University of Wisconsin-StoutUniversity Housing Department

By: Tom Harvey, Jen Parker & Tina Velasquez

Outline

Program OverviewProgram HistoryMethodologyChallengesInnovation strategy

Program Overview

Mission statement: University Housing is committed to providing affordable, clean, well-maintained, comfortable living environments and enhancing the education of students through opportunities for personal growth, social development, and diversity awareness.

Program Overview continued:

Location: 170 Price CommonsWebsite: www.uwstout.edu/housingResidence Halls (N=20) Antrim, Froggatt, McCalmont, Curran, Kranzusch, Fleming, Hansen, Keith, Hovlid, Jeter, Tainter, Callahan, Milnes, Chinnock, North, Red Cedar, South, Tustison, Oetting and Wigen.

Houses: 3,184 students in multiple living environments

Program History

Campus growth1960’s -1,700 students to 5,000 studentsAdapting to growth

Hall directors balance of facilities & student developmentRules and regulations

Organizational Structure

University Housing Charthttp://www3.uwstout.edu/housing/organizational_chart.cfm

ASLS Charthttp://www.uwstout.edu/asls/orgcharts/asls.pdf

Interviewed Scott Griesbach, Director of Stout Housing

Pre-Meeting Assessment QuestionnaireExamples of questions:

Give a brief overview of your organization (size, history, etc).Do you biggest challenges come from within your organization or outside of your organization?

The Interview

Interview continued:

Pre-interview:Organizational Culture Assessment Instrument

Wanted to assess cultural dimensionsInterview Style

CasualSemi-structured

Discussed strengths, weaknesses and challengesThe “Master Plan”

The Challenges

TechnologyToo much technology

5 programs this year aloneTraining needs for new techIncrease in workload

Utilizing assessment dataDissolve ineffective programsKeep effective programsIdentify areas for improvement

Organizational Cultural Assessment Instrument

Offers insight into organizationMeasures cultural dimensionsConducted independently

Inte

rnal

Foc

us &

Inte

grati

on

Cameron & Quinn’s Organizational Culture Assessment Instrument

Housing Director Hall DirectorNow Future

Stability & Control

10

20

30

50

10

40

20

30

40

50

Hierarchy Market

AdhocracyClan

Flexibility & Discretion

External Focus & D

ifferentiation

Innovation: Strategic Planning

The process of:Defining strategy or “game plan”Making informed decisionsAllocating resources efficientlyFollowing a structured timeline

“If you fail to plan then you plan to fail.” – Author unknown

Why is Strategic Planning a good fit?

Adapt Strategic Planning to Stout HousingStout Housing is ready for changePlethora of informationLack time and resources: Unable to maximize utilization of assessment dataWay of organizing the “game plan” for all members of the organization

Strategic Planning Success

Strategic Planning met with frequent success campus-wide

Example: Malcolm Baldrige National Quality Award

Strategic Planning & Stout HousingFocus Area 1

Challenge: Survey utilizationMust cut low priority programs

Org. has the tools Need utilization process in order to take actionEvidence based practice

Steps in Implementation

Gather the data of the existing assessmentsAnalyze the dataLearn about the Organization: Understand the OrganizationFacilitate Strategic Planning ProcessMake recommendations based upon the strategic goals of the organization

Focus Area 2: Interfacing with Technology

Challenge: Multiple new technology systems to be implemented immediately which is greatly increasing the workload

Focus Area 2 : Interfacing with Technology continued

Information systems theoryHow users come to accept and use technologyMany things influence how & when technology is used

Perceived usefulness (PU)Perceived ease of use (PEOU)

TECHNOLOGY ACCEPTANCE MODEL

Technology Acceptance Model

External Variables

Perceive Usefulness

Perceived

Ease

of Use

Attitude

Toward

Using

Behavioral Intervention Actual Use

Based on Davis et al. 1989

Technology Acceptance Model (TAM)

Diffusion of Innovation Theory

Change is processed at different levelsTechnology used to different extentsImportant factors to consider:

Compatibility with the “game plan”Ease of useChance to “reinvent” on the technologies employed

Diffusion of Innovations Theory

Success with Technology Innovation

University of Wisconsin-Stout & Technology Learn at UW-Stout (D2L)

Strategic Plan to integrate technology Plan is now a realityFully functioningSuccessfulPlenty of tools and resources right at your fingertips

For all different stages of knowledge and diffusion

Steps in Implementation

Understanding of the Technology Acceptance ModelCreate an organizational process for accepting, training, utilization and evaluation of technology use

Write manuals specific to job level or classification – Deduction= from the BIG manual to easy to read specific levelMore effective training Practice before roll-outEvaluation of technology usage after 6 monthsOpportunity to “reinvent” the technology

Measurable Results

How will we know if we are moving in the right direction?Survey employees for job satisfaction

After a few monthsYearly

Implementation of a new technology systemEvaluate the timeObserve the difference

Conclusion

• University housing will greatly benefit from this innovation.

• Our consulting firm is dedicated to the success of UW-Stout University Housing’s change process

• Strategic Planning: The right direction

Resources:

Cameron, K. & Quinn, R. (1999) Diagnosing and changing organizational culture. New York : Addison-Wesley

Dillion, A. & Morris, M. (1997) The influence of users perceptions on software utilization: Application and evaluation of a theoretical model of technology acceptance. IEEE Software, vol. 14 issue 4 58-65

Evans, M. (Producer) (2009) Workshop on the strategic planning model. Available from: www.exinfm.com/workshop_files/strategic_planning_model.ppt

French, F. L. & Bell C. H. (1999). Organization development: Behavioral science interventions for organization improvement. Upper Saddle River, New Jersey: Prentice-Hall International

Resources continued:

Griesbach, S. (Interview, November 12, 2009) Director of University Housing, University of Wisconsin-Stout..

Hopwood, S. (1999, January) Long range planning and funding for innovation. Computers in Libraries, p. 22-27

Martin, V. (2004) Improving student and organizational learning through innovative strategic planning process. Community College Journal of Research and Practice, (28) p. 78-79

Scott, J. (2008, November) Technology acceptance and erp documentation usability. Communication of the ACM, Vol. 51 no. 11

Resources continued:Quaddus, M. & Xu, J. (2007) Exploring the factors influencing end user’s

acceptance of knowledge management systems: Development of a research model of adoption and continued use. Journal of Organizational and End User Computing, Vol. 19. issue 4

University of Wisconsin-Stout. (2009). Learn @UWStout. Retrieved November 8, 2009, from website: http://www3.uwstout.edu/lit/lts/learn/

University of Wisconsin-Stout. (2009). University of Wisconsin-Stout Administrative and Student Life Services Organization Chart. Retrieved November 8, 2009, from website: http://www.uwstout.edu/asls/orgcharts/asls.pdf

University of Wisconsin-Stout. (2009). University of Wisconsin-Stout history. Retrieved November 8, 2009, from website: http://www.uwstout.edu/lib/arc/stouthistory/index5.html

Resources continued:

University of Wisconsin-Stout. (2009). University of Wisconsin-Stout University Housing Organization Chart. Retrieved November 8, 2009, from website: http://www3.uwstout.edu/housing/organizational_chart.cfm

University of Wisconsin-Stout. (2009). University of Wisconsin-Stout Mission and Strategy Plan. Retrieved November 8, 2009, from website: http://www3.uwstout.edu/geninfo/stratplan.cfm

York University (2009) Technology acceptance model. Retrieved from: http://www.fsc.yorku.ca/york/istheory/wiki/index.php/Technology_acceptance_model