Reinventing Marketing for the Mobile Era 1

Mobile Marketing Solutions for the Retail Sector

Case Studies

Reinventing Marketing for the Mobile Era 2

Brand Presence | Success Story

Mobile Site Mobile Banners

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Mobile SMS Club

OBJECTIVES •  Build brand awareness •  Incentivize sales •  Drive in-store traffic •  Deliver a highly innovative and interactive

user experience

THE SOLUTION Velti designed, created and delivered a highly interactive mobile advertising campaign comprised of: •  A mobile website with product videos and overviews, social

media integration, special offers, and registration to the mobile community

•  Both standard banner and rich media ads targeting Smartphone users

Rich media impressions

9.5M+ Static banner impressions

80M+

Site visits

300k+ Site engagement

22.5%

Reinventing Marketing for the Mobile Era 3

Mobile Website | Success Story

OBJECTIVES •  Improve product awareness

•  Incentivize product sales

•  Increase user engagement

SOLUTION •  Velti was selected to deliver an HTML5 site to innovatively

promote the Bose Videowave® entertainment system product

•  Online banner advertising on Bose Wave product page as well as a number of Google ad works

•  Mobile redirect scripts when users try to access Boss sites through their mobile devices

Total page views

16k+ Unique visitors 9.5k+

Reinventing Marketing for the Mobile Era 4

mCommerce Application | Success Stories

OBJECTIVES •  Increase brand awareness •  Support product launch •  Incentivize sales via mobile •  Provide a seamless mCommerce solution

SOLUTION •  Velti designed and delivered a dynamic

iPhone / iPAD application enabling users to review and purchase products from their mobile device

•  The app featured a store locator, deal of the day, company information, cart, share on Facebook & Twitter, and FB Birthday lookup

•  The campaign also incorporated online banner advertising, Google ad-works, and an SMS targeted campaign to customers

App downloads in the first few weeks

10k+

Reinventing Marketing for the Mobile Era 5

Click and Collect | Success Story UK

OBJECTIVES •  Increase sales •  Improve customer service •  Strengthen brand loyalty

THE SOLUTION •  mCom platform integration •  Production grade ops •  Price-check functionality •  Customer notification alert •  Targeted marketing messages with

personalized codes

customer interactions per

month

4.5 M opt in

profiled customers

6 M consumer

interactions for interactive services

54 M interactions for

mobile marketing

5.8 M

Reinventing Marketing for the Mobile Era 6

SMS Cost Saving Solution | Success Story UK

OBJECTIVES •  Increase sales •  Improve customer service •  Drive in-store traffic / item pickup •  Reduce ‘wastage’ (items not collected) •  Strengthen brand loyalty •  Stay true to brand values

THE SOLUTION •  Collect from store notifications and

reminders via SMS •  Check availability and reserve by SMS •  Receive alerts when items back in stock •  Targeted SMS promotions with unique

coupon codes

customer interactions per

month

4.5 M opt in

profiled customers

6 M consumer

interactions for interactive services

54 M interactions for

mobile marketing

5.8 M

Reinventing Marketing for the Mobile Era 7

mCRM and Acquisition | Success Story UK

OBJECTIVES •  Develop a mobile relationship with

new and existing customers •  Test segment groups of Premiere,

VIP and Regular to establish the best ROI for existing customers

•  Test calls-to-action from existing ATL media for acquisition

THE SOLUTION •  Recruit direct from ATL test on digital

screen Outdoor advertising for acquisition and brand response

•  Offer mobile customers early access to new fashion lines and special offers

•  Associate revenue with SMS Push messaging by sending out unique redemption codes

Revenues from a single SMS push

166£ Of codes issued redeemed within first 30 minutes

76% ROI from Premiere Customers

55:1 Redemption Rate

58%

Reinventing Marketing for the Mobile Era 8

Integrated mCRM | Success Story

OBJECTIVES •  Raise brand awareness and drive

acquisition •  Grow the mobile subscriber base •  Leverage mobile to support Bath and

Body Works promotions, engagement and loyalty initiatives

THE SOLUTION •  Manage the SMS community of 450,000

via Velti mGage platform •  Create recruitment campaigns that drive

opt-in and sales •  Create mobile product pages that handle

opt-in and offers •  iOS App – for product information and

engagement •  Drive recruitment to SMS from existing

‘earned’ and ‘owned’ media (i.e. email, Facebook)

SMS opt-in database

+350k Database growth over last year

51%

US

Reinventing Marketing for the Mobile Era 9

Mobile Application | Success Story

OBJECTIVE To develop a fully integrated PlayStation network for users to access their profiles

SOLUTION •  Velti delivered a multilingual

app across iPhone and Android that allowed users to access PlayStation content

•  Localized for 27 countries

Users Can Move Seamlessly Between Accounts on Web and Mobile

Reinventing Marketing for the Mobile Era 10

Mobile Application | Success Story

OBJECTIVE To build a companion app to support Samsung’s sponsorship of the Torch Relay for the London Olympics 2012

THE SOLUTION Velti developed an apps for iPhone, Android, BADA & Facebook that allowed users to track with GPS their miles covered and simultaneously raise money for charity

The App Contributed a Significant Amount of

Money Towards Samsung’s Target

Increased Brand Awareness Around Samsung’s Olympic Sponsorship