Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
VALOR
SALES
2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2016 2016-2017
Ventas Netas 62.695.860 68.082.410 70.402.248 76.149.363 93.185.641 101.898.343 113.820.117 117.385.856
0
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000
140.000.000
Net Sales (€)
VALOR
+9,3%
+22,4%
+8,2%
+3,4%
+8,6%
+11,7%
+3%
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
VALOR NESTLE MONDELEZ LINDT MDD RESTO
TAM 16 17,1 22,8 12,4 10,3 32,7 4,8
TAM 17 17,8 21,6 12,5 10,6 33 4,5
#2 CHOCOLATE BRAND IN SPAIN
Source: Nielsen Chocolate Bars TAM WEEK 36 2017
+9%
TAM 17 Evol.
Valor (€) 390.773.036 4,70%
Volume (kg) 46.530 2,60%
MARKET TRENDS
DARK CHOCOLATE
(SPAIN)SUGAR FREE
GLUTEN FREELACTOSE FREE
415 million People (20-79 Years) with Diabetes WorldwideDiabetes World Atlas 2015
DARK CHOCOLATE
44%
FILLED CHOCOLATE
7%
MILK CHOCOLATE
43%
WHITE CHOCOLATE
6%
PREMIUM
SUGAR FREE
0
10
20
30
40
50
60
70
VALOR PRIVATE LABEL NESTLE LINDT TORRAS OTHERS
TAM 17 69,22 17,45 6,78 1,71 3,38 1,47
#1 CHOCOLATE BRAND IN SPAIN
SUGAR FREE CHOCOLATE IN SPAIN
Source: Nielsen Chocolate Bars WEEK 36 2017
8,6%13,3%
22,0%
14,1%11,2%
7,3%
17,3%20,3%
24,2%20,0% 21,5% 24,4% 21,9%
-2,0%
8,0%
18,0%
28,0%
P1-17 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13
Evol. €
TAM 17 (.000€)
Evol.Growth (.000€)
28.129€ 17,80% 4.247€
LINDT EXCELLENCE 70% COCOA 100 G VALOR 70% COCOA SUGAR FREE
2016 € 5.169.779 € 5.978.895
2017 € 5.063.919 € 6.525.684
€ -
€ 1.000.000
€ 2.000.000
€ 3.000.000
€ 4.000.000
€ 5.000.000
€ 6.000.000
€ 7.000.000
LINDT 70% EXCELLENCE Vs VALOR 70% S/F IN SPAIN
NEW PRODUCTS PERFORMANCE (UNITS)
INCREMENTAL UNITS 2017 AFTER LAUNCHING 85% S/F
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
sep oct nov
150.000 UNITS FIRST 3 MONTHS
610.000
620.000
630.000
640.000
650.000
660.000
670.000
680.000
690.000
700.000
710.000
2016 2017
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
2016 2017
-
100.000
200.000
300.000
400.000
500.000
600.000
700.000
800.000
70% S/F 85% S/F
LAUNCH SEPT 2017
LAUNCH 2016 LAUNCH JANUARY 2015
LAUNCH JUL 2017
EXPORT
MARKETS
50 EXPORT MARKETS
COMPETION
ENVIROMENT
SUGAR FREE
GLUTEN FREE
STEVIA
LACTOSE FREE
ORIGIN
BEAN TO BAR
BENCHMARK
TRADE MARKETING
P.O.S. MATERIALS CROSS CATEGORY
TPR’S, SCANS, COUPONSDEMOS
RACKS SHIPPERS WOBBLERS
PRODUCTION
WINDOWS
PRODUCTION WINDOWS
20-30
• ORDERS RECPTION
• PRODUCTION PLANNING
1-5
• LEADTIME CONFIRMATION
• PROFORMA
1-21• PRODUCTION
22-30• SHIPPING
CA
LE
ND
AR
DA
YS
STANDARD LEAD TIME
FRESLY PRODUCED STOCKS
4 MONTHS SECURITY STOCK