Two Quantitative Qualitative - SSCC - Home jraymo/links/soc357/class13_F09.pdfTwo Research Methods Quantitative Qualitative • Data (numerical non‐numerical) • Sampling (random purposive) • Theoretical tradition (Durkheim ...

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    03-Apr-2018

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<ul><li><p>TwoResearchMethodsQuantitative&amp;Qualitative</p><p> Data(numerical&amp;nonnumerical) Sampling(random&amp;purposive) Theoreticaltradition(Durkheim&amp;Weber) Logics(Deductive&amp;Inductive) Researchquestions(Causaleffects&amp;processes/meanings)</p></li><li><p>Methodsofqualitativedatacollection</p><p> ParticipantobservationAsresearcherorasmember</p><p> Unstructured(intensive)interviews</p><p> Focusgroups</p></li><li><p>Whatisfieldresearch?</p><p> Definition:Researchinwhichresearcherdirectly observessubjectofresearch,typicallyinanatural setting.Inmostcases,theresearcherisinterestedindevelopingadeepunderstandingofthemeaningsofwhatisgoingon.</p><p> Example:OfficeLadies inlargeJapanesecompanies. Weaknessasasourceofpower.</p></li><li><p>WritingFieldnotes FieldResearchers Data</p><p> Carefulnotetaking iskeytosuccessfulfieldresearch Method handwritten,tape,video Needfordiscretion?</p><p> Requiresdisciplinedtranscription,reviewoffieldnotes memoryisfaulty</p><p> Fieldnotes aretheresearchersinterpretationofwhatsgoingon.Also,guidetothenextdayofobservation.</p><p> Similartophotographsforprofessionalphotographer takelots,usefew</p></li><li><p>Analyzingqualitativedata</p><p> Initialcoding Focusedcoding Memoing Manycomputerprogramsforthis Canalsodoquantitativeanalysisofqualitativedata.</p></li><li><p>Issuesinfieldresearch</p><p> Thedifficultyofgettingin Ethicalissues</p><p> Methodofgettingin maycreateproblemslater</p><p> Theroleoftheresearcher</p></li><li><p>StrengthsofFieldResearch</p><p> Measurementvalidity e.g.,importanceofemploymenttoOLs</p><p> Noprejudgment Flexibility Scopeanddepth Canbelowcost(e.g.,focusgroups)</p></li><li><p>WeaknessesofFieldResearch</p><p> Validity(externalvs.internal) Reliability</p><p> Flexibilityasaliability Resultsareresearcherspecific</p><p> Generalizability Skillsrequired</p><p> Questionwordingandabilitytocontrolflowofconversation</p><p> Perception</p></li><li><p>Fundamentalflaw?</p><p> Theargument:Interviewsareinherentlybiasedmethodsofdatacollectionb/c oftheintervieweffect.</p><p> Why?Conversationinvolvessocialinteractionbetweentwoormorepeople.Itisgovernedbyunwrittensocialrules.</p><p> Needforresearchertointerpretdataincontextofhis/herownrelationtotherespondents,his/herownbackground/attitudes/prejudices.</p></li><li><p>RelationshipbetweenQualitativeandQuantitativeresearch</p><p> Qualitativeresearchasaguidetoquantitativeresearch Ex.ShoppinginRomania</p><p> Qualitativeresearchcanclarifyfindingsofquantitativestudies</p><p> Qualitativeresearchparticularlyusefulinmodifying/improvingsocialtheory</p></li></ul>

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