“DON‟T GET LEFT BEHIND: IT‟S TIME TO GO SOCIAL IN THE JOB MARKET – USING SOCIAL MEDIA TOOLS TO

LEVERAGE YOUR JOB SEARCH”

Presented by Suzanne ReinfranckSocial Media Business Solutions

www.SocialMediaBusinessSolutions.com

Social Town Graphic by E Factor Media

Social Media refers to activities, practices and behaviors among communities who gather online to share opinions, knowledge, and information, using conversational media.

Conversational Media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, video and audio.

Source: Social Media Bible: Tactics Tools, and Strategies for Business Success

Mind-boggling statistics!

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

The “Infamous” Social Networks

My Space: “The Bar”110+ million users

2004 – popular with teenagers/young adults; morphedinto a music and entertainment platform.

Facebook: “The Backyard Barbeque”500 million users

2004 – began as an elite college group and evolved intofamily fun. People can share photos, stories, and updatetheir status.

LinkedIn: “The Office” 67+ million users

2003 – business-oriented, professional profiles, networking.Denizen

Leap Chair

“The New One On the Block”

It’s more than what you had for lunch or who’s picking up your dry cleaning…It’s about letting the world know what’s going on with you, your business or cause in 140 characters or less. People can even find jobs using Twitter.

2006 – 3rd Largest Social Network

• LinkedIn• Twitter• FaceBook

The Premier Job Networking Platform

• Create a robust profile – 100% complete

• Update status frequently

• Personalize every LinkedIn invitation

• Join groups

• Link to 2nd degree connections via 1st degree

• Connect with recruiters

The Premier Job Networking Platform

• Initiate and participate in discussions

• Reach out to contacts: polls, ?‟s, periodic emails

• Follow companies (new feature)

• See who‟s following companies/look at profiles

• Use the „Job Search‟ function

CONCISE: Twitter is a microblogging tool that streams your message in 140 characters or less

CHEAP: No cost

CLEAR: Easy to set-up and use

CONVENIENT: Can use via multiple channels – desktop, laptop, mobile phone

Why Use Twitter in Your Job Search?

• “80% of employers use or are planningto use social networking to find andattract candidates”

Source: How To Use Twitter For Your Job Search, by Marci Reynolds

• Recruiters, hiring managers, CEOs,employees are increasingly turning toTwitter to communicate and mine fornew talent

• Showcase your skills and knowledge

• Let prospective employers know yoursocial media skills are up-to-date

What You Can Do On Twitter…

• Follow target companies/employees,recruiters, and industry leaders

• Start a conversation or ask a question

• Update your status frequently

• Tweet interesting/relevant articles

What You Can Do On Twitter…

• Send “thought-leadership” tweets

• Use Twitter job search applications toexpand your networking toolkit and findreal-time job postings

• Find job search advice

Twitter Applications To Use For Your Job Search

• TwitterJobCast.com - search for jobs bycity, state or zip

• TwitterJobSearch.com - search for jobsby city or state

• TweetBeep.com - receive job postingssimilar to “Google Alerts”

Twitter Applications To Use For Your Job Search

• www.Twello.com - find real people through the “Yellow Pages” of Twitter.

• TweetMyJobs.com - brings recruiters,hiring managers and job seekerstogether allowing search by major cityand position

• NearByTweets.com - find out if thereare any jobs available in your area

Sociologists have long found that “weak ties” greatly expand your ability to solve problems. For example, if you’re looking for a job and ask your friends, they won’t be much help; they’re too similar to you, and thus probably won’t have any leads that you don’t already have yourself. Remote acquaintances will be much more useful, because they are farther afield, yet still socially

intimate enough to want to help you.

Source: The Brave New World of Digital Intimacy, New York Times

People tend to move in peer groups: That means that if you’re ambitious and successful now, the kids you hung with in high school or university, and the friends you made in your first career jobs in your 20s, have probably gone on to be successful and ambitious too. They are worth knowing for professional reasons.

Source: Post by Sarah Welstead mentioned in Keppie Careers 10.15.09

FACEBOOK CAN PROPEL YOUR JOB SEARCH

HOW YOU CAN USE FACEBOOK TO AID YOUR JOB SEARCH

• Create an ad for yourself on Facebook

The goal is to sell yourself in a few short sentences and convince any recruiters who may see your ads to click through to your résumé/web page/contact information. You can target prospective positions by location,keywords, or company. Create a separate ad for each target company. Facebook can show employers how creative and distinctiveYou can be by standing out from others.

Source: One Day, One Job, by Willy Franzen, 9.3.08

HOW YOU CAN USE FACEBOOK TO AID YOUR JOB SEARCH

• Become a fan of a target company/recruiter

• Reach out to your Facebook connections:Update your status frequently and commenton your friends‟ status

• Use Facebook job search applications

FACEBOOK JOB SEARCH APPLICATIONS

• Inside Job: Connects you to helpful people at places youwant to work. Gives access to companies where people have interviewed, worked or are currently employed

• Seek Job Search: Personalize relevant job search results in your Facebook profile. Get the most current jobs delivered every time you log in

• Brave New Talent: New social networking site that allowsyou to connect and engage with employers online.

• Business Cards: Personalize your card and attach it toyour Facebook messages.

• Update Your Social Media Skills• Be Creative In Your Outreach• Follow-up With All Leads

Suzanne@SocialMediaBusinessSolutions.net