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Understanding the Complex Social Media Playing Field Social Site Verticals Walkthrough. Democratized Social News Sites. Digg. Reddit. Meneame. Propeller. Mixx. Newsvine. Hacker News. Care2News. NowPublic. Folkd. What to Do:. Create Profiles Connect with Other Users - PowerPoint PPT Presentation
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Understanding the Complex
Social Media Playing Field
Social Site Verticals Walkthrough
Democratized Social News Sites
Digg
Meneame
Propeller
Mixx
Newsvine
Hacker News
Care2News
NowPublic
Folkd
What to Do:
• Create Profiles• Connect with Other Users• Vote on Content• Comment• Submit Your Own Content
Editor-Powered Social News Sites
Yahoo! Buzz
Fark
MetaFilter
Techmeme/Memeorandum/WeSmirch
Polymeme
What to Do:
• Learn What Editors Like/Use• Submit Relevant Content• Connect with Other Users• Vote on Content• Comment
Social Networks
MySpace
IncBizNet
What to Do:
• Create Profiles• Connect with Other Users• Share Links, News, Photos & Info• Build a Big Network to Grow Your Megaphone
Micro-Blogging Sites
Plurk
FriendFeed
What to Do:
• Create Profiles• Connect with Other Users• Publish Interesting Stuff in >140 characters• Build an Instant Megaphone
Social Bookmarking Sites
StumbleUpon
Delicious
Blinklist
Clipmarks
What to Do:
• Create Profiles• Tag Content/URLs• Find What Others are Tagging/Sharing• Encourage Users to Tag to Drive Traffic & Links
Social Content Sharing Sites
YouTube
Flickr
Yelp
Metacafe
Last.fm
DeviantArt
Scribd
What to Do:
• Create Profiles• Create/Upload Content• Build Your Brand's Messaging• Reach New, Relevant Audiences
Wikis
Wikipedia
Wikihow
Knol
What to Do:
• Create Profiles• Create & Edit Content• Reach Wiki Audiences• Manipulate Search Results
Social Q+A
Yahoo! Answers
WikiAnswers
Askville
What to Do:
• Create Profiles• Ask & Answer Questions• Gain Reputation & Authority• Grow Your Brand Megaphone
Niche Social Sites, Forums & Blogs
Why I Like Them:
• Lower, But More RELEVANT Audience• Easier to Have an Impact with Less Effort• Less Wariness for Marketers/SEOs• Many Have Live Links• Great for Data Mining & Market Intelligence
What to Do:
• Whatever They Let You Do :-)
www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon Slides) www.seomoz.org/article/social-media-marketing-tactics www.seomoz.org/social-directory
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