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UFC 257 Marketing Cheat Sheet
2 WEEKS OUT
JHP Tip: Download images from the Marketing Hub and add a fight promotion section to your website.
Focus: Facebook event. Use the image and information below.
Make a UFC 257 event on Facebook. Invite your followers.
Inform your staff and encourage them to invite their Facebook friends.
Post any food or drink specials you’ll have during the event.
Promote giveaways.
HASHTAGS
#UFC257
UFC Conor McGregor
Dustin Poirier
@UFC @TheNotoriousMMA
@DustinPoirier
ufc thenototiousmma
dustinpoirier
3 WEEKS OUT
JHP Tip: Inform your staff about UFC 257. Make sure they know you will be hosting a watch party on January 23.
Focus: UFC 257 email campaigns. Use the image and subject lines below.
Poirier and McGregor kick off 2021 with a rematch we have all been waiting for!
The new year is off to an exhilarating start as McGregor returns for UFC 257 on January 23!
10 DAYS OUT
JHP Tip: Make sure you’ve paid for UFC 257. Once paid, your business will show up on the JHP & UFC bar finders.
Focus: Pinned Social Media. Pin the images and posts below to the top of each platform.
One of the biggest superstars in all of sports, @TheNotori-ousMMA, is back in the Octagon again for a rematch of epic pro-portions. You can’t miss #UFC257. Call us for more info!
One of the biggest superstars in all of sports, Conor McGregor, is back in the Octagon again for a rematch of epic proportions. You can’t miss #UFC257. Call us for more info!
One of the biggest superstars in all of sports thenototiousmma is back in the Octagon again for a rematch of epic proportions. You can’t miss #UFC257. Call us for more info!
7 DAYS OUT
JHP Tip: Remember: The pay-per-view fights begin at 10 p.m. ET, but the prelims start at 8 p.m. ET!
Focus: Twitter. Use the post below.
@TheNotoriousMMA and @DustinPoirier first met at UFC 178 in 2014. Since then, both have gone on to be-come @UFC superstars. And on January 23, the two meet again for their highly anticipated rematch. Don’t miss our #UFC257 watch party!
6 DAYS OUT
JHP Tip: Don’t forget your Facebook event. Keep it updated and try to create conversation.
Focus: Facebook and Twitter. Use the posts below.
This is gonna be a good one! How can you say no to a Conor McGregor fight? Don’t miss the #UFC257 main event as The Notorious returns to take on Dustin Poirier. Mark your calendars for January 23!
This is gonna be a good one! How can you say no to a @TheNotoriousMMA fight? Don’t miss the #UFC257 main event as McGregor returns to take on @DustinPoirier. Mark your calendars for January 23!
Less than one week to go until
our #UFC257 watch party!
Don’t forget that we will be
having food & drink specials
all night! Who’s excited?
5 DAYS OUT
JHP Tip: Keep the momentum going on social media during fight week.
Focus: Facebook and Twitter. Use the images and posts below.
Make sure to get here early on
Saturday night. #UFC257 starts
at 10 p.m. ET!
This Saturday, January 23, we
will be showing #UFC257. The
PPV starts at 10 p.m. ET.
Come join us!
The pay-per-view begins at 10
p.m. ET Saturday night! We
will have food & drink specials
early! We are looking forward
to another great night with
our favorite fans.
4 DAYS OUT
JHP Tip: Remind your customers that you will be hosting a UFC 257 watch party.
Focus: Emails, Facebook and Twitter. Use the images and posts below.
Email Content: In 2014, rising stars Conor McGregor and Dustin Poirier met in Las Vegas, both hoping
to pave their way to a world of championship. Since then, McGregor has won titles in two weight
classes, while Poirier secured an interim lightweight crown, both becoming UFC superstars in the pro-
cess. On January 23, the two kick off 2021 with what promises to be an epic rematch that headlines
UFC 257.
ICYMI: In a rematch fans have been begging for, @TheNotoriousMMA and @DustinPoirier go head-to-head for a lightweight showdown. You won’t want to miss #UFC257!
ICYMI: In a rematch fans have been begging for, Conor McGregor and Dustin Poirier go head-to-head for a lightweight showdown. You won’t want to miss #UFC257!
3 DAYS OUT
JHP Tip: With three days left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter. Use the posts below.
The superstars will be out this weekend for #UFC257! The main event will feature some of the biggest names not only in the UFC, but in all of sports! Who’s your pick for January 23?
The superstars will be out this weekend for #UFC257! The main event will feature some of the biggest names not only in the @UFC, but in all of sports! Who’s your pick for January 23?
2 DAYS OUT
JHP Tip: With two days left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter, Instagram. Use the image and posts below.
There are only 2 days left until Conor McGregor and Dustin Poirier meet for their highly anticipated rematch! Where will you be watching?
There are only 2 days left until @TheNotoriousMMA and @DustinPoirier meet for their highly anticipated rematch! Where will you be watching?
There are only 2 days left until thenototiousmma and dustinpoirier meet for their highly anticipated rematch! Where will you be watching?
1 DAY OUT
JHP Tip: With one day left, social media should be your top priority in getting the word out.
Focus: Facebook, Twitter. Use the posts below.
Tomorrow night we are hosting a watch
party for #UFC257 fans. Don’t miss out! Join
us at 10 p.m. ET to start the night off for the
pay-per-view!
Tomorrow night we are hosting a watch
party for #UFC257 fans. Don’t miss out! Join
us at 10 p.m. ET to start the night off for the
pay-per-view!
MORNING OF
JHP Tip: You have less than 24 hours to get the word out! Don’t be shy about continuing to post.
Focus: Facebook, Twitter. Use the posts below.
It’s #UFC257 fight morning!
Don’t forget to join us tonight
at 10 p.m. ET for a fun-filled
night of fights!
It’s #UFC257 fight morning!
Don’t forget to join us tonight
at 10 p.m. ET for a fun-filled
night of fights!
#UFC257 is tonight! We can’t
wait to see all of our favorite
fans in the house! Call us di-
rectly if you have any ques-
tions about the watch party.
XXX-XXX-XXXX
AFTERNOON OF
JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.
Focus: Facebook, Twitter. Use the posts below.
#UFC257 PPV starts at 10 p.m. ET, but start
your night off early with us. Come in & find a
spot before it’s too late!
#UFC257 PPV starts at 10 p.m. ET, but start
your night off early with us. Come in & find a
spot before it’s too late!
EVENING OF
JHP Tip: This is your last push before fans head out for the fights. It’s not too late to catch their attention.
Focus: Facebook, Twitter. Use the posts below.
Our watch party is starting with the under-
card fights for #UFC257. Get here before 10
p.m. ET!
Our watch party is starting with the under-
card fights for #UFC257. Get here before 10
p.m. ET!
* Use your Snapchat and Instagram stories
to show UFC fans following you that your
bar is packed on fight night by scanning the
crowd.
POST EVENT
JHP Tip: Start prepping for your next event.
Focus: Facebook, Twitter, Instagram. Use your photos from UFC 257 and use #JHPUFC.
#JHPUFC #UFC257 was a great
success! We are already look-
ing forward to the next PPV!
#JHPUFC #UFC257 was a great
success! We are already look-
ing forward to the next PPV!
#JHPUFC #UFC257 was a great
success! We are already look-
ing forward to the next PPV!
*Use your bar photo here* *Use your bar photo here* *Use your bar photo here*
QUESTIONS?
Email: [email protected]
Call: 1-800-557-4263
