Marketing Management System

WHAT IS DATA ONBOARDINGOnboarding Is The Process Of Connecting Your Customer Data To Your Digital Marketing Applications And Media Platforms

• Measurement - Gain deeper insight into sales and service transactions

• Targeting - Reach audience segments based upon known attributes • One-to-One Marketing - Deliver the right message to the right

person at the right time • Attribution - Match conversions to the RDR/RO level • Multi-Channel Marketing- Target shoppers regardless of device and

shopping behavior • Dynamic Creative - Dynamic ad server delivers hyper relevant

creative based upon customer attributes

BUSINESS INTELLIGENCEGain The Insight Necessary To Make Profitable Decisions • Composite - A true snapshot of your dealership; far more

comprehensive than typical OEM reporting • Dashboard - Powerful resource allowing you to make real time

marketing decisions based upon fact; eliminating wasted ad spend • Profile - Gain valuable data on every customer that visits your

dealership…even the ones who didn't buy from you • Geographic - Map all transactions and define your true marketing

PMA • Financial - Score and target customers based upon financial/credit

attributes even if they didn’t buy from you

INTRODUCING A TRULYREVOLUTIONARY WAYTO MARKET TO YOURCUSTOMERS.

• Reach 100% of your true target audience, 100% of the time • Serve one-to-one, hyper-targeted and personalized marketing messages • Spend your marketing dollars on only the most profitable prospects • Access 98% of American households and businesses on over 90% of all websites • Extremely low cost maximizes budget and ROI

THE OLD WAYOF MARKETING

Conventional marketing is unreliable, wasteful, and demands significant time, money, and resources to produce even a single sale.

Dealership

TV Ads

Direct

Email

SEM

RadioNews

Dealership

VISIBLE TARGET:THE BETTER WAYTO MARKET

Visible Target hyper-targeting, geo-location technology allows you to reach 100% of your precise target audience…

TV Ads

Direct

Email

SEM

RadioNews

Dealership

VISIBLE TARGET

VISIBLE TARGET:THE BETTER WAYTO MARKET

VISIBLE TARGET

TV Ads

Direct

Email

SEM

RadioNews

Dealership

…Every single one of them,100% of the time.

A LOOK AT HOW IT WORKS.

There is no better way to maximize marketing reach and ROI than with Visible Target’s advanced hyper-targeting and device geo-location technology.

YOUR CUSTOMERRECORDS

Extract customer addressand vehicle purchase data

WE’LL PAY 110% OF THE MSRP VALUE FOR YOUR 2011 HONDA ACCORD!

TRADE INLocate the precise address or device IP for target customer

Match customer address toour vast device IP database

+

Serve highly-targetedad specifically tailored

to the individual

REACH 100%OF YOUR TARGET100% OF THE TIME!

HOW IS VISIBLE TARGET DIFFERENT FROM EXISTING TECHNOLOGY?

• Over 50% of tracking cookies expire or are rendered useless by the user. Visible Target technology bypasses cookies and click-tracking by matching ads to a specific individual’s device or home/business address

• Access to vast IP and demographic database spanning over 800 million locations nationwide • Visible Target technology ensures your ad is seen only by your true target audience on a true one-to-one basis • Extremely low cost and effective solution !NO MORE WASTED IMPRESSIONS. NO MORE WASTED TIME AND EFFORT.REACH 100% OF YOUR TRUE TARGET AUDIENCE, 100% OF THE TIME.

VISIBLE CUSTOMERMarketing Management System

Visible Customer is the leading automotive data on-boarder. We leverage first-party data, such as DMS and CRM Data Sources and empirical data, such as demographic, socialgraphic, and shopper intent, to create a clean, de-duplicated and normalized on-boarded data set. With our advanced analytics suite and ROI reporting we create the first true marketing attribution stack. Visible Customer’s Marketing Management System includes:

• Data Polling • Data Hygiene • Market Segmentation • IP Targeting* • VDP Retargeting* • Text Marketing • Dynamic Creative • Behavirol Retargeting • Direct Mail Marketing* • Landing Page Optimization • Lease X Change DMS/Market Conquest* • Requalified Buyer Program* • Monthly Newsletter/

Expanded Email Campaign • Social Engagement • Lifecycle Marketing - Sales / Service • VIN Validation

• Data Polling • Data Hygiene • Market Segmentation • IP Targeting* • VDP Retargeting* • Text Marketing • Dynamic Creative • Behavirol Retargeting • Direct Mail Marketing* • Landing Page Optimization • Lease X Change DMS/Market Conquest* • Requalified Buyer Program* • Monthly Newsletter/

Expanded Email Campaign • Social Engagement • Lifecycle Marketing - Sales / Service • VIN Validation • Equity Everyday*

• Data Polling • Data Hygiene • Market Segmentation • IP Targeting* • VDP Retargeting* • Monthly Newsletter/Email Campaign • Text Marketing • Dynamic Creative • Behavirol Retargeting • Direct Mail Marketing* • Landing Page Optimization • Lease X Change DMS/Market Conquest* • Requalified Buyer Program*

Data Polling

Data Hygiene

Market Segmentation

Equity Everyday*

Social Engagement

Direct Mail Marketing

Email Marketing

IP Targeting

Text Marketing

Dynamic Creative*

Behavioral Retargeting

VDP Retargeting*

Landing Page Optimization

Lifecycle Marketing

$1,795$795 $995Essential Advanced Professional

Visible Customer ONLY!Unique Proprietary Patented Technology

* Cost dependant on quantities of qualifying records