Victorian GoVernment BrandinG Policy · Government branding device as specified in these guidelines, unless an exemption has been granted by the strategic communications Branch, department

Victorian GoVernment BrandinG PolicyDepartment of premier anD Cabinet June 2011

contents

01 introDuCtion 1

02 Definitions 2

03 branDinG DeViCes 3

an overview 3

official colours 5

clearspace 6

minimum size 6

‘stand alone’ insignia 7

departmental insignia 8

Project insignia 9

initiative insignia 10

international insignia 11

Joint sponsorship insignia 12

04 ViCtorian Coat of arms 13

05 autHorisation taGs 15

Print 15

radio 15

television 15

online 16

Government signage 16

06 CommunitY information biLLboarDs 17

sign type 1 ($10,000 to $100,000) 18

sign type 2 ($100,000 to $1 million) 20

sign type 3 ($1 million and over) 22

sign type 4 ($1 million and over) 24

07 DepartmentaL stationerY 26

letterhead 27

With compliments slip 28

Business card front 29

Business card back 30

envelopes – dl 31

envelopes – alternative sizes 32

ViCtorian GoVernment branDinG poLiCY

paGe 1

01 introduction

purposeto provide guidance to Victorian Government agencies regarding branding of internal and external communications.

obJeCtiVes1. to increase community recognition, awareness and confidence in the Victorian

Government through brand communication.

2. to increase the effectiveness and consistency of Victorian Government branding.

prinCipLes1. all Victorian Government communications will carry the appropriate Victorian

Government branding device as specified in these guidelines, unless an exemption has been granted by the strategic communications Branch, department of Premier and cabinet (dPc).

2. an approved agency logo may accompany the device as a secondary brand.

enquiriesQueries and requests for exemptions and approvals should be directed to:

strategic communications Branch department of Premier and cabinet 1 treasury Place melbourne Victoria 3002

telephone: (03) 9651 5272 email: [email protected]


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02 definitionsfor the purpose of this document:

Brand

‘Brand’ is defined broadly and refers to logos, logotypes, badges, design elements, symbols, slogans, and other visual and aural identification and promotional features.

agency

‘agency’ includes state government departments, portfolio agencies and statutory authorities.

communications

‘communications’ includes all communication or information products, including advertising, publications, stationery, audio-visuals, web pages and signage.

device

‘device’ refers to the insignia in its various forms.

insignia

‘insignia’ refers to the distinguishing logo for the Victorian Government which includes the words ‘state Government Victoria’.


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an oVerViewthe following branding devices are to be used across a range of Victorian Government activities.

branDinG DeViCe DesCription exampLes of use

‘stand alone’ insignia this is the default branding device

departmental and ministerial stationery

‘stanD aLone’ insiGnia

Project insignia this device can be applied to communications promoting a Victorian Government project or other activity which has a clear scope, deliverable and delivery date

Building works, fit outs, upgrades proJeCt insiGnia

initiative insignia this device can be applied to communications promoting a new activity where the government has the leading role

a new service, event or research program

initiatiVe insiGnia

if you are marketing melbourne or Victoria to an international audience you may be eligible to use ‘Brand Victoria’. Visit www.brandvictoria.dbi.vic.gov.au for more information.

03 BrandinG deVices


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03 BrandinG deVices

branDinG DeViCe DesCription exampLes of use

international insignia this device can be applied to communications in an overseas market

marketing material to attract international students

internationaL insiGnia

departmental insignia this device can be applied to communications when it is important to include the name of the relevant department

annual reports, departmental brochures or publications

DepartmentaL insiGnia

Joint sponsorship insignia this device can be applied to communications when the Victorian Government is sponsoring or supporting an initiative through funding or in-kind assistance

events and publications Joint sponsorsHip insiGnia

Victorian coat of arms this device can only be applied to Victorian Government publications that are tabled in Parliament

annual reports, government statements

Coat of arms

Department ofPremier and Cabinet

Joint loGo


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03 BrandinG deVices

offiCiaL CoLoursthe official colour for all devices is Pantone® 541. Black can be used for outdoor signage. rGB 0-51-102 is the closest web-safe equivalent to Pantone® 541. Wherever possible, devices should appear in these colours or cmyK equivalent.

Where material is being produced in one or two colours, devices may be printed in the predominant colour or black, provided this does not impact on the integrity of the device.

Where the background is a solid dark colour, devices may be reversed out.

if the devices are transparent, the area surrounding the southern cross stars and the text within the main block should reveal the underlying background colour and should not default to white on a coloured background. for reasons of clarity and impact, consideration should be given to the appropriate contrast between the background and the device.

CorreCt CorreCt

inCorreCt: Low Contrast inCorreCt: not transparent


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03

CLearspaCeclearspace is an exclusion zone surrounding a device where no other text or graphics may appear.

the amount of clearspace to be allowed around each device is equal to the height of the letter ‘V’ in Victoria for all devices, regardless of format or version. this is a scalable measurement, so that clearspace increases with device size.

minimum size

print (‘stanD aLone’ anD internationaL) minimum size

smaller than 99 × 210 mm 13 (w) mm

Between 99 × 210 and 297 × 210 mm 16 (w) mm

297 × 210 mm and above 19.25 (w) mm

DiGitaL minimum size maximum size

‘stand alone’ insignia 40 (h) × 70 (w) px 51 (h) × 90 (w) px

international insignia 51 (h) × 70 (w) px 66 (h) × 90 (w) px

BrandinG deVices

‘stanD aLone’ insiGnia internationaL insiGnia

Joint loGo


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03

‘stanD aLone’ insiGniathe ‘stand alone’ insignia is the default branding device for all Victorian Government communications.

usage

the ‘stand alone’ insignia is the primary logo for the Victorian Government. it should be present on all Victorian Government material including stationery and media. refer to the following pages for other approved variations of the insignia.

sPeciFications

refer to device specifications on pages 5 and 6 for details on official colours, clearspace and minimum size when using this device.

doWnLoadaBLe FiLes

CoLours pantone® 541 bLaCk reVerse

file format eps jpg eps jpg gif

‘stand alone’ insignia

click on the asterisk to download the desired file.

BrandinG deVices

please note: ePs file formats are for the use of graphic applications (i.e. adobe illustrator, Photoshop and full version of acrobat). all JPG files are rGB colour formatted.

‘stanD aLone’ insiGnia


http://www.intranet.vic.gov.au/sites/default/files/Stand Alone Insignia PMS 541.eps

http://www.intranet.vic.gov.au/sites/default/files/Stand Alone Insignia PMS 541.jpg

http://www.intranet.vic.gov.au/sites/default/files/Stand Alone Insignia Black.eps

http://www.intranet.vic.gov.au/sites/default/files/Stand Alone Insignia Black.jpg

http://www.intranet.vic.gov.au/sites/default/files/Stand Alone Insignia Reverse.gif

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03

DepartmentaL insiGniathe departmental insignia can be applied to Victorian Government communications where it is important to include the name of the relevant department. department name can be left or right of the insignia to allow for flexibility when aligning with other text and graphics. only one department name can be included.

usage

the departmental insignia is used for communication activities including departmental brochures, publications and websites.

the ‘stand alone’ insignia should be used without department names where multiple department names are required to demonstrate a collaborative government approach.

sPeciFications

specifications for departmental headings are:

› one line – times new roman minimum font: 14.75 pt, leading 14.15 pt, tracking -5 pt

› two lines – times new roman minimum font: 14.75 pt, leading 14.15 pt, tracking -5 pt


doWnLoadaBLe FiLes

CoLours pantone® 541 bLaCk

file format eps eps

departmental insignia

click on the asterisk to download the editable ePs file.

BrandinG deVicesDepartmentaL insiGnia

Department ofPremier and Cabinet

‘stanD aLone’ insiGnia representinG CoLLaboratiVe approaCH


http://www.intranet.vic.gov.au/sites/default/files/Departmental Insignia PMS 541.eps

http://www.intranet.vic.gov.au/sites/default/files/Departmental Insignia Black.eps

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03

proJeCt insiGniathe project insignia can be applied to communications promoting a Victorian Government project.

usage

a Victorian Government project includes a building project or other activity which has a clear scope, deliverables and delivery date, e.g. building works, fit outs, upgrades.

sPeciFications

refer to device specifications on pages 5 and 6 for details on official colours and clearspace when using this device. the minimum width is 43 mm.

doWnLoadaBLe FiLes

CoLours CoLour reVerse

file format eps jpg gif

Project insignia – stacked left

Project insignia – stacked right


BrandinG deVices


proJeCt insiGnia – staCkeD Left

proJeCt insiGnia – staCkeD riGHt


http://www.intranet.vic.gov.au/sites/default/files/Project Insignia Colour Left.eps

http://www.intranet.vic.gov.au/sites/default/files/Project Insignia Colour Left.jpg

http://www.intranet.vic.gov.au/sites/default/files/Project Insignia Reverse Left.gif

http://www.intranet.vic.gov.au/sites/default/files/Project Insignia Colour Right.eps

http://www.intranet.vic.gov.au/sites/default/files/Project Insignia Colour Right.jpg

http://www.intranet.vic.gov.au/sites/default/files/Project Insignia Reverse Right.gif

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03

initiatiVe insiGniathe initiative insignia can be applied to communications promoting a Victorian Government initiative.

usage

a Victorian Government initiative is a new activity where the government has the leading role. deliverable and delivery date may be open-ended, e.g. a new service, event or research program.

sPeciFications

refer to device specifications on pages 5 and 6 for details on official colours; and clearspace when using this device. the minimum width is 43 mm.

doWnLoadaBLe FiLes

CoLours CoLour reVerse

file format eps jpg gif

initiative insignia – stacked left

initiative insignia – stacked right


BrandinG deVices


initiatiVe insiGnia – staCkeD Left

initiatiVe insiGnia – staCkeD riGHt


http://www.intranet.vic.gov.au/sites/default/files/Initiative Insignia Colour Left.eps

http://www.intranet.vic.gov.au/sites/default/files/Initiative Insignia Colour Left.jpg

http://www.intranet.vic.gov.au/sites/default/files/Initiative Insignia Reverse Left.gif

http://www.intranet.vic.gov.au/sites/default/files/Initiative Insignia Colour Right.eps

http://www.intranet.vic.gov.au/sites/default/files/Initiative Insignia Colour Right.jpg

http://www.intranet.vic.gov.au/sites/default/files/Initiative Insignia Reverse Right.gif

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03

internationaL insiGniathe international insignia can be applied to Victorian Government communications that will be distributed outside australia.

usage

an example of use includes marketing material to attract international students.

sPeciFications


doWnLoadaBLe FiLes



international insignia


BrandinG deVices


internationaL insiGnia


http://www.intranet.vic.gov.au/sites/default/files/International Insignia PMS 541.eps

http://www.intranet.vic.gov.au/sites/default/files/International Insignia PMS 541.jpg

http://www.intranet.vic.gov.au/sites/default/files/International Insignia Black.eps

http://www.intranet.vic.gov.au/sites/default/files/International Insignia Black.jpg

http://www.intranet.vic.gov.au/sites/default/files/International Insignia Reverse.gif

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03

Joint sponsorsHip insiGniathe joint sponsorship insignia can be applied to Victorian Government communications when the Victorian Government is sponsoring or supporting an initiative through funding or in-kind assistance.

usage

can be used in cases when the Victorian Government is sponsoring or supporting an initiative through funding or in-kind assistance, for example cultural diversity Week.

sPeciFications

the correct logo to use is the insignia with a sponsors’ brand as demonstrated.

the amount of clearspace to be allowed around each device is equal to the height of the letter ‘V’ in Victoria. this is a scalable measurement, so that clearspace increases with device size.

refer to device specifications on pages 5 and 6 for details on official colours and minimum size when using this device.

doWnLoadaBLe FiLes

refer to page 7 to download the insignia.

BrandinG deVices


Joint sponsorsHip insiGnia

Joint loGo


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04 Victorian coat of armsthe Victorian coat of arms (hereafter referred to as the coat of arms) may be used on Victorian Government publications that are tabled in Parliament, such as annual reports.

usage

approval should be sought when the coat of arms is to appear alongside all other state and territory coats of arms.

the coat of arms is not to be used by any person or organisation other than the Victorian Government. unauthorised use is subject to penalty under the Unauthorised Documents Act 1958. approval for commercial use or advertising will not be given.

there is only one authorised image of the coat of arms. stylised versions or other artistic interpretations are not permitted.

the coat of arms should not appear more than once in a publication and should be on the cover rather than the title page.

the paramount position for the coat of arms is top left-hand corner, followed by the top centre. it may be placed in other positions provided that no wording or illustration appears above it. to do otherwise will detract from its dignity and will breach protocol.

if a department’s or authority’s logo also appears on the cover, it must be visually subordinate to the coat of arms. there must be no visual suggestion that a department or agency is of equal or greater rank than the state of Victoria.

under no circumstances may the coat of arms be used as a decorative device. approval is rarely given for use on memento, souvenir or collectors’ items and is not approved for use on any sporting apparel. the Victorian Government insignia maybe used when representing a sporting association.

for non-government use of the coat of arms, contact Protocol and special events, dPc on (03) 9651 5175 or [email protected]

ViCtorian Coat of arms


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04

sPeciFications

the coat of arms is available in a full colour cmyK version. However, the official colour for printed material is Pantone® 541. Where possible, the coat of arms should be used in the official colour. if the printed material is a single colour, the coat of arms can be printed in that colour. the coat of arms can be reversed out of a solid colour background.

the minimum width of the coat of arms is 15 mm.

doWnLoadaBLe FiLes



coat of arms

click on the asterisk to download the desired file. contact Protocol and special events, dPc for the full colour cmyK version (see previous).

Victorian coat of arms fuLL CoLour

offiCiaL CoLour

reVerse


bLaCk


http://www.intranet.vic.gov.au/sites/default/files/Coat of Arms PMS 541.eps

http://www.intranet.vic.gov.au/sites/default/files/Coat of Arms PMS 541.jpg

http://www.intranet.vic.gov.au/sites/default/files/Coat of Arms Black.eps

http://www.intranet.vic.gov.au/sites/default/files/Coat of Arms Black.jpg

http://www.intranet.vic.gov.au/sites/default/files/Coat of Arms Reverse.gif

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in addition to the branding devices set out in this document, Victorian Government agencies are required to put authorisation tags on publications as follows. for further clarification and requests for exemptions please contact strategic communications Branch, dPc.

printGovernment material which contain ministerial statements or key policy announcements by a minister must include an authorisation tag by the minister:

authorised and published by John smith, 1 treasury place, melbourne. (insert month and year of publication). printed by (name and address of printer). other government communication material must carry a tag with authorisation by the Victorian Government:

authorised and published by the Victorian Government, 1 treasury place, melbourne. (insert month and year of publication). printed by (name and address of printer).

raDioall radio advertisements produced for or on behalf of the Victorian Government, unless specifically exempted, must carry the spoken end-tag:

authorised by the Victorian Government, melbourne.

teLeVisionall television advertising produced for or on behalf of the Victorian Government, unless exempted, must carry a pre-end frame containing the ‘stand alone’ insignia, project insignia, initiative insignia or the insignia and a relevant website address. minimum size of the insignia is 70 (h) × 96 (w) mm on a 52 cm screen.

Where possible, the insignia should be in colour Pantone® 541 or rGB 0-51-102.

this should be followed by a black screen end frame displaying the words (in white):

authorised by the Victorian Government, melbourne spoken by [name/s of talent]

this frame must have a duration of 1.5 seconds. the words ‘authorised by the Victorian Government, melbourne’ must also be spoken at the same time as the authorisation end frame is shown. the typeface to be used is futura, centred, and placed as demonstrated on the following page.

05 autHorisation taGs


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05

onLineHome pages, navigational pages, site entry points and major content pages on all agency websites, mobile sites and online applications, must carry an appropriate branding device. refer to page 6 for minimum size. Where possible, all other pages should carry the words ‘state Government of Victoria’ in their footers.

the branding device used should link to the government portal site www.vic.gov.au, and carry the alt tag ‘state Government of Victoria – link to government home’.

the device should be professionally integrated into web pages, and placed in a position on the page where it can be readily seen when first viewing a screen, without having to scroll.

Publications published online must carry the tag:

authorised and published by the Victorian Government, 1 treasury place, melbourne. (or relevant entity name and address).

GoVernment siGnaGeProvisions in the Electoral Act 2002 requires that all signage that refers to the government or a policy or program needs to be authorised in accordance with section 83.

all government signs and billboards are to be properly authorised under the Electoral Act 2002 subject to circumstances where there is a genuine safety reason or other necessary requirement as to why an authorisation should not be affixed to a sign, for example, where a road sign faces oncoming fast moving traffic.


in the case where the government is a sponsor or contributor and the sign is developed by another external organisation, the Victorian Government insignia should be used. the insignia should be five per cent of the total area.

autHorisation taGs

Authorised by the Victorian Government, Melbourne

Spoken by John Smith

sampLe tV enD frame


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06 community information BillBoardsthe community information billboard initiative is a common signage program for all Victorian Government departments and agencies. this initiative is one way to inform the community about taxpayer-funded public works that are occurring throughout the state.

the purpose of this style guide is to standardise the production of community information Billboards and make the billboards visually and structurally consistent.

usage

Government departments and agencies must erect community information billboards for all new budget-sector capital works which cost $10,000 or more. ministers are responsible for deciding whether projects should be excluded from displaying a community information billboard.

construction

community information billboards are to be erected at the front of a site three weeks before works commence and removed no later than three weeks after completing the project.

the community information billboard should be the only free standing sign on the site. However, it can be wall mounted if there is insufficient room on the premises. any contracts and construction company signage should be attached to the structure under construction.

more than one sign can be erected where the site has more than one entry point, for example with major roadwork projects.

siGn tYpesthere are four sign types available for use. the type and size of the sign is determined by the cost of the project.

Cost of tHe proJeCt siGn tYpe siGn size

less than $10,000 no sign required n/a

$10,000 to $100,000 sign type 1 1200 (h) × 900 (w) mm

$100,000 to $1 million sign type 2 1800 (h) × 1200 (w) mm

$1 million and over sign type 3 without graphics 2400 (w) × 1500 (w) mm

$1 million and over sign type 4 with graphics 2400 (w) × 3000 (w) mm


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06

siGn tYpe 1 ($10,000 to $100,000)

usage

sign type 1 is used for projects costing between $10,000 and $100,000.

sPeciFications

sign size is 1200 (h) × 900 (w) mm.

top seCtion

‘a Victorian Government Project’ wording and the insignia remain in the same position at all times.

miDDLe seCtion

‘main heading’ wording is to start 250 mm from top of sign at all times. there is provision for up to three lines of text. ‘Brief description of works’ wording to start at 630 mm from top of sign. there is provision for up to four lines of text. depending on the amount of copy in either ‘main heading’ and ‘brief description of works’ there must be a gap of 60 mm between the type sections.

Lower seCtion

‘design and construction details’ are to start 820 mm from the top edge of the sign. there is provision for up to five lines of text. depending on the amount of copy in either ‘brief description of works’ and ‘design and construction details’ make sure there is a gap of 60 mm between the type sections. Works-associated logos are not to exceed 120 mm in width.

authorisation tag must be placed at the bottom of the sign:


coLour

colour to be determined by the application. all text and graphic elements to be white on reflex blue or black background.

community information BillBoards

Top

70 70210

70 70120

550

50

120

80

32

014

06

06

06

012

06

013

0

Mid

dle

Low

er

Futura BT Bold120pt/125ptTrack 20pt

Futura BT Book330pt/330ptTrack 0pt



A Victorian GovernmentProject

MainHeadingHereBRIEF DESCRIPTION OF WORKSIN PROGRESS HEREBRIEF DESCRIPTION OF WORKSIN PROGRESS HERE

Design and construction details here.Design and construction details here.Design and construction details here.Design and construction details here.Design and construction details here.

Authorised and published by the Victorian Government, 1 Treasury Place, Melbourne

associatedlogo

associatedlogo

associatedlogo


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06

siGn tYpe 1 exampLe LaYout$10,000 to $100,000 1200 (h) × 900 (w) mm


PLAN

90050 5018

00

210

50

50

60

08

90

1.6 mm aluminium face

50 mm frame

NOTE:Allow enough length in uprightsto accommodate for local conditionrequirements for footings.




associatedlogo

associatedlogo

associatedlogo


elevation: typical layout elevation: rear layout elevation: side layout


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06

siGn tYpe 2 ($100,000 to $1 miLLion)

usage

sign type 2 is used for projects costing between $100,000 and $1 million.

sPeciFications

sign size is 1800 (h) × 1200 (w) mm.

top seCtion


miDDLe seCtion


Lower seCtion




coLour



Top

100 100280

100 100160

720

7016

017

04

30

180

210

80

160

100

120

120

Mid

dle

Low

er

Futura BT Bold160pt/170ptTrack 20

Futura BT Book450pt/450pt

Track 0


Track 20


Track 20



Design and Construction details here.Design and Construction details here.Design and Construction details here.Design and Construction details here.Design and Construction details here.

associatedlogo

associatedlogo

associatedlogo



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06

siGn tYpe 2 exampLe LaYout$100,000 to $1 million 1800 (h) × 1200 (w) mm


PLAN

120050 50

240

0

315

138

550

50

60

0

1.6 mm Aluminium face

50 mm frame





associatedlogo

associatedlogo

associatedlogo




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06

siGn tYpe 3 ($1 miLLion anD oVer)sign type 3 is used for projects costing $1 million and over without graphics.

sPeciFications

sign size is 2400 (h) × 1500 (w) mm.

usage

this sign is to be used for projects in the $1 million and over category, which does not require a section for graphics, artist’s impressions, architect’s drawings or photographs. if graphics, artists’ impressions etc are required on the community information billboard, refer to the layout details of sign type 4.

top seCtion


miDDLe seCtion


Lower seCtion




coLour


community information BillBoards125 125

125 125200

90

20

02

105

40

100

20

015

02

10

Top

Mid

dle

Low

er





23

02

60

210

1215 35



associatedlogo

associatedlogo

associatedlogo

A VictorianGovernmentProject



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06community information BillBoards

PLAN

150050 50

30

00

42

050

50

50

915

915

60


50 mm frame


MainHeadingHereBRIEF DESCRIPTION OF WORKSIN PROGRESS HERE

Design and construction details here.Design and construction details here.Design and construction details here.Design and construction details here.Design and construction details here.Design and construction details here.

associatedlogo

associatedlogo

associatedlogo



associatedlogo

associatedlogo

associatedlogo




siGn tYpe 3 exampLe LaYout$1 million and over without graphics 2400 (h) × 1500 (w) mm


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06

siGn tYpe 4 ($1 miLLion anD oVer)sign type 4 is used for projects costing $1 million and over with graphics.

sPeciFications

sign size is 2400 (h) × 3000 (w) mm.

usage

this sign applies to the $1 million and over category and includes an extra panel for graphics, artists’ impressions, architects’ drawings or photographs. this is particularly useful for larger or long-term construction projects, to give the community an idea of the design or finished product. all projects that do not require graphics, artists’ impressions, architects drawings or photographs, should use sign type 3.

top seCtion


miDDLe seCtion


Lower seCtion





125 1375 125125 1250

125 125200

210

80

210

54

02

30

26

010

02

00

150

210

210

Top

Mid

dle

Low

er







associatedlogo

associatedlogo

associatedlogo

A Victorian Government Project

Available spacefor job specific graphic


coLour



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06community information BillBoards

PLAN*

3000

147550 5050

30

00

42

050

50

50

915

915

60

0


50 mm frame


1475



associatedlogo

associatedlogo

associatedlogo

A Victorian Government Project

Available spacefor job specific graphic


siGn tYpe 4 exampLe LaYout$1 million and over with graphics 2400 (h) × 3000 (w) mm

elevation: typical layout elevation*: rear layout elevation: side layout


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07 dePartmental stationeryto further deliver a consistent brand across the Victorian Government, a standard suite of stationery items is mandated for use by all departments.

the approved stationery items include letterhead, with compliments slip, business cards and a range of envelopes of different sizes (with and without windows).

detailed information on these items are outlined in the following pages.

exemptions from the use of these items must be approved by strategic communications Branch, dPc.


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07

LetterHeaD

usage

there is only one style of letterhead for departments.

sPeciFications

all text to be in upper and lower case.

abbreviations of words should not be used.

size 297 (h) × 210 (w) mm

CoLour Pantone® 541

Coat of arms 26 (h) × 21 (w) mm

insiGnia 11 (h) × 19.25 (w) mm

HeaDinG (department of ... )department names which go over two lines must align to the base19 pt times new roman Bold20 pt leading-20 pt tracking

aDDress 9 pt times new roman10.5 pt leading -5 pt trackingno punctuation in address

DiVision 9.5 pt times new roman11 pt leading -5 pt tracking

dePartmental stationery

1 Treasury PlaceEast Melbourne Victoria 3002AustraliaGPO Box xxxxMelbourne Victoria 3000Telephone: xxxx xxxxFacsimile: xxxx xxxxEmail: xxxxxxxxxwww.dpc.vic.gov.auDX: xxxxTTY: xxxx xxxx(9/10.5 Times New Roman Reg)

Department of (19/20pt Times New Roman Bold)Division (9.5/11 Times New Roman)

47.43

21 4.717 1747.43

1711

17

33

4

92

6


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07

witH CompLiments sLip

usage

there is only one style of with compliments slip for departments.

sPeciFications

all text to be in upper and lower case.


size 210 (w) × 99 (h) mm


Coat of arms 24 (h) × 19.5 (w) mm


HeaDinG (department of ... )department names which go over two lines must align to the base17 pt times new roman Bold18 pt leading-20 pt tracking

aDDress 8.5 pt times new roman10 pt leading -5 pt trackingno punctuation in address

DiVision 8 pt times new roman9.5 pt leading -5 pt tracking

witH CompLiments 10 pt times new roman Bold 11 pt leading


1 Treasury Place Melbourne Victoria 3002GPO Box 4912Melbourne Victoria 3001Telephone: (03) 9651 0000Facsimile: (03) 9651 0000Email: [email protected]

Department of (17/18pt Times New Roman Bold)With Compliments (10/11pt)Division (8/9.5pt Times New Roman)

19.5 4.58 850

41

30

46

118

824

38.7519.25


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07

business CarD front

usage

there is one style for the front of all business cards for departments.

sPeciFications

all text to be in upper and lower case. abbreviations of words should not be used. note: this page must be used in conjunction with ‘business card back’ style sheet.

size 55 (h) × 90 (w) mm


Coat of arms 12.3 (h) × 10 (w) mm

insiGnia 7.4 (h) × 13 (w) mm

HeaDinG (department of … ) 12 pt times new roman Bold 12.5 pt leading-20 pt trackingVersion a demonstrates how departments with short names should be written over one line. Version B demonstrates how departments with long names should be written over two lines.

DiVision 8 pt times new roman -5 pt tracking

name 9.5 pt times new roman Bold 9.5 pt leadinginsert 0.3 space after name-5 pt tracking

titLe anD branCH Branch/Various Portfolios/Board of studies this should be placed on division under the title as demonstrated.8 pt times new roman 8 pt leading-5 pt tracking

aDDress 6.8 pt times new roman 7.8 pt leading3 pt trackingthe postal address is optional. if required, this should be placed in the second column in line with the first column. the dX number should be placed under the email address as demonstrated.


Level 1, 1 Treasury PlaceMelbourne Victoria 3002 Telephone: (03) 9651 0000Facsimile: (03) 9651 0000Mobile: 0400 000 [email protected]

Optional GPO Box 000Melbourne Victoria 3001

NameTitleBranch

Department of Short Name

1.53.5 10

3.5

157.4

3.5

18

1353 3.5

Division

11.5

1.5

5.5

Version a(shown at 100%)

Version B(shown at 100%)

Level 1, 1 Treasury PlaceMelbourne Victoria 3002 Telephone: (03) 9651 0000Facsimile: (03) 9651 0000Mobile: 0400 000 [email protected]

Optional GPO Box 000Melbourne Victoria 3001

NameTitleBranch

Department ofLong Name

1.53.5 10

3.5

11.5

1.5

5.5

157.4

1353 3.5

3.5

18

Division


paGe 30

07

business CarD baCk

usage

there are two back variations.

sPeciFications

Version c is for all standard business cards where additional information can be added if required. see ‘additional address and text information’ (right).

Braille may be added if required.

Version d is for business cards where a translation is required.

all Victorian Government business cards must include www.vic.gov.au

note: this page must be used in conjunction with ‘business card front’ style sheet.

size 55 (h) × 90 (w) mm


insiGnia 7.4 (h) × 13 (w) mm

ViCtorian GoVernment web aDDress

(www.vic.gov.au)9 pt times new roman-20 pt trackingWeb address sits at 3.5 mm from the bottom of card, in line with the insignia

aDDitionaL text(if requireD)

8 pt times new roman8 pt leading3 pt tracking

HeaDinGname

titLe anD branCH

text begins at 15 mm from the top and left of the card text begins at 22 mm from the top of the cardinsert 0.3 mm space after namein all cases this should be placed under the name as demonstratedinsert 1 pt space after Branchin all cases this should be placed under the Branch as demonstrated


www.vic.gov.au

Additional address and text information

15

3.5

22

3.513

Department of

姓名 (Name)职称 (Title)科部门/各个组合/板的研究模型的 (Branch/Various Portfolios)

1 Spring Street Victoria Melbourne 3001 电话 (03) 9938 0000 (Telephone) 传真 (03) 9658 0000 (Facsimile)手机 0400 000 000 (Mobile)[email protected]

15

157

3.513

3.5

13.7

Version c(shown at 100%)

Version d(shown at 100%)


paGe 31

07

enVeLopes – DL

usage

dl envelopes are available in plain and window face for departments.

sPeciFications

the window size is 38 (h) × 95 (w) mm as demonstrated.


all text to be in upper and lower case excluding Postage Paid australia.

size 110 (h) × 220 (w) mm


Coat of arms 25 (h) × 20 (w) mm


postaGe paiD box 18 (h) × 19.25 (w) mm 0.25 pt keyline

postaGe paiD tYpe 7 pt times new roman 7 pt leadingranged leftaligned Bottom2 mm inset spacing

return aDDress the return address must sit on one line as demonstratedthere should be only one return address listed7 pt times new roman 8.5 pt leading-5 pt tracking

HeaDinG (department of … ) 17 pt times new roman Bold 18 pt leading-20 pt trackingdepartment names which go over two lines must align to the base

DiVision 8 pt times new roman 9.5 pt leading-5 pt tracking


Division (8/9.5pt Times New Roman)

If not claimed return to: 1 Treasury Place Melbourne Victoria 3002 (7/8.5pt Times New Roman)

POSTAGE PAID AUSTRALIADepartment of (17/18pt Times New Roman Bold)

20 4.5 1512 19.25

838

1525

2

1511

1519.2595

1516

2


paGe 32

07

enVeLopes – aLternatiVe sizes

sPeciFications

the dl graphic elements do not alter for larger envelopes.

aVaiLabLe sizes B4: 353 × 250 mm Plain face/Pocket Peel ‘n’ seal

c3: 458 × 324 mm Plain face/Pocket Peel ‘n’ seal

c4: 229 × 324 mm Plain face/Peel ‘n’ seal

c4: 229 × 324 mm Window face/Peel ‘n’ seal

c5: 162 × 229 mm Plain face/Peel ‘n’ seal

dl: 110 × 220 mm Plain face/Peel ‘n’ seal

dl: 110 × 220 mm Window face/Peel ‘n’ seal

dl: 110 × 220 mm Window face/lick ‘n’ stick

dlX: 120 × 235 mm Plain face/Peel ‘n’ seal

dlX: 120 × 235 mm Plain face/lick ‘n’ stick

dlX: 120 × 235 mm Window face/Peel ‘n’ seal

dlX: 120 × 235 mm Window face/lick ‘n’ stick


Division (8/9.5pt Times New Roman)

If not claimed return to: 1 Treasury Place Melbourne Victoria 3002 (7/8.5pt Times New Roman)

POSTAGE PAID AUSTRALIADepartment of (17/18pt Times New Roman Bold)

1519.25

825

1511

1519.25

20 4.512

1516

2

2


paGe 33

authorised and published by strategic communications Branch, department of Premier and cabinet, 1 treasury Place, melbourne.June 2011


Dp

C10

050

3