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How to Monetize yourself (or your CEO) The 95% Rule The Brittney Spears Model Positioning yourself for a future/career The ‘I have no time’ strategy
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Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise
Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise
• How to Monetize yourself (or your CEO)• The 95% Rule• The Brittney Spears Model• Positioning yourself for a future/career• The ‘I have no time’ strategy• Our goal - Do 1 thing kinda good
Wall Street Journal
FOX Business TV
Facebook ‘pink lemonade shoes’
@JayBerkowitz
Moneti$e Yourself10 Ethical Strategies to Make Money from Your Personal Expertise
Follow your Passion!
Marcus Sheridan Virginia and MarylandBuilding fiberglass pools and educating the world
about pools at riverpoolsandspas.com
“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
“The disease of knowledge – everybody suffers from itChange how we think. Put yourself on their level. Write at the level of a kindergartener.They don’t want to know how smart we are they want our knowledge”
Flickr Photo Credit Florador
• What blogs do you read• Who do you like to hang out with • If you could do anything this Saturday,
what would it be?• What do you know more about than 95%
What is your Passion?
Create your own Home Base
Flickr Photo Credit Ed Yourdan
Blog = a simple website
If you can write an eMail you can Blog
Set up a ‘blog’ at WordPress.org
As easy as an email
Create links
Flickr Photo Credit Sergey Golonkin
Add an image (Flickr.com, iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin
Add an image
Flickr Photo Credit Sergey Golonkin
• Blogs: 77.7 million unique visitors in the US• 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a month
earn an average of $75,000
Affiliate Banners
Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received
$39,900 from 1,450 people
$5 - $2500
• WordPress.org• Point to your own Domain• Ask 20 questions• Blog 2 times per week• Monetize through AdSense, Affiliate,
Sponsors, Subscribers• IZEA Pay Per Post
Flickr Photo Credit Ed Yourdan
Blog = Home Base
Dr. Hilaine Smith
Make Lots of ‘friends’!
Facebook ‘Profile’
Facebook Fan Page
433,928 Likes333,250 Talking About This
77.0%
121,734 Likes3,128 Shares
33,570 Comments
help people
twitter.com/JayBerkowitz
Follow people with Common Interests
follow people with common interests
make lots of friends!
• Friends = a network of opportunity• Follow those with common interests• Help People• Recognize and Interact – Blogs, Social• How will you build friends?• Monetize through trust built with your
list
iJustine
video
• YouTube is the #3 website and #2 search engine• Quality is not important• Product Reviews• How –to’s• Answer questions• Create you own YouTube Channel• Regular Schedule • Monetize through advertising and traffic
Loooonnnng sales letter
Sideways Sales Letter
Kajabi.com
Info Product Launches
• Jeff Walker invented ‘Product Launch Formula’• Free Content, List Build, Relationship,
Limited Time Offer…then Create Product
Britney Spears Model
Ten Golden Rules eNewsletter
Cascade Content!
Facebook ‘pink lemonade shoes’
Monetize Yourself10 Ethical Strategies to Make Money Online from Your Expertise
• Find passion• Set up a Blog as Home base• Build Subscribers/followers/ Likes /YouTube
Subscribers• eBook / permission to re-market
• Video• Info Products • Cascade Content
Monetize Yourself10 Ethical Strategies to Make Money Online from Your Expertise
• Top 10 Priorities - do 1 thing today!• Please ‘pay-it-forward’• Be my friend! Linked In, Twitter
@jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Affiliate• Website build outs
• Q&A