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B E V I S I B L EM O R E T H A N J U S T A PA I R O F S U N G L A S S E S
H U M A N T R A F F I C K I N G• $150 billion
• 35+ million individuals
• 80% women and children
• Affects every single country
• Invisible industry
Oppose human trafficking by sharing the BE VISIBLE
sunglasses story
T H E S T O RY
• Buy a pair of BE VISIBLE glasses
• Wear the glasses proudly
• Tell people why you are wearing them
• Encourage others to do the same
E A R LY A D O P T E R S
• 18-24 years old
• College students and recent graduates
• 25+ million, 40% enrolled in college
C U S T O M E R A C Q U I S I T I O N
• Organic spreading of the BE VISIBLE idea
• Give 100 pairs for free
• Organizations on college campuses
• Social media
• Website
• Partnerships with previously existing organizations
Check out my new #BEVISIBLE sunglasses. I support the fight against human trafficking, and you should too
F I N A N C E SSelling Price: $40
- Landing Cost: $20
Profits: $20
Donation: $10
Be Visible Profit: $10
Break Even Point: 5,600 glasses
C O M P E T I T O R S
F U T U R E
• New styles
• Expand to new products
• Partnerships
• Hire rescued victims to produce glasses
B E V I S I B L EM O R E T H A N J U S T A PA I R O F S U N G L A S S E S
twitter.com/bvisibleglasses
facebook.com/bvisibleglasses
www.bevisibleglasses.weebly.com