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Camps Connect OnlineUtilizing Social Media & Multimedia
Communications
Social Media RevolutionYouTube Videohttp://www.youtube.com/watch?v=3SuNx0UrnEo
(A Few) Reasons to
Nearly one billion people use Facebook.
Connect with communities, campers, staff, alumni, industry partners, and join this interactive platform. Get people talking about your camp!
Share fundraising events, photos, stories, and interactive media that funnels traffic to your website.
How to Use Facebook?
Create a Facebook Page for your organization.
Connect with others! CampsIndustry partnersRelated organizations
Facebook PAGE vs. GROUPPage GroupMembers join by clicking
“LIKE” on your page.Useful for marketingInclusive accessPotential global reach Integration with other social
medias & communications
Members join by invite, or request to join.
Useful for connecting in a less public forum.
Exclusive accessConnect with “Friends” onlyStands alone
What is your purpose on Facebook?
How to Use Facebook?
Once you LIKE them, tell them & they’ll LIKE you!
Visit your page often and encourage interaction.At least 2-3 days a week, it only takes a few
minutes!
What to Post?Special Events (ideal for fundraising events)PhotosJob postingsNews Links to interesting articles/videos/photosLinks to your websiteBlog postings
Discussion: Let’s brainstorm some posting ideas!
Building on FacebookConsider purchasing a Facebook Ad
Integrate other social medias with FacebookApplications and details will be discussed
Mention your social media on your website, and other marketing material.
Ask people to SHARE it with their friends and family.
Why ?Honestly, because everybody else is
Spread news instantly and globally
Share ideas, news, resources, and connect with millions of users, and your local online community.
People will ‘follow’ your ‘tweets’....guaranteed.
How to...Twitter?Create a Twitter account for your organization
Use a simple log-in email, username, and password that can be shared with your office staff.
Follow other Twitter Feeds!CampsOrganizationsInterests
How to Twitter?What to Tweet ?
Respond to direct messages
Thank others for following you@Alberta_Camping THX for the follow.
Retweet, Reply, Favourite
Twitter Glossary
#FF, TMB, @LMNOP...what does it all mean!?
http://www.webopedia.com/quick_ref/Twitter_Dictionary_Guide.asp
https://support.twitter.com/articles/166337-the-twitter-glossary#
Why Use YouTube is the 2nd most popular search engine on the
web and is owned by the 1st: GOOGLE
INCREASE SEARCH ENGINE OPTIMIZATION FOR YOUR CAMP!
YouTube Channels can be used like Facebook
Share videos, add ‘favourites’ and playlists
How to Use YouTubeCreate a YouTube Channel
Use an email and password your staff can use
Upload Videos
Create playlists with relatable videos or favourites
Subscribe to other YouTube Channels
Social Media with the ACA
Connect with the Alberta Camping Association
Connect with ACA Members
Support each other
Hey, !!Blogs create interesting content to your webpage
A resource for campers, parents, and organizations within your industry
Content for Social Media Pages, linking to your webpage.
INCREASE SEO, internal blogs increase your search engine results...a lot.
More About Blogging
RSS Feeds, Subscribers, & Comments
Web content should include Meta Data Description
Images and Documents
Links
Together at Last!Integrating your Social Media
Apps for IntegrationPosts on Facebook go automatically to Twitter
www.facebook.com/twitter
Tweets get posted automatically to Facebookwww.twitter.com under APPS
YouTube for Pages (App for Facebook)
Tweets to Pages (App for Facebook)
What About Scheduling Apps?
A web based application that allows you to view, schedule, control, and post to all your social media platforms from one access point.www.hootsuite.comwww.makeuseof.comwww.socialoomph.com
Amy’s opinion of Scheduling Apps
Monthly NewslettersKeep your campers, staff, supporters, and business
partners engaged year round
Share news, events, articles, needs, and ask for feedback.
Links, Links, Links
Include social media
Newsletter Options
Constant Contact (cheap options)www.constantcontact.com
Mail Chimp (free options)www.mailchimp.com
Internal web based mailing system
Be Consistent!
Social Media gains momentum (and loses it)
Outdated posts/material repels “Likes” & “Follows”
People start to expect hearing from you
People will stop sharing you
Concerns Privacy Settings
Choosing Social Media Administrators you trust
Removing SPAMAnti-spam widgets for Blogs
Let’s discuss your concerns
Questions?Contact Amy Hancock
Email: [email protected]: 780-289-6145Web: www.amyhancock.com
Freelance WriterMultimedia & Online CommunicationsVideo Production/Promotions
