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As leading publisher advocates, two industry heads decide it is better to put their money where their mouths are and engage publishers in a good old fashioned elevator pitch competition for a $64,000 insertion order. Paul Krasinski, svp of publisher solutions at Visible Measures and Jon Burke, ad lead at Automattic, will share best practices and invaluable insight for optimizing & monetizing video. Moderator: Paul Krasinski, svp, publisher solutions, Visible Measures @pkrasinski Speaker: Jon Burke, ad lead, Automattic
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.1
The $64,000 Question:Can You Land an IO in 60 Seconds?
Paul Krasinski// SVP Publisher Solutions
Jon Burke// Ads Lead
Prepared Exclusively for the Digiday Publisher Summit | March 19, 2013
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4 Best Practices for Video Publishers
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Click Through Is Important
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1. Fast is Better
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2. Simple is More
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3. Under Article Works Harder
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4. Make It Look Like You
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The Pitch-Off
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The Rules
:60 seconds per pitch
Who are you?
What does your company do?
Why should we work with you?
Incorporate best practices…
Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.10
Proprietary and Confidential. Visible Measures Corp.
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Proprietary and Confidential. Visible Measures Corp.
Copyright 2013. All Rights Reserved.12
Proprietary and Confidential. Visible Measures Corp.
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The Winner Is…
