AR for retail:known limitations

and successful use cases with $$

$

Founded in 2010

Augmented Reality solutions for retail

(furniture, home appliance), event marketing

and real estate.

Last year

“No” 7-8 times

and

offered other solutions

WITHOUT Augmented Reality

I can prove this :=)

Limitations

5 most common limitations

(from our experience)

Kids 2-4 years old as a target audience

Reason: iPad/Android tablets are too heavy for kids

(unable to hold a device for a long time)!!!

Limitation

Limitation

Seniors as a target audience

Reason: problems with vision do not allow them to see small objects in AR.

Limitation

Customers SHOULD print markers by themselves

Reason: 80% of customers forget about apps that

require printed markers.

Limitation

Difficult lighting conditions, glare

Reason: problems with lighting conditions

(shadows, sun light) / a marker was printed on glossy paper

Limitation

Products are too complex (i.e. a chair vs a car)

Reason: very difficult to implement natural

user interface for complex products in AR.

How Augmented Reality could increase ROI in retail?

High ROI

=

additional value for a customer

(solve some issues)

High ROI

=

“Click to action”

NOT “JUST WOW and nothing”

Successful cases

Furniture sales tools

Solve real problems:

1. Lack of customers imagination

Furniture sales tools

Solve real problems:

2. Decrease expenses on returns for furniture companies

Furniture sales tools

Easy to use

Furniture sales tools

Click to action

AR Retail games

Simple games that are easy to play

AR Retail games

Motivation to play – discounts, rewards,

real prizes – not just “WOW”

AR Retail games

No need to print any markers

Summary

To achieve high ROI in retail AR solutions should: solve some real issues (or reward customers

:=)) have very simple user interface have “click to action” feature to generate

leads

Questions?

http://augmentedpixels.com

ceo@augmentedpixels.com

+380503915262

CEO/Founder:

Vitaliy Goncharuk