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a division of EIKI Digital Systems

Non-Branded OverviewOf

Digital Signage

Presented by:Robert Grawet

.advancedMethodSeattle, Washington

Digital Signage Since 1999

Digital Signage


Some of the many names it goes under:

digital signagedigital ‘place based’media/advertising

Interactive (touch screen)dooh – digital out of home

out of home networkdigital messaging

corporate messaging

Digital Signage


The Digital Signage – The Right Focus:

Phase 1: focus on infrastructureHardware Technology Development

Phase 2: focus on contentCreating a powerful content message

Phase 3: focus on contextCreating content that is relevant to the place and the person

Credit to Jeff Collard from Omnivex for the above thoughts.

Digital Signage


Why digital signage?TIVO,Cable TV,Internet, Powerful

Networking (for retailers and advertisers).

No longer do we have a single tv show that the entire nation is watching, and TIVO type gear allows the user to screen out all

advertising.

No longer do the networks have the power to guarantee messaging gets to the masses.

The mass amount of information we all get daily – better to do the advertising/messaging at the site of the decision

New digital networks make sending your message quite easy.

Displays cost less and less and allow the user to place them everywhere.


Why digital signage?TIVO,Cable TV,Internet, Powerful

Networking (for school, corporate and business

messaging).The mass amount of information we all get daily – better to do the advertising/messaging at the site of the decision or when

the viewer is most likely to see the message.

Ease of use of new DS software allows anyone to be able to manage a DS system, and brings the power of communication

to every corner of your business landscape.

New digital networks make sending your message quite easy.

Displays cost less and less and allow the user to place them everywhere.


What DS does well for you!

It is extremely efficient at delivering your message.

It can deliver a consistent message everywhere.

It is less expensive than traditional – ‘design, print, mail, hang’ type poster messages.

It insures that your school/corporate branding standards are upheld.

It offers the opportunity for high quality messaging to include even HD Video


Checklist for your Digital Signage System

What is your #1 objective for your system?

a. Advertisingb. Revenue from Adsc. Information disseminationd. Promotion of your department/evente. Other

Where do you wish to deliver these messages?

f. How many locationsg. How many messages

What kind of budget do you have?


Partial Checklist for your Digital Signage System - continued

Who exactly will be responsible for ongoing refresh of the signage system?

(how much training will it take?)

a. A single personb. A departmentc. Multiple departments (who will be

gatekeeper?)

What kind of training will be necessarydepending on who will run the system?

How complex is the d.s. platform to operate?


Partial Checklist for your Digital Signage System - continued

How will you connect the displays?a. Wiredb. Wireless

Do you wish to capture user patterns?c. Camera/touchd. Back-end reporting

Other?


Some Important Technologies or companies in the DS Supply Chain.1. Displays

1. Projectors – lumens/throw distance/resolution2. Flat panel – LCD/Plasma/LED

a. LED backlit?b. Other – Christie Microtiles?

3. Other2. Touch Screen

1. Type of touch technology and why?http://www.elotouch.com/Technologies/default.asp\

1. Infra-red2. Camera based3. Sound wave based4. Analog resistive – touch upper glass to activate5. Capacitive6. Others

3. Other technologies1. SMS/Text2. Infra-red sensor for location activation

http://www.elotouch.com/Technologies/default.asp/


Some Important Technologies or companies in the DS Supply Chain.

Nanolumens NanoLumens Introduces Investors to First 112” Flexible

Video Display Norcross, GA – NanoLumens introduced its investors today to the world’s first 112” flexible video display.

http://www.nanolumens.com/

Prysm San Jose, Calif. – January 12, 2010 – Prysm, Inc., today announced the public launch of its groundbreaking technology, Laser Phosphor Display (LPD). LPD is a new category of large format displays, with the lowest power consumption and environmental impact along with freeform flexibility, long-lasting performance and brilliant picture quality.

http://www.prysm.com/

http://www.nanolumens.com/





Some Important Technologies or companies in the DS Supply Chain.

Locamoda

a. Our platform can run on any internet-enabled Digital Out of Home network, and our applications can be accessed via any mobile phone or connected website. We can help you create a fully interactive, cross-channel experience for your customers. LocaModa Licensees get access to the full feature set of applications and support through a simple revenue share program.

b. http://locamoda.com/home/

http://locamoda.com/home/


Types of Digital Signage Platforms

In-house – Server based – deployed everywhereSee slides that follow for detail look at this method.

SaaS (Software as a Service) – deployed everywhere.

See slides that follow for detail look at this method.

Local computer D.S. system. – deployed in a few places – need to physically make changes to

messages with on-site data changes.


In-House Server what you’ll need Computer w. software loaded

digital display (LCD, Plasma, or Projector)For your digital signage content

1 2

3

Server

Player

4


In-house Server

In-house Server Model

All facets of the D.S. System are controlled in-house

> No hosting-ongoing fees> Complete in-house control – security> No dependence on internet (need network)> Use one display and add as many as required> Remote management via server> Low ongoing costs> 24/7 Network Health Monitoring by service provider> Tech support remote



SaaS what you’ll need

The media player with internet connection

online system Allows you to change your content from anywhere

digital display (LCD, Plasma, or Projector)For your digital signage content1

2

3Player


SaaS what you’ll need

Software as a Service (SaaS)

leverages the power of the internet to create, manage, and deploy content

> No servers needed> No software/Hardware headaches> No site installation licensing, completely browser based> Use one display and add as many as required> Software and firmware upgrades with no deployment hassles> You always have the most recent copy of the software since it

is online> Remote management via web browser> Low startup costs> 24/7 Network Health Monitoring by service provider> Tech support remote> New templates and content added every month


Some Markets for digital signage

in-house training Corporate messaging Branding Retail messaging Advertising Ad-Revenue model


digital signage software, what do I need

What type of digital signage software is right for me? What components do I need in the software?

Security Ease of use Control – in-house/SaaS How many stores/departments will receive DS? Video Clips Live video Zones Emergency Messaging RSS Feeds Design component included Or NOT

Will I design my own slides DIY? Will an in-house graphics department design the

slides? Will students design the slides?

Bob’s rant: keep the message focused. Too much RSS feed, live video, and other distractions cost your main message.


digital signage – is there one sized fits all?

No Many digital signage software companies Many niches and many good DS software

products Your plan for use will send you to the type of

DS software that best suits your needs.


What Technologies are out there for all to use?

Text Messaging/SMS http://locamoda.com/

Infra-red sensors Touch screens Specialized projection screens and projectors Configurable video cubes


Emergency Messaging

> digital signage (as an option) provides for instantoverride messaging in emergent situations. Now you caninstantly send emergency messages to all monitors withinyour digital signage system in seconds. All emergencycontent is created and triggered locally from the player.


Some Digital Signage Examples follow on the next pages


The challenge:

> PowerPoint is not the best application for digital signage (Can’t manage or schedule)

> Stale, low quality content with no digital signage strategy

Benefits/results:

> Hotel can now sell ad space to local movies, events, and tourist attractions. Promote services and amenities, loyalty club, & brand/differentiate hotel.

> Express was easy to set up; takes less than 30 minutes from start to finish. Admin assistant can quickly create and schedule content, and adds feel of sophistication to hotel.

> Revenues have increased for the restaurant and hotel services since deploying the express system

Testimonial: "The .advancedMethod team was a pleasure to work with. Training to use the express content management system took just 30 minutes, and they system is so easy, virtually anyone on our team can make professional looking slides and updates. The system has helped us meet our marketing, promotions, and visitor information goals for signage."

Silver Cloud Hotel Stadium, Seattle


CASE STUDY 1

Image of Hotel signage

Bill Weise, General ManagerSilver Cloud Hotel Stadium Seattle


Projected Signage on windowsOutdoor Advertising is growing

Uses express to:> Dramatically transforms retail storefronts & existing display areas> Prime advertising space> Vibrant displays can grab attention of customers> Promote 24/7

Benefit: > Pedestrians can take away information > Increased brand/consumer awareness > Drive impulse purchases

CASE STUDY 3

Image of express in restaurant


Projected Signage on windows

Most applications need:1. express digital signage player2. ceiling mount for a projector3. projector with 3,000 lumens+4. rear projection film or screen

interactive Touch Screen Solution

• An interactive touch screen package that fits the needs of many clients

• Cost effective touch system for LCD, projection, and more

• Turn Key solution: Content templates for easy design implementation of interactive screens

• Ideal markets include: hotels, hospitals, schools, building lobby, retail, banks, and more

• Layout and functionality can be tailored for the specific design of each client and can be modified to fit their needs


Hybrid Systems such as:Instant Expert / Translation StationCo-Invented by Robert Grawet – advancedMethod and Tony Mines - Tandberg

• Live video streaming kiosk

• Developed in partnership with Tandberg, powered by express

• Interactive touch screen puts customer service 1 click away from information

• Ideal to reduce demands on staffing

• Prospect markets: retail, hospitality, transportation hubs, high-tourist areas


For many additional photos of digital signage installations go to this website: http://www.worldwidedigitalsignagenetwork.com/


http://www.worldwidedigitalsignagenetwork.com/


Contact the author:Robert Grawet: [email protected]

For many additional photos of digital signage installations go to this website: http://www.worldwidedigitalsignagenetwork.com/

For an online video overview of my company’s digital signage platform:www.advancedmethod.com/digitalsignage

Questions?

mailto:[email protected]

http://www.worldwidedigitalsignagenetwork.com/

http://www.advancedmethod.com/digitalsignage

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