Type 2 Newsletter: Novus

8/9/2019 Type 2 Newsletter: Novus

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DESIGN & VISUAL

COMMUNICATION AT

PECK SCHOOL OF THE

ARTS IN THE DEPARTMENT

OF ART & DESIGN

About the Program

The competitive field of Design & VisualCommunication requires practitioners

who are intellectually curious, inventive,

dedicated, critical, collaborative, and

proactive life-long learners. The De-

sign & Visual Communication at UWM

prepares students to be just that sort

of practitionerone who is a strate-

gist, problem-identifier, problem-solver,

and business partner. Students build a

body of work that demonstrates their

mastery of tools, media and concepts

that communicate ideas effectively to a

target audience. The integrated curricu-lum includes coursework in typography,

strategy and design process, storytelling,

design methodologies, portfolio devel-

opment, web and multimedia design,

composition, design entrepreneurship

and real-world internships in local

design firms.

Our program works as on-going design

laboratory. Risk-taking, experimentation

and productive criticism are central to

our program. Students must augment

their classroom learning experience

with reading, professional internships,

membership and engagement with pro-

fessional organizations like AIGAThe

Professional Association for Design, by

attending lectures, field trips, portfolio

reviews, conferences, studio tours, meet-

ups, workshops, and much more. To be

competitive in this profession, it is simply

not enough to major in Design & Visual

Communication. Students understand

that they have to be strong communica-

tors, listeners, practice empathy and are

life long learners. Most importantly theyhave awareness of what is happening

locally and throughout the world, and

they proactively engage it.

Design & Visual Communication Faculty

Kim Beckmann, Associate Professor

Robert Grame, Associate Professor

Adream Blair, Associate Professor

Lisa Moline, Associate Professor

Amy Decker, Lecturer

To view student work exhibited online

as well as other important information

about the Graphic Design Program go

to: www4.uwm.edu/psoa/artdesign/bfa/

graphicdesign.cfm

www.uwmdes.com

twitter.com/uwmdesign

www.uwmdvc.com/resolution2013

DESIGN & VISUAL

COMMUNICATION AT UWMProfessional Organizations and

Ongoing Events & Activities

ResolutionSenior Capstone Showcase

An annual spring semester event where

senior Design and Visual Communication

majors exhibit their capstone project and

portfolio at Kenilworth Square East.

UWM Design Entrepreneur Showcase

An annual fall semester event held at

Kenilworth Square East where Design

and Visual Communication majorseach exhibit a highly refined prototype,

information graphics of their research,

personas of their target audience, com-

pany brand, and a dynamic story of the

company, product and/or service.

AIGA-Wisconsin Student

Portfolio Review

THE ORION AND ITS BRIGHT STARSNext to the Big Dipper, Orion is the most well known constellation of all. Its shape and group of brightstars dominate the winter sky.


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Students from all across Wisconsin

can participate in the portfolio review,

lectures/workshops. This is a critical

annual event for professionals to see our

program and current students talents

and abilities.

AIGA-UWM

The Professional Association for De-

sign. Each year AIGA student members

attend AIGA-WI events, workshops,

portfolio reviews, studio tours and more.

United Adworkers Local 208

A Milwaukee based organization dedi-

cated to the pursuit of marketing commu-

nications excellence. Student have the

opportunity to join for free and network

with a close knit group made up of adver-

tising practitioners, designers, directors,

photographers, production professionals,

and all other professionals and students

interested in the fine art of propaganda

Collegiate Entrepreneur Organization

An organization designed to inform,

support, and inspire college students to

be entrepreneurial and seek opportunity

through enterprise creation. CEOs goal

is to teach students how to create their

own business by exposing them to prom-

inent local entrepreneurs.

UWM Startup Challenge

A hub for student entrepreneurship, ex-

periential learning and co-creation at the

University of Wisconsin-Milwaukee. The

contest seeks innovative ideas for startup

companies and products. Winning ideas

form the basis for new companies

launched as part of the program. The

program helps student-entrepreneurs

build a team, develop working prototypes

and launch a company based on their

concepts. Submissions are judged on

their novelty, viability as a new business

or product and their appropriateness for

prototyping / development.

In 2014 10 innovative ideas will be sup-

ported through the following tracks:

product development (hardware

software applications (mobile apps

water technologie

energy-based research and desig

social entrepreneurship and sustain-

able communities

consumer products

For more information about the

competition please go to

www.uwmstartupchallenge.com

DESIGN ENTREPRENEURSHIP

AT UW-MILWAUKEE

The competitive field of Graphic Design

requires practitioners to be intellectually

curious, inventive, dedicated, storytell-

ers, empathetic, critical, collaborative,

business minded and proactive life-long

learners. Design entrepreneurship at

UWM prepares students to be effective

design strategists, problem-solvers, prob-

lem-identifiers and business partners.

About our design:

Entrepreneurship Curriculum

The new and evolving design entrepre-

neurship curriculum in the Design and Vi-

sual Communication Program is directed

and written by Associate Professor Kim

Beckmann and Lecturer Amy Decker. Its

designed to inspire students in ways that

traditional assignments involving hypo-

thetical clients simply do not. The primary

goals of the curriculum is to advance

students knowledge and skill sets in:

primary and secondary research

design thinking

problem-identification

problem-solving

collaboration and co-creation

storytelling (visual and verbal)

business

sustainable practices

It educates students on the breadth of

application of these skills to ultimatelycreate a new generation of design innova-

tors, strategists, and business partners.

Over the course of 15 weeks, students

are immersed in all aspects of design:

research

business strategy development

market assessment

brand development

rapid prototyping

user testing

dynamic storytelling

full-production of a highly refinedprototype

presenting their innovative company,

product, service at the UWM Design

Entrepreneur Showcase

Need for design entrepreneurship

curriculum: Local Need

The coursework in both Graphic Design

2 and Design Methodologies affords

students the opportunity to discover

research is interactive. Collaboration is

critical to todays conceptual economy.

Design is contextual. Designers use

storytelling and design thinking to inspire

innovation. Business partners are design-

ers. The curriculum presents students

with current challenges that designers

face. It prepares students to be strong

advocates in changing the perception

of their practice from participants at the

tactical level to leaders at the strategic

level. One such challenge is designers


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too often are thought of as support

service. They are brought in at the end

of a project and asked to communicate a

strategy without understanding what the

strategy is or how it was devised.

The design process that is embedded

in all Design and Visual Communicationcourses and curriculum is designed in

part to teach students the value that they

bring to a client. It instills in students that

designers must be a part of the conver-

sation from the start and that their design

abilities to strategically manage the

design process can greatly contribute to

businesses needs for speed, to inno-

vate, to manage risk, to manage projects

effectively, to collaborate and co-create,

and to provide transparency in a clients

organization.

At the end of 15 weeks students will

have produced a unique product or

service for exhibit at the UWM Design

Entrepreneur Showcase held at Ke-

nilworth Square East each fall semester.

The showcase is a way for students to

use their storytelling abilities to share

and promote their company, productand/or service to investors, stakehold-

ers, consumers, entrepreneurs, design

professionals, and the public. In 2012 we

launched www.uwmdes.com to show-

case design talent in the UWM Design

and Visual Communication Program. The

website profiles all students and their

work presented at the showcase. As an

online archive it celebrates excellence in

design thinking and recognizes the local,

national, and global impact our

students will have.

HUBEI UNIVERSITY

Hubei University of Technology

collaborates with UWMs Department

of Art & Design

By Christopher Willey

The Department of Art & Design (PSOA)

and the Hubei University of Technology

(HBUT) in Wuhan, China, have created a

unique program for the students at Hubei

University of Technology to compete

their Bachelor of Arts degree at UWM.

120 Hubei University of Technology

students will undertake the 3+1 program

with the Department of Art & Design

(PSOA) each year. These students will

take 90 credits at HBUT, and if select-

ed, will take the last 30 credits of their

BA degree at UWM over two semes-

ters. About half of the HBUT students

will enter the Design Studies track of the

BA degree, the other half will complete

the new BA track Digital Fabrication and

Design currently under development.

Students from this program are then

selected through GPA, TOFL Scores,

the quality of their portfolio, and En-

glish proficiency to be invited to finishtheir degree at PSOA. Students who

are not selected to go to PSOA will still

receive BA degrees in Graphic Design

and Product Design from HBUT. The

students who are selected to go to PSOA

will begin their educational experience at

UWM by participating in a summer Living

Learning Community. Living Learning

Communities (LLC) are a designed edu-

cation environment where the students

live on the same floor in a dormitory and

go to classes in that same space. Dur-

ing this program students will take 3

credits fulfilling an English Composition

Requirement, and 3 studio credits. Both

BA tracks will participate in this summer

LLC. The summer experience is designed

to acclimate students to the City of Mil-

waukee and to UWM campus; preparing

them for their senior year so that they

can be fully integrated into PSOAs dy-

namic creative community.

The program will reach its maximum

number of students on UWM campus by

the Fall 2017 with a cohort of 36 studentsin each BA track.

In the winter of 2013, four instructors

(Robert Yiming Luo, David Xiong Wei,

Frank Zheng Gewei, and Veron Xia Yi) and

2 scholars (Monica Zhao Quanyi, Tonny

Huang Wei) started their scheduled year-

long visit to UWM. The instructors will

be pairing up with faculty, and sitting in

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SAGITTARIUSThe shape of a tea pot, this is a remarkable shape that appears in the night sky close to Milky way.


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on both entry and upper level Design and

Visual Communication classes.

DVC SPOTLIGHT

Bill & Melinda Gates Records for

Life Competition

by Lauren Miller

Peck School of the Arts Design and

Visual Communication students are

constantly reminded and inspired by the

scope of how they can apply their design

skills.

In the Fall of 2013, Peck School students

enrolled in Professor Adream Blairs De-

sign and Visual Communication class had

a unique curriculum-based opportunity to

participate in the most recent Linda and

Bill Gates Records for Life Competition.

A handful of these students placed in the

top 40, one even was a semi-finalist.

This contest focuses on child health

records and the functions they have in

a health system. At times, child health

records may fail to serve simple func-

tions. They are confusing or even mis-

placed. Every child needs both accurate

and accessible records documenting their

health history to keep track of immuni-

zation. If this is unclear, those who need

life-saving vaccines may be missed.

Contest participants, including Blairs

UWM students, worked to find a way to

improve children health records, strength-

en the informational system and to help

health workers and families protect chil-

dren from diseases that could be prevent-

ed by vaccines. Ultimately, this design

based project focused on saving lives.

Peck School students Joe Kotlan, Eric

Schoen and Tisha Hang made it to the

top 40 for their innovative designs. Each

student came away from this project witha new perspective on design and other

cultures. Kotlan, a junior in the Graphic

Design program says, I learned how

different countries have vastly different

standards for even the most basic of

layouts. Robert Vela, a double major in

Design and Visual Communications and

Photography, was a top 10 finalist for the

competition. His work was reviewed by

world health officials and tested in focus

groups within third world countries. He

says, I enjoyed knowing that my work

would not just serve as an academicexercise, but would be an agent toward

bringing meaningful and relevant re-

al-world change. Its a great feeling, and

really opened my eyes to the array of

opportunities the world of design

has to offer.

NEW APPRENTICESHIP

PROGRAM

Translator, Wisconsin Womens Busi-

ness Initiative Corporation, and UWM

Design & Visual Communication

Program team up to create a fantastic

new apprenticeship program!

Projected to launch summer 2014

Each paid apprentice position will last 3

months. Students will work on a wide

range of projects for WWBIC businesses

under the direction and guidance of

Translator Studio. The position will also

be eligible for 3 credits through UWM in-

ternship program, an application for both

the internship and the apprenticeship (stil

being defined) will be required.

STARTUPS

U The Center

Founder Monte EadyLead by Monte Eady, U the Center

launched this past fall at UWM and

MATC. So what is UTC? It is a much

needed cloud-based service that enables

students to share and connect talent, re-

search, and resources on a college cam-

pus. Members create a profile, exhibit

a portfolio of work, showcase research,

and interact in an integrative learning

environment. They can search for stu-

dents in different majors throughout the

campus, collaborate, build teams, and

create a vibrant ecosystem of innovation

and entrepreneurial activity. UTC brings a

virtual component to student innovation

that will last beyond the classroom and

strives to connect people, create partner-

ships, inspire new knowledge, and foster

lifelong learning.

After graduation in 2012, Monte Eady

and UTC team members successfully

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participated in Vetransfers Lean Launch

Pad Program. Currently UTC is working

with UWM and MATC to test pilot

their service.

Website: www.uthecenter.com

U the Center team members left to

right: Monte Eady, Nathan Spaeth, LisaSimonson.

HANmade Milwaukee Lakefront

Souvenir Bandanna

Co-founders Hannah Jablonski

(DVC graduate) & Colleen McCarrier

Colleen shares the story of how the

bandannas came to be: Back in the

1950s when families were seeing the

USA in their Chevrolets, just like now,

people liked to bring home a keepsake.

Oftentimes, it was a souvenir tablecloth.

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These colorful cloths, usually card table

size, captured the points of interest of a

particular locationfrom orange groves

to long-horned cattle, the French Quarter

to the Empire State Building, blueberries

to dairy farms. The tablecloths were a

fun, and practical, take-home reminder of

pleasant time spent in another place.

Over ten years ago I had thought,

Milwaukee should have somethinglike those old tablecloths! Why doesnt

someone make something like that?

The tablecloths popularity had fizzled as

ladies Bridge clubs dwindled, but I felt

it still had appeal. Visitors always have

and always will look for souvenirs as part

of the travel experience, and Milwaukee

plays host to scores of tourists each year.

Resurrecting my childhood souvenir was

not a far-fetched idea, but the know-how

wasnt there.

Like most ideas, mine went no farther

than the inside of my head, until 2011

when I had the good fortune to meet my

cousins daughter, Hannah, a talented

local graphic artist! Best of all, and most

importantly, Hannah loved this city as

much as I did!

In no time the idea that had been in my

head only, was bouncing between the

two of us as we put our proverbial heads

together. Spurred on by the fact that the

revival of state maps from the 1950s

were popping up on totes and towels, we

knew our idea had genuine merit. It was

now or never to put our spin on a Milwau-

kee souvenir into action.

In November of 2011, we proudly rolled

out the HANmade Milwaukee Lake-

front Souvenir Bandanna. Hannah had

turned a simple stick figure idea into a

lively, detailed cloth map of Milwaukees

awesome lakefront. Chock full of playful

icons in fresh colors, our creation does

justice to its 1950s inspiration!

We are technically the idea gal and the

art gal, both residents of Milwaukee,

and our souvenir has been all about local,

state and USA connections with theproducts and services we use right from

the start.

Its simply about sharing the loveof

Milwaukees GREAT LAKEfront!

With HANmade regards,

Colleen and Hannah

hanmademilwaukee.com

DVC STUDENT HONORS &

AWARDS 2013-2014

Competitions

Tisha Hang, Placed in the Top 40, Linda

and Bill Gates Records of Life

International Competition, 2013

Andrew McConville, UWM Startup

Challenge Winner ($2500), 2013

Hunter Ruth, UWM Startup Challenge

Winner ($2500), 2013

Eric Schoen, Placed in the Top 40, Linda

and Bill Gates Records of Life Interna-

tional Competition, 2013

Matthew Blake, Milwaukee Business

Journal Eureka Competition, Junior

Design Award, 2014

THE LITTLE BEAR AND POLARIS:Polaris is the brightest star in the Ursa Minor. It is par t of 7 well known stars similar to Big Dipper. The handlein it curves towards the bowl unlike Big Dipper.
http://../Applications/Adobe%20InDesign%20CS5.5/Adobe%20InDesign%20CS5.5.app/Contents/MacOS/InDesign%20ClipboardScrap1.pdfhttp://../Applications/Adobe%20InDesign%20CS5.5/Adobe%20InDesign%20CS5.5.app/Contents/MacOS/InDesign%20ClipboardScrap1.pdf


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Novus was designed and set into type by Josh Vandenavond,

Joe Kotlan, Zack Paget, and Nicholas Davis at UW-Milwaukee,

then printed and produced by Clark Graphics.

The text faces used are Univers LT Std 45 Light, 45 LightOblique, 65 Bold and Futura Std Heavy.

Univers was designed by Adrian Frutiger. It is a

Neo-grotesque sans-serif fontface released by the Deberny &

Peignot Linotype Foundry. Univers was released in 1957.

Futura was designed by Paul Renner. It is a Geometric

sans-serif released by the Bauer Type Foundry. Futura wasreleased in 1927.

The captions are set in Futura Std Light Oblique.

The paper used is double sided matte paper.

The title of the newsletter is Novus - Latin for new, refreshed,revitalized.

The constelations used throughout the issue are a visual

representation of design itself. The brightest ideas shine likestars, and once the brightest ideas are spread and become

interconnected, they create something beautiful.

Images used are from the DVC Flickr site. Images are from

the most recent Entrepreneur Showcase.

Documents

Type 2 Newsletter: Novus