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3DS
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Utilizing Social Media in
Sales
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Types of Social Media
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2015 Quick delivery system
• Instantaneous delivery of information, products, and updates
• The more eyes the better!
Why use social media?
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2015 On Facebook or LinkedIn
• GOAL: To grab someone's attention
• Some effective posts are articles, videos, pictures, or short blurbs
• Research has discovered that images can result in an 85% interaction rate
on Facebook and increased retweets by 35% (Forbes)
What should I share?
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2015 On Twitter
• Short Blurbs, updates, or photos
What should I share?
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On Instagram
• Pictures and short videos
What should I share?
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Us vs. AutoDesk
Dassault Systems/Solidworks AutoDesk
• Facebook – 204,588 Likes
• 975,112
• Twitter – 47.3K Followers
• 903K
• LinkedIn – 111,464 Followers
• 12,410K
• YouTube – 11,500 Subscribers
• 66,709
• Instagram – 567 Followers
• 11.9K
• Facebook – 829,931 Likes
• Twitter – 220K followers
• LinkedIn – 158,166 Followers
• YouTube – 209K subscribers
• Instagram – 45.4K followers
How do we compare?
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Us vs. PTC
Dassault Systems/SolidWorks PTC
• Facebook – 204,588 Likes
• 975,112• Twitter – 47.3K Followers
• 903K• LinkedIn – 111,464 Followers
• 12,410K• YouTube – 11,500 Subscribers
• 66,709 • Instagram – 567 Followers
• 11.9K
• Facebook – 7,294 Likes
• Twitter – 25.1K Followers
• LinkedIn – 75,470 Followers
• YouTube – 6,997 Subscribers
• Instagram – 130 Followers
How do we compare?
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A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.
#SolidWorks
#3DCAD
#DassaultSystems
#3DPrinter
#Waltham
Hashtags: What are they?
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2015 Any place on social media that you POST a Status/Picture/Video Etc
Where to use a #
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Allows you to summarize a post and create a metadata tag in which the post can then be sorted and stored online
• Twitter: Just checked into the office #DassaultSystems #SolidWorks #Waltham
• FB: Working on a new project for #SolidWorks and #DassaultSystems
• Instagram: New 3DPrinter in the office #3DPrinter #SolidWorks #DassaultSystems
• LinkedIn: Check out our new and updated #SolidWorks Simulation Package
What happens when I use a Hashtag?
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No
Is it the same as tagging someone in a post?
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2015 Tagging someone can be done on Facebook, Twitter, Instagram or LinkedIn
• Done so by using an @ with the person name next to it
• Ex. @ceceliabarnes
• Notification will be sent to tagged person inviting them to view your post
• Good way to directly address someone
Tagging
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2015 You can tag anyone or thing with an active profile on the website being used
• @dassaultsystems
• @appleInc
• @ceceliabarnes
• @JohnSmith
• @toyota
Tagging
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How can I increase my visibility?
• Quality is key
• Share and re-share posts
• Follow/subscribe to other pages
• Post frequently (1-2 times a day)
Moving forward…
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• A behind the scenes shot of a new product
• Highlighting team members
• Old photos of team members, such as when they were children, or previous brand logos
• Ask followers to add a caption to an image
• Ask followers to share your image in action
• Hold a photo contest
• Sharing images from an industry event
Moving forward: Things to post: (Forbes)
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