDING HIS OWN PERSONALITYMost brands typically take several decades to reach even a moderate level of success. But Tom’s illustrious career at Gucci and YSL held him in good stead when he launched his own brand.

The brand’s philosophy was very simple and clear. The Tom Ford woman is strong, yet feminine. An iconoclast, she makes her own style and path – refusing to listen to the diktats of fashion – very much like the designer himself. The Tom Ford man does not mince his words, and is a risk taker – to the extent of throwing caution to the winds and just going all out to get what he wants – again a personality that resembles the designer’s own.

In fact, notoriously brash and egoistic, and prone to making controversial statements and even more controversial advertisements, the designer is very much the darling of celebrities and the media who just love not only his designs but the spicy tidbits that he hands out to them.

From proclaiming, “I am my own muse”, to declaring, “I am a perfectionist,” he gave them the right sound bytes. He also made narcissist statements like, “This job is a total ego thing in a way. To be a designer and say, 'This is the way people should dress, this is the way their homes should look, and this is the way the world should be.' But then, that's my goal - world domination through style.”

With a self-deprecating sense of humor, he even said, “There are many more talented designers than me, but I have a lot of drive and won't let it go.” Little

wonder then, that celebrities both male and female count themselves amongst proud wearers of Tom Ford’s clothing and accessories.

Angelina Jolie, Gwen Stefani, Jennifer Lopez, the Olsen twins, Johnny Depp, Tom Hanks, Bradley Cooper, Pierce Brosnan, Jon Hamm, Daniel Craig, Madonna, Christina Aguilera, Brad Pitt, Colin Firth, Tom Hanks, Matthew Goode and Nicholas Hoult– are all devoted to the brand.

Tom Ford's fashion philosophy of elegant and sexy simplicity is evident in its eyewear range as well. Meticulous detailing is a key feature in all its designs.



meticulous detailing is a key feature.The models morph vintage-inspired shapes into contemporary silhouettes and colors. High luxury and comfort levels make these pieces so lovely that one just wouldn’t want to take them off. The latest eyewear collection also boasts the debut of the ‘60s-style optical frame inspired by the one that was worn by Colin Firth’s character in Tom Ford’s film, A Single Man.

Tom clarifies his eclectic design philosophy succinctly – every frame is imbued with a very high design value. This is obvious in the fashion-forward frames, and subtler in the classic styles. The point is to avoid looking

1986: Tom commences a career in fashion design

1990: Ford joins Gucci as Chief designer of women wear

1995: Bags International Award – Council of Fashion Designers of America

1997: Voted as People Magazine's 50 Most Beautiful People

1999: Wins Style Icon Award – Elle Style Awards UK

2000: Voted Best International Designer – VH1/Vogue Awards, Fashion Editors Club of Japan Award, British GQ International Man of the Year, Superstar Award – Fashion Group International

2001: Is awarded Women Wear Designer of the Year from the Council of Fashion Designers of America, Best Fashion Designer

from Time magazine, Designer of the Year – GQ USA, Board of Directors Special Tribute – Council of Fashion Designers of America

2002: Bags Accessory Designer of the Year Award for YSL – Council of Fashion Designers of America

2004: Tom quits Gucci2005: The Tom Ford brand is launched

along with the Black Orchid perfume.

2006: Eyewear collections launched in collaboration with the Marcolin group

2007: Flagship store opens at 845 Madison Avenue, the menswear apparel and accessories collections are launched.

2008: Awarded the Menswear Designer of the Year by the Council of Fashion Designers of America

Tom Ford Timeline

‘retro’ and always look completely modern. Tom also reworks the bestselling curvy ‘X’ motif in metal and epoxy blends, with a striking color combination of silver-violet frames with violet-lilac lenses. It also gets redefined into the double bar in unusual combinations like gradient grey and yellow-ochre or shiny ivory with gold lenses.

The shape of the glasses is the contemporarily rounded square, and some unusual colors like light blue and yellow-beige add pizzazz to the collection. The now-famous T logo recurs through the collection without being too ostentatious.

A prodigiously talented designer who defies description and a classy brand that is as sexy as can be – that’s the combination that’s well on its way to make Tom Ford reach the pinnacle of fame and glory._________________________________________

– Roli Gupta

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E v e r y t h i n g b e t w e e n y o u a n d e y eE v e r y t h i n g b e t w e e n y o u a n d e y e


When Dave Cole was appointed as the CEO of Transitions Optical recently, his predecessor, Rick Elias, stated that he was ideal for the role because of his in-depth knowledge of the optical industry, ability to act with long-term perspective and build strong relationships. These characteristics come to fore with Dave's plans to make Transitions the lens manufacturer of choice the world over. He talks to Vinita Bhatia about his plans to grow the global share of photochromic lenses instead of just focusing on expanding Transitions’ market share.


IN FOCUS

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“Our goal is to make every popular material and design available, as a Transitions lens.”

of photochromic lenses to optical manufacturers. And much of our success can be attributed to our loyal partners. Our unique partnership distribution model allows us to focus on growing the photochromic market overall and creating shared business growth, while other companies may only focus on their share of the market.

VB: And how will you identify and develop these partnerships?DC: Over the years, many of our partners have approached us because we are at the helm of delivering products that the industry needs and patients want. This means that often, our partners identify and choose to work with us, rather than the other way around.

VB: How will Transitions execute its business development strategies?DC: We believe in the benefits of photochromic technology and have worked to grow the overall adaptive eyewear market. As a lens company driving consumer demand and eye care professional engagement, we believe that no one else will invest in growing the

Vinita Bhatia (VB): Hello, Dave. Congratulations on your appointment as the CEO. We know you have been associated with Transitions for a long time now. Could you tell us about your progression to this position?Dave Cole (DC): Well, my association

with the company has been for over 20 years. I hold a bachelor’s

degree in medicine from the University of Notre Dame and have over nine years of work experience in PPG Industries, Inc.

I joined Transitions Optical in 1990, which incidentally was also the year the company was launched, as Manager-Sales and Business Development. I went on to assume positions of Business Manager and then General Manager for North America.

In 2004, I added Australia and New Zealand to my responsibilities. And

in 2008, I became involved in its global strategic initiatives. My international leadership position came when I was named Chief Operating Officer in October, 2010. Now, the company’s management has entrusted me with managing its global business as CEO.

VB: So what are your priorities for the future?DC: I am now accountable for leveraging Transitions’ regional and global leadership teams as well as business strategy development and execution. Alongside, I will endeavour to build strong, strategic partnerships to drive the overall photochromic market. Our ultimate goal is to make every popular material and design available, as a Transitions brand lens. By doing so, we empower eye care professionals to make the recommendations that are right for their patients, and you may call it my agenda as a CEO.

VB: How does Transitions plan to increase its share of the photochromic market?VB: Transitions Optical is well known as a leading global provider




category of adaptive lenses like we have. We have yet to reach the limits of photochromic technology. We are looking beyond clearer, darker, faster to the next technology breakthrough that will change the industry. This is why we have a team of 80 researchers and developers who are working on the next innovation.

VB: Who are Transitions’ closest competitors?DC: We don’t consider other photochromic products as our competition. We instead consider clear lenses to be our immediate competition. This is why we are focusing more on growing the global share of photochromic lenses rather than just concentrating on merely increasing our brand’s share.

VB: That’s an interesting point of view. Can you elaborate?DC: Some of the research that we have conducted suggests that there is a great opportunity to continue to grow the global share of photochromic lenses. For example, in one study conducted in US, we found that while more than 1 out of 3 consumers say they will purchase photochromic lenses, just 19% do so. Through our education, programs and support, Transitions is working to help eye care professionals the world over close this gap and grow their businesses with adaptive eyewear. We will continue to invest in communicating this message to our end-users as well as focus on driving category growth and optimal patient experiences. This is how we will also increase the global share for photochromic lenses.

VB: So in the light of these plans, what initiatives is Transitions undertaking for the Middle East?DC: Globally, Transitions is focusing on its commitment to advance light management technology, ensure widespread product availability while promoting industry growth through partner support. In the Middle East, we are partnering with labs and retail chains through two successful programs -- the LabNetwork program and Retail Strategic Partnership program.

care professionals. Investing in creating a recognized brand both creates consumer demand, and makes it easier for eye care professionals to offer Transitions lenses to their patients.

All of our consumer outreach campaigns have been developed so that our partners can tie into them and leverage Transitions' strength to meet the needs of patients. Such initiatives have allowed consumers to directly interface and experience the benefit of our lenses, thereby enabling a better appreciation of the brand that extends beyond just awareness.

VB: How does Transitions Optical develop and foster existing as well as new relationships with independent optical stores and labs?DC: Transitions Optical offers a wide range of professional education and patient resources that are available to all optical laboratories and eye care practices, free of charge. We

value our partners and work hard to support them in their everyday efforts to educate their patients about the importance of healthy sight and the benefits of adaptive eyewear options, like Transitions lenses. Our goal is to make it as easy as possible for anyone who wants to harness Transitions Optical’s industry-leading products and marketing campaigns to grow their own businesses.

While our key resources are available to all industry professionals, we do believe it is important to recognize those partners who have gone above and beyond in advancing healthy sight and the Transitions brand. We do this in

Through these programs, we design and implement various marketing strategies. We want to increase healthy sight and vision care awareness using our brand. We will continue investing in these programs aggressively as we go ahead with well-planned media spending.

VB: What are the things that Transitions considers while creating its ad campaigns?DC: When launching our consumer outreach and trade campaigns, we always look at the current needs in each geographic area. For example, if we were to launch a new technology or roll out new product availability in one region, we would naturally want to raise awareness in that area through enhanced outreach efforts. Our marketing team first understands the customer needs in these areas and then prepares the right message to meet those needs.

VB: How do consumer outreach campaigns help Transitions and its business partners directly?DC: We have found that many consumers don’t understand their options when purchasing eyewear. To help create an educated consumer who is prepared to discuss sight-enhancing eyewear options with his/her eye care professional, we have invested in an extensive consumer outreach campaign on a global level.

We believe that consumer education helps elevate the optical industry at large and drive business for laboratories, manufacturers and eye

“In the Middle East, we are partnering with labs and retail chains through two successful programs -- the LabNetwork program and Retail Strategic Partnership program.”

- Dave Cole, CEO, Transitions Optical



many ways, including through regional awards program. All labs and eye care practices have the opportunity to participate in our programs and earn rewards.

VB: Transitions is introducing a new awards program to formally acknowledge loyal eye care partners who are actively promoting healthy sight to their patients within their local communities. Can you shed some light on this?DC: For two decades, we have been recognizing our independent lab partners who have shown the highest level of commitment to growing their business with Transitions Optical’s family of products and programs. This award goes beyond the United States and is given for other regions including Brazil, Latin America and EMEA regions.

Last year, during our annual Transitions Academy event, we expanded our awards program to include our national and regional retail partners in the United States, and for two years we have been recognizing independent eye care professionals in Canada. While we have consistently offered numerous programs to support our independent optical partners, we believe it is certainly time to formally recognize those who are on the frontline of delivering vision care and healthy sight.

In the initial year of the Transitions Eye Care Practice of the Year award program, we will be opening submissions to practices located in the United States. However, we will continue to support all of our eye care professionals on a global scale through the availability of education, in-office tools and patient education, and the most advanced eyewear technologies in today’s marketplace.

VB: That will gain Transitions brownie points from eye care practitioners. All the best in launching the Eye Care Practice of the Year award program.

many ways, including through regional awards program. All labs and eye care practices have the opportunity

VB: Transitions is introducing a new awards program to formally acknowledge loyal eye care partners who are actively promoting healthy sight to their patients within their local communities. Can you shed some light

For two decades, we have been recognizing our independent lab partners who have shown the highest level of commitment to growing their business with Transitions Optical’s family of products and programs. This award goes beyond the United States and is given for other regions including Brazil, Latin America and

Last year, during our annual Transitions Academy event, we expanded our awards program to include our national and regional retail partners in the United States, and for two years we have been recognizing independent eye care professionals in Canada. While we have consistently offered numerous programs to support our independent optical partners, we believe it is certainly time to formally recognize those who are on the frontline of delivering vision care and

In the initial year of the Transitions

award program, we will be opening submissions to practices located in the United States. However, we will continue to support all of our eye care professionals on a global scale through the availability of education, in-office tools and patient education, and the most advanced eyewear technologies in today’s

VB: That will gain Transitions brownie points from eye care practitioners. All the best in launching the Eye Care Practice of the Year award program.___________________________________________

– Vinita Bhatia

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Sole Distributors for UAE, Oman, Qatar, Kuwait, Bahrain and Saudi Arabia:

Future Optics Co LLC, P O Box - 31274, Dubai UAE. Tel : +9714-2589675 / 3554137 Fax : +9714-2589674 / 3554258 Email: [email protected]

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Sole Distributors for UAE, Oman, Qatar, Kuwait, Bahrain and Saudi Arabia:

Future Optics Co LLC, P O Box - 31274, Dubai UAE. Tel : +9714-2589675 / 3554137 Fax : +9714-2589674 / 3554258 Email: [email protected]

ADVT_VP_Jul - Sep 2011_Future Optics_Pal Zileri Ad_page - 35.indd 35 8/1/2011 1:04:22 PM

Hot, hot, hot - the mercury’s rising and the sun is beating down

mercilessly upon us. Wardrobes have gotten cooler and lighter. Clothes and accessories are all set to go light and cool, too. As for eyewear, well, eyewear this season is going to go by just one mantra – colourful, big, retro. And this is true for all brands with no exceptions.

GO COLOURFUL THIS SUMMER!Colourful is going to be the buzz word. Most new collections from major brands – Prada, Dior, Givenchy, D&G, Guess, Chopard, Carrera, Miu Miu, Oakley, Cavalli, FCUK, Gucci, Chanel, Escada – even the ones that are known for being simplicity personified are going for the richness and boldness of colour.

In fact, according to Pantone Inc, a leading global authority on trends in hues and colours, this season is about an unusual palette with warm and cool tones mixing together. According to

whole wide range of frame colours at his disposal, he has those many more reasons to indulge.

VIVID COLOURS ARE BACK!Not just frames, even lenses are going to be vivid – yellow, blue, gold, silver, rose, gray, brown, green and red. The mirrored variety is also expected to fly off the shelves. Rather than the dark version, it’s gradient lens that is going to be more popular. The new trend it seems is to let the eyes be seen from behind the lenses, all the while ensuring complete UV protection.

Too much bling is a no-no this time. Summer calls for light clothing like voile and cotton, shorts, skirts and capris, sleeveless tunics and accessories like strappy sandals and open toed shoes that are light as air thongs. Where’s the scope for heavy embellishments?

a report published by this institute, the colours of the season are going to be rose, honeysuckle, coral rose, beeswax, regatta, lavender, blue curacao, peapod, silver peony, russet and silver cloud amongst the usual suspects like red, green, yellow, white, blue, violet, pink, brown and all of those shades.

Besides, these really cool (or shall we call them hot) colours, another exciting combination that’s going to work out well is two-tone – and this time it will be colours from opposite ends of the colour-wheel being paired.

What that means is that typical wintry, dark colours will get together with cheery pastels and bright hues that are more associated with the summer. And this gives good reason for the eyewear lover to feel happy, because with a

Hot, hot, hot - the mercury’s rising and the sun is beating down

mercilessly upon us. Wardrobes have gotten cooler and lighter. Clothes and gotten cooler and lighter. Clothes and accessories are all set to go light and cool, too. As for eyewear, well, eyewear this season is going to go by just one mantra – colourful, big, retro. And this is true for all brands with no exceptions.

whole wide range of frame colours at his disposal, he has those many more reasons to indulge.

VIVID COLOURS ARE BACK!

a report published by this institute, the colours of the season are going to be rose, honeysuckle, coral rose, beeswax, regatta, lavender, blue curacao, peapod, silver peony, russet

Summer’sLove Affair

With Eyewear Continues...

Love AffairWith Eyewear

Summer eyewear just got hotter with a plethora of colour and shape options to suit everyone.


Summer’sTRENDS

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Summer’sLove Affair

With Eyewear Continues...

So, eyewear also goes light to match this overall wardrobe style. Even if the frames are metal, the ones in vogue would be very thin frames as the emphasis would be on lightness. Thick frames would be, at the risk of sounding repetitive, of course all flamboyantly coloured.

Another style that’s going to be popular is big frames in retro shapes. Vintage is one style that shares a love-hate relationship with fashion – some seasons it just sort of fades away only to come back with a vengeance. This time, Jackie O’s, butterfly, aviators, rounded rectangular, wraparounds, round, cat eyes et al are going to be really hot as long as they are big, big, big.

Thick acetates are also in vogue. Many of the A-listers at Cannes, including Johnny Depp, Jude Law and Brad Pitt sported these frames with lightly tinted lenses. This is one trend which takes a lot of panache to carry, but it is going to become a well-liked one.

NICHE SEGMENTS GET ATTENTIONWith the summer season bringing in the typical increased sales for sunwear, some niche segments are expected to do extremely well. Kids and sports eyewear is going to witnessa lot of action.

Kiddie eyewear, especially the branded variety should see a lot of sales – especially with the ongoing vacations. Therefore, being out in the sun and playing lots of sports is a given. And this is one area of sales that eye

Even if the eyewear frames are metal, it would be very thin as the emphasis would be on lightness.




care practitioners should prepare themselves for. Regular eyewear buyers can be gently guided toward purchasing sunglasses for their kids (both tweens and teens) and even a little bit of advertising spend in this area should pay rich dividends.

Sports fashion eyewear is going to get bigger as well. In fact, new collections from the leading haute fashion brands already have some pieces that are very obviously inspired from active sports eyewear.

For the optician, there’s plenty to do. Summer predictably is as busy a time as there could be. Taking advantage of the increased requirement for appropriate sunwear, huge sales are expected. With increased footfalls, it would be nice to treat customers to the latest and the best in eyewear there could be.

Stocking up on brands and ensuring that the right advice and information is given to the customer is imperative. Besides, even small changes to the store displays and the window display would make a huge difference in attracting customers.

BE DIFFERENT - GO SOCIALSummer time should also be the time when the optician could think of trying out something new and something different. A lot of people (read potential customers) are online in a big way and are up and about on social networking sites. These portals make for a very subtle form of advertising, where there is direct interaction with customers,

without making it sound too much like conventional, in-your-face advertising.

Getting on the social networking bandwagon is a good option. There is a good possibility of greater store recall with a good solid presence on these sites.

A case in point would be Yateem Optician which regularly updates its Facebook page with information about ongoing sales and new schemes and

discounts that the company is working on. Efforts like these go a long way in engaging with customers on a personal level and giving them updates about the new collections that have hit your store as well.

From colour to retro to big, the recession gone, brand availability at an all-time high, innovations in marketing, advertising and design – this summer promises to be a rocking one. What better way of beating the heat could

What’s The Fashion Quotient This Summer?• Go colourful! Vibrant colours are in this summer - not just for frames but also for lenses.• Too much bling is a no-no.• Light accessories to match light clothing will cool you this summer.• Big frames and retro shapes will

make the ladies look chic.• As visits to the beach increase, kids eyewear is the next big thing.• Sports fashion eyewear gets bigger with a few hautefashion brands.

Customers can be gently guided towards buying sunwear for kids, with a bit of targeted advertising spend in this area.

without making it sound too much like conventional, in-your-face advertising.

one think of, other than having a good time buying eyewear and a greater time selling it?__________________________________________

– Roli Gupta

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VP (A) - Everything Between You & Eye38 PBVP (A) - Everything Between You & Eye



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But going for regular eye checks is important for safeguarding one’s overall health. Often, at a regular eye screening, a practitioner is capable of detecting illnesses like diabetes, glaucoma, thyroid, macular degeneration or hypertension. However, one of the biggest challenges is getting patients to get their eyes tested - and doing that periodically.

EYE AILMENTS: AGE NO BARThere are various eye conditions and they can affect people in any stage of life. The key is early detection and treatment. “Most people get their eyes checked only when they have recurrent headaches, dizziness or can’t see well. Ideally they should visit their eye care practitioners regularly because that is when serious eye conditions can be detected and even

controlled,” notes Dr Tariq Ahmed Aazem, Ophthalmologist at Al Baraha Hospital in Dubai.

Even if poor vision can’t be treated after late detection, there are alternatives available through which patients can see the world around them more clearly. This is where regular eye examinations play an important role. In the case of children, up to the age of eight years, a routine eye test is conducted to check their visual acuity and visual alignment, and to also check ifthey have age-appropriate eye-hand-body coordination as well as eye tracking skills.

From puberty to the age of 39 years, an eye care practitioner will try to detect any visual changes in the eye

It is easy to take our eyesight for granted and most people do this too.

This is probably why few opt to go for regular eye examinations. Little is it known that a simple eye examination can shed light on any underlying illnesses that one might have which has not manifested itself in any other form.

Practiced eye care professionals do more than make a patient read strings of letters on a screen. They often check the back of the eye, the optic nerve, the retina and the iris to understand if there are any optical malfunctions which could indicate the onset of an ailment.

Most people visit an eye care practitioner only when they have blurry vision or recurring headaches.

It is presumed that an eye test is only for those who experience difficulty in their vision or need to update their prescription glasses. What is not known is that a simple eye examination can sometimes detect latent illnesses that a person might have.

Regular Eye Tests:

But going for regular eye checks is important for safeguarding one’s overall health. Often, at a regular eye screening, a practitioner is capable of detecting illnesses like

controlled,” notes Dr Tariq Ahmed Aazem, Ophthalmologist at Al Baraha Hospital in Dubai.

Even if poor vision can’t be treated

It is easy to take our eyesight for granted and most people do this too.

This is probably why few opt to go for regular eye examinations. Little is it known that a simple eye examination

An Investment For Your Overall Health


Regular Regular EYE

MATTERS

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and determine the cause for any pain, appearance of dark spots in central vision or flashes of light that a patient experiences. This aside, they also probe into the reasons behind excessive tearing or dry eye syndrome.

After a person hits 40 years, regular eye checks are strongly recommended to detect the presence of cataract, glaucoma, macular degeneration,

diabetic retinopathy or hypertensive retinopathy. Most qualified eye care practitioners are trained to pick up vision defects that will point out if the patient has any of these health conditions.

For instance, an eye care practitioner might notice that the arteries supplying blood to the eyes have become narrower. This is an indication of high blood pressure in the eyes and obstructions building up in veins. ,

On detecting this condition, called papilledema, the practitioner will advise the patient to visit a general physician and get the right treatment. Early detection of any illness always

helps in controlling it better. However, unless a patient goes for regular eye examinations, it will be difficult for an eye care practitioner to help him because sometimes vision can deteriorate rapidly within a short period of time.

This is why it is recommended that people with refractive errors too should get their prescription glasses checked regularly. If their eyewear is misaligned and does not give them good visibility, they could have excessive alterations in their eye sight. This in turn can give rise to asthenopic symptoms.

KEEP A CHECK ON ITResearchers recommend that everyone should have an eye examination every two years even if they do not have any vision-related issues. And those who have any existing eye conditions, including refractive error, should ideally get their eyes tested every six months.

This rule applies to children as well, because as they grow, their eye size also changes. Some schools regularly conduct routine eye screenings of students and if the authorities encounter any anomaly, they recommend that the child go for a comprehensive test independently with a qualified eye care professional. “These days teachers, too, recommend

“Ideally, patients should visit their eye care practitioners regularly because that is when serious eye conditions can be detected and even controlled.”

– Dr Tariq Ahmed Aazem,

Ophthalmologist at Al Baraha Hospital,

DubaiRegular

Eye Tests:An Investment For

Your Overall Health Often, at a regular eye screening, a practitioner can detect illnesses like diabetes, glaucoma, thyroid or macular degeneration.



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that students go for an eye check, especially if they notice that the student is unable to read what is written on the board or starts submitting home work with mistakes,” says Dr Tariq Azam, Ophthalmologist at Al BarahaHospital in Dubai.

Some corporate organizations, too, have made it mandatory for their employees to go for regular overall health checkups which include eye inspection. It is heartening to see that vision care is being taken seriously by these institutions and hopefully, people at large will take it up earnestly as well.

Dr Tariq strongly recommends that patients with existing health conditions like diabetes or hypertension should get their eyes checked twice a year. Often, if an eye care practitioner suspects that a patient does not have any illness, but is still a borderline case, he will advise him to come for another visit within six months. “It depends on the severity of the ailment and how badly the patient is afflicted,” he adds.

Eye care practitioners often alert patients about some warning signs that they should look out for, which will let them know that their vision is failing. If patients know about some of the tell-tale signs of an illness, they can visit their health provider when they start noticing its manifestation.

PATIENT COMPLIANCE VARIESFortunately, patient compliance is very good if they already have some serious

eye issues or have a history of vision problems in their immediate family. Around 70% of patients fall into this category. One reason, according to Dr Tariq, could be because the Ministry of Health in countries like Dubai has made regular eye checks free of charge for national residents.“This is one of the reasons for the high-level of compliance in urban areas. However, people in far-flung places still do not take their eye health very seriously,” he adds.

The trouble with compliance arises with people who have never had any eye problem. In such cases, it is tough getting them to appreciate the risk they run by overlooking eye examinations.

A good option for an eye care practitioner in such a scenario is to good if they already have some serious practitioner in such a scenario is to

In the case of children, up to the age of eight years, a routine eye test can check their visual acuity, visual alignment, eye tracking skills as well as correct eye-hand-body coordination.

From puberty to 39 years, visual changes in the eye are detected. An eye care practitioner tries to determine the cause for any pain, appearance of dark spots in central

vision or flashes of light that a patient might experience. They also probe into reasons behind excessive tearing or dry eye syndrome.

After 40 years of age, regular eye checks are strongly recommended to detect the presence of cataract, glaucoma, macular degeneration, diabetic retinopathy or hypertensive retinopathy.

Age-Appropriate Eye Tests

rely on some visual aids like videos to show the patients how their ocular health can deteriorate, if they do not take it seriously. Luckily with the advent of the Internet and easy access to information, social media platforms play a strong role in educating patients about how they can enjoy better vision if they start caring for their eyes sooner.

Eye care practitioners ought to impress upon their patients the importance of scheduling regular eye check-ups as it is an investment on their overall well-being.

As an eye care practitioner, you can educate your clients about the vision-related issues they are likely to face if they ignore their eyes. The idea is not to scare patients, but to educate them about the importance of getting regular eye checks. They have to know that an eye examination can help in early detection of illnesses like diabetes and they can take the right steps to keep it in check.

Ultimately, if the idea is presented to them appropriately, they too will comply with regular visits. After all, who would want to compromise on good eye sight, ever?__________________________________________

– Vinita Bhatia with inputs from Dr Tariq Aazem,

Ophthalmologist at Al Baraha Hospital in Dubai.

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The phrase ‘change is the only constant’ has never been as true

as it is in the present. These days revolutions happen every other day - be it Facebook or iPad - changing the way we understand the world.

Similarly, malls have changed the way we view the retail sector. In recent times, we have seen optical retail stores that have widened their horizons by providing optically correct 3D eyewear and make-up for people with sensitive eyes or those who wear contact lenses. This shows that retailing itself has changed drastically.

Gone are the days when retail could be defined as ‘selling of goods to consumers’. The means by which selling occurs today encompasses a whole lot more. Take, for instance, Luxottica’s OPSM Eye Hub which recently opened in Australia. The company calls it the ‘future of retail’ – a concept store which has a number of offerings to provide a unique experience to its customers.

It claims to be the world's largest optical store with 1,500 square meters of retail and consultation space. Some of its offerings include simulator

zones and interactive touch screens. Additionally, the store has a special play area and an education room for children as well as an illusion room and other areas to involve the consumer in the retail experience.

Andrea Guerra, Luxottica Group’s CEO goes so far as to say that the special characteristics of this new concept store demonstrates how international retail will be in the future. Luxottica now plans to open a number of such stores in the US, UK and China over the next few years.

The phrase ‘change is the only constant’ has never been as true

as it is in the present. These days revolutions happen every other day - be it Facebook or iPad - changing the

Gone are the days when retail could be defined as ‘selling of goods to consumers’. The means by which selling occurs today encompasses a whole lot more. Take, for instance,

zones and interactive touch screens. Additionally, the store has a special play area and an education room for children as well as an illusion room and other areas to involve the

What’s Next?What’s Next?

New-Age Optical Retail


RETAIL TALES

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eyewear, would be ‘engaged’ in an experience. Retail stores all over the world, whether they deal with sports equipment or electronic goods, are moving towards creating such experiences.

This concept is not limited to big retailers. Many small and medium-sized retail outlets are also creating their distinctive stamp. This is because customers are looking for creatively designed experiences, irrespective how small or big the retailer is.

At a time when personalization has become the key to eyewear and lenses, it is no surprise that optical retail is also moving towards a more personalized experience. At Luxottica’s Eye Hub, a concierge greets all customers when they enter the store and guides them through the showroom. How's that for royal treatment!

Here, customers can use interactive digital mirrors, created by Melbourne-

based Interactivity, to record videos of themselves trying out different eyewear and then play back the video to make their final decision. They can also send these videos to their friends via Facebook and get their feedback!

AN ERA OF INTERACTIVITYThis kind of interactive media is set to change the face of retail business. A number

of companies are offering interactive media of different kinds.

For instance, at Silmo 2010, Total Immersion’s partner Activ’Screen unveiled an Interactive Shop Window for Virtual Glasses Fitting. Using this platform, visitors were able to ‘try on’ eyewear on the screen by choosing from the inventory of frames. Such an interactive media could be placed outside the optical store so that people can use the technology even if the optical store is shut for the night.

Another ultra-tech offering that is taking the optical retail by storm, literally, are simulators which create ‘real world’ conditions. The first company to use this is Luxottica’s Eye Hub. The optical store has simulator zones – the Oakley Pressure Chamber and Revo Elements Room – which feature a wind tunnel for cyclists and a glare simulator.

In these areas one can test the eyewear’s glare and wind-resistance features. The simulator zones, as the company calls it, allow the customer to ‘road test’ the eyewear before buying it.

With the increasing awareness of how eyewear can protect the eyes and enhance sports performance, can we expect such high-tech simulators to become a regular feature at optical stores? That's the million-dollar question!

BRING IT ONAt Luxottica’s retail outlet, a number of add-ons make shopping a more memorable experience. For instance, there is a safe play area for children so that parents can spend time looking at eyewear.

Add-ons could take on different avatars. For some retail outlets it is the speed with which they can give customers their frames. For some, it could be events within the optical store. Luxottica has another interesting feature, which is stylists who advise customers on purchasing eyewear.

Like any other sphere, optical retail is evolving. However, the changes we're seeing today are happening rapidly. Now, customers are always on the lookout for something new to catch their fancy and retailers are responding in various ways – new décor, theme, products, offers, events, interactive media and many other ways.

As retail gets more refined over time one can't imagine what the next innovation will be. Any guesses?................................................................................


eyewear, would be ‘engaged’ in an experience. Retail stores all over the world, whether they deal with sports equipment or electronic goods, are moving towards creating such experiences.

This concept is not limited to big retailers. Many small and medium-sized retail outlets are also creating their distinctive stamp. This is because customers are looking for creatively designed experiences, irrespective how small or big the retailer is.

At a time when personalization has become the key to eyewear and lenses, it is no surprise that optical retail is also moving towards a more personalized experience. At Luxottica’s Eye Hub, a concierge greets all customers when they enter the store and guides them through the showroom. How's that for royal treatment!

Over the next few decades, retailers will need to understand how to match a customer’s experience with what each user wants. With an increase in the level of sophisticated technology and as more people shop online, there needs to be a very compelling reason for customers to physically visit a store.

CONCEPT RETAILINGConcept retailing is slated to be the next big thing in optical business. According to Michael Rubin, a retail consultant, it is all about "immersing people in the product itself and showing how it relates to their values and lifestyle".

The idea is for customers to have a good enough reason to visit an outlet. Once in the store, the customer, in addition to looking for and buying

digital mirrors, created by Melbourne-based Interactivity, to record videos of themselves trying out different eyewear and then play back the video to make their final decision. They can also send these videos to their friends via Facebook and get their feedback!

AN ERA OF INTERACTIVITYThis kind of interactive

business. A number of companies are offering interactive media of different kinds.

CONCEPT RETAILING

This kind of interactive media is set to change the face of retail business. A number

This kind of interactive media is set to change the face of retail business. A number

Luxottica’s OPSM Eye Hub in Australia offers simulator zones and interactive touch screens

CONCEPT RETAILINGConcept retailing is slated to be the CONCEPT RETAILING

What’s Next?

visit a store.

New-Age Optical Retail



VP-Arabia_Jul-Sep 11_Retail Tales_Page 44-45.indd 45 7/30/2011 5:20:49 PM

Vision-X 2011 held at Dubai saw a dose of glamour infused in the trade fair with the inclusion of a fashion show. Additionally, there were seminars for opticians and eye care practitioners as well. Despite this, the visitor turnout for the event was on the lower side.

The three-day Vision-X trade fair and exhibition, which was held

from 24th May to 26th May 2011, saw the participation of 120 companies from the optical industry globally. Organisations from over 63 countries converged at the Dubai International Convention and Exhibition Centre to participate in the event.

The show, inaugurated by UAE’s Minister of Health, Dr Hanif Hassan Ali, brought together international companies and industry professionals, giving them a platform to network with visitors from the optical fraternity in the GCC region. Some industry leaders who participated in Vision-X 2011 included Egma Lens, Bakarat Optical, Future Optics, Johnson & Johnson, Lomic, Maui Jim Middle East, Coburn Technologies, and Kefan Optics. Egma Lenses used the event to launch ColorMatic IQ photochromatic lens

ophthalmic, optometric and technical equipment besides machinery, while Vision Lifestyle focused on innovations and trends in eyewear fashion and accessories.

At the same time, the organisers realised that infusing glamour into the event was a sure-fire way to attract more visitors and help exhibitors showcase their select collections. That is why, the Vision-X Dubai fashion show returned this year, much to the delight of the visitors. Models sporting the latest stylish eyewear by brands like Espirit, Maui Jim, Porsche Design, Puma and Trussardi walked the Fashion Catwalk ramp to the beat of foot-tapping music.

One stall which caught the attention of most visitors at Vision-X 2011 was of Maui Jim with its likeness to a shack on a beach front. Even representatives

TThe three-day Vision-X trade fair and exhibition, which was held and exhibition, which was held

from 24th May to 26th May 2011, saw from 24th May to 26th May 2011, saw the participation of 120 companies the participation of 120 companies from the optical industry globally. from the optical industry globally.

ophthalmic, optometric and technical ophthalmic, optometric and technical equipment besides machinery, while Vision Lifestyle focused on innovations and trends in eyewear fashion and accessories.

Glamour, Vision Care And More

from Rodenstock. Barakat Optical, too, showcased Edge 650 from WECO Edging Machines for the first time,at Vision-X.

There were also country-specific pavilions at this year’s exhibition which included a host of first-time exhibitors. Satisloh, Nigura, and Wagner & Kuehner marked their presence from Germany while the French pavilion saw the participation of Essilor International, Parasite Design, Grosfilley Lunettes, and Lookvision. The pavilions for Italy and Hong Kong were also expanded to showcase the latest collections in luxury eyewear from those countries.

FUSION OF FASHION AND BUSINESSThis year, Vision-X 2011 was segmented into two areas – Vision Opticare and Vision Lifestyle. Vision Opticare showcased the latest VP (A) - Everything Between You & Eye46 47VP (A) - Everything Between You & EyeVP (A) - Everything Between You & Eye46 47VP (A) - Everything Between You & Eye

Vision-X 2011 held at Dubai saw a dose of glamour infused in the trade fair with the inclusion of a fashion show. Additionally, there were seminars for opticians and eye care practitioners as well. Despite this, the visitor turnout for the event was on the lower side.

EVENTS

VP-Arabia_Jul-Sep 11_Event-Vision X_Page 46-47-48.indd 46 7/30/2011 6:15:18 PM

Abdalla, Consultant Oculoplastics and Strabismus at Magrabi Centre in Dubai, explained that he had participated in the conference because sharing knowledge and experience with eye care

professionals is essential for the progress of the best practices and technological advancement.

Alex Heuff, Industry Group Manager, Dubai World Trade Centre and organiser of Vision-X Dubai, was pleased with the caliber of speakers

at this conference. “For eye care professionals to be able to learn from such a varied group of professionals means that there is the chance to broaden horizons as well as gain more depth of knowledge in their own fields,” he said.

For the first time at Vision-X Dubai, the event's platinum sponsor Egma Lens, too, hosted a number of training seminars on free-form technology, pediatric optometry, optical lens sales and cosmetics from Dermalook.

MIXED FEEDBACK FROM EXHIBITORSSome of the regular exhibitors at this event included Charmant Group, and its COO, Colin D'Cruz, was happy with the turnout that his company’s booth received. However, overall, he was disappointed with the low visitor turnout to the event, which was initially expected to welcome more than 3,800 top industry professionals. “One reason why Vision-X Dubai had such limited footfall is because the event was not marketed very well by the organisers,” he said.

This sentiment was shared by Hrushabh Tolia of Future Optics – a company that has been exhibiting in Vision-X since the event began 12 years ago. “This time around big brands like Safilo and Luxottica did not participate in the event. When big brands like these are not part of the event, it loses some attraction,” he commented.

Abdalla, Consultant Oculoplastics and Strabismus at Magrabi Centre in Dubai, explained that he had participated in the conference because sharing knowledge and experience with eye care

professionals is essential for the progress of the best practices and technological advancement.

Alex Heuff, Industry Group Manager, Dubai World Trade Centre and organiser of Vision-X Dubai, was pleased with the caliber of speakers

at this conference. “For eye care

from the company were dressed in beach shorts and comfortable T-shirts to go with the overall vibe. And the regular dance performances at this stall were another major draw amongst visitors.

CONFERENCES AND SEMINARSVisiting delegates participated in the 6th Vision-X Dubai Conference, which was co-organised by the Dubai

Glamour, Vision Care And More World Trade Centre and the Emirates

Medical Association Ophthalmic Society. The 'Vision-X Dubai - Ophthalmology Symposium' hosted international figures in ophthalmology who concentrated on topics such as advances in cornea refractive surgery. There was also a special video session presenting complex eye surgeries.

Part of the Vision Opticare section of the show, the educational program also covered topics as diverse as ‘New Advances in Visual Fields Analysis’ to ‘Botox for Facial Aesthetic Enhancement’. All attending delegates received a Certificate of Continuing Medical Education.

The keynote speaker, Dr Mohammad Hafeez who is a Consultant in Oculoplastics and Fellow at Royal College of Surgeons of Edinburgh, participated in sessions like cosmetic practices and orbital reconstruction. Appreciating the quality of these sessions, his peer Dr Walid

This year, Vision-X 2011 was segmented into two areas – Vision Opticare and Vision Lifestyle.




But, Colin was pleased with the fact that the people who visited the event were serious buyers. Hrushabh did not share this sentiment as he felt that the same people were visiting the event. “We hoped to meet new people this time around. However, we saw the same faces in the crowd,” he added.Martine Larroque, Director of Sales,

Middle East - Maui Jim, blamed this partially on the changing event-management team at DWTC. “Most of the visitors were the same faces from last year's Vision-X, and who, our sales representatives are in touch with regularly. We wanted to see fresh customers at the event, which sadly was not the case,” she added.

VISITORS WERE PLEASEDRegular visitors at the event, too, marked that the crowds had thinned this year. Shammi Sarin, Director for

Vision-X Dubai's platinum sponsor, Egma Lens hosted training seminars on freeform technology, pediatric optometry, optical lens sale and cosmetics from Dermalook.

Dubai to participate. Colin suggested that the format of the fashion show, for instance, should be changed, while Hrushabh said that it should be scrapped as people paid more attention to the models' clothes than the eyewear they sported.

There will surely be more suggestions coming the organisers’ way. Hopefully, some of the better ones will be taken into account so that Vision-X can reclaim its place of pride as the most-awaited trade fair for the optical and ophthalmic industry of GCC.__________________________________________

- Vinita Bhatia

................................................................................


But, Colin was pleased with the fact

Dubai to participate. Colin suggested that the format of the fashion show,

Global Vision Optical Group, pegged this down to people perceiving that the political unrest in Middle East countries might reverberate in Dubai as well. “Some of my friends from the trade, especially from Europe, dropped their plans to participate in Vision-X due to their fear about the current political scenario,” he noted.

But other visitors like Saffiya Nabee, an optometrist and first-time visitor to Vision-X, were happy with the event. She had visited to see the new products available in the market so that she could include them in her practice and also participate in the conferences. “I liked Vision-X, but it would have been better with more conference sessions,” she suggested.

Similarly, Naim Khanjani of Farzan Lens in Iran, another first-time visitor to Vision-X, liked the opportunities the event offered him for networking. He wanted to explore the possibilities of getting into a tie-up with some of the brands that were present in Vision-X so that he could start stocking their products at his optical stores in Iran.

Vision-X by itself is a well-known event in the optical community in GCC. But exhibitors felt that the organizers should have made more effort to market it well and get people from outside of


networking. He wanted to explore the possibilities of

stocking their products at

that the organizers should




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CARLO BAWARRISUNGLASSES

EYE WEAR

ADVT_VP_Jul-Sep_10_Focus ad_page 02.indd 1 4/25/2011 3:48:05 PM

Silmo 2011 is gearing itself up to another successful

year. This year, it will be held from 29th September to 2nd October, 2011, at Paris Nord Villepinte.

Silmo, like every year, will provide delegates an effective platform to generate business with daily, interactive exchanges, professional training and information, and promotion of innovation and creation. With a unique architecture

Silmo 2011 is gearing itself up to another successful

year. This year, it will be held from 29th September to 2nd October, 2011, at Paris Nord Villepinte.

Silmo, like every year, will provide delegates an effective platform to generate business with daily, interactive exchanges, professional training and information, and promotion of innovation and creation. With a unique architecture

Silmo 2011: Putting Ambition

In ActionThe organisers of Silmo claim to have already reached cruising speed with the ‘most advantageous dates’ and a ‘supportive exhibition environment’ at Paris Nord Villepinte. Here’s a look at what they have in store this year.

of four key components - Silmo Mondial de l’Optique, Link By Silmo, Silmo Academy, and Silmo D’Or, this year sure looks like an eventful one.

Silmo Mondial de l’Optique, which is the optical fair itself, claims to have 1000 exhibitors and 35,000 visitors from all over the world. Held over four days in four special halls, it boasts of an 80,000 square meters exhibition area in one block for maximum convenience that will help professionals from the optical and ophthalmic world gather and have an interactive exchange of ideas and innovations.


EVENT

VP_Arabia_Jul-Sep 11_Event - Silmo_page 50-51.indd 50 7/30/2011 4:37:01 PM

Silmo 2011: Putting Ambition

In ActionLink by Silmo which is a virtual network launched last year, aims at bringing together professionals to exchange information and debate issues. The organisers would surely want to build on the initial response they received last year. And with social networking gaining momentum, this exercise by Silmo is one that’s being watched by many from the industry.

The Silmo Academy will have its discussion forum headed by Guy Charlot. It will be facilitated by a scientific committee which will, for the second year, present its scientific symposium. This aims at helping opticians broaden their knowledge in the fields of vision and optics in order to meet the visual needs of their clients more effectively.

The Silmo Academy 2011 will feature three symposium sessions on the themes of children’s vision, reading and myopia concluding with a summary session. Additionally, a poster exhibition will be organised where postings will be welcomed by anyone wishing to share their work on various aspects of vision or optics.

And lastly, there will be the eagerly awaited Silmo D’or awards, which will reward eyewear companies on their expertise, talent, creativity and innovation. Silmo D’Or has become one of the most coveted awards and is seen by many as the ultimate form of recognition by the industry.

Over the years, Silmo has succeeded in establishing itself as an international exhibition that helps optical companies to combine social interaction with a professional ambience. And from an overview of the activities that are in progress, it sure looks like this year’s Silmo is going to be a ‘must-attend’ event!___________________________________________

– VisionPlus Bureau

................................................................................


Silmo has a unique architecture with four key components - Silmo Mondial de l’Optique, Link By Silmo, Silmo Academy and Silmo D’Or.



VP_Arabia_Jul-Sep 11_Event - Silmo_page 50-51.indd 51 7/30/2011 4:37:38 PM

SILMO, MONDIAL DE L’OPTIQUE THE ENTIRE OPTICAL MARKET REPRESENTED

Optics Frames Sunglasses Lenses Contact lenses Instruments

Equipments Low vision Materials and Components

Welcome to PARIS NORD VILLEPINTE The international business platform

Order your electronic badge Book your accommodation thanks to our partnerEnjoy benefits on your transport with our partnersAccess the show by public transport, car or free shuttle service

PARIS NORD VILLEPINTE29 SEPT.. ..2 OCT 2011

www.silmoparis.comOptimize your visit in 1 click !

ADVT_OP_Mar - Apr 11_Silmo_Silmo 2011 DSPD Ad_ Page XX - XX.indd 2 3/31/2011 10:03:10 AM















ADVT_OP_Mar - Apr 11_Silmo_Silmo 2011 DSPD Ad_ Page XX - XX.indd 3 3/31/2011 10:03:11 AM

The Rivoli Group debuted the Fall/Winter 2011 collection by

international eyewear designer brands at a fashion forecast showing at the Park Hyatt in Dubai. The event, which was held between 23rd to 28th July, 2011, witnessed the attendance of the region’s top eyewear retailers and buyers. A fashion show, held on 26th July, 2011, showcased the yet-to-be-released models from brands like Tom Ford Eyewear, Roberto Cavalli, John Galliano Eyewear, DSQUARED2 Eyewear, Just Cavalli, Montblanc Eyewear, Timberland, and Ferrari.

“This fashion show was conceptualized to give the regional industry an opportunity to experience first-hand

the quality, design and styles of trend-setting eyewear collections for the upcoming season,” explained Shanu Nag, Group General Manager of the Rivoli Group, who is responsible for the eyewear business of the company.

He added that the company brought numerous Fall/Winter eyewear trends to the convention so that its business partners from all over the GCC region could witness the latest premium eyewear. This, in turn, would help them purchase the styles that are most suited to the region’s tastes and demands. “This event is where best-sellers get picked and forecasted. This is where the next big eyewear trend is hiding,” added Shanu.

The Rivoli Group recently held a fashion show to herald the eyewear trends for Fall/Winter 2011. It showcased the latest collections from Tom Ford, Roberto Cavalli, John Galliano, DSQUARED2, Just Cavalli, Montblanc, Timberland and Ferrari.

Tinternational eyewear designer brands at a fashion forecast showing at the Park Hyatt in Dubai. The event, which was held between 23rd to 28th July, 2011, witnessed the attendance of the region’s top eyewear retailers and buyers. A fashion show, held on 26th July, 2011, showcased the yet-to-be-released models from brands like Tom Ford Eyewear, Roberto Cavalli, John Galliano Eyewear, DSQUARED2 Eyewear, Just Cavalli, Montblanc Eyewear, Timberland, and Ferrari.

“This fashion show was conceptualized to give the regional industry an opportunity to experience first-hand

Roberto Cavalli, John Galliano, DSQUARED2, Just Cavalli, Montblanc, Timberland and Ferrari.

The Rivoli Group recently held a fashion show to herald the eyewear trends for Fall/Winter 2011. It showcased the latest collections from Tom Ford,

The Rivoli Group recently held a fashion show to herald the eyewear trends for Fall/Winter 2011. It showcased the latest collections from Tom Ford,

Rivoli Group Takes Eyewear Fashion, Forward


Rivoli Group Rivoli Group Rivoli Group Rivoli Group Rivoli Group Rivoli Group Rivoli Group Rivoli Group

HAPPENINGS

Final_Arabia_VP_Jul-Sep 11_Happenings_Page 54-55.indd 54 8/1/2011 4:46:39 PM

The Rivoli Group is a well-known importer and retailer of luxury brands in the Middle East and offers a range of product categories from watches and writing instruments to menswear, accessories, gift items and eyewear. It represents brands including Blancpain, Glashütte Original, Omega, Montblanc, Longines, JM Weston, Carl F Bucherer, Kenzo, and Vertu, with operations spread over 300 stores throughout the GCC.

FOR-YOUR-EYES-ONLY FASHION SHOWPutting fashion over functionality, the DSQUARED2 eyewear collection set the pace for the evening. The showcase was a cool expression of exuberance and confidence distinctively associated with the brand’s young patrons. Retrograde styles dominate the upcoming season’s looks from its eyewear collection, showcased on the ramp in a true urban style through iPads hung as accessories on the models.

Elegance got unconventional as cape-clad models introduced the range of Tom Ford eyewear covered in mystery. The new collection epitomized its popular its style statement – ‘People will take a risk with a pair of eyeglasses. You can wear a fairly conservative outfit, you put on a pair of really cool, groovy eyeglasses and it’s potent.’ Gradient lenses, intricate nose pads and oversized styles from Tom Ford reign this season.

Geared for the outdoors, the next collection was from Timberland. This one showcased a casual look with the models on the catwalk displaying their latest range of practical frames with sporty designs.

With a typically aggressive and cheerful line of eyewear, Just Cavalli showcased trends for the fashion forward. A key

style of the brand’s Fall/Winter range this year is the cat-eye frame which appeared on the ramp in a variety of finishes and styles.

LOCALISED COLLECTIONSThe fashion show took the audience to the heart of Arabia with Ferrari sunglasses showcased by men in local and regional gear. The new range of Ferrari sunglasses is particularly enveloping and aerodynamic, making them an apt choice for the region. The

minimalistic designs continue to be the brand’s mainstay this season.

Understated and sophisticated, the Montblanc eyewear collection showcased refined elegance through its timeless designs in contemporary styles. Sharp business suits complemented the classic styles of sunglasses.

From subtle elegance to extravagant glamour, the show had something for everyone. There were glamorous and dramatic pieces from the Roberto Cavalli range and these were showcased through turbans, flowing dresses and exotic styling. This brought out the ostentatious glamour of brand’s Fall/Winter eyewear collection. Enamel and metal trims stood out on over-sized sunglasses adding the quintessential Cavalli glitz to the range.

The excessive and mod attitude of John Galliano Eyewear was the show’s finale. Using the romantic Galliano DNA, these new styles fused function and frivolity in an unconventional display on the catwalk. Elegant frames got a contemporary spin in a variety of shapes, styles and lens shades.

From the fashion show, one thing came out strongly - cat eye designs, gradient lenses, metal trims and acetate frames are back in vogue. And with this, the fall winter eyewear season sure promises to be high fashion.__________________________________________

– VisionPlus Bureau

.....................................................................................


The Rivoli Group is a well-known importer and retailer of luxury brands in the Middle East and offers a range of product categories from watches

Rivoli Group Takes Eyewear Fashion, Forward

them an apt choice for the region. The minimalistic designs continue to be the brand’s mainstay this season.

Understated and sophisticated, the Montblanc eyewear collection showcased refined elegance through its timeless designs in contemporary styles. Sharp business suits complemented the classic styles of sunglasses.

From subtle elegance to extravagant glamour, the show had something for everyone. There were glamorous and dramatic pieces from the Roberto Cavalli range and these were showcased through turbans, flowing dresses and exotic styling. This brought out the ostentatious glamour of brand’s Fall/Winter eyewear collection. Enamel and metal trims



Final_Arabia_VP_Jul-Sep 11_Happenings_Page 54-55.indd 55 8/1/2011 4:46:59 PM

Chanel's 2011/12 Autumn-Winter Prestige eyewear collection

Chanel features a different element from its iconography in its eyewear collection every year. In the past, its collections have been inspired by

quilting, pearls, camellias, buttons and ears of wheat.

The Chanel 2011/12 Autumn-Winter Prestige eyewear collection focuses on its interlaced leather chain from the Classic 2.55 bag. If you pick up any optical and sunglasses feature in the collection you will find the interlaced

leather chain along the temples.

The new range boasts of different shapes like cat’s eye, aviator, square oversize and butterflies. For those who prefer metal, there are frames in shades of silver, pale gold and black, while acetate lovers can pick up

models in colours like light-grey, wine, taupe and blue.

Gucci and Safilo introduce new eyewear models for 2011

Gucci is introducing four sustainable eyewear models in a different range of colours for 2011.The collection is made of innovative acetate which contains a much higher percentage of material from natural origins. It has been created in two colours - flamed Havana with red and green

background and the iconic green-red-green combination.

Also, coming soon is the Gucci Eyewear collection which includes two bio-based sunglasses, in a natural material made from castor-oil

seeds. The packaging is designed specifically with the goal of gradually reducing environmental impact.

Valentino blings it on with its Spring-Summer 2011 collection

Valentino’s new eyewear collection with a retro essence is aimed at the woman who has an avant-garde outlook. The butterfly-shaped

sunglasses have Swarovski pavé frames and are available in black with dark grey lenses or rhinestone details and graduated brown lenses.

The metal aviator-shaped sunglasses have a contemporary appeal, which include small and pyramid-shaped studs positioned at the

sides of the lenses and ultra-slim temples. The sophisticated shades feature light touches of gold, ruthenium, dark blue,

green or hazy brown.

Get sporty with IZODThe new IZOD or IZOD PFX specs by ClearVision Optical is ideal for dapper men who like to have an adventurous lifestyle. The eight new additions to the collection are ideal for active men to fuse sports with style.The sporty collection delivers functional eyewear and sunglass designs by incorporating select materials with simple detailing and vibrant colours in fashionable acetate and metal-acetate options. It has hunky frames as well as semi-rimless which are colourful too with shades like blue slate, green hunter, black tortoise and blue chrome.


OFF THE SHELF

VP_Arabia_Jul-Sep_11_Off the shelf_Page 56-57.indd 56 7/30/2011 4:39:29 PM

Ogi Eyewear’s summer collection goes back to basic

The summer 2011 collection by Ogi Eyewear is being launched in three distinct categories: Heritage, Evolution and Innovation. The company

has undertaken this initiative to allow eye care practitioners segment its collection into categories best suited for their customers.

The company states that its Heritage collection embodies the spirit of its beginning which had small and colourful frames with a contemporary

flair. It combines simple shapes and rich tones with subdued industrial elements.

All Ogi frames come with a black clamshell hardcase with a lime crushed velour lining and an embossed cleaning cloth.

Luxottica presents Prada's Minimal-Baroque Capsule collectionPrada's Minimal-Baroque eyewear is inspired by the brand’s Spring/Summer 2011 womenswear collection. It has two new sun styles with a third limited-edition style. The main design feature of the collection is the use of curves, friezes and bas-relief effects. The array of colour combinations coordinate the round lines of the frame front and arms sculpted into rich embroideries and rococo curls.

The Limited Edition Deluxe style emphasizes the decidedly baroque style by recalling the liberty frame details and the rich embroideries showcased during its Spring/Summer 2011 Prada catwalk.



VP_Arabia_Jul-Sep_11_Off the shelf_Page 56-57.indd 57 7/30/2011 4:39:51 PM

Marchon signs up Valentino, Salvatore Ferragamo

After recently signing on Lacoste, Marchon has added two more

leading brands to its portfolio.

It has entered into a licensing agreement to design, distribute, promote and sell sunglasses and prescription eyewear for Salvatore Ferragamo, which will debut in retail stores in January, 2012.

Valentino SpA too has signed a global license agreement with Marchon granting the latter rights to manufacture and distribute the sun and ophthalmic eyewear collections under its brand name. This agreement will be effective from 1st January, 2012.

Stefano Sassi, Chairman and CEO of Valentino SpA stated, “With this agreement, our Maison has an opportunity to develop an intimate working relationship with a licensing partner known for its finesse and

attention to detail. This agreement is an essential step forward in Valentino’s development strategy.”

The Valentino collections will be sold in its boutiques, department and specialty stores, as well as select optical stores worldwide.

Safilo and Alexander McQueen extend eyewear license agreement

Safilo Group and Alexander McQueen have renewed their

license agreement for the design, production and worldwide distribution of the latter’s optical and sunglass collections until 31st December, 2015. Alexander McQueen is part of PPR Luxury Group (Gucci Group).

“The Alexander McQueen brand represents innovative and cutting edge design and Safilo is extremely pleased to announce the continuation of our successful partnership,” said Roberto Vedovotto, CEO of Safilo Group. “This renewal confirms Safilo as the partner of choice for a luxury brand which demands excellence in design, quality and distribution.”

Jonathan Akeroyd, President and CEO of Alexander McQueen added, “Safilo has a long history of excellence in the eyewear category, in terms of innovative design, high quality products and attentive distribution, and we are very pleased to announce the continuation of our successful partnership."

Renée Zellweger supports Tommy Hilfiger

Oscar winning actress Renée Zellweger wore Tommy Hilfiger

sunglasses during her Milan trip to join the brand in support of its 2011 Breast Health International campaign.

Essilor completes 50% acquisition of Shamir Optical

Essilor has successfully acquired 50% of Shamir Optical, further to

announcements of October 15, 2010. The closing follows the approval of the transaction by Shamir Optical’s shareholders at a special meeting held on April 26, 2011 in accordance with Israeli law and the satisfaction of all closing conditions, including the approval of the Nazareth District Court in Israel and required regulatory approvals.

Shamir Optical is a provider of products and technology to the ophthalmic lens industry. While continuing to be led by its current


attention to detail. This agreement is an essential step forward in Valentino’s development strategy.”

attention to detail. This agreement is Renée Zellweger supports

OPTICAL NEWS FROM AROUND THE GLOBES

VP_Arabia_Jul-Sep_11_Snapshots_page 58-59.indd 58 7/30/2011 4:41:32 PM

management team, it will be fully consolidated in the accounts of Essilor from 1st July, 2011. Shamir Optical reported 2010 revenues of $158 million, generated mainly in Europe and in the United States.

“The venture with Essilor will bring a significant acceleration in the development of Shamir Optical,” said Amos Netzer, Chief Executive Officer of Shamir Optical.

“The addition of Shamir Optical is fully consistent with our strategy of expanding our product offering in the mid-tier segment. We welcome the completion of this important acquisition, which will strengthen our growth profile,” noted Hubert Sagnieres, Chief Executive Officer of Essilor.

Vision Express and Acuvue hold mall campaign in Kuwait to increase eye safety awareness

Vision Express, a provider of professional optical eyewear and

eye testing services, joined hands with Johnson & Johnson’s Acuvue contact lens brand recently to host an eye safety awareness campaign at The Avenues mall in Kuwait. The event tried to highlight the importance of regular vision testing and increase public awareness by clarifying misconceptions

about eye health and safety.During the weeklong event at The Avenues mall, shoppers visited Vision Express and Acuvue booths for free eye screening and consultation. Over 300 initial pre-screening tests were performed and many were followed by a complete vision examination in the store. This event helped shoppers ascertain their level of vision impairment and obtain professional consultations on the required vision correction measures, solutions and products.

“Vision testing and subsequent advice is tailored to the individual’s needs and circumstances, such as age, lifestyle and other requirements,” said Heather Jones, Training Manager at Vision Express. “Through our services provided at the booth, we can identify which contact lenses are best suited for a customer, while offering customers helpful advice on how to correctly wear and take care of their contact lenses.”During the event, visitors were introduced to Acuvue’s range of contact lenses.People who needed vision correction were given trial samples of 1Day Acuvue TruEye contact lenses.

Marchon3D to add key patents to portfolio

Marchon3D has received a Notice of Allowance for two patents to

protect its innovative curved lenses that are configured to decode passive 3D content. The company now expects that patents for its circular polarized 3D eyewear will be issued soon.

“What this really means is that Marchon3D has further strengthened the initial patent that was issued earlier this year, protecting our revolutionary 3D lenses,” said David Johnson,

President of Marchon3D. “We have patent applications under review in the United States and other parts of the world. The patent portfolio will prevent the sale of infringing products within the US, as well as the importation of infringing circular polarized 3D lenses into the country. We are committed to the protection of the portfolio and are ready to pursue aggressive and immediate action to defend our IP rights.”

The first patent protects the 3D lenses as well as the manufacturing of the lenses. This application is addressed to thermoformed curved lenses comprising a polarizing layer laminated with one or more polymeric material layers and a retarder layer in which the latter is aligned to decode a desired circular polarization. The second patent relates to a similar invention but uses a press polishing process to form a curved 3D lens.

Marchon3D is currently bringing several lines of circular polarized 3D glasses to market; including its house brands, which will be available at independent eye care professionals and EX3D line, which will be sold directly into the theater chains and retail outlets.................................................................................




management team, it will be fully consolidated in the accounts of Essilor

about eye health and safety.During the weeklong event at The

President of Marchon3D. “We have patent applications under review in the

OPTICAL NEWS FROM AROUND THE GLOBEE v e r y t h i n g b e t w e e n y o u a n d e y e

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ADVT_VP_Jul-Sep 11_CIOF_CIOF 2011 Ad_page - 60.indd 60 8/1/2011 12:09:12 PM

U P D A T E

BOTTEGA VENETA’S DISTINCTIVE SILHOUETTES ARE BACK

The new Bottega Veneta eyewear collection reflects the brand’s

unique approach to design, featuring distinctive silhouettes, iconic details and a nuanced palette.With an elegant butterfly shape and Bottega Veneta’s signature intrecciato motif adorning the temples and front, the 'Refined Glamour' acetate sunglasses have a color range that includes black, havana, dark olive, and gray.

The ‘Classic Cool’ acetate frames combine sophisticated design and enhanced comfort with small but prominent pins. ‘The Lightness of Being’ metal sunglasses for women have slim and flat temples that flow onto the square front in a color range of burnished, black, brass and silver. The ‘Modern Vintage’ acetate women’s sunglasses have a chic shape with temples that feature the distinct pins.

Amongst optical frames, the ‘Faceted Appeal’ has temples that feature a sophisticated construction with metallic core and Bottega Veneta’s signature intrecciato motif. The ‘Timeless Chic’ has classic shapes that are reinterpreted with temples that are enhanced by a metal core sporting the brand’s intrecciato pattern.__________________________________

BALENCIAGA’S 2011 EYEWEAR COLLECTION

The new Balenciaga collection reflects the contemporary and

radical spirit of the brand. Nicolas Ghesquière, together with Safilo, has created decisive models with a distinct style.

The sunglasses feature essential vintage-inspired shapes, with clear proportions and colors that are consistent with the aesthetic codes of the Fashion House. The Optyl-based sunglasses combine a harmonious construction with an innovative design. The silhouette is delineated with contrasting profiles, interrupted at the sides by a geometric series of inserts and the monogram.

The new optical frames are distinguished by an elaborate design, with accentuated volumes and elegant colors. The BAL 0113 acetate frames present an austere elegance and timeless charm, focusing on skillfully sculpted clean lines. It has distinctive features such as the monogram engraved on the temples and a bold color range that includes orange, blue, honey and dark grey frames. The BAL 0115 women’s acetate optical frames have decisive thicknesses of the butterfly shape which is further sculpted with multi-side finishes and emphasized by refined colors, such as dark brown, dark red, brown/purple and blue/grey.__________________________________

CARRERA’S STATEMENT OF ASSERTIVENESS

The new collection of Carrera sunglasses, designed by Enzo

Sopracolle, has new iconic design concepts where blue is the chosen color. The new sunglasses present lenses reinterpreted with a mirrored blue flash. The best-sellers of the collection are dedicated to the blue lens concept where lenses are animated by grey shades brought to life by blue-mirrored flashes.

The brand has also transformed the traditional tear-drop shape into sunglasses, selecting steel for its ultra-lightweight properties. On the front appears the distinctive bridge that emphasizes the ‘C’ logo. The frame colors include gold with green lenses, dark ruthenium with grey polarized lenses, palladium with flash grey lenses, violet-lilac with matching smoky lenses and blue lenses with gold, palladium and black frame.

The new contemporary designed optical frames have models with the rectangular shape in acetate, personalized by the new distinctive element, declined in the iconic and exclusive Carrera colors - black/white, black/white/red, red. For the fashionable woman, these acetate optical frames are emphasized by a flowing shape and distinguished by essentiality.__________________________________

Advt_VP_Jul - Sep 2011_Optitalia_Safilo Update_Page 61.indd 61 8/1/2011 1:16:02 PM

Stare at this picture for a while. Some people swear they can see black dots appear in the blank spaces. We don’t believe them... Do you?!

Is it a rabbit or a duck? Help us decide!

Wouldn’t we love it if chocolates came in that size? This optical illusion is actually just a camera trick. Something you could even try at home.


TRIVIA VisionIllusion

VP_Arabia_Jul-Sep_11_Trivia_page_62-63.indd 62 8/1/2011 6:29:45 PM

ANSWERS: 1) FENDI, 2) GIVENCHY3) RODENSTOCK 4) TRUSSARDI 5) GUCCI

CrossWord

2

How well do you know your brands?Here's a quiz to see how well you recognise the brands you deal in.

Source: Apr/Jun 2011 VisionPlus Galleria

ALVATORE

HA

ARCHON

MOCT

IOUO

RISION

IUME

LLE

OMMY

BOAFILO

A0

LERNANDO

1 S

2 P

3 C

4 M

5 A

6 J

7 S

8 V

9 G

10 T

11 S

12 F

0

1 2

3 4 5

6

7 8

9

10

11

12

Across:1 Marchon has entered into a licensing

agreement to design, distribute, promote and sell sunglasses and prescription eyewear for ___ Ferragamo.(9)

4 ___ has received a Notice of Allowance for two patents to protect its innovative curved lenses that are configured to decode passive 3D content.(7)

8 The three-day ___-X trade fair at the Dubai International Convention and Exhibition Centre saw the participation of 120 companies from the optical industry globally.(6)

10 Renée Zellweger wore ___ Hilfiger sunglasses during her Milan trip, in support of its 2011 Breast Health International campaign.(5)

11 ___ Group and Alexander McQueen have renewed their license agreement for the design, production and worldwide distribution of the latter’s optical and sunglass collections.(6)

12 Formula One racing driver ___ Alonso will serve as an ambassador for Oakley in Europe and around the world.(8)

Down:1 Essilor International announced their

successful acquisition of 50% of ___ Optical.(6)

2 According to ___ Inc, this season, eyewear is all about an unusual palette with warm and cool tones mixing together.(7)

3 The ___ of Charmant Group, Colin D'Cruz, was happy with the turnout that his company’s booth received at Vision X Dubai.(3) Answers:

5 Vision Express joined hands with Johnson & Johnson’s ___ contact lens brand recently to host an eye safety awareness campaign at The Avenues mall in Kuwait.(6)

6 The Maui ___ stall, with its likeness to a shack on a beach front, caught the attention of many at Vision-X 2011.(3)

7 ___ Mondial de l’Optique, which is the optical fair itself, claims to have 1000 exhibitors and 35,000 visitors from all over the world.(5)

9 ___ Vision Optical Group has entered into a joint venture with British eyewear manufacturer Brulimar Optical Group, to tap into the demand for branded products in India and the Middle East.(6)

3

Source: Apr/Jun 2011 VisionPlus Galleria

4

5

1



VP_Arabia_Jul-Sep_11_Trivia_page_62-63.indd 63 8/1/2011 6:29:58 PM

ADVERTISERSINDEX

Future Optics Co LLCP.O. Box 31274, Dubai U.A.E.

Tel : +9714-2589675 / 3554137Fax : +9714-2589674 / 3554258Email: [email protected]

Focus General Trading L.L.C.U.A.E : P.O.Box 20635, Ajman Tel : 00971 6 7443404 Fax : 00971 6 7443689 Web : www.focusgenintl.comKuwait : P.O.Box 140 Farwaniya Tel/Fax : 24761966

Egma Lens Factory LLCP.O. Box 47674, Dubai, U.A.E.

Tel : +9714 267 0807 Fax : +9714 267 0806Email : [email protected] Web : www.egmalens.com

(UAE, Qatar, Kuwait, Bahrain, Oman)

Essilor Amico LLCK.S.A. Tel : 9200 28289

U.A.E. Tel : +971 434 06582 / 3 / 4Kuwait Tel : +965 245 3174Oman Tel : +968 245 66314

Qatar Tel : +974 431 9329Web : www.amicogroup.com

Charmant Gulf FZCOPO BOX 54778,

Dubai Airport Free Zone (DAFZA), Block 5E, O� ce 621

Tel : +9714-2991199 Fax : +9714-2991188

Marchon Gulf Fzco. 4WA - 426, Dubai Airport Free Zone,Tel : +971- 4 -2602445 Fax : +971- 4 -2602464 Email : [email protected] Web : www.marchon.com

HassansG-03, Dubai Airport Freezone, P.O. Box 293756, Dubai, UAETel : 971 4 2993699 Fax : 971 4 2993499Web : www.hassans.ae

Maui Jim Middle East FZEDubai Airport Free ZoneWarehouse # I-16P.O. Box 293633, Dubai, UAE Tel: +9714 299 1207www.mauijim.com

Orient International Exhibition Co., Ltd.Tel : 852 2789 3220 Fax : 852 2789 3260 Web : www.orientexhibition.com.hk

Silmo185 rue de Bercy, 75012 Paris, FranceTel : +33 (0)1 43 46 27 61Fax : +33 (0)1 43 46 27 62

Optitalia LLCP.O. Box 25385, Dubai, U.A.E.

Tel : +9714-4472388Fax : +9714-4472387

Email : [email protected] : www.optitaliauae.com

Derivision FZCOI-05, Dubai Airport Free Zone,

Dubai, U.A.E. Tel : +9714-2990883

E-Mail: [email protected]


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ADVT_VP_Jul - Sep 2011_Optitalia_Alexander Mcqueen Ad_page - IBC.indd 1 8/1/2011 1:11:35 PM

PORSCHE DESIGNsunglasses

P’8494

ADVT_VP_Apr - Jun 11_Egma_Porsche Ad_Page XX.indd 1 4/25/2011 5:22:49 PM

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VisionPlus ARABIA :: Jul - Sep 2011