View the 2017 Global Power Group Media Kit

M E D I A S O L U T I O N S

G L O B A LP O W E RG R O U P2 0 1 7

http://www.pennenergy.com

http://www.power-eng.com/nuclear.html

www.distributech.com

www.rewintl.com

www.renewableenergyworld.com

http://www.power-eng.com/index.html

www.hubs.biz/power

www.nuclearpowerinternational.com

www.elp.com

www.hydroworld.com

www.utilityproducts.com

http://www.power-gen.com/index.html

http://www.power-gennaturalgas.com/index.html

www.transmissionhub.com

www.decentralized-energy.com

http://www.hydroworld.com

www.hydroevent.com

www.powerengineeringint.com

www.elp.com/index.html

www.coal-gen.com

www.generationhub.com

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G R O U P A U D I E N C E O V E RV I E W

O U R A U D I E N C E M E M B E R S A R E * *

T h e G l o b a l P o w e r G r o u p

g i v e s y o u m o r e t h a n 5 . 6

m i l l i o n * o p p o r t u n i t i e s

t o e x p a n d y o u r r e a c h

g l o b a l l y t h r o u g h o u r

B PA - a u d i t e d m a g a z i n e s ,

e N e w s l e t t e r s , w e b s i t e s ,

l i s t r e n t a l p r o d u c t s ,

a n d c o n f e r e n c e a n d

e x h i b i t i o n s — m o r e

t h a n a n y p o w e r- f o c u s e d

m e d i a p r o v i d e r. A s a n

a d v e r t i s e r, y o u ’ l l r e a c h

t h e h i g h e s t q u a l i t y

a u d i e n c e i n t h e i n d u s t r y.

* Numbers derived from compiled June 2016 BPA Brand Reports for our audited publications and publisher’s own data.

** 2016 Audience Survey

HIGHLY ENGAGED WITH PRINT & DIGITAL MAGAZINES

97% use our magazines to obtain technical information

96% to obtain product information

93% to identify potential vendors and suppliers

89% to do their jobs better

HIGHLY RESPONSIVE TO INTEGRATED ADVERTISING

62% click on links in advertisements

60% visit vendor websites

54% recommend/purchase products and services

50% contact advertisers for more information

CONTENT HUNGRY

65% rely on industry events to do their jobs

53% rely on whitepapers/technical documents

49% rely on eNewsletters

53% rely on vendor/supplier websites

SOCIALLY AWARE

90% are active on social media

90% connect with colleagues

75% use Social Media as an industry news resource

73% Like and Follow industry brands

INTERNET SAVVY

65% visit our websites regularly

68% look for technical information

58% want articles on specific topics

65% need information to keep them current

MOBILE FRIENDLY

94% own Smartphones to follow breaking news, read industry articles, look into events, and watch video.

80% want information in a mobile-friendly format

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YOUR POTENTIAL CUSTOMERS

The Global Power Group’s market-dominating magazines, websites, and eNewsletters attract industry professionals worldwide through their continued leadership in quality, integrity, and unparalleled content excellence. Let the Global Power Group help you utilize our quality media vehicles to reach your target market in 2017 and beyond.

E D U C AT E D P R O F E S S I O N A L S[TOP REASONS FOR USING OUR MEDIA] [10 0% USE OUR SOLUTIONS IN EVERY

STAGE OF THE BUYING PROCESS]

K N O W L E D G E A B L E B U Y E R S

P R I N T M A G A Z I N E S• Get information to help them make

purchasing decisions

• Identify potential products/services

D I G I T A L M A G A Z I N E S• Obtain essential vendor information

• Learn from case studies

e N E W S L E T T E R S• Keep up with the news

• Identify industry events to attend

I N D U S T R Y W E B S I T E S• Get technical information

• Learn about market information and industry trends

94%

93% 45%

ARE WILLING TO READ SPONSORED ARTICLES IN SITES FROM RESPECTED

ORGANIZATIONS AND FIRMS.

SAY HAVING A PRINT VERSION OF THE INDUSTRY MAGAZINE IS IMPORTANT.

50%REGULARLY WATCH ONLINE VIDEO ABOUT THEIR JOBS OR INDUSTRY.

HAVE INCREASED THEIR USE OF DIGITAL MAGAZINES OVER THE LAST YEAR.

ARE LIKELY TO EVALUATE PRODUCTS FROM VENDORS THEY HAVE NOT PURCHASED FROM IN THE PAST

WILL CONSIDER A VENDOR AFTER GAINING INSIGHT ON A COMPANY VIA ITS COMMUNICATION PROGRAMS [ADS, PROMOTION, SPONSORSHIPS]

HAVE PURCHASING INFLUENCE OR AUTHORITY

ARE AUTHORIZED TO SPEND OVER $100,000

98%90%74% 50%

Industry Magazines Buyers Guides • eNewsletters

Events/Conferences Media Websites • Vendor Websites

Whitepapers/Technical Documents Webcasts/Webinars • Videos • Social Media

Vendor Websites Whitepapers/Technical

Documents • Media Websites Events/Conferences

Industry Magazines • Videos Webcasts/Webinars • Buyers Guides • eNewsletters

Vendor Websites Whitepapers/Technical Documents Media Websites • Buyers Guides

Webcasts/Webinars • Events/Conferences Industry Magazines • Videos • eNewsletters

Social Media

RESEARCH

EVALUATION

PURCHASE

G L O B A L

G R O U P

2 0 1 7 M E D I A S O L U T I O N S

W W W. P O W E R - E N G . C O M

In 2017, the North American power sector will continue a historic transformation driven by changes in policy, pricing and technology. Demands for faster, more flexible, more efficient and cleaner generation are changing the way the industry manages, maintains and operates its assets. Every segment of the industry must adapt, as power producers face flat or declining demand for electricity for the foreseeable future.

At Power Engineering, we are committed to keeping our readers primed on the many issues and challenges facing every segment of this great industry. Much of our coverage in 2017 will be devoted to the industry’s transition to power fueled with natural gas and renewable resources. We’ll also be exploring new methods and strategies for maximizing net fuel efficiency. Air quality control system upgrades for existing coal-fired plants and operation and maintenance practices for nuclear plants will continue to be chief staples of our coverage in 2017.

I invite you to review our editorial calendar for 2017 and to play an active role in our efforts to develop the most comprehensive content for the world’s No. 1 trade magazine for the power generation industry.

RUSSELL RAYEditor-in-ChiefPower Engineering

P O W E R

http://www.power-eng.com

Electric Utilities &Gas Utilities

Consulting Firms Process Industries Independent Power Co., Unregulated Utility

Subsidiary, Cogenerator or Small Power Producer

IT & SoftwareSolution Providers

Unknown43% 24% 14% 6% 4% 9%

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M A G A Z I N E **70,868, 100% qualified subscribers

W E B S I T E **313,084 page impressions

120,143 unique visitors

e N E W S L E T T E R *71,388 recipients

E V E N T S *Nearly 75,000 attendees worldwide

W I L L C O N S I D E R A V ENDOR I F T H E Y HAVE ALREADY GAINED INSIGHT INTO THE COMPANY VIA

ITS

COM

MUN

ICAT

I ON

P ROGRAMS *

P O W E R E N G I N E E R I N G A U D I E N C E O V E RV I E WWHAT ONLINE SOURCES DO

YOU RELY ON TO DO YOUR JOB?*

TOP 3 OFFLINE RESOURCES RELIED ON TO DO YOUR JOB*

Search Engines 65% Industry / Magazine

Website 55% Whitepapers /

Technical Documents 54% Vendor / Supplier

Websites 54% Digital Magazines 50% Email Newsletters 44%

Webcasts / Webinars 37% Membership to

Industry Associations 37%

Buyer's Guide / Product Directory 28%

Press Releases 26%

Tradeshows 62% Referrals from

Colleagues 56% Print Magazines 51%

JOB FUNCT ION**

28% 52% 20%

General/Corporate Management

Engineering Mgmt/Engineering Systems & Planning/Other Engineering/Operations incl. Maintenance/Other Operations

Other

BUSI

NESS

AND

IN

DUST

RY**

HAVE PURCHASING AUTHORITY FOR OVER $500,000*

P U R C H A S I N GA U T H O R I T Y 1/3

USE SOCIAL MEDIA TO CONNECT WITH COLLEAGUES A

ND B

USIN

ESS

CONT

ACTS

90%

* 2016 AUDIENCE SURVEY • ** JUNE 2016 POWER ENGINEERING BPA BRAND REPORT

68P E R C E N T

USE PRINT MAGAZINES IN EVERY STAGE OF THE BUYING PROCESS:

RESEARCH, EVALUATION, PURCHASING.*

LIKELY TO EVALUATE PRODUCTS AND SYSTEMS FROM VENDORS

THEY HAVE NOT PURCHASED FROM IN THE PAST*

90P E R C E N T

N E A R L Y

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P O W E R E N G I N E E R I N G 2 0 1 7 E D I T O R I A L C A L E N D A R [ J A N - J U N ]I S S U E A D D U E M AT E R I A L D U E S T R AT E G I C F O C U S B O N U S D I S T R I B U T I O N

January December 2, 2016 December 7, 2016

• PROJECTS OF THE YEAR: Power Engineering editors select the best coal, gas, CHP, nuclear and renewable power generation projects of the year.

• A ROUNDTABLE DISCUSSION: Executives Discuss the Future of Renewable Power in North America

• Utility-Scale Solar Solutions

• Condenser design and maintenance

Ad Readership Study

DistribuTECH Conference and Exhibition Jan 31 – Feb 2 [San Diego, CA]

February January 6, 2017 January 11, 2017

• Combined Heat and Power (CHP) Projects and Technology

• Boiler Performance

• Managing Coal Combustion Residuals

• Steam Turbine Maintenance & Repair

(EGSA) Electrical Generating Systems Association Spring Technical & Marketing Conference

Mar 19-21 [Kissimmee, FL]

March February 3, 2017 February 8, 2017

• Combined Cycle Efficiency Beyond 60%

• HRSGs: Design, Maintenance and Monitoring

• Asset Management

• Emissions Control Upgrades

Powder River Basic Coal User’s Seminar Apr 9-13 [Chicago, IL]

Coal Prep [TBD]

April March 3, 2017 March 8, 2017

• Reciprocating Engines in Vogue

• Large-Scale Energy Storage

• Water and Wastewater Regulation

• Innovations in Wind Power

Ad Readership Study

POWER-GEN India & Central Asia May 17-19 [New Delhi, India]

National Hydropower Association Annual ConferenceMay 1-3 [Washington, DC]

(APPA) American Public Power Association Engineering & Operations Technical Conference

May 7-10 [San Antonio, TX]

Windpower May 22-25 [Anaheim, CA]

May April 7, 2017 April 12, 2017

• Small and Medium Gas Turbines

• Digital Solutions

• Nuclear Power in North America

• Emissions Monitoring

• Power Plant Construction Practices & Technology

POWER-GEN Europe Jun 20-22 [Cologne, Germany]

Renewable Energy World Europe Jun 20-22 [Cologne, Germany]

SA/POWID Symposium [TBD]

(ASME) American Society for Mechanical Engineers Turbo Expo

Jun 25-30 [New York, NY]

(ABMA) American Boiler Manufacturers Association Summer Meeting

[TBD]

June May 5, 2017 May 10, 2017

• Optimizing Steam Turbines

• Risk Management in Power Project Financing

• Air Quality Control System Upgrades

• Successful Integration of Renewable Power

HydroVision International Jun 27-30 [Denver, CO]

POWER-GEN Africa Jul 18-20 [Johannesburg, South Africa]

DEPARTMENTS: Energy Matters • Gas Generation • View on Renewables • Nuclear Reactions • Industry Watch • Generating Buzz • What Works

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P O W E R E N G I N E E R I N G 2 0 1 7 E D I T O R I A L C A L E N D A R [ J U L - D E C ]I S S U E A D D U E M AT E R I A L D U E S T R AT E G I C F O C U S B O N U S D I S T R I B U T I O N

July June 2, 2017 June 7, 2017

• A ROUNDTABLE DISCUSSION: The Future of Gas-Fired Generation in North America

• Gas Turbine Component Advancements • Advancements in O&M Practices• Energy Storage Breakthroughs

POWER-GEN Natural Gas Aug 15-17 [Pittsburgh, PA]

August July 7, 2017 July 12, 2017

• Natural Gas Generator Sets• Valves and Actuators• Operations & Maintenance for Solar Plants• Converting Coal-Fired Units to Burn Natural Gas

Ad Readership Study

POWER-GEN Asia Sep 19-21 [Bangkok, Thailand]

Renewable Energy World Asia Sep 19-21 [Bangkok, Thailand]

The Turbomachinery & Pump User’s Symposium

[TBD]

(EGSA) Electrical Generating Systems Association Fall Technical & Marketing Conference

[TBD]

September August 4, 2017 August 9, 2017

• Gas Turbine Designs and Applications• Nuclear Power O&M• Lubrication: Combating Build-up and Improving Reliability• CCR/ELG Compliance

(Coal Combustion Residuals/Effluent Limitation Guidelines)

Process Control & Safety Symposium [TBD]

Gasification Technologies Conference [TBD]

October September 1, 2017 September 7, 2017

• A ROUNDTABLE DISCUSSION: Coal-Fired Generation in North America• Controlling Coal Dust• Combined Cycle Efficiencies and Performance Improvements • Trends in On-Site Power• POWER-GEN International 2017 Preview

Ad Readership Study

POWER-GEN Asia Sep 19-21 [Bangkok, Thailand]

November October 6, 2017 October 11, 2017

POWER-GEN INTERNATIONAL 2017 SHOW ISSUE• A ROUNDTABLE DISCUSSION:

Nuclear Power in North America• Outage Management• Advanced O&M Practices• Innovations in Cooling Technology• Utility-Scale Solar

• Energy Storage• Diesel and Gas Engines• Policy and Regulation:

Emissions Control• Cybersecurity• Wind Turbine Technology

POWER-GEN International Dec 5-7 [Las Vegas, NV]

COAL-GEN Dec 5-7 [Las Vegas, NV]

NUCLEAR POWER International Dec 5-7 [Las Vegas, NV]

Renewable Energy World International

Dec 5-7 [Las Vegas, NV]

December November 3, 2017 November 8, 2017

• SPECIAL REPORT: The State of Power Generation in North America• A Report on Power Plant Operating Performance in the U.S.• Automation, Analysis and Simulation • The Microgrid Market

DistribuTECH Conference and Exhibition Jan 23-25 [San Antonio, TX]

DEPARTMENTS: Energy Matters • Gas Generation • View on Renewables • Nuclear Reactions • Industry Watch • Generating Buzz • What Works

content marketing content m

arketing content marketing

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P O W E R E N G I N E E R I N G M E D I A S O L U T I O N S

E N H A N C E Y O U R C O N T E N T M A R K E T I N G E F F O R T S !

MATCH YOUR CAMPAIGN OBJECTIVES TO OUR SOLUTIONS! THESE ICONS APPEAR THROUGHOUT THE MEDIA GUIDE FOR EASY IDENTIFICATION AND YOUR CONVENIENCE.

Look for this symbol throughout the Global Power Group media kit and learn how our content marketing products provide a great opportunity to help engage your target audience and deliver valuable information to thousands of industry decision makers.

YO U R M A R K E T I N G CA M PA I G N O B J E C T I V E S O U R M A R K E T I N G A P P R OA C H

A Brand Awareness campaign strengthens your company’s image and helps define how your company and products are perceived by professionals in the power community.

A Traffic Driving campaign is designed to push power professionals to your website or other online offerings.

A Lead Generation campaign provides targeted sales leads by actively generating interest from decision-makers and prospects in the power community.

A Social Engagement campaign increases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

A Thought Leadership/Education campaign authenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

In a Push Marketing approach, we create consumer demand by delivering your information directly to key industry professionals who have previously indicated an interest in a topic related to your products and services.

In a Pull Marketing approach, your campaign is seen by industry professionals as they actively seek out information via search or browse vehicles.

M E D I A S O L U T I O N SAdFlex Sponsorship Contests, Surveys, Polls Email List Rental eNewsletters Magazine (Print & Digital) Marketing Solutions Mobile Apps Native Advertising Online Banners & High Impact Ads Retargeting/Audience Extension Social Media Boost Social Video Chat Suppliers Directory (Print & Online) Technical Digest Tradeshows Video: Custom Content Marketing Video: Sponsorship Webcast: Editorial & Vendor White Paper Premium

G L O B A L

G R O U P


W W W. N U C L E A R P O W E R I N T. C O M

Nuclear Power International works to bring you the latest in the global nuclear industry, from emerging countries to front- and back-end procedures, regulations and policies to innovative means of properly planning an outage and everything in between. We work with industry leaders, utilities, vendors and governmental agencies for in-depth looks at how the global industry will grow and adapt over time and how the industry will keep up with the changing times ahead.

Let us help you reach this ever-changing market with multiple media solutions in our leading magazine, website, and industry eNewsletters.

Thank You!

SHARRYN DOTSONEditorNuclear Power International

P O W E R

http://www.power-eng.com/nuclear.html

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N U C L E A R P O W E R I N T E R N AT I O N A L A U D I E N C E O V E RV I E WM A G A Z I N E **

43,002 subscribers

W E B S I T E143,000 average monthly unique browsers

609,386 average page impressions


WHAT ONLINE SOURCES DO YOU RELY ON TO DO YOUR JOB?*

BUSINESS AND INDUSTRY**

TOP OFFLINE RESOURCES RELIED ON TO DO YOUR JOB*


Website 57% Email Newsletters 53%

Whitepapers / Technical Documents 47%

Digital Magazines 47% Vendor / Supplier

Websites 46% Press Releases 34% Membership to

industry associations 33%

Webcasts / Webinars 30% Buyer's Guide /

Product Directory 22%

Tradeshows 60% Industry Magazines 48%

Books 44%

WHAT BEST DESCR IBES YOUR OCCUPAT ION**

32% 22% 19% 13% 9% 6%

General or Corporate Management

Engineering Incl. Design, Systems & Planning

Engineering Management

Operations Management

Operations Including Maintenance

Other Job Functions

47% - Electric & Gas Utilities

9% - Independent Power Companies, Cogenerators

2% - Self Generators, Small Power Producers

39% - Consulting Firms including Architects/Engineers

2% - IT & Software Solution Providers and Others Allied

HAVE PURCHASING AUTHORITY FOR OVER $100,000*52%

* 2016 Audience Survey**June 2016 Nuclear Power International Sworn Statement

8265

P E R C E N T

P E R C E N T

USE INDUSTRY MAGAZINES IN EVERY STAGE OF THE BUYING PROCESS:

RESEARCH, EVALUATION, PURCHASING.*

WILL CONSIDER A VENDOR IF THEY HAVE ALREADY GAINED INSIGHT

INTO THE COMPANY VIA ITS COMMUNICATION PROGRAMS*

LIKELY TO EVALUATE PRODUCTS AND SYSTEMS FROM VENDORS

THEY HAVE NOT PURCHASED FROM IN THE PAST*

90P E R C E N T

96%

USE SOCIAL MEDIA TO CONNECT WITH COLL

EAGU

ES A

ND B

USIN

ESS

CONT

ACTS*

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N U C L E A R P O W E R I N T E R N AT I O N A L 2 0 1 7 E D I T O R I A L C A L E N D A RJ A N UA RY / F E B R UA RY M A R C H / A P R I L M AY / J U N E

Ad close: January 26Material Due: February 2

Ad close: March 24Material Due: March 31

Ad close: May 24Material Due: June 1

• 2016 Year-in-Review

• New Global Projects Updates

• Waste Storage Challenges

• Nuclear Focus: India

• Engineering & Construction Issues: Uprate Projects

• Maintaining the Workforce

• Nuclear Focus: United Kingdom

• Outage planning and management

• Global Supply Chain Trends & Issues

BONUS DISTRIBUTION:

POWER-GEN India & Central Asia May 17-19, 2017 New Delhi, India

BONUS DISTRIBUTION:

POWER-GEN Europe June 20-22, 2017 Cologne, Germany

J U LY / AU G U S T S E P T E M B E R / O C TO B E R N OV E M B E R / D E C E M B E R

Ad close: July 27Material Due: August 3

Ad close: September 26, 2017Material due: October 3, 2017

Ad close: November 16Material Due: November 27

• Nuclear Focus: China & Japan

• Advanced reactor policy & regulation

• Emergency Preparedness

• Nuclear Focus: Emerging Countries

• POWER-GEN International preview

• Plant safety upgrades

• Nuclear Focus: North America

• Special Report: Executives examine the nuclear power industry in North America

• 2018 Global Nuclear Outlook

• Cybersecurity for traditional and advanced reactors

BONUS DISTRIBUTION:

POWER-GEN Asia September 19-21, 2017 Bangkok, Thailand

BONUS DISTRIBUTION:

POWER-GEN International December 5-7, 2017 Las Vegas, NV

DEPARTMENTS: Industry Case Study • Perspectives • News • Events Calendar • Industry Opinion Editorials



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N U C L E A R P O W E R I N T E R N AT I O N A L M E D I A S O L U T I O N S













G L O B A L

G R O U P


W W W. P O W E R E N G I N E E R I N G I N T. C O M

The international power sector is evolving at a rapid, unprecedented pace. The energy mix of countries around the world is changing, and with these changes come new business opportunities.

Companies in the power arena need a respected, authoritative voice to guide them through the challenges and opportunities that the 21st century energy world now offers – and that voice is Power Engineering International.

Power Engineering International is the leading international publication of the electric power generation industry. We provide a platform for the latest strategic thinking across all power generation industries, and also spotlight cutting-edge technology trends and innovations. We are dedicated to offering an indispensable window to the energy engineering world to enable you to make informed decisions to drive your business forward and also showcase your company to your peers.

We look forward to working with you in 2017 and beyond.

KELVIN ROSSEditorPower Engineering International

P O W E R

http://www.powerengineeringint.com

22%29% 14% 10% 4%6%Electric Utility or

Power Generation Company

Consulting Engineeror Constructor firm

Industrial / IndependentPower / Combined

Heat & Power

Others Alliedto the Field

Government EnergyDepartment

OEM Specifier





Heat & Power



OEM Specifier





Heat & Power



OEM Specifier

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P O W E R E N G I N E E R I N G I N T E R N AT I O N A L A U D I E N C E O V E RV I E WWHAT ONLINE SOURCES DO




Website 62%

Digital Magazines 60% Whitepapers /

Technical Documents 57% Vendor / Supplier

Websites 54% Email Newsletters 48%

Membership to Industry Associations 34%

Webcasts / Webinars 32% Buyer's Guide /

Product Directory 31% Press Releases 28%

Videos 24%


Colleagues 54% Industry Magazines 46%

SUBS

CRIB

ERS

BY R

EGIO

N**

E U R O P E 30.1%

A F R I C A 10.5%

N O RT H A M E R I C A

4.1%

C A R I B B E A N 0.4%

C E N T R A L & S O U T H A M E R I C A

5.0%

M I D D L E E A S T 10.2%

A S I A 37.4%

A S I A PA C I F I C

2.3%

WHAT BEST DESCR IBES YOUR OCCUPAT ION**

22% 38% 17% 3% 10%

President, VP, CEO, Chief Exec, Managing Director

Engineer, Consultant

Operations Manager, Plant Services, Maintenance

Purchasing Officer, Buyer, Procurement Manager

Other Job Functions Allied to the Field

B U S I N E S S A N D I N D U S T RY * *

M A G A Z I N E **21,965,

100% Qualified Subscribers

W E B S I T E **71,728 unique browsers

332,587 impressions

e N E W S L E T T E R *27,533 Opt-in Recipients


HAVE PURCHASING AUTHORITY FOR OVER $500,000*O

VE

R

P U R C H A S I N GA U T H O R I T Y 1/3

93 9086 97

P E R C E N T

N

E

A

R

L

Y

P E R C E N T

%

%Use social media to connect with colleagues and business contacts Use print magazines in every

stage of the buying process: research, evaluation, purchasing.

Will consider a vendor if they have already gained insight into the company via its communication programs* Likely to evaluate products

and systems from vendors they have not purchased from

in the past*

* 2016 Audience Survey / ** June 2016 Power Engineering Int’l BPA Brand Report

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P O W E R E N G I N E E R I N G I N T E R N AT I O N A L 2 0 1 7 E D I T O R I A L C A L E N D A RI S S U E A D D U E M AT E R I A L D U E T E C H N O L O G Y F O C U S S T R AT E G I C F O C U S B O N U S D I S T R I B U T I O N

JANUARY 30 December 2016 9 January 2017

• Upgrade & refurbishment of gas-fired power plants

• Best practices in boiler maintenance

• Valves & actuator advances to boost plant efficiency

• Wind turbine operation & maintenance

• Iran: power sector trends and new plants

• Cybersecurity: steps to counter a cyberattack

Buyers Guide Issue

FEBRUARY 2 February 2017 9 February 2017

• Focus on large-frame gas turbines

• Advances in generator design

• Retrofits and upgrades of thermal plants

• Effective NOx emissions control

• Latest hydropower technology

• Project financing: latest trends to fund new plants

MARCH 2 March 2017 9 March 2017

• Ultra/Supercritical technology advances

• Best practices in coal ash management

• Waste-to-energy technology and trends

• Advanced sensors and smart controls

• Latest developments in solar technology

• India: A report on its changing energy landscape

POWER-GEN India

APRIL 30 March 2017 6 April 2017

• Combined cycle: Retrofits & upgrades

• Technology advances for steam turbines

• Gas turbine emissions compliance

• Lubricants keep pace with turbine trends and designs

• Gas turbine condition monitoring

• Risk management for fossil fuel-fired plants

GAS & STEAM TURBINE DIRECTORY

MAY 2 May 2017 9 May 2017

• Optimizing gas engine performance

• Energy storage

• Emissions control: Importance of multi-pollutant control

• Technology developments in offshore wind farms

• Renewable energy integration projects

• Distributed generation in Europe

• Nuclear power developments• The rise of the digital power

plant

POWER-GEN Europe

JUNE 1 June 2017 8 June 2017

• Sub-Saharan Africa: new power projects

• Advances in power plant water management

• Latest developments in boiler designs

• Effective SOx emissions control

• Renewables: latest technologies and projects

• Update on project financing models

• High-voltage, regional interconnection developments

POWER-GEN Africa

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P O W E R E N G I N E E R I N G I N T E R N AT I O N A L 2 0 1 7 E D I T O R I A L C A L E N D A RI S S U E A D D U E M AT E R I A L D U E T E C H N O L O G Y F O C U S S T R AT E G I C F O C U S B O N U S D I S T R I B U T I O N

JULY/AUGUST 31 July 2017 7 August 2017

• Asia: A report on the latest combined-cycle projects

• Condition monitoring for gas-fired power plants

• Latest engine technology developments Emissions reduction for coal plants

• New developments in bioenergy

• The Independent Power Producer model in the ASEAN region

POWER-GEN Asia

SEPTEMBER 30 August 2017 7 September 2017

• Nuclear power global update

• Advanced cooling technologies

• Refurbishment of fossil fuel-fired generation assets

• Gas engines running on alternative/multi fuels

• Operation & maintenance: Best practices

• Russia’s global nuclear developments

OCTOBER 13 September 2017 20 September 2017

• How to best manage your plant outage

• Focus on hybrid power plants

• Emissions control: New technologies

• Latest liquid filtration technology developments

• Flexibility: Gas turbines vs gas engines

NOVEMBER 27 October 2017 3 November 2017

• Combined cycle: Optimizing performance

• Latest technology developments in mercury control

• Minimizing your power plant’s environmental footprint

• Advanced lubrication for power machines

• The digital power plant: Latest analysis & simulation software developments

• Energy storage

DECEMBER 29 November 2017 6 December 2017

• HRSG: Ensuring optimal performance

• Advanced wind turbine technologies

• Geothermal technology update

• Optimization of piping systems

• Regional focus: Turkey World Future Energy Summit



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P O W E R E N G I N E E R I N G I N T E R N AT I O N A L M E D I A S O L U T I O N S













G L O B A L

G R O U P


W W W. D E C E N T R A L I Z E D - E N E R G Y. C O M

It is without question an exciting time for the distributed generation sector. We are now experiencing a transition on a global scale in how we generate the energy we need, from a system based primarily on large-scale, centralized power plants, often fossil-fuelled, to one that is lower carbon, highly efficient and, most profoundly, decentralized.

This bullish outlook for our sector is reflected by many market forecasts. For example, by 2020 over US$200bn is expected to be invested annually in decentralized energy projects (both conventional and renewable), and distributed power will account for over 40% of global capacity additions.

The global market for new distributed natural gas-fuelled generation installations is expected to almost triple between now and 2035, reaching US$36bn, while the US is forecast to deploy 77 GW of distributed renewables between 2016 and 2025. Now is the perfect time to work with the right media partner who can help you achieve your marketing and sales goals. Decentralized Energy (formerly Cogeneration & On-Site Power Production) is that partner.

Decentralized Energy has served the global distributed generation industry for over 15 years. Over that time, via its readership development, Decentralized Energy has established an extensive reach into both the high-energy user and utility sectors, as well as the consulting field that supports these sectors – your potential customers. Decentralized Energy would be honoured to work with you to help you achieve your marketing and sales goals, and ensure superior ROI.

THE DECENTRALIZED ENERGY TEAM

P O W E R

http://www.decentralized-energy.com

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D E C E N T R A L I Z E D E N E R G Y A U D I E N C E O V E RV I E WWHAT ONLINE SOURCES DO



Search Engines 65% Whitepapers / Technical

Documents 60% Email Newsletters 58% Industry / Magazine

Websites 56% Vendor / Supplier

Websites 51%

Digital Magazines 51%

Webcasts / Webinars 39% Buyer’s Guide /

Product Directory 27% Videos 27%

Press Releases 25% Membership to

industry associations 24%


Colleagues 55% Magazines 45%

W E B S I T E ***18,823 average monthly unique visitors

46,690 average page views


WHAT BEST DESCRIBES YOUR JOB FUNCTION*

39% General or Corporate Management

20%Operations Management, Other Operations including Maintenance, Production, Process, Quality Control, Assurance

17% Research & Development

14% Engineering Management, Other En-gineering including Design, Systems & Planning

7% Other Allied to the field

3% Purchasing

WHICH OF THE FOLLOWING BEST DESCR IBES YOUR BUS INESS?**

27% 17%

Consultancy Power generation and municipal utility

12% 9% 7% 7% 6%

Manufacturer of complete cogeneration systems, components and ancillary equipment

Central/local government and Planning Agencies/Advisory Boards

Research, Academia & Trade Association

High-energy industrial facility/Large energy user

Cogeneration facility owner or operator

6% 5% 2% 2% 1%

Cogeneration equipment operator and installer

Others allied to the field

Manufacturer of on-site power or CHP equipment, components and ancillary equipment

Operations & maintenance specialist

Commerical facility (education, leisure, offices, etc.)

HAVE PURCHASING AUTHORITY FOR OVER $500,000*

P U R C H A S I N GA U T H O R I T Y 44 P

ERCENT

90 9091 66

P E R C E N T

P E R C E N T

%Use Social Media to connect with colleagues and business contacts

Use industry magazines in every stage of the buying process: research, evaluation, purchasing.

Will consider a vendor if they have already gained insight into the company via its communication programs* Likely to evaluate products

and systems from vendors they have not purchased from in the past*

INTERNATIONAL: 5 7%

NORTH AMERICA: 4 3%

GEOG

RAPH

ICAL

BRE

AKDO

WN*

%

* 2016 Audience Survey** June 2016 Decentralized Energy Sworn Circulation Statement*** Publisher’s own data

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D E C E N T R A L I Z E D E N E R G Y 2 0 1 7 U P D AT E

DECENTRALIZED ENERGY UPDATE DEPLOYMENT DATES

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

11 8 8 12 10 14 12 9 13 11 8 13

25 22 22 26 24 28 26 23 27 25 22 27

TOPICS COVERED*

CHP/Cogeneration On-site Power Generation On-Site Renewable Energy Prime Mover Technologies Market Developments

Commercial CHP Natural Gas Biogas/Biomass Engines (Gas & Diesel) M&A

Industrial CHP Landfill & Other Waste Gas Small-Hydro Gas Turbines Finance

Micro-CHP Unconventional Gas Solar PV Microturbines Regulations

District Energy Coal Wind Fuel Cells Industry Reports

Decentralized Energy is the authoritative voice of the combined heat and power (CHP) and wider distributed generation industry. Over the last 15 years, it has become the trusted source for industry information.

The media industry is undergoing a revolution, primarily driven by the way audiences want to receive and consume their news and information. The unprecedented switch from print resources to the digital environment is well-documented, and studies conducted with our audience strongly demonstrate that our readers are moving in the digital direction and prefer to read, research and evaluate much of their information online.

Furthermore, many of our advertisers tell us they are looking to spend the majority of their advertising budgets with online/digital media sources.

So in response to this clear instruction, we launched our new digital-only, bi-monthly Decentralized Energy Update last year. This change now allows us to provide our valued audience with the most accurate and important industry information in a more timely manner.

We are also seeing a significant uptick in the number of people viewing and interacting with the Decentralized Energy’s web site via a mobile device – between July 2015 and July 2016 it almost doubled.

Thus, the Decentralized Energy Update also has a mobile friendly design that allows the audience to view the news and articles not only on their computers, but on all mobile devices. The Decentralized Energy Update is therefore one of the most mobile sources of industry information and news around.

With 24 issues annually, the Decentralized Energy Update also offers plenty of opportunities to publish contributed editorial and reader-suggested content.

It is a very exciting time for Decentralized Energy as we transform it into THE on-line information resource for all things connected to the exciting field of distributed or decentralized energy.

Note: This is not a complete list, other timely and important topics will be covered throughout the year.

*This is not an exhaustive list of topics.



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G L O B A L

G R O U P


W W W. E L P. C O M

Electric Light & Power is electric utility executives’ and managers’ authoritative source for the electricity industry’s latest news and information. Our experienced editors, along with top industry experts, apply their decades of expertise to produce useful news, commentary and information for our executive audience about the latest developments in the electricity generation and delivery industry and how it affects their business.

Electric Light & Power Executive Digest eNewsletter delivers its content in a mobile-friendly format twice a month for “on the go” access to content. Electric Light & Power’s website is updated throughout the day and available through a mobile app to ensure that our audience is up-to-date on the latest news between our eNewsletter deployments. Electric Light and Power covers industry news; financial and regulatory updates; information about T&D and generation, including renewables technologies; energy efficiency; distributed energy resources; energy storage; customer service trends and much more.

The Electric Light & Power Executive Digest is deployed to over 28,000 utility executives, managers and other qualified subscribers in North America. It provides a broad view of the electricity industry with in-depth analysis of key business issues and regular interviews with industry leaders.

TERESA HANSEN Editor-in-ChiefElectric Light & Power

P O W E R

http://www.elp.com

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E L E C T R I C L I G H T & P O W E R A U D I E N C E O V E RV I E W

72% 77% 48% 70%of survey respondents answered

that they were more likely to click

on an online advertisement if they

had seen that company’s brand in

an Industry Email Newsletter.

of survey respondents an-swered that they click on online/digital ads seen on Industry Media Websites.

of survey respondents said they visit elp.com to access Whitepapers.

of respondents are more likely to evaluate products and systems from alternative vendors.

TA R G E T T H E R I G H T AU D I E N C E ! R E A C H H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S

eNewsletter Distribution: 28,764

Average Monthly Unique Visits: 65,545

Average Monthly Page Impressions: 287, 567

W H I C H O F T H E F O L L OW I N G B E S T D E S C R I B E S YO U R O C C U PAT I O N ?

46% OF SURVEY RESPONDENTS HAVE AUTHORITY OR INFLUENCE FOR PURCHASES OF $100K OR MORE.

50 8149P E R C E N T

P E R C E N T P E R C E N T

P U R C H A S I N GA U T H O R I T Y 76%

of respondents said they use Whitepapers/Technical Documents during the research

stage of the buying process.

of respondents use Email Newsletters during the research

stage of the buying process.

of readers have been in the industry for 10 years or more.

SOURCE: 2016 AUDIENCE SURVEY

General/Corporate Management – 25%Engineering Management – 17%

Engineering Staff – 16%

Operations Management – 15%Operations Staff – 4%

Marketing/Customer Service – 9%Other – 15%

W H I C H O F T H E F O L L O W I N G B E S T D E S C R I B E S Y O U R I N D U S T R Y ?

ELECTRIC UTILITY

CONSULTANT / CONSULTING ENGINEER OR ARCHITECT

MANUFACTURER / VENDOR / OEM

CONTRACTOR

INDEPENDENT POWER PRODUCER

OTHER

31%

25%

16%

12%

4%

12%

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E L E C T R I C L I G H T & P O W E R E X E C U T I V E D I G E S T 2 0 1 7

2017 EL&P EXECUTIVE DIGEST DEPLOYMENT DATES

Jan Feb Mar April May June July Aug Sept Oct Nov Dec

11 8 8 12 10 14 12 9 13 11 8 13

25 22 22 26 24 28 26 23 27 25 22 27

TOPICS COVERED

Generation T&D Renewables Smart Grid Finance Customers

Natural Gas Outage Control Integration Grid-Edge Technologies M&A Expectations

Coal Power HVDC Grid Parity IoT CEO View Trends

Nuclear Substations Microgrids Demand Response New Revenue Streams Communication

Wind Weather Storage AMI Regulations Rates

Solar Planning EVs The Cloud Industry Reports Connections

Hydro Power Smart Cities Regulations and Legislation Distributed Energy Resources Electricity Markets Demand Response

In its 95th Year, Electric Light & Power is still one of the Industry’s Most Recognized and Trusted Sources of Industry Information.

Technology is impacting our society and lives in many ways. Some of the biggest changes are occurring in the media industry. The way audiences receive and digest their news and information is rapidly changing. The studies we’ve conducted with our audience indicate that our readers are moving in the digital direction and prefer to read, research and evaluate much of their information online/digitally. In addition, many of our advertisers tell us they prefer to spend their advertising dollars with online/digital media sources.

We, therefore, introduced our new digital-only Electric Light & Power Executive Digest in 2016 to allow us to provide our audience with more up-to-date and accurate news. In addition, we created a mobile friendly design that allows the audience to receive and digest the news and articles not only on their computers, but also on all mobile devices, including smart phones. The Executive Digest is therefore the most mobile source of industry information and news around.

As a veteran business and energy reporter from a daily newspaper, Senior Editor Rod Walton is uniquely qualified to write and edit the EL&P Executive Digest. Rod and other members of the editorial team provide the latest energy news, financial information and customer updates in this digital format. With 24 issues annually, the EL&P Executive Digest has more opportunities than before to publish contributed editorial and reader-suggested content.

We’re very excited about the opportunities that this change will bring to Electric Light & Power and we hope that you will continue to be a part of our audience as we travel through this next chapter in our brand’s storied, 95-year history.

Note: This is not a complete list, other timely and important topics will be covered throughout the year.



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E L E C T R I C L I G H T & P O W E R M E D I A S O L U T I O N SMATCH YOUR CAMPAIGN OBJECTIVES TO OUR SOLUTIONS! THESE ICONS APPEAR THROUGHOUT THE MEDIA GUIDE FOR EASY IDENTIFICATION AND YOUR CONVENIENCE.












AdFlex Sponsorship Email List Rental eNewsletter Advertisement Mobile Apps Native Advertising Newscast Sponsorship Online Banners & High-Impact Ads Retargeting/Audience Extension Slideshow Social Media Boost Social Video Chat Topic Center Sponsorship Video: Custom Content Webcasts White Paper Premium

G L O B A L

G R O U P


W W W. P O W E R - G R I D . C O M

POWERGRID International, the official publication of DistribuTECH Conference & Exhibition, is the electricity industry’s leading source of information on gird automation and optimization, engineering, information technology, customer engagement and changing business models. Its experienced editorial staff, along with top industry experts, provide commentary, useful news, feature articles, new product information and more to professionals, managers and engineers who are responsible for delivering safe, reliable, affordable and sustainable electricity to consumers around the world.

Each monthly issue of POWERGRID International magazine provides the latest on grid automation and control, customer engagement, grid optimization, grid maintenance and operations, distributed energy resources, non-wires alternatives, microgrids, cybersecurity, data analytics and much more. In addition, our mobile-friendly eNewsletter delivers information on the same topics to nearly 24,000 recipients’ inboxes twice a week. And, the website, which covers all things related to electricity delivery and customer service, is updated daily to make sure our audience can access the latest industry news.

POWERGRID International delivers the information electricity industry professionals need to make on-the-mark business and technology decisions every day.

TERESA HANSEN Editor-in-ChiefPOWERGIRD International

P O W E R

http://www.power-grid.com

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P O W E R G R I D I N T E R N AT I O N A L A U D I E N C E O V E RV I E W

48% OF READERS HAVE INFLUENCE/AUTHORITY OVER PURCHASES OF AT LEAST $100,000.**


7863P E R C E N T

P E R C E N T

of readers said they use Industry Magazines during the research stage of the buying process.**

of our audience has been in the industry

for 10 years or more.**

AUD IENCE SURVEY STAT IST ICS**

52% of readers rely on Print Magazines to do their jobs

57% of readers rely on Whitepapers to do their jobs

40% of readers said their use of Whitepapers/Technical documents has increased in the last year

40% of readers said their use of Industry Media Websites has increased in the last year

76% of readers said they are likely to click on an online advertisement if they have previously seen that company’s ad an Industry Magazine.

72% of readers said they are likely to click on an online advertisement if they have previously seen that company’s ad an Industry Email Newsletter.

74% or readers said they click on on ads from Industry Media Websites.

51% of readers said the frequency of online and/or print ads influence their decision to evaluation their company, product, or services.

52% of readers said they regularly watch online video about your industry/job.

NORTH AMERICAN: 87.1%

REST OF THE WORLD: 12.9%

S U B S C R I B E R B R E A K D O W N B Y G E O G R A P H I C R E G I O N

C L A S S I F I C AT I O N B Y T I T L E / J O B F U N C T I O N *

32.5%

21.6%

23%

5.6%

8.9%

8.4%

EXEC/GENERAL MGMT / ENERGY ENVIRONMENT MGMT / PROJECT MGMT

ENGINEERING MGMT / SUPV INCL. PLANNING, DESIGN SYSTEMS

OPERATIONS MGMT/SUPV/MAINTENANCE/FACILITY BLDG ENERGY MGMT/ DESIGN ENGINEERING

MANAGEMENT INFORMATION SYSTEMS/SERVICES/IT MGMT/DESIGN ENGINEERING

RESEARCH & DEVELOPMENT OTHER FUNCTIONS

UNKNOWN

M A G A Z I N E *41,057

100% qualified subscribers

W E B S I T E *65,545 average monthly unique browsers


e N E W S L E T T E R23,275 recipients

** 2016 AUDIENCE SURVEY

* JUNE 2016 BPA BRAND REPORT

Source *June 2016 BPA Brand Report

S U B S C R I B E R S B Y B U S I N E S S A N D I N D U S T RY *43% - Electric Utility

16% - Consultant, Consulting Engineer5% - Energy Svc Co./Energy Svc Provider

10% - Manufacturer/Vendor6% - Commercial & Industrial Electricity End User

9% - Others

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P O W E R G R I D I N T E R N AT I O N A L 2 0 1 7 E D I T O R I A L C A L E N D A R

ISSUE DEADLINES GRID OPTIMIZATION

CUSTOMER CENTRIC TECHNOLOGIES

MAINTENANCE AND

OPERATIONS

SMART INFRASTRUCTURE

AND IOT

DER, DR AND NONWIRES

ALTERNATIVEBONUS DISTRIBUTION VALUE

ADDED

January Ad close: 12/19/16

Mat due: 12/28/16

DistribuTECH Show in Print

Behind the Meter Technolgoies

Unmanned Airial Vehicles/Drones

Outage Management Energy Storage DistribuTECH Conference and Exhibition Baxter Study

February Ad close: 01/25/17

Mat due: 02/01/17

Cybersecurity Engaging Customers with Social Media

Switchgear Internet of Things Demand Response

TechAdvantageInternational Conference of Doble Clients

March Ad close: 02/20/17

Mat due: 02/27/17

DistribuTECH Wrap Up

New Revenue Streams for Utilities

Projects of the Year

The Smarter Smart Grid

Microgrids Baxter Study

April Ad close: 03/22/17

Mat due: 03/29/17

Communications Technologies

Approaches to Effective Customer Engagement

Disasters and Damage Assessment

Utilities' Role in Smart Cities

Wind Energy Integration

AWEA WindpowerUTC Expo

May Ad close: 04/20/17

Mat due: 04/27/17

Outage Response Billing Systems Vegetation Management

Driving AMI Beyond Metering

Solar PV and Energy Storage

CS WeekEEI Annual ConventionPOWER-GEN Europe/Renewable Energy

World Conference and Expo EuropeAPPA National Conference

June Ad close: 05/22/17

Mat due: 05/30/17

Geospatial Technologies

Customer Communication Channels

Workforce Development

Energy Efficiency Policy Formation HYDROVISION InternationalDistribuTECH Africa

Lead Advantage

July Ad close: 06/21/17

Mat due: 06/28/17

Asset Managemet Self-service Customer Engagement Options

HVDC Cybersecurity Microgrids POWER-GEN Natural Gas

August Ad close: 07/21/17

Mat due: 07/28/17

Innovations in the Substation

Data Analytics and Customer Service

Switchgear AMI Networks and Smart City Infrastructure

Community Solar Programs

Solar Power International Baxter Study

September Ad close: 08/22/17

Mat due: 08/29/17

Data Analytics Customer Service in the Field

Fleet Management

Latest in Smart Energy and its Applications

Energy Storage International Lineman’s RodeoEnergy Storage North America

October Ad close: 09/21/17

Mat due: 09/28/17

Grid Stability and Reliability

Predicting Customer Behavior with MDM

Testing and Monitoring

Communication Technologies

Grid Edge Technolgies

November Ad close: 10/23/17

Mat due: 10/30/17

Using the Cloud Demand Response and Business Customers

T&D Structures Smart Street Lights Utility Scale Renewables and the Grid

POWER-GEN InternationalRenewable Energy World North AmericaCOAL-GENNUCLEAR POWER International

December Ad close: 11/20/17

Mat due: 11/29/17

DistribuTECH Preview

Outages and Customer Communication Strategies

Safety and Training

Smart Homes Demand Response

Lead Advantage



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AdFlex Sponsorship Email List Rental eNewsletter Advertisement Magazine (Print & Digital) Mobile Apps Native Advertising Newscast Sponsorship Online Banners & High-Impact Ads Retargeting/Audience Extension Slideshow Social Media Boost Social Video Chat Topic Center Sponsorship Video: Custom Content Webcasts White Paper Premium

G L O B A L

G R O U P


W W W. U T I L I T Y P R O D U C T S . C O M

Utility Products, published since 1997, provides influential product information to the decision makers and specifiers in the power, telephone and cable TV markets. Published 10 times a year, each issue of the print publication contains new product announcements, case study articles and product features.

Utility Products magazine reaches more than 27,000 qualified subscribers that include investor-owned utilities, cooperatives, municipalities and contractors. It covers topics such as T&D, test and measurement, vehicles and accessories, line construction and maintenance, safety and security, tools and supplies and much more. Its bi-monthly eNewsletter provides subscribers with additional product information, as does its website, which is updated daily.

Utility Products’ goal is to provide readers with a reliable source of information at their fingertips prior to making purchasing decisions.

TERESA HANSEN Editor-in-ChiefUtility Products

P O W E R

http://www.utilityproducts.com

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U T I L I T Y P R O D U C T S A U D I E N C E O V E RV I E W

84% 75% 65%of survey respondents said they were either extremely or somewhat likely to click on an online advertisement if they had seen the company’s brand in an industry magazine.

of survey respondents said they were likely to click on an online advertise-ment if they had seen the company’s brand in an email newsletter.

of survey respondents said they visited utilityproducts.com to look for products or services their companies may need.

R E A C H H I G H LY E N G A G E D B U Y I N G P R O F E S S I O N A L S * *

QUAL I F I ED SUBSCR IBER BREAKDOWN BY INDUSTRY*

ELECTRIC UT IL ITY – 41.9%

MUNIC IPAL IT IES – 19.1%

TELEPHONE COMPANIES – 4%

INDUSTRIAL/COMMERCIAL CONTRACTORS – 11.3%

OVERHEAD/UNDERGROUND CONTRACTORS – 3 .4%

SERVICE/REPAIR/MAINTENANCE COMPANIES – 7 .9%

M A G A Z I N E C I R C U L A T I O N *

46% OF SURVEY RESPONDENTS HAVE AUTHORITY OR INFLUENCE FOR PURCHASES OF $100K OR MORE.**

27,626

61P E R C E N T 80P E R C E N T

O V E RO V E R

63P E R C E N T


of respondents use industry media websites during the research stage

of the buying process.**of our audience has been in the

industry for over 10 years

Print - 19,696

Digital - 7,930

(100% Direct Request)

of respondents use buyer’s guides/product directories during the research

stage of the buying process.**

UNITED STATES: 94.5%

REST OF THE WORLD: 4.5%

Q U A L I F I E D S U B S C R I B E R B R E A K D O W N B Y G E O G R A P H I C R E G I O N *

C L A S S I F I C AT I O N B Y J O B F U N C T I O N : * 53.1%

23.5%

17%

3.1%

3.3%

GENERAL OR CORPORATE MANAGEMENT

ENGINEERING DESIGN, SPECIFYING, SAFETY

INSTALLATION AND MAINTENANCE; LINE CONSTRUCTION AND MAINTENANCE SUPERVISION

PURCHASING INCLUDING MATERIALS COORDINATOR

FLEET MANAGEMENT/OTHERS

* JUNE 2016 BPA BRAND REPORT • ** 2016 AUDIENCE SURVEY

W E B S I T E21,473 average monthly unique browsers


e N E W S L E T T E R17,135 Recipients

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U T I L I T Y P R O D U C T S 2 0 1 7 E D I T O R I A L C A L E N D A RISSUE DEADLINES PRODUCT FOCUS EDITORIAL FEATURES BONUS DISTRIBUTION VALUE ADDED

January Close Date: 12/27/16Material Due: 01/04/17

• Computers and Software• Transmission and Distribution• Test and Measurement• Substation Management and Maintenance

• Products of the Year DistribuTECH Conference and Exhibition UCT

Baxter Ad Effectiveness Study

February Close Date: 01/26/17Material Due: 02/02/17

• 2017 Buyers’ Guide • Fleet Management TechAdvantage International Conference of

Doble Clients

NTEA-The Work Truck ShowNETA Power Test CONEXPO

Extra Buyer’s Guide Listing for Advertisers

March Close Date: 02/23/17Material Due: 03/02/17

• Vehicles and Accessories• Line Construction and Maintenance• Safety and Security Products• Tools and Supplies

• Readers’ Choice Awards NAFA Baxter Ad Effectiveness Study

April Close Date: 03/27/17Material Due: 04/03/17

• Transmission and Distribution• Test and Measurement• Substation Management and Maintenance• Meters and Meter Devices

• Field Service• Communications

Technologies

AWEA Windpower UTC Expo

May Close Date: 04/27/17Material Due: 05/04/17

• Vehicles and Accessories• Computers and Software• Line Construction and Maintenance• Meters and Meter Devices

• Mobile Workforce• Outage Response

POWER-GEN EuropeRenewable Energy World Conference and Expo EuropeAPPA National Conference


June Close Date: 05/31/17Material Due: 06/07/17

• Wire, Cable and Fiber Optics• Substation Management and Maintenance• Tools and Supplies• Safety and Security Products

• Right of Way Maintenance• Drones

POWER-GEN Natural Gas

July/August Close Date: 7/27/17Material Due: 08/03/17

• Transmission and Distribution• Overhead and Underground• Test and Measurement

• 2017 New Products Guide• Energy Storage

Solar Power International NSC Congress & Expo


September Close Date: 08/25/17Material Due: 09/01/17

• Line Construction and Maintenance• Vehicles and Accessories• Safety Clothing and Equipment• Wire, Cable and Fiber Optics

• Field Worker Safety• Line Construction

InfraMation ICUEE NECA

International Lineman’s Rodeo SCTE Cable-Tec Expo

October Close Date: 09/27/17Material Due: 10/04/17

• Tools and Supplies• Meters and Metering Devices• Overhead and Underground• Safety and Security Products

• Clothing and Accessories• Mobile Communications

POWER-GEN InternationalRenewable Energy World

North America

COAL-GENNUCLEAR POWER International


November/ December

Close Date: 11/27/17Material Due: 12/04/17

• Transmission and Distribution• Vehicles and Accessories• Computers and Software• Line Construction and Maintenance

• Physical Infrastructure Protection

• Mutual Assistance Planning



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U T I L I T Y P R O D U C T S M E D I A S O L U T I O N SMATCH YOUR CAMPAIGN OBJECTIVES TO OUR SOLUTIONS! THESE ICONS APPEAR THROUGHOUT THE MEDIA GUIDE FOR EASY IDENTIFICATION AND YOUR CONVENIENCE.












AdFlex Sponsorship Email List Rental eNewsletter Advertisement Magazine (Print & Digital) Mobile Apps Native Advertising Newscast Sponsorship Online Banners & High-Impact Ads Retargeting/Audience Extension Slideshow Social Media Boost Social Video Chat Topic Center Sponsorship Video: Custom Content Webcasts White Paper Premium

G L O B A L

G R O U P


R E N E WA B L E E N E R G Y WO R L D . C O M

Renewable Energy World is the authoritative source for information on markets, policy and finance covering all renewable technologies – solar, wind, energy storage, geothermal, bioenergy, ocean, river, tidal and hydropower. From utility-scale to commercial and residential in both the developed and developing world, topics include power generation, T&D, metering, micro-grids, project and company profiles, market trends, mergers and acquisitions and asset management.

In addition to regular features, our highly skilled editors and top industry analysts apply their expertise to develop informative news, opinion and commentary, data points, videos, project profiles, manufacturing updates and more.

Since 1999, Renewable Energy World has been THE source for people working in the ever-growing renewable energy sector, serving engineers, c-level executives, management, project developers, consultants, EPC’s, manufactures, utilities and the government.

Renewable Energy World provides readers with the information – and inspiration – they need to keep pace not only within their own vertical segment of the industry and market, but also with the broader issues – it is important for them to see the bigger picture of renewable energy policy and global growth, not just that of their industry sector.

Renewable Energy World delivers the news the way you want it, to the industry’s leaders who have requested it – from our website, eNewsletter and digital magazine to our large social media universe. Our mission is to provide insight and analyses that will contribute to your success.

JENNIFER RUNYONEditor-in-ChiefRenewable Energy World

P O W E R

http://www.Renewableenergyworld.com

69%

37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower

Residential PV Solar WaterHeating

OffgridRenewables

Renewables in theDeveloping World

Energy Storage Wind Power

69%

37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables



69%

37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables



69%

37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables


Energy Storage Wind Power69%

37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables



37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables



69%

37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables



37% 32% 31%

28% 27% 26%

26%

54% 52%Solar PV

EnergyManagement

Biomass Hydropower


OffgridRenewables



EXCELLENTGOODAVERAGEPOOR

R E N E WA B L E E N E R G Y WO R L D

GreenTech Media

World of Renewables

PV Magazine

Cleantech Magazine

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R E N E WA B L E E N E R G Y W O R L D A U D I E N C E O V E RV I E WH OW A R E W E D O I N G ? R AT E T H E F O L L OW I N G R E N E WA B L E E N E R G Y S O U R C E S O F I N F O R M AT I O N * W H AT O N L I N E S O U R C E S D O

YO U R E LY O N TO D O YO U R J O B ? *

WHAT IS YOUR AREA OF INTEREST?*

PREFER TO HAVE ALREADY GAINED INSIGHT INTO THE COMPANY OR PRODUCT VIA ITS COMMUNICATION PROGRAMS.*86% Search

Engines 66%

Email Newsletters 60%

Industry / Magazine Website 58%

Whitepapers / Technical

Documents 54%

Vendor / Supplier

Websites 44%

Webcasts / Webinars 38%

Press Releases 34%

HAVE PURCHASING AUTHORITY FOR OVER $500,000*O

VE

R


MAGAZINE SUBSCRIBERS: 52,005**

eNewsletter Recipients

Renewable Energy: 60,000+ Solar Energy: 45,000+

Energy Storage News: 35,000+

Bioenergy: 30,000 +Geothermal Energy: 30,000+

Wind Energy: 25,000+

GROSS AVERAGE OF 28% OPEN RATE

SITE

TRA

FFIC

BY

REGI

ON**

*

E U R O P E 20.5%

A F R I C A 3.7%


50.7%

C E N T R A L A M E R I C A /C A R I B B E A N

2.0%

S O U T H A M E R I C A 2.4%


A S I A / A S I A PA C I F I C

18.8%

*2016 Audience Survey / ** Sworn Statement of Circulation, June 2016 *** Feb 1 2016 – July 31 2016 Website Traffic

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R E N E WA B L E E N E R G Y W O R L D E D I T O R I A L C A L E N D A RJANUARY FEBRUARY MARCH APRIL MAY JUNE

Ad Due: 01/04/2017Material Due: 01/10/2017



SOLARMagazine

Outlook 2017: Hot Markets, New Technology Trends and More

Solar Reseach Project Finance

Online* Incentives Community Solar Rooftop Utility-scale Policy Modules and Inverters

WIND

MagazineOutlook 2017: Hot Markets, Technology Trends and More

Offshore to Offshore Tech Transfer Innovations in Wind Power

Online*Environmental Concerns

Costs O&M Blades Safety Gearboxes

STORAGEMagazine

Outlook 2017: Hot Markets, Technology Trends and More

Large-scale Storage Commercial and Resi Storage

Online* Storage Policy Frequency Regulation Peak Shaving Behind the Meter Storage + PV CSP + Storage

FINANCE


Developing World European Finance / Trends in Insurance

Online*Key Players Sourcing Capital for

ProjectsStocks Green Bonds The Capital Stack Project Finance

GEOTHERMAL


Geothermal Policy and Project Updates Geothermal Drilling and Exploration

Online*Electricity Generation

Equipment New projects Finance Small-scale New markets

BIOENERGYMagazine

Outlook 2017: Hot Markets, Technology Trends and More

Biopower Innovations Bioenergy from waste

Online* Finance Landfill Gas Bioenergy Progress Coal To Biomass Anaerobic Digestion Thermal RECS

HYDROPOWER


Offshore Wave and Tidal Energy Run-of-River Technology

Online*Small-scale hydropower

Run of River projects Wave energy Refurbishments Pumped hydro storage Canadian hydropower

BONUS DISTRIBUTION

Solar Power PV Conference & Expo

Next-Generation Energy Storage

The 2017 Wall Street Green Summit

Energy Storage Europe

Northeast Biomass Heating Expo

International Biomass Conference & Expo

Energy Storage Association 27th Annual Conference & Expo

SNEC PV Power Expo

Solarexpo

All-Energy Exhibition and Conference

Midwest Solar Expo

POWER-GEN India & Central Asia

AWEA WINDPOWER 2017 Conference & Exhibition

Intersolar Europe

International Fuel Ethanol Workshop & Expo

European Biomass Conference & Exhibition

SolarPlaza - Solar Asset Management North America

SolarPlaza - Solar Asset Management Asia

Baseload Renewable Energy Summit

National Advanced Biofuels Conference & Expo

Global Offshore Wind

Renewable Energy World Europe

HydroVision International

POWER-GEN International


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R E N E WA B L E E N E R G Y W O R L D E D I T O R I A L C A L E N D A RJULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER




SOLAR

MagazineThe Solar Issue: Technology, Policy and Finance Updates

Solar + Storage Remarkable Projects and Progress

Online*Innovations in Racking

Mounting Hardware

BOS PV + Storage Consumer Products Project of the Year

WINDMagazine Foundations and Blades Ooperations and Maintenance Outstanding New Projects

Online* Nacelles Repowering Big Data Forecasting and Analysis Mega-turbines Wind Policy

STORAGE

Magazine Storage Research The Storage Issue: Technology, Policy, Finance and More Game-changing Projects

Online*Storage Projects Energy Storage

EconomicsProject Updates Storage and Safety Innovations Energy Storage

Markets

FINANCE

Magazine Investments in Asia Funding Clean Tech Mergers, Acquisitions and Key Deals

Online*Venture Capital C&I Projects Insurance Storage Finance International Aid Key Renewable

Energy Deals

GEOTHERMALMagazine Geothermal Heating and Cooling Geothermal Turbine and Piping Hot Geothermal Projects

Online* Piping O&M EGS Heating and Cooling Challenges New Projects

BIOENERGY

Magazine Biogas Technologies Biomass Heating and Cooling Key Bioenergy Projects

Online*New Technologies Landfill Gas to

EnergyWaste Heat Policy Bioenergy Markets Bioenergy

Projects

HYDROPOWER

Magazine Advancing the Hydro Industry Micro and Pico-Hydro Cool Refurbishments and New Projects

Online*Innovations in Hydro Wave and Tidal

EnergyPolicy Tidal Energy Ocean Energy New Projects

BONUS DISTRIBUTION

Intersolar North AmericaBrazil Windpower

Solar Power International

The Battery Show + Critical Power Expo + Electric & Hybrid Vehical Tech Expo

Renewable Energy World Asia

AWEA Wind Resource & Project Energy Assessment Conference

EWEA Annual Event + WindEnergy Hamburg

Energy Storage North America

AWEA Wind Energy Finance & Investment Conference

SAP for Utilities

Renewable UK

China Wind Power

Intersolar India

Geothermal Energy Expo

Singapore International Energy Week

AWEA Offshore

SolarPlaza - Solar Asset Management Europe

Commercial UAV Expo

Windaba

AWEA Wind Energy Fall Symposium

POWER-GEN International




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R E N E WA B L E E N E R G Y W O R L D M E D I A S O L U T I O N S












M E D I A S O L U T I O N SAdFlex Sponsorship Contests, Surveys, Polls Email List Rental eNewsletters Magazine (Digital) Marketing Solutions Mobile Apps Native Advertising Online Banners & High Impact Ads Retargeting/Audience Extension Slide Shows Social Media Boost Social Video Chat Suppliers Directory (Online) Technical Digest Tradeshows Video: Custom Content Marketing Video: Sponsorship Webcast: Editorial & Vendor White Paper Premium

G L O B A L

G R O U P


W W W. H Y D R O WO R L D . C O M

Why do nearly 11,000 people read Hydro Review magazine? I believe it relates directly to our mission statement: To provide useful, practical information that helps our readers do their jobs better.

2017 marks our 36th year of publication. Hydro Review was started to serve the small scale hydroelectric industry in the U.S. However, the founders quickly realized the broader hydropower market across North America (United States and Canada) needed information, and the magazine’s coverage expanded accordingly. In addition, the magazine grew from being published once a quarter in 1982 to 10 issues a year today.

Another evolution, perhaps the biggest in terms of impact, has been the move to digital publishing. As people change the way they access information, we have evolved to serve their needs. Our magazine is available in a digital format, accessible on a desktop computer, laptop, tablet and even mobile phone.

Some of our readers may be ‘old school’ and enjoy the experience of holding a magazine in their hands. And that’s great.

But, there are many important benefits to reading the magazine in digital format: All the website links (both in the articles and in the advertisements) are clickable; readers can search for specific content, such as mention of a hydroelectric facility; and we can provide cool enhancements to readers’ experiences, such as videos.

Our evolution has not ended, but we hope the product we provide today is useful and practical for all our readers.

ELIZABETH INGRAMManaging EditorHydroReview

P O W E R

http://www.Hydroworld.com

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H Y D R O R E V I E W A U D I E N C E O V E RV I E WWHICH OF THE FOLLOWING BEST DESCR IBES YOUR JOB FUNCT ION?**

S U B S C R I B E R S B Y J O B F U N C T I O N : 65% - Engineering Management / Engineering

Systems & Planning / Other Engineering / Operations Management / Operations including Maintenance / Other Operations

33% - General / Corporate Management

2% - Other Job Functions

*2016 Audience Survey / **June 2016 BPA Brand ReportWHO

ARE

OUR

REA

DERS

?

S U B S C R I B E R S B Y B U S I N E S S A N D I N D U S T RY: * * 42% - Electric Utilities

27% - Independent Power Producers

23% - Power Plant Designers * includes consulting firms, construction companies, and OEMs.

4% - I T & Software Providers & Others Allied to the Field

4% - Qualified Paid Subscribers

TO P S O U R C E S D O YO U R E LY O N TO D O YO U R J O B ? *O FFLINE SOURCES ONLINE SOURCES

Industry Events /

Conferences 71% Search Engines 67%

Referrals from

Colleagues 64% Whitepapers / Technical

Documents 54%

Books 48% Industry / Magazine Website 52%

Magazine Advertising 36% Digital

Magazines 52%

Buyer’s Guide / Product

Directory 34% Vendor /

Supplier Websites 51%


88%PREFER TO HAVE ALREADY GAINED INSIGHT INTO THE COMPANIES’ PRODUCTS/SERVICES FROM PRINT AND/OR ONLINE ADVERTISING PRIOR TO CHOOSING A NEW VENDOR/SUPPLIER/PROVIDER.*


W E B S I T E **60,670 average monthly unique viewers

178,389 average monthly page impressions

e N E W S L E T T E R58,000+ Recipients

ACTIONS TAKEN FROM ADVERTISEMENT*

72% Research the Product/Service/Company

72% Contact Advertiser for Information

69% Visit Company's Website

66% Click Link in Advertisement

HAVE PURCHASING AUTHORITY FOR OVER $500,000*1/3

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H Y D R O R E V I E W 2 0 1 7 E D I T O R I A L C A L E N D A RISSUE ADVERTISING DEADLINE EDITORIAL FEATURES PLANNED BONUS DISTRIBUTION

January Ad Sales Close: 12/12/16Ad Material Due: 12/19/16

• Market Outlook

• North American Featured Companies

• Hydro Marketplace

Northwest Hydroelectric Association Annual Conference, Portland, Oregon

DistribuTECH Conference & Exhibition, San Diego, California

Hydro events throughout 2017

March Ad Sales Close: 2/1/17Ad Material Due: 2/8/17

• Rehabilitation

• Hydraulic Structures and Safety

• Environmental Solutions

CEATI Spring 2017 Hydropower Conference, Indian Wells, California

U.S. Society on Dams Annual Meeting & Conference, Anaheim, California

April Special Edition

Ad Sales Close: 3/10/17Ad Material Due: 3/17/17

• Special Edition: Waterpower Week in Washington

• Policies and Regulations

• Marine Hydrokinetics

Waterpower Week in Washington, Washington, D.C.

POWER-GEN India and Central Asia, New Delhi, India

May Ad Sales Close: 4/12/17Ad Material Due: 4/20/17

• Preview to HydroVision International Conference and Exhibition

• Canadian Project Spotlight

HydroVision International Attendees (Pre-Registered)

Canadian Hydropower Association Annual Forum, Ottawa, Ontario, Canada

Renewable Energy World Europe/POWER-GEN Europe, Cologne, Germany

June Special Edition


• Special Edition: HydroVision International Conference and Exhibition HydroVision International, Denver, Colorado

POWER-GEN Africa/DistribuTECH Africa, Johannesburg, South Africa

July Ad Sales Close: 6/14/17Ad Material Due: 6/21/17

• Operations and Maintenance

• Fish-Related Issues

• Bearings

U.S. Hydro Plant Owners and Operators

September Ad Sales Close: 8/7/17Ad Material Due: 8/14/17

• Dam Safety

• Machining Solutions

• Seals

ASDSO Annual Conference – Dam Safety 2017, San Antonio, Texas

Canadian Dam Association Annual Conference, Kelowna, British Columbia, Canada

Ocean Renewable Energy Conference, Portland, Oregon

Renewable Energy World Asia, POWER-GEN Asia and Asia Financial Forum, Bangkok, Thailand

October Ad Sales Close: 9/6/17Ad Material Due: 9/13/17

• Refurbishment

• Small Hydro

• Underwater Solutions

National Hydropower Association Hydraulic Power Committee Meeting

Power of Water Canada, Niagara-On-the-Lake, Ontario, Canada

Generate 2017

November Ad Sales Close: 10/5/17Ad Material Due: 10/12/17

• Equipment

• Pumped Storage

• New Development

Power Generation Week: POWER-GEN International, Renewable Energy World International, NUCLEAR POWER International, COAL-GEN and GenForum, Las Vegas, Nevada

December Special Edition


• Special Edition: Canadian Hydro Canadian Hydro Plant Owners and Operators

January-18 Ad Sales Close: 12/12/17Ad Material Due: 12/19/17

• Market Outlook

• North American Featured Companies

• Hydro Marketplace




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H Y D R O R E V I E W M E D I A S O L U T I O N S












M E D I A S O L U T I O N SContests, Surveys, Polls Email List Rental eNewsletters Hydro Jobs Magazine (Print & Digital) Marketing Services Mobile Apps Native Advertising Online Banners & High Impact Ads Reprints of Magazine Articles Retargeting/Audience Extension Slide Shows Suppliers Directory (Magazine & Online) Tradeshows Video: Custom Content Marketing Video: Sponsorship Webcast: Hydro TV White Paper Premium

G L O B A L

G R O U P


W W W. H Y D R O WO R L D . C O M

HRW-Hydro Review Worldwide provides insights into and analyses of the global hydroelectric industry that resonate with our readers.

Our most recent Brand Report from independent auditing agency BPA Worldwide shows each magazine issue goes to more than 11,000 subscribers – making HRW-Hydro Review Worldwide the most-read magazine serving the global hydro market. More than half of those subscribers work for companies that develop and generate hydropower.

What makes the magazine so popular? Our robust website for daily news reporting, at HydroWorld.com, allows us to dedicate magazine content to engaging articles that inform and educate our readers, with a mission to help them do their jobs better.

Another valuable benefit for HRW-Hydro Review Worldwide subscribers is our digital magazine format. Subscribers don’t have to wait, sometimes weeks, for their magazine to be delivered via the postal mail. Now as soon as the magazine is completed, it is available in subscribers’ email inboxes, and they can read it on a desktop computer, laptop, tablet or mobile telephone.

Beyond timeliness, there are other important benefits to reading the digital magazine: All website links (in articles and advertisements) are clickable; readers can search for specific content, such as a hydroelectric facility name; and we provide innovative enhancements, such as videos.

Our readership shows that HRW-Hydro Review Worldwide provides the business intelligence and insights the global hydro market needs.

ELIZABETH INGRAMManaging EditorHRW-Hydro Review Worldwide

P O W E R

http://www.Hydroworld.com

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H RW- H Y D R O R E V I E W W O R L D W I D E A U D I E N C E O V E RV I E W

SUBS

CRIB

ERS

BY R

EGIO

N**

*2016 Audience Survey / ** Sworn Statement of Circulation, June 2016

E U R O P E 36.7%

A F R I C A 17.2%


6.6%

C E N T R A L A M E R I C A /C A R I B B E A N

2.0%

S O U T H A M E R I C A

10.6%


A S I A / A S I A PA C I F I C

21.7%

WHO

ARE

OUR

REA

DERS

?

S U B S C R I B E R S B Y B U S I N E S S A N D I N D U S T RY: 33% - Power Plant Designers

* includes consulting firms, construction companies, and OEMs.

35% - Independent Power Producers

28% - Electric Utilities

4% - IT & Software Solution Providers & Others Allied in the Field

TO P S O U R C E S D O YO U R E LY O N TO D O YO U R J O B ? *O FFLINE SOURCES ONLINE SOURCES

Industry Events /

Conferences 60% Search Engines 57%

Books 57% Digital Magazines 57%

Referrals from Colleagues 51% Whitepapers/

Technical Documents 51%

Buyer’s Guide / Product

Directory 43% Email

Newsletters 50%

Magazine Advertising 38% Vendor /

Supplier Websites 42%


90%PREFER TO HAVE ALREADY GAINED INSIGHT INTO THE COMPANIES’ PRODUCTS/SERVICES FROM PRINT AND/OR ONLINE ADVERTISING PRIOR TO CHOOSING A NEW VENDOR/SUPPLIER/PROVIDER.


from 165 countries

W E B S I T E **60,670 average monthly unique viewers

178,389 average monthly page impressions

e N E W S L E T T E R58,000+ Recipients

ACTIONS TAKEN FROM ADVERTISEMENT

68% Research the Product/Service/Company

63% Contact Advertiser for Information

59% Click Link in Advertisement

52% Visit Company's Website

HAVE PURCHASING AUTHORITY FOR OVER $500,000*1/3

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H RW- H Y D R O R E V I E W W O R L D W I D E 2 0 1 7 E D I T O R I A L C A L E N D A RISSUE ADVERTISING DEADLINE EDITORIAL FEATURES PLANNED BONUS DISTRIBUTION

January/February


• Marine Energy

• Dams and Civil Structures

RenewableUK 2017 Wave & Tidal, London, United Kingdom

Hydro Project Owners and Operators in Africa

March/April Ad Sales Close: 3/3/17Ad Material Due: 3/3/9/17

• New Hydro Development

• Equipment Refurbishment

POWER-GEN India and Central Asia, New Delhi, India

World Hydropower Congress, Addis Ababa, Ethiopia

All-Energy 2017, Glasgow, Scotland

Hydro Project Owners and Operators in Europe

May/June Ad Sales Close: 05/03/17Ad Material Due: 05/09/17

• Global Market Outlook

• Global Featured Companies

• Global Hydro Marketplace

• Dam Design and Construction

Renewable Energy World Europe and POWER-GEN Europe, Cologne, Germany

HydroVision International, Denver, Colorado, USA

International Commission on Large Dams (ICOLD) Annual Meeting, Prague, Czech Republic

POWER-GEN Africa and DistribuTECH Africa, Johannesburg, South Africa

July/August Ad Sales Close: 07/03/17Ad Material Due: 07/10/17

• Turbines and Mechanical Components

• Small Hydro

Asia Power Week: Renewable Energy World Asia, POWER-GEN Asia and Asia Financial Forum, Bangkok, Thailand

Hydro Project Owners and Operators in Asia/Asia Pacific

September/October


• Guide to Hydro Innovations and New Technologies

• Pumped Storage

• Bearings

British Hydropower Association Annual Conference

Hydro 2017

November/December


• Generators and Electrical Components

• Seals

Power Generation Week: POWER-GEN International, Renewable Energy World International, NUCLEAR POWER International, COAL-GEN and GenForum, Las Vegas, Nevada, USA

Hydro Project Owners and Operators in South America/Central America/Caribbean

January/February 2018





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H RW- H Y D R O R E V I E W W O R L D W I D E M E D I A S O L U T I O N S












M E D I A S O L U T I O N SContests, Surveys, Polls Email List Rental eNewsletters Hydro Jobs Magazine (Print & Digital) Marketing Services Mobile Apps Native Advertising Reprints of Magazine Articles Online Banners & High Impact Ads Retargeting/Audience Extension Slide Shows Suppliers Directory (Magazine & Online) Tradeshows Video: Custom Content Marketing Video: Hydro TV Video: Sponsorship Webcast: Editorial & Vendor White Paper Premium

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M A R K E T I N T E L L I G E N C E & D ATA

Investments in transmission are expected to top $140 billion over the next 10 years. At the center of this market expansion is TransmissionHub — a comprehensive intelligence service for director-level leadership within the North American transmission market.

TransmissionHub provides professionals who operate, plan, regulate, invest in or build electric power transmission systems with in-depth industry intelligence, 24/7, 365 days/year. TransmissionHub is the most comprehensive resource and the only industry channel focused exclusively on the transmission grid. Along with thousands of original articles and supporting documents, TransmissionHub provides detailed profiles on over 1,200 transmission projects.

F E AT U R E S :

1. EXCLUSIVE CONTENT PUBLISHED DAILY

2. SOURCE DOCUMENTATION

3. SEARCHABLE DATABASE OF OVER 1,200 NORTH AMERICAN TRANSMISSION PROJECTS

4. WEEKLY TRANSMISSION TRENDS eNEWSLETTER

Selling your transmission solutions just got easier. Our media solutions are specifically designed to meet your unique marketing campaign goals. Whether through our interactive website, daily eNewsletter, focused webcasts and in-person regional events, TransmissionHUB packages quickly delivers specific messages to targeted audiences.

To maximize results, pair them with advertising opportunities at our highly successful TransForum events and market outlook webcasts. Contact us today and let us help you create a customized total media package.

CONT

ACTS SHAUN JAMESON

Corporate Sales ManagerPhone: [email protected]

DOUG STEPHENSCorporate SalesPhone: 918.831.9731 [email protected]

http://www.energyhubforums.com/westforum.html

http://www.energyhubforums.com/eastforum.html

http://www.transmissionhub.com/index.html

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M A R K E T I N T E L L I G E N C E & D ATA

CONT

ACTS SHAUN JAMESON

Corporate Sales ManagerPhone: [email protected]

DOUG STEPHENSCorporate SalesPhone: 918.831.9731 [email protected]

GenerationHub’s experienced analysts produce original content that dives into the issues facing decision-makers in today’s rapidly changing regulatory and economic landscape. Whether it is coal, natural gas, nuclear, or renewable energy you’re interested in, GenerationHub has you covered with an easy-to-navigate website and weekly eNewsletters.

What’s more, our research team maintains a vast, searchable database of more than 12,000 original articles, 15,500 supporting source documents and over 7,000 power plant profiles. Simply put, you will not find a more in-depth view of the North American power generation industry anywhere else.

F E AT U R E S :

1. EXCLUSIVE CONTENT PUBLISHED DAILY

2. SOURCE DOCUMENTATION

3. SEARCHABLE DATABASE OF OVER 3,000 OPERATING COMPANIES, 7,000 POWER PLANTS AND 20,000 GENERATING UNITS

4. WEEKLY GENERATION TRENDS eNEWSLETTER

5. COAL INSIDER WITH BARRY CASSELL AND FOSSIL FUEL TRACKER ADD-ONS AVAILABLE

Selling your generation solutions just got easier. Our media solutions are specifically designed to meet your unique marketing campaign goals. Whether through our interactive website, daily eNewsletter, focused webcasts and in-person regional events, GenerationHUB packages and quickly delivers specific messages to targeted audiences.

To maximize results, pair them with advertising opportunities at our GenForum event. Contact us today and let us help you create a customized total media package

http://www.energyhubforums.com/genforum.html

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C H A N G I N G T H E W A Y P O W E R P R O F E S S I O N A L S A C C E S S T H E I N F O R M A T I O N T H E Y N E E D A N D C O N N E C T W I T H T H E P E O P L E T H E Y W A N T

pennwellhub is the broadest and most complete online source of power-related information available. This game-changing platform offers personalized news filtered from 100,000+ web sites, custom tracking, personalized email alerts, unique and compelling video content, and industry networking, making it an indispensable resource for industry professionals looking to stay current and informed.

pennwellhub gives industry professionals access to personalized content and skilled connections important to professional success in the Power Industry. As a sponsor, your company will connect with prospective customers in the Nuclear, Coal, Gas, Storage, Power T&D, Renewable Energy, Hydropower, Plant O&M, Emissions, and other important global power industry sectors.

In addition to the AdFlex Content Marketing Console, Native Advertising, Online Banner Sponsorships, and Daily Email Sponsorships, pennwellhub offers a portfolio of video solutions to help you engage and influence your target market. Contact us for more information today!

CONT

ACTS DIANE GIANNINI

Vice President pennwellhub | PowerTodayPhone: [email protected]

SHAUN JAMESONCorporate Sales ManagerMarket Intelligence & Data ProductsPhone: [email protected]

DOUG STEPHENSCorporate Sales RepresentativeMarket Intelligence & Data ProductsPhone: [email protected]

of the Global Power Group audience would be interested

in receiving customized/personalized content via email.

Source: 2016 Audience Survey

Source: 2016 Audience Survey Source: 2016 Audience Survey

said they would be interested in receiving

customized/personalized content on websites

of our audience said they would be interested in joining a professional

social network designed specifically for their industry

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P E R C E N T

pennwellhub’s PowerToday is the industry’s ONLY daily video news show focused exclusively on new product information related to the global power market.

http://www.hubs.biz/power

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PowerToday delivers the latest power industry news and information from around the world. The first online video show of its kind, PowerToday features current headlines, industry-insider interviews and behind-the-scenes coverage within a concise, informative, and engaging daily broadcast. Video is a critical content asset before, during, and after major industry events. Here are just of a few of the show-stopping video offerings from PowerToday.

Find out more about this impactful portfolio of video assets. Contact Diane Giannini at [email protected] or 603.891.9120.

T H E O N - S TA G E I N T E R V I E W ( W I T H C A S S I E H A L E Y )

The On-Stage Interview is designed specifically to help you connect to, persuade and influence your customers at Global Power Group industry events. This unique opportunity creates buzz on the show floor and keeps your marketing message going long after the show is over. Content marketing at it’s best.

I N D U S T R Y I N S I G H T S

Industry Insights elevates your brand’s visibility to an audience of industry professionals who may not be aware of your products or solutions.

SO SIMPLE:

Just send us a 150-300 word script, your company logo, and up to six [6] product images and we do the rest! Full production and host are provided by PowerToday.

T E C H N I C A L T O U R S O N D E M A N D

These videos are a behind-the-scenes look at power plants & facilities close to our Global Power Group events. They include a 5-7 minute video of the tour, with highlights of the sponsor’s product at the plant/facility and a PowerToday On-Stage interview with Cassie Haley and a representative from the sponsoring company.

P O W E R T O D AY S P O N S O R S H I P

Have your promotional video message viewed before our daily power video broadcast.

http://www.hubs.biz/power/landing/powertodayvideos

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T H E B U Y I N G P R O C E S S : D R I V I N G E F F E C T I V E M A R K E T I N G P R O G R A M SEDUCATED BUYERS consume information at all hours of the the day on their favorite devices — laptop, desktop, and/or mobile. They watch videos, search the web, read trade magazines and eNewsletters, download content, and travel to trade shows, all in the pursuit of the latest information to help them do their jobs.

of The Global Power Group’s audience will consider a vendor if they have already gained insight into the company via advertising, promotion, and sponsorships.

(Source: 2016 Audience Survey)

of The Global Power Group’s audience is likely to evaluate products and systems from vendors they have not purchased from in the past.


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P E R C E N T

P E R C E N T

YOUR CHALLENGEChoosing the most appropriate option to influence today’s global power professional.

OUR SOLUTIONHelping you find the right marketing mix through an organized, well-planned strategy with consistent presence in multiple channels.

THE WINNING MARKETING MIXThe Global Power Group offers marketing options specifically designed to reinforce your message to qualified decision-makers throughout the entire buying process.

LET US HELP YOU CREATE A WINNING MARKETING MIX FOR TODAY AND THE FUTURE.

MAGAZINE

Publication

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P R I N T & D I G I TA L M A G A Z I N E SB E N E F I T S

P R I N TThe Global Power Group’s leading print media resources deliver time-sensitive news, in-depth analysis, case studies, real-world applications of new products, industry opinion, and the latest market trends, bringing you the highest quality, most highly educated potential customers worldwide.

Print specifications vary by brand. Contact your Global Power Group media consultant for more information.

DIGITALPRINT

D I G I T A L Easy to save for future reference, Digital Editions allow readers timely access to content and the ability to take immediate action. Readers can click through to the magazine in a PC or mobile browser in addition to reading and saving issues to our Tablet Editions. Digital Editions offer a host of sponsorship and advertising opportunities to help bring your sales message and product benefits to life. The use of video, audio, photo galleries, and much more help drive users deeper into the buying process, resulting in the highest-quality sales leads.

A D V E R T I S I N G S P O N S O R S H I P S

• COVER SPONSORSHIP Located opposite of the publication cover

• ANNOUNCEMENT SPONSORSHIP Located in the email alert sent to subscribers each month announcing availability of the new issue

• BELLY BAND Positioned on any page, in any location

• FULL AND PARTIAL PAGE RICH MEDIA Emphasize your call to action message with animation

• VIDEO AND AUDIO Can be positioned anywhere on the page

of the Global Power Group’s audience is more likely to click on an online advertisement if they have already seen that company’s ad in an industry magazine.


B R A N D AWA R E N E S SStrengthens your company image by aligning your message with targeted content, helping to create an affinity for your company and products among industry professionals.

T R A F F I C D R I V E R Links in your ad push decision-makers directly to your website or other online offerings.

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http://www.pennwell.com/advertise/products/magazine-advertising.html

http://www.pennwell.com/advertise/products/digital-edition-advertising.html

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

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D I G I TA L D I S P L AY A D V E RT I S I N GB E N E F I T S

By aligning your brand with the Global Power Group’s trusted online content, your message will reach tens of thousands of industry professionals who need and purchase your products and services. Banner advertising gives you the opportunity to conveniently test your messaging and remarket your products while improving the overall visibility of your company to a highly engaged audience of potential customers.

S P E C I F I C AT I O N S

Right rail ad sizes, formats, and specifications will vary by brand and site location. Contact your media consultant for details on which ad sizes you purchased. You will receive an email with detailed specification requirements as your media flight approaches.

A D D I T I O N A L S P E C SHOMEPAGE-PLUS advertising appears throughout each brand’s website, including:

• Homepage• Magazine archive pages• Search results pages

• Video landing page• Industry Events and Links pages• And other pages not included in

Topic Centers• HYPERLINK : + click-through URL.

• ANIMATION: 3 loops max, recommended animation length is 15 seconds, 25 fps.

• FORMAT: HTML5, .gif, .jpg.

• VIDEO: Not allowed for these units.

• EXPANSION: Not allowed for these units.

• AUDIO: Must be user initiated (on click: mute/un-mute); default state is muted.

• CLICKABLE HOT SPOT: Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

• THIRD PARTY AD-SERVERS: Yes, we accept third party ad servers.

• BACK-UP IMAGE: For times when the user’s browser or device does not support creative functionality (i.e. HTML5), provide a standard image file.

• OTHER TECHNOLOGIES: On a case by case basis. Subject to site testing and approval. Additional fees may apply. Must be specified in insertion order.

of the Global Energy Group’s audience clicks on online/digital ads in industry websites


B R A N D AWA R E N E S SStrengthens your company image by aligning your message with a relevant industry site, helping to create an affinity for your company and products among industry professionals.

T R A F F I C D R I V E R Pushes industry professionals to your website or other online offerings to learn more by providing clear calls to action.

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Leaderboard - 728x90

Push Down Banner - (collapsed) 970x66

Site Sponsor 1300 x 250

Video Sponsor300 x 250

Anchor - 728 x 90

Skyscraper300 x 600

http://www.pennwell.com/advertise/products/home-page-plus-ad.html

WEBSITE MOCKUPNESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO


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D I G I TA L D I S P L AY A D SB E N E F I T S

T O P I C C E N T E RA Topic Center banner allows you to align your message with relevant content, providing more targeted impressions. Your advertising message and offerings will be highly visible to professionals focused on the topic related to your products and services—targeted marketing at its very best.

S L I D E S H O WSlideshows are a compilation of photos and/or short videos on a relevant industry topic selected by our editorial team. Advertising opportunities around the Slideshow allow you to associate your company or product with an industry leading media brand and generate traffic to your website. This prominently placed banner message is sure to grab the user’s attention.

Attract power professionals with your sponsorship of the Slideshow’s eye-catching visual content.

RIGHT RAIL SCENARIOS

Right rail ad sizes, formats, and specifications will vary by brand.

Scenario One:

300x600

Scenario Two Menu:

Top: 300x250 or 6 text links

Middle: 300x250

Bottom: 300x100 or 3 text links

Non-exclusive Topic Center sponsorships are available for some brands and the right rail positions are rotated among advertisers, giving all advertisers equal opportunity to be in the top positions.

Please contact your media consultant to find out more about these offerings.



Leaderboard - 728x90

Anchor - 728 x 90

Right Rail300x600

Slideshow

Sponsorship Banner

http://www.pennwell.com/advertise/products/topic-center-ad.html

WEBSITE MOCKUP WEBSITE MOCKUP

NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO


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H I G H - I M PA C T A D S

P U S H D O W NThe Pushdown Banner is a highly interactive, rich media ad unit that provides impactful branding and direct-response opportunities. This premium position ad unit beneath the website navigation bar provides ongoing visibility, even when collapsed. As one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offers. It can also support an interactive form for capturing user contact information.

Pushdown ad units are available on select Global Power Group brands. Contact your media consultant for details.

Never underestimate the power of online banner campaigns!

Through the use of visually appealing text, graphics, animation, and even video, high-impact ads open new opportunities for your business to grow and expand.

W E L C O M E A DFor advertisers looking to make a major splash for a significant announcement or rebranding, the Welcome Page ad delivers the largest ad position available on the site that doesn’t require user expansion. This exclusive banner is delivered to each article page visitor once every 24 hours for a week, resulting in a high concentration of impressions during the placement and a message that is hard to miss.



B E N E F I T S

Push Down Banner - (expanded) 970x418

Push Down Banner - (collapsed) 970x66Welcome ad

800 x 600

RICH MEDIA AD APPEARS BEFORE

SITE LOAD

http://www.pennwell.com/advertise/products/pushdown-ad.html

http://www.pennwell.com/advertise/products/welcome-pg-sponsor.html



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C O N T E N T M A R K E T I N G : L E A D G E N E R AT I O NB E N E F I T S

T E C H N I C A L D I G E S T Technical Digests are a compilation of 2-4 complementary pieces of content that are designed to provide our audience with a downloadable PDF format of in-depth, valuable content on a key industry topic.

Garnered from the pages of our highly respected magazines and websites, Technical Digests offer you the opportunity to align your firm with high-value and thought leadership oriented content.

Technical Digests are posted to our website to generate leads not only from our audience but from online search as well. To increase exposure and maximize performance, an exclusive email is sent to targeted users from our database.

WHITE PAPER PREMIUM TECHNICAL DIGEST

W H I T E P A P E R P R E M I U M White Papers ensure your content is visible where industry decision makers go to conduct purchasing research and create vendor short lists. Online White Paper sponsorships leverage our sites’ content depth and SEO expertise, resulting in a powerful marketing tool to educate your next potential customer. Custom registration forms help provide your sales staff with a database of quality leads.

White Papers are posted to our website to generate leads not only from our audience but from online search as well. To increase exposure and maximize performance, emails are sent to targeted users from our database.

of The Global Power Group’s audience uses content marketing products in every stage of the buying process.


B R A N D AWA R E N E S SStrengthens your company image, helps define how purchase influencers perceive your company and products, increases consideration and preference for your products.

L E A D G E N E R AT I O NGenerates leads as industry professionals access information or register, including full reporting and contact information from anyone who downloads it.

T H O U G H T L E A D E R S H I P / E D U C AT I O NAuthenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

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TOPIC

WHITE PAPER

Sponsored Area

http://www.pennwell.com/advertise/products/editorial-guide.html

http://www.pennwell.com/advertise/products/white-papers-premium.html



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C O N T E N T M A R K E T I N G

N E X T G E N E R A T I O N W E B C A S T Webcasts are a highly effective way to communicate technology advancements, build awareness of your company’s technical expertise, showcase customer testimonials, and explain product differentiators.

Sponsoring a webcast provides you with an opportunity to align your company’s brand with a technology-rich presentation delivered by some of the industry’s most respected leaders. Sponsors receive detailed registration information from a captive global audience of industry professionals, providing your sales staff with a database of quality prospects.

The Next Generation Webcast includes features to help extend audience reach and increase attendee engagement throughout the event including multiple webcams, live screen share, social sharing, and customizable viewer console.

Custom or Editorially driven – your choice! Choose a custom webcast to present your own content or co-sponsor one of our editorial webcasts, which generate relevant contacts attracted by our independent speakers.

S O C I A L M E D I A B O O S T The Social Media Boost is a specialized posting on our Facebook or Twitter pages directing groups and followers to topic-specific sponsored content on our websites. The Boost consists of an image and linked headline/text that will display in the targeted user’s newsfeed for up to one week. Sponsors will receive metrics such as impressions, clicks, page likes, shares, and comments to measure success.

The Social Media Boost drives additional traffic to your sponsored content hosted on our websites. It increases awareness of your sponsored Webcasts, White Papers, Video, or other products to thousands of industry professionals actively engaged in social media. Aligning with our highly respected content allows you to increase awareness to your target audience. This unique opportunity invites industry professionals to engage with your content via social networks.

B R A N D AWA R E N E S SStrengthens your company image, helps define how purchase influencers perceive your company and products, increases consideration and preference for your products.

L E A D G E N E R AT I O NGenerates leads as industry professionals access information or register, including full reporting and contact information from anyone who downloads it.

S O C I A L E N G A G E M E N TUses visually appealing graphics/images to generate interest and increase engagement with industry professionals active on social media.

T H O U G H T L E A D E R S H I P / E D U C AT I O NAuthenticates your position as a subject matter expert by comprehensively communicating a unique innovation or point of view – building business over the long term.

CLICK FOR TWITTER BOOST

CLICK FOR FACEBOOK BOOST

B E N E F I T S

EDITORIAL WEBCASTVENDOR WEBCAST

Sponsor Logo

http://www.pennwell.com/advertise/products/twitter-boost.html

http://www.pennwell.com/advertise/products/facebook-boost.html

http://www.pennwell.com/advertise/products/webcast.html

http://www.pennwell.com/advertise/products/webcast-editorial.html



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C O N T E N T M A R K E T I N G : V I D E O

C U S T O M V I D E O C H A N N E L The Custom Video Channel extends the reach of video you have created (or we custom produce) with an exclusive landing page on our relevant website providing exposure to your target audience. Banner advertising on your exclusive landing page provides a branding opportunity for your company and/or products. A targeted email to our audience drives viewers to your content.

E X H I B I T O R S H O W C A S E The Exhibitor Showcase is designed to enhance your brand’s image and extend your message beyond the booth with a live and/or on-demand booth product demonstration, product announcement, press conference, or any other high value informational need. These videos can be deployed to your website and/or posted on our website within 24 hours, giving your message even greater and more immediate exposure to a worldwide audience.

Gain even greater exposure by partnering with pennwellhub’s PowerToday! Contact your media consultant for more information.

V I D E O W H I T E P A P E R Also known as Video Case Studies, Video White Papers offer customers the ability to establish their companies as thought leaders by educating industry professionals on solutions to their most challenging problems. These 5-12 minute, professionally produced videos are shot at your location of choice by our experienced video staff. The final video will be hosted on our website and promoted to a targeted audience.

of The Global Power Group’s audience watches video for breaking industry news, in-depth technical content, and case studies.

(Source: 2016 Audience Survey)78P E R C E N T

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V I D E O S P O N S O R S H I P S

V I D E O P R E - R O L L Align your brand around trusted content with a customized Video Pre-roll. Provide your own 10-second video “commercial” or allow us to produce one for you. Exposure preceding our editorial video content allows you to enhance your company’s visibility to a highly engaged audience of industry professionals who consume video for the information they need to do their jobs.

L I V E V I D E O C A S T Live Videocasts are exclusive full-scale custom video productions often produced at conferences and exhibitions featuring in-depth information from a subject matter expert, which can be your corporate expert or panel or otherwise. This live, one-hour broadcast helps you establish yourself as a thought leader to an audience of thousands of industry professionals worldwide while generating highly qualified leads.

V I D E O N E W S C A S T S Newscasts are regularly scheduled video broadcasts by our editorial team on the latest market news and industry innovations. The Newscast sponsorship aligns your company with the vital content users need to stay up-to-date on important industry-related information.

V I D E O S H O W D A I L Y Produced by our editorial team, Show Daily Videos are filmed live on the trade show floor capturing industry events and breaking news and are posted to a dedicated video player on a unique website landing page. Sponsorship of the Show Daily Video, allows you to increase your brand’s visibility to an audience of industry professionals and align your message with relevant content positioned around an important trade show or conference.



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N AT I V E A D V E RT I S I N G

• Native Advertising allows you to promote your company’s articles in the context of our editorial content.

• Your headlines appear adjacent to our editorial articles, which are hosted on our website, making it a non-interruptive experience.

• Business users are highly receptive to native advertising especially if it is relevant to the content they were seeking out.

• Paid placement of your articles offers the opportunity to extend the reach of your articles to our audience.

B R A N D AWA R E N E S SNative Advertising is an effective vehicle for generating brand lift, differ-entiating brand image, and enhancing consumer perception.

T R A F F I C D R I V E R Native advertising clicks through to your exclusive landing page with direct links to more information on your products and services.

T H O U G H T L E A D E R S H I P / E D U C AT I O NThe content of our websites will lift the credibility of your native advertising, a proven success factor with native ad campaigns.

B E N E F I T S

N AT I V E A D V E R T I S I N G

A form of media where the ad experience follows the natural form and function of the user

experience in which it is placed.

F O R M

Native ads match the visual design of the experience they

live within, and look and feel like natural content.

F U N C T I O N

Native ads must behave consistently with the native user experience, and function just like

natural content.

[CLICK]

SPONSORED CONTENT ON WEBSITE SPONSOR’S CUSTOM LANDING PAGENESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO NESUNT | QUISSIMUS | CONSEQUAMUS | NIETUR | SANTUR | USDAM | POREMPO

http://www.pennwell.com/advertise/products/native-advertising.html

User visits ourwebsite where they

read about technology

They leave our website

Later while browsingthe web they see

your retargeted ad

Interest isrecaptured, and

they click on your ad

They complete thedesired action by going

to your landing page

User visits ourwebsite where they

read about technology

They leave our website

Later while browsingthe web they see

your retargeted ad

Interest isrecaptured, and

they click on your ad

They complete thedesired action by going

to your landing page

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A U D I E N C E E X T E N S I O N B E N E F I T S

Running your ads on our websites and eNewsletters is just the beginning. With the Global Power Group’s Audience Extension, your ads will be in front of key prospects and buyers even after they’ve left our sites.

The Audience Extension program makes use of innovative web technologies that keep track of buyers who visit the Global Power Group sites and display your ads to them as they navigate the internet. The program allows you, the advertiser, to get your targeted message to prospects and continue the marketing conversation, nurture the prospect along, and shorten the buying process time frame.

How does the Audience Extension program work? We use the latest internet ad tracking and behavioral methodologies to identify site visitors who express interest in the various topics covered on our site. The prospect is tagged with a piece of code called a “cookie” which we use as a beacon to find them elsewhere on the internet.

B R A N D AWA R E N E S SBoosts brand awareness and helps the advertiser stay at the top of buyer’s minds.

T R A F F I C D R I V E R B2B companies find targeted audiences on PennWell websites and then keep their offer in front of them as they browse the web.

Don’t miss the opportunity to get an early start on extending your ad program’s performance! Contact your media consultant for more information.

http://www.pennwell.com/advertise/products/audience-extension-program.html

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A D F L E XB R A N D Y O U R C O M P A N Y O R P R O D U C T S , D I S T R I B U T E C O N T E N T M A R K E T I N G A S S E T S , I M P R O V E E N G A G E M E N T M E T R I C S , A N D D R I V E T R A F F I C T O Y O U R R E L E V A N T C O N T E N T W I T H T H E N E W A D F L E X S P O N S O R P O S I T I O N !

The AdFlex Sponsor is a premium, content-driven display ad on the Global Power Group homepage, enabling site visitors to engage with your relevant industry content via Content Marketing, Social Media, and Video Consoles. Powered by mobile-friendly HTML5, your branding images and call to action are locked in while prospects navigate your dynamically populated content.

S P E C I F I C AT I O N S

• BACKGROUND IMAGE AND BRANDING: Stays constant while user views content; Users can click through to more content

• INTERACTIVE VIDEO COMPONENT: Play, Pause, Turn Sound On/Off; YouTube embed code

• UP TO 3 EASILY NAVIGATED CONTENT TABS: 25 characters max; choose background and font colors

• BOTTOM CONTENT ASSET PANEL: RSS Feed of Articles, White Papers, Native Ads, and More

• CALL TO ACTION: Stays constant while user views content

CHOOSE FROM THREE PRE-DESIGNED CONSOLES OR CREATE YOUR OWN!

OPTION 1 OPTION 2

OPTION 3

Branding Area: 280 x 70

Branding Area: 280 x 120 Branding Area: 280 x 120

Content Marketing (300 x 600)

Social Media (300 x 600)

Video (300 x 250)

Call to Action 280 x 50

Articles from your site and/or

PennWell-hosted content assets

Facebook/Twitter Feeds or

Pinterest/ Instagram Photos

Call to Action 280 x 50

OPTIONAL OVERLAYS ARE AVAILABLE FOR ALL THREE CONSOLES.

YouTube embed code or Mp4 / Supports up to five

videos in a carousel — you choose the order.

http://www.pennwell.com/advertise/products/adflex-sponsor.html

WEBSITE MOCKUP


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M O B I L E S P O N S O R S H I P SB E N E F I T S

M O B I L E A P P S Mobile Applications (iPhone and Android Apps) push the latest and most pertinent news to mobile devices of industry professionals worldwide. Mobile Apps serve the immediate informational needs of our audience with convenient, timesaving, and business-critical information. Limited ad positions within the apps means an extremely high share of voice (SOV) for marketers looking to reach a deeply engaged, highly targeted audience.

E V E N T A P P B A N N E R The Mobile Event App places critical event information at attendees’ fingertips, allowing them to access schedules, maps, exhibitors, presentations, and more, before, during, and after the event.

The sponsor’s interstitial splash screen ad displays when a user clicks on the event toggle button and a 300 x 250 banner ad runs intermittently in the feed, keeping the sponsoring company top-of-mind as attendees move through the show.

R E S P O N S I V E W E B S I T E S Responsive mobile websites engage industry professionals in a highly targeted and impactful way by reaching professionals as they shift their content consumption from their desks to their phones on the weekends and on the road.

of The Global Power Group audience currently uses or plans to purchase smartphones.


B R A N D AWA R E N E S SIncreases your brand’s visibility to industry profes-sionals whenever and wherever they need to access important market information.

T R A F F I C D R I V E R Links on your ad push decision-makers directly to your website or other online offerings.

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N E A R L Y

EVENT APP RESPONSIVE SITEMOBILE APP

INTERSTITIAL SPLASH SCREEN

YOUR BANNER

YOUR BANNER

http://www.pennwell.com/advertise/products/mobile-application-ad.html

http://www.pennwell.com/advertise/products/event-app-banner.html

http://www.pennwell.com/advertise/products/responsive-mobile-ads.html

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S O C I A L V I D E O C H ATB E N E F I T S

The Social Video Chat is an open, insightful panel discussion on a timely industry topic. Attendees can view the exchange live or on demand via a variety of channels including, YouTube, Google+, or our websites. Attendees also have the option of submitting questions via a Twitter Chat hashtag during the live event. The chat panels are comprised of industry experts and are facilitated by a Global Power Group team member.

Social Video Chat sponsorships generate awareness for your brand among global energy professionals worldwide through the use of landing pages on our websites and event reminder emails. Sponsor acknowledgements at the start of the event and optional participation as a chat panelist enhance your brand’s thought leadership during this topical discussion. Social engagement is achieved through promotional buzz and sharing on our social media platforms.

B R A N D AWA R E N E S SElevates your brand’s visibility to an audience of industry professionals and aligns your message with relevant and respected content.

S O C I A L E N G A G E M E N TIncreases your brand’s opportunity to engage with a targeted audience and their viral networks via social media platforms.

T H O U G H T L E A D E R S H I P / E D U C AT I O NPositions your company as a forward-thinking market leader that educates an active and engaged audience of decision makers.

Sponsor Logo

Sponsor Twitter Handle

http://www.pennwell.com/advertise/products/social-video-chat.html

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e N E W S L E T T E R SB E N E F I T S

I N D U S T R Y W I D E e N E W S L E T T E R Providing broad reach at a low cost, these eNewsletters deliver the latest industry news and technology information to thousands of subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, or technical white papers on our website.

P R O D U C T R E S O U R C E e N E W S L E T T E R The Product Resource eNewsletter generates visibility for your content, increases interest, attracts prospects to your sites, and increases purchase intention. Links in the Product Resource click through to information on the sponsors’ sites.

T O P I C - S P E C I F I C e N E W S L E T T E R Topic-Specific eNewsletters allow you to target your advertising campaign around relevant content to industry professionals who have chosen to stay up-to-date on breaking news and product information on a specific topic.

Filled with trusted technical content by the industry’s most knowledgeable experts, these eNewsletters are a simple and effective way to drive traffic and push your marketing message to professionals who are focused on the topic your products and services align with – targeted marketing at its very best.

of The Global Power Group’s audience relies on industry eNewsletters to do their jobs.


B R A N D AWA R E N E S SAssociates your image with [brand’s] trusted content to increase consideration for your company and products.

T R A F F I C D R I V E R Gives readers the opportunity to click through to your site or other online offerings for more informa-tion to increase purchase intention and activity.

50P E R C E N T

N E A R L Y

TOPIC-SPECIFIC INDUSTRY-WIDE

TOP/ANCHOR COMBO: 728 x 90

Anchor - 728 x 90

MIDDLE 1300 x 250

MIDDLE 2300 x 250

Skyscraper300 x 600

MIDDLE 3300 x 250

INTRO AD Headline: 70 Characters

Body Text: 450 CharactersImage: 150 x 100





http://www.pennwell.com/advertise/products/industry-enewsletter-ad.html

http://www.pennwell.com/advertise/products/topic-specific-enewsletter-ad.html

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B U Y E R ’ S G U I D E S / S U P P L I E R S D I R E C T O R I E S : P R I N T & O N L I N E

B E N E F I T S

Our online buying resources help power professionals cut through the clutter of a general search engine to find companies and products that serve their unique business needs. From simple listing enhancements to full All Access packages, your advertising campaign is customized to your company and the exposure level you want. As part of the industry’s leading and most trusted brands, the Global Power Group buyer’s guides and suppliers directories put your company in front of your target market 24/7/365.

Connect with the largest energy audience in the world by publishing and promoting all your company news via the All Access program. Establish your own comprehen-sive company profile to increase visibility and recognition among buyers worldwide through press releases, unlimited product listings/photos, video, event information, and much more. Keeping your All Access content current not only gives our audi-ence the most useful information avail-able, but helps drive traffic to your own corporate website or other online offer-ings as well. All Access sponsors are pro-moted on our websites and in our indus-try eNewsletters, ensuring your company is top-of-mind when your customers are ready to buy.

B R A N D AWA R E N E S SElevates your brand’s visibility to an audience of industry professionals and decision makers researching purchase decisions.

T R A F F I C D R I V E R Links in your ad(s) and within listings push decision-makers directly to your website or other online offerings.

L E A D G E N E R AT I O N Allows prospects to easily contact sponsors for more information.

CLICK FOR MORE BUYER’S GUIDE INFORMATION PRINTONLINE

A L L A C C E S S S P O N S O R S H I P

ONLINE INTERACTIVE BUYING RESOURCE

SUPPLIER’S DIRECTORY

http://www.pennwell.com/advertise/products/buyers-guide-listing-online-bg.html

http://www.pennwell.com/advertise/products/buyers-guide-listing-print.html

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A D D I T I O N A L O P P O RT U N I T I E S L I S T R E N TA L C O N T E S T S / S U RV E YS / P O L L S C L A S S I F I E D S & J O B S

Offering quick response at a low cost, Email List Rentals allow you to reach a targeted audience with your custom email deployment. Your message will be sent to industry professionals you’ve specified from our database list selects and can be used for a nearly unlimited variety of promotional programs.

Contests, surveys, and polls are interactive, lead generating content marketing vehicles that include multiple formats including one question polls, multi-question surveys, photo captions, photos, and more.

Contests, surveys, and polls are published in a widget that can be distributed to many channels including; a dedicated landing page on our website, part of another page on the website (e.g., Topic Center), standalone microsite, and social media platforms. Classifieds are ideal for advertising business

opportunities , consultants, recruitment, products, equipment, and services.

Placing classifieds with our industry brand ensures your advertising reaches a target audience of decision makers when they’re ready to buy.

Make sure you inquire about Global Power Group JOBS -- the key to attracting the industry professionals you need to hire in order to meet your business goals.

QUICK VOTE

Do you currently use airfoil fans?

⚫ Yes⚪ No

Q U I C K V OT E S P O N S O R E D B Y YO U

CLASSIFIEDS

http://www.pennwell.com/advertise/products/classified-ad.html

http://www.pennwell.com/advertise/products/contests-surveys-and-polls.html

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T R A D E S H O W SPresented by the power industry’s leading publications, PennWell manages a unique global network of events, collectively attracting more than 75,000 attendees and thousands of exhibiting companies. With events spanning six continents, we blanket the international market like no other line up of power events.

J A N . 3 1 - F E B . 2 , 2 0 1 7

S A N D I E G O , C A

D E C E M B E R 5 - 7 , 2 0 1 7

L A S V E G A S , N V

J U N E 2 7 - 3 0 , 2 0 1 7

D E N V E R , C O

A U G U S T 1 5 - 1 7 , 2 0 1 7

P I T T S B U R G H , PA

M AY 1 7 - 1 9 , 2 0 1 7

N E W D E L H I , I N D I A

S E P T E M B E R 1 9 - 2 1 , 2 0 1 7

B A N G K O K , T H A I L A N D

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J O H A N N E S B U R G , S O U T H A F R I C A

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http://www.powergenerationweek.com/index.html

http://www.power-genindia.com/index.html

http://www.asiapowerweek.com/en/power.html

http://www.powergenafrica.com/index.html

http://www.powergeneurope.com/en_GB/index.html

http://www.distributech.com

http://www.power-gennaturalgas.com

http://www.hydroevent.com

PRE-

REGI

STER

FOR

EVEN

TS ON THE EVENT WEBSITE

ARE SURE TO VISIT THE EXHIBITION

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T R A D E S H O W SEstablish your company as an industry thought leader. Face-to-face events provide an outstanding branding and lead generation opportunity. These events target influential decision makers worldwide — your potential customers — who attend to network with peers, gain insight on the market, and hear presentations.

75 3P E R C E N T

TOP

OF THE GLOBAL POWER GROUP’S AUDIENCE PLANS ON ATTENDING EVENTS TH IS YEAR

R E A S O N S F O R AT T E N D I N G E V E N T S

PRE-SHOW PROMOTIONS

ARE THE #1 WAY TO CAPTURE ATTENDEES’ ATTENTION!

NETWORKING1

MARKETINSIGHT 2 EDUCATION

3

72%

OF ATTENDEES ARE AUTHORIZED TO MAKE BUYING DECISIONS ON THE SHOW SITE46%

40P E R C E N T

OF THEIR COMPANIES’ BUYING CYCLES ARE WITHIN 1-6 MONTHS.

PLAN ONSITE EXHIBITOR APPOINTMENTS 3-7 MONTHS IN ADVANCE OF THE SHOW

60P E R C E N T

N E A R L Y

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: 20

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Global Power Group Marketing Solutions is a full-service marketing agency that works alongside our power industry media brands to provide data, experience, and industry knowledge. Whether it’s branding, thought leadership, SEO, or content marketing, our integrated approach enables us to create fresh new marketing pieces, campaigns, and strategies to fulfill your marketing objectives.

• With our roots in media, we are knowledgeable in creating effective marketing pieces that translate into print, mobile, and online.

• Our affiliation with numerous conferences and exhibitions around the world provides experience in driving results from your tradeshow presence.

• Access to PennWell information resources gives us the data and intelligence necessary to provide a thorough competitive analysis – perfect for exploring and navigating new geographic or industry markets.

From copywriting to design and production, our team creates compelling, specialized, and targeted messaging that resonates with audiences across new and traditional media platforms.

Speak with our team of marketing professionals about developing your next website; corporate brochure; tradeshow display promotional video; print, online, or social campaign; whitepaper or technical article.

We know what works. Partner with the Global Power Group Marketing Solutions – the brand you know and trust – to deliver sound marketing solutions and results.

CONTACT YOUR MEDIA CONSULTANT FOR MORE INFORMATION TODAY.

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C O N TA C T SPower Engineering Power Engineering International Decentralized Energy Nuclear Power International

VERONICA FOSTERNational Brand Manager, Print & DigitalPower Engineering, PEI, Decentralized EnergyPhone: [email protected]

BEN STAUSSRegional Marketing ConsultantPower Engineering, PEI, Decentralized EnergyPhone: [email protected]

JOANNA SHATWELLRegional Marketing ConsultantPower EngineeringPhone: [email protected]

TOM MARLERInternational Advertising DirectorPower Engineering, PEI, Decentralized EnergyPhone: +44 1992 656 [email protected]

ROY MORRISInternational Marketing ConsultantPower Engineering, PEI, Decentralized EnergyPhone: +44 1992 656 [email protected]

JENNA HALLNational Brand Manager Classifieds and JobsNPIPhone: [email protected]

Utility Products

CHRIS LONGSenior Regional Sales ManagerPhone: [email protected]

Power Grid International Electric Light & Power

TOM LEIBRANDTGlobal Sales Manager, Print & DigitalPhone: [email protected]

RenewableEnergyWorld.com Renewable Energy World Magazine

LEIF NEVENERGlobal Sales ManagerPhone: [email protected]

JESSICA MORELLOIntegrated Marketing ConsultantPhone: [email protected]

DENNE JOHNSONInternational Marketing ConsultantPhone: [email protected]

MIKE FULTONRegional Marketing ConsultantPhone: [email protected]

Hydro Review HRW-Hydro Review Worldwide

HOWARD LUTZKSales DirectorPhone: [email protected]

SOPHIA PERRYInternational Hydro Media/ Events Sales ManagerPhone: +44 0 1992 656 [email protected]

PennEnergy

STAN TERRYPhone: [email protected]

pennwellhub | Power Today™

DIANE GIANNINIVice PresidentPhone: 603.891.9120

SHAUN JAMESONCorporate Sales ManagerPhone: [email protected]

DOUG STEPHENSCorporate Sales RepresentativePhone: [email protected]

EVENT SALESPower-Gen International, Nuclear Power International, Renewable Energy North America, Coal-Gen, Power-Gen Natural Gas

LIZZIE COHLMIAPhone: [email protected]

BRIAN BASSPhone: [email protected]

LINDA FRANSSONPhone: [email protected]

BRIDGETT GREENPhone: [email protected]

Hydro Vision International

MANDY SIXPhone: [email protected]

SOPHIA PERRYPhone: +44 1992 656 [email protected]

DistribuTECH

SANDY NORRISPhone: [email protected]

JARED AULDPhone: [email protected]

Founded in 1910 in Tulsa, Oklahoma, PennWell Corporation is a privately held and highly diversified business-to-business media

and information company that provides quality content and integrated marketing solutions for the following industries: Oil and gas,

electric power generation and delivery, hydropower, renewable energy, water and wastewater, waste management, electronics,

optoelectronics, fiber-optics, aerospace and avionics, LEDs and lighting, fire and emergency services, and dental. PennWell

publishes over 130 print and online magazines and newsletters, conducts 60 conferences and exhibitions on six continents,

and has an extensive offering of books, maps, websites, research and database services. In addition to PennWell’s headquarters

in Tulsa, Oklahoma, the Company has major offices in Nashua, New Hampshire; London, England; Houston, Texas; Mountain View,

California; Fairlawn, New Jersey; Moscow, Russia; Rio de Janeiro, Brazil, and Hong Kong, China.